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The Rebooting Show

Brian Morrissey
Advertising
Media Industry
Google
Audience Engagement
Digital Media
Semafor
Youtube
Podcasting
The Wall Street Journal
AI
The Washington Post
Journalism
Subscriptions
Artificial Intelligence
Publishing Industry
Publishing
Email Marketing
Cloudflare
Performance Marketing
Dude Perfect

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. www.therebooting.com/ (www.therebooting.com)

PublishesTwice weeklyEpisodes237Founded5 years ago
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NewsBusiness News

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Artwork for The Rebooting Show

Latest Episodes

Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its ad... more

USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks ... more

Daniel Scharff isn't a media guy. He's a CPG operator who stumbled into community-building almost by accident, looking for people to talk to at trade shows. That accidental start turned into Startup CPG, a Slack-based community that's become a truste... more

AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO, recorded at Cannes, Brian Morrissey talks with Cosmin Ene, CEO of Supertab... more

Key Facts

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Recent Guests

Mike Reed
CEO of USA Today Co
USA Today Co
Episode: Why USA Today Co might quit Google
Daniel Scharff
Creator of Startup CPG
Startup CPG
Episode: What publishers get wrong about community
Cosmin N.
CEO of SuperTab
SuperTab
Episode: Why AI could speed micropayments
Christine Cook
Chief Commercial Officer, Bloomberg Media
Bloomberg Media
Episode: Agents won’t replace human trust
Nicole German
Chief Marketing Officer for Corporate and Institutional Banking
HSBC
Episode: Agents won’t replace human trust
Neil Vogel
CEO of People Inc
People Inc
Episode: TRB Live in Cannes: Publishers' Google problem
Ojus Jain
Founder of Esses Magazine
Esse Magazine
Episode: Esses' Ojus Jain on building an F1 culture brand
Jennifer Ferro
CEO of KCRW
KCRW
Episode: KRCW's Jennifer Ferro on building a community model
Jim Egan
Works at The Reuters Institute; discussed the Digital News Report
Reuters Institute for the Study of Journalism, Oxford University
Episode: News as a feature

Hosts

Brian Morrissey
Host of The Rebooting Show; long-time media industry observer and operator.
Brian Marcy
Co-host with deep background in media operations and storytelling.

Reviews

4.9 out of 5 stars from 136 ratings
  • Super

    Smart, chatty, a little catty, and always filled with smart media conversations

    Apple Podcasts
    5
    Matt Rodbard
    United States3 years ago
  • The audio production needs work

    Good guests and questions but I’ve stopped listening to several interviews because of how poorly produced some of the episodes are. A bit too distracting

    Apple Podcasts
    3
    Matt Ting :)
    Canada3 years ago
  • Engaging and vital listening

    The Rebooting is vital listening for anyone wanting to learn more or simply keep up with what’s happening with all the new news brands popping up. No show goes as deep on the business models of these new brands that make big debuts.

    Brian is a good interviewer and knows the ins and outs of the world of media startups to ask the right questions. And he always gets into the money, something journalists and media folks appreciate.

    Apple Podcasts
    5
    Sean Rossman
    United States4 years ago
  • Add this Show to your Favorites!

    A fantastic listening experience and a perfect complement to Brian’s newsletter and earlier work at Digiday. This is an essential podcast for operators in media. Brian’s ability to book great guests, ask valuable questions, share valuable insights, and keep the conversation moving makes for time well spent. I consistently walk away with a better understanding of macro-level issues in media but, more importantly, micro-level ideas for my own business.

    Apple Podcasts
    5
    EJK235
    United States4 years ago
  • Brian knows his stuff

    There aren’t many people more knowledgeable about the intersection of tech and media. When you listen to Brian you always learn something new.

    Apple Podcasts
    5
    ~JKJKJK
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber with practical business takeaways.
Production quality is praised for depth of questions, though some note room for improvement.
Listeners value candid, data-driven discussions about media startups and platform dynamics.
Hosts are seen as knowledgeable, tough but fair interviewers who pull insightful answers.
Interviews dig into unit economics and monetization rather than mere theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why AI could speed micropayments
Q: What three steps should publishers take now to be ready for an agentic web?
Publishers should (1) declare and assert their rights so AI knows what it can and cannot do with their content, (2) gain pricing intelligence by understanding usage patterns and developing pricing models for different uses, and (3) implement scalable metering and billing to capture every access and convert it into an ongoing revenue stream as transactions scale toward the one billion-plus agent ecosystem.
What publishers get wrong about community
Q: How did you end up starting this as a community, and how did it grow beyond a side project?
The founder explains starting with in-person events, then recognizing the power of a national online Slack community. Over time, the community gained momentum, monetization through webinars and events, and a clear bias toward providing value before monetization, which attracted both brands and partners.
News as a feature
Q: What is the big takeaway from this year about how people get news and how publishers should respond?
A key takeaway is that news has become a feature spread across social and video platforms; publishers should focus on engaged audiences, diversify monetization beyond site visits, and consider direct-to-consumer strategies while recognizing platform-driven reach persists.
News as a feature
Q: For those who do not know, could you explain The Reuters Institute and the annual Digital News Report?
The Reuters Institute is part of Oxford University studying journalism, funded by Reuters News Agency, and the Digital News Report is an annual study covering attitudes and consumption of news across 48 markets, based on data collected in January-February and released in June.
Esses' Ojus Jain on building an F1 culture brand
Q: What is the genesis of Esses Magazine and why focus on F1 culture?
The founder explains a combination of personal obsession and market opportunity: F1's growth and global, affluent audience suggested a premium, brand-centered content ecosystem beyond traditional motorsports journalism, and Esses was created to meet the modern fan with a curated mix of storytelling, lifestyle, and culture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
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Frequently Asked Questions About The Rebooting Show

What is The Rebooting Show about and what kind of topics does it cover?

A deep-dive business podcast focused on the economics, operations, and strategy of modern media companies. Episodes center on how legacy publishers, tech-enabled platforms, and new media brands are building sustainable, multi-channel businesses—covering topics like CTV, AI-assisted advertising, reader revenue, local journalism economics, and live activations around culture. Guests range from publishers and platform executives to media entrepreneurs, offering practical, numbers-focused insights into monetization, product thinking, and governance. The show consistently surfaces actionable takeaways for operators building or scaling media ventures, with a candid emphasis on profitability, partnerships, and the evolving media landscape across s... more

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Which podcasts are similar to The Rebooting Show?

These podcasts share a similar audience with The Rebooting Show:

1. Channels with Peter Kafka
2. People vs Algorithms
3. The Grill Room
4. Mixed Signals from Semafor Media
5. The Powers That Be: Daily

How many episodes of The Rebooting Show are there?

The Rebooting Show launched 5 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rebooting Show?

Recent guests on The Rebooting Show include:

1. Mike Reed
2. Daniel Scharff
3. Cosmin N.
4. Christine Cook
5. Nicole German
6. Neil Vogel
7. Ojus Jain
8. Jennifer Ferro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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