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The Rent Roll with Jay Parsons

Jay Parsons
Rental Housing
Single-Family Rentals
Affordable Housing
Real Estate Investment
Build To Rent
U.S. Apartment Market
Apartment Construction
Real Estate Development
Rent Growth
Apartment Reits
Build-To-Rent
Single Family Rentals
Commercial Real Estate
Real Estate Investment Trusts
Economic Uncertainty
National Multimillion Housing Council
Multifamily Housing
Construction Costs
Multifamily Capital Markets
Tertiary Markets

All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.

PublishesWeeklyEpisodes91Founded2 years ago
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BusinessInvesting

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Artwork for The Rent Roll

Latest Episodes

The ROAD to Housing Act finally got through Congress this week, only to then hit an unexpected roadblock with the White House, as the President cancelled a planned bill signing ceremony — extending the cloud of uncertainty over the single-family rent... more

Rental housing economist Jay Parsons dives deep with UDR, America's longest-running apartment REIT, sharing the story from UDR's founding as a small Virginia operator in the 1970s to its growth into an S&P 500 company — and the many turns along the w... more

It's one of the largest apartment owners in the U.S., yet still often suffers from a case of mistaken identity: Berkshire. As in Berkshire Residential Investments, not Berkshire Hathaway. The two are not related, yet both companies track back 60+ yea... more

Rental housing economist Jay Parsons breaks down the realities of today's multifamily market: Debt is readily available, but equity is not ... unless it's preferred equity. Jay shares the latest data, including the historic spike in apartment loan or... more

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Recent Guests

Josh Harder
U.S. Representative from California's 9th District, housing policy advocate
U.S. House of Representatives, California 9th District
Episode: EP#90 Congressman Josh Harder | Inside The Road To Housing Act
Dave Bragg
Chief Financial Officer of UDR
UDR
Episode: EP#89 David Bragg | Inside UDR Apartment REIT
Alan King
Partner, Managing Director, and Head of Property Operations at Berkshire (not Berkshire Hathaway)
Berkshire Residential Investments
Episode: EP#88 Alan King | The "Other" Berkshire
David Oelfke
Co-founder of Marble Capital, specialist in preferred equity
Marble Capital
Episode: EP#87 David Oelfke | Preferred Equity, Debt & Anything But Common Equity
Emily Watson
Chief Operating Officer at Lantower Residential
Lantower Residential
Episode: EP#86 Emily Watson | In-House vs. 3rd-Party Management
Rob Reid
Head of residential at Kane Realty
Kane Realty
Episode: EP#85 Rob Reid | What Still Pencils Out To Build? + The Art of Placemaking
Jesse Lederman
REIT analyst tracking SFR for Zelman
Zelman
Episode: EP#84 Jesse Lederman | 4 Takeaways From Q1'26 SFR REITS' Earnings Calls
Alexander Goldfarb
Veteran Wall Street REIT analyst
Piper Sandler
Episode: EP#83 Alexander Goldfarb | 6 Takeaways From Q1'26 Multifamily REITS' Earnings Calls
Dom Beveridge
Founder of 2420
2420
Episode: EP#82 Dom Beveridge | Spring Leasing + Proptech Update

Host

Jay Parsons
Host of The Rent Roll

Reviews

5.0 out of 5 stars from 102 ratings
  • A Must for Every Investor

    Packed with insights you won’t find in a textbook. This podcast makes complex concepts simple and actionable!

    Apple Podcasts
    5
    Jessica Guison
    Philippinesa year ago
  • Appointment listening

    Jay’s insight to multifamily investing is a great way to stay knowledgeable on both macro and more local trends in the market. Jay has a unique way to make the information digestible for both those new to MF investing and industry pros

    Apple Podcasts
    5
    Loyal Listener from ATX
    United Statesa year ago
  • Great to have this weekly

    This is like getting a quarterly update that I would wait 3 months for every week. Great work week in and week out!!!

    Apple Podcasts
    5
    Mstrickler
    United Statesa year ago
  • Fun and Comprehensive Rental Housing Research Coverage

    Jay is likely the most well regarded and followed figure out there in multifamily housing coverage. As an avid multifamily LP investor for the last 13-years, Jay has truly revolutionized my understanding of the asset class. His social media posts and media commentary on the latests data and developments in the market are delivered in such a consumable way for this novice. He seems to know all the top players and is just an amazing one stop shop for all things multifamily. The podcast is the icin... more

    Apple Podcasts
    5
    Unicornonthecobb
    United Statesa year ago
  • Finally!

    Now that Jay released a podcast I don’t have to scour the internet for his many guest appearances on other peoples shows! Jay is a multifamily savant, every investor should be aware of his thoughtful insights and interpretations of the housing market and broader economic trends. Not to mention a generally uplifting all-around great person

    Apple Podcasts
    5
    leahy087
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful, data-driven housing analysis that translates macro trends into actionable strategies for operators and investors.
Accessible yet thorough: great for both newcomers and industry pros.
Recognized for shaping industry understanding of rental housing dynamics and policy impacts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP#87 David Oelfke | Preferred Equity, Debt & Anything But Common Equity
Q: What early experiences shaped your view on entrepreneurship in multifamily?
Starting ARA soon after leaving CB Commercial, navigating the complex shift toward institutional capital, and building a national footprint while maintaining a partners‑first culture taught the value of trusted relationships and operational excellence.
EP#87 David Oelfke | Preferred Equity, Debt & Anything But Common Equity
Q: What distinguishes Marble Capital's approach to deal sourcing and underwriting in development deals?
We underwrite intensely, focusing on yield on cost, sponsor track record, basis, and market fit. We typically target 60% to 80% cost coverage with 7.5–8% debt yield, and we vet data on new supply closely to avoid overbuilding in submarkets.
EP#87 David Oelfke | Preferred Equity, Debt & Anything But Common Equity
Q: Why did you decide to focus on preferred equity rather than pursuing more traditional development or JV equity?
The move fit our skill set around capital allocation, offered shorter investment cycles, and provided strong downside protection with meaningful upside when deals perform, especially given the regulatory and market shifts post‑GFC and Basel III.
EP#90 Congressman Josh Harder | Inside The Road To Housing Act
Q: What are the three big buckets of the Road To Housing Act that you're most excited about?
Three buckets: accelerate manufactured housing to reduce costs, provide incentives for cities to build more, and cut red tape to speed up housing production, with HUD codes and blueprints to help cities adopt better standards.
EP#90 Congressman Josh Harder | Inside The Road To Housing Act
Q: What was the biggest misperception about Build To Rent in the original Senate bill, and how did you approach fixing it?
The misperception was that Build To Rent would be banned. The approach was to remove supply-killing provisions with bipartisan support and replace them with targeted exemptions and a streamlined process that still preserves investors while boosting supply.

Audience Metrics

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Frequently Asked Questions About The Rent Roll

What is The Rent Roll about and what kind of topics does it cover?

The show centers on rental housing across asset classes, with frequent deep dives into market fundamentals, policy impacts, and capital markets. Episodes frequently feature data-driven takes on rent dynamics, occupancy, supply constraints, and regulatory risk, paired with candid conversations from leading operators, analysts, and policymakers. A standout theme is bridging macro trends with on-the-ground realities for multifamily, SFR, BTR, and LIHTC, often highlighting how legislation, financing environments, and technology shape strategy for operators and investors. The format tends to blend rigorous analysis with practical takeaways for operators, developers, and sponsors, and occasionally spotlights notable industry figures and innovativ... more

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Which podcasts are similar to The Rent Roll?

These podcasts share a similar audience with The Rent Roll:

1. The Walker Webcast
2. The TreppWire Podcast: A Commercial Real Estate Show
3. The Promote Podcast
4. The Weekly Take from CBRE
5. POWERS

How many episodes of The Rent Roll are there?

The Rent Roll launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rent Roll?

Recent guests on The Rent Roll include:

1. Josh Harder
2. Dave Bragg
3. Alan King
4. David Oelfke
5. Emily Watson
6. Rob Reid
7. Jesse Lederman
8. Alexander Goldfarb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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