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Artwork for The Rebooting Show

The Rebooting Show

Brian Morrissey
Advertising
Media Industry
Audience Engagement
Google
Digital Media
Semafor
Podcasting
Youtube
The Wall Street Journal
AI
The Washington Post
Journalism
Subscriptions
Publishing Industry
Publishing
Email Marketing
Cloudflare
Performance Marketing
Dude Perfect
Content Creation

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. www.therebooting.com/ (www.therebooting.com)

PublishesTwice weeklyEpisodes228Founded5 years ago
Number of ListenersCategories
Business NewsNews

Listen to this Podcast

Artwork for The Rebooting Show

Latest Episodes

A year after its launch, Dynamo’s Nich Carlson joined me to discuss what he’s learned in starting a YouTube-first video programmer. Dynamo is home to “Business Explains the World,” a documentary-style show on interesting business and economics topics... more

TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting ... more

In the wreckage of the scale era, The Wall Street Journal is one of the winners. It has 4.5 million paid subscriptions and the broader Dow Jones portfolio has 6.3 million with a foothold in B2B data assets like OPIS and Risk & Compliance. The Journal... more

Markets in the midst of technological change tend to have two camps. One is the legacy incumbents that have strengths in their brands and the other in upstarts that are nimbler. In digital media, it turned out brand won.

At Possible, The Rebooti... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rachel Karten
Author, Lincoln Bio founder, social media expert
Lincoln Bio / Beehive sponsor discussion in episode
Episode: The new social with Rachel Karten
Scott Havens
Chief Growth Officer, Dow Jones
Dow Jones
Episode: The Dow Jones recipe for growth
Shahar Orin
CMO and CRO of XCo
XCo
Episode: The revenge of brand
Brendan Spaine
VP of Advertising at the Financial Times
Financial Times
Episode: The revenge of brand
Rachel Savage
SVP of Ad Revenue Operations at Hearst
Hearst
Episode: The revenge of brand
Avi Zemak
Chief Growth Officer at Bustle Digital Group
BDG
Episode: The revenge of brand
Kate Day
Executive Editor for Europe at Politico
Politico
Episode: Inside Politico’s franchise playbook for Playbook
Lauren Benedict
VP of Ad Sales, Roku
Roku
Episode: TV advertising has decentralized
Katie English
Global head of ad product, Spotify
Spotify
Episode: TV advertising has decentralized

Hosts

Brian Morrissey
Host of The Rebooting Show; long-time media industry observer and operator.
Brian Marcy
Co-host with deep background in media operations and storytelling.

Reviews

4.9 out of 5 stars from 136 ratings
  • Super

    Smart, chatty, a little catty, and always filled with smart media conversations

    Apple Podcasts
    5
    Matt Rodbard
    United States3 years ago
  • The audio production needs work

    Good guests and questions but I’ve stopped listening to several interviews because of how poorly produced some of the episodes are. A bit too distracting

    Apple Podcasts
    3
    Matt Ting :)
    Canada3 years ago
  • Engaging and vital listening

    The Rebooting is vital listening for anyone wanting to learn more or simply keep up with what’s happening with all the new news brands popping up. No show goes as deep on the business models of these new brands that make big debuts.

    Brian is a good interviewer and knows the ins and outs of the world of media startups to ask the right questions. And he always gets into the money, something journalists and media folks appreciate.

    Apple Podcasts
    5
    Sean Rossman
    United States4 years ago
  • Add this Show to your Favorites!

    A fantastic listening experience and a perfect complement to Brian’s newsletter and earlier work at Digiday. This is an essential podcast for operators in media. Brian’s ability to book great guests, ask valuable questions, share valuable insights, and keep the conversation moving makes for time well spent. I consistently walk away with a better understanding of macro-level issues in media but, more importantly, micro-level ideas for my own business.

    Apple Podcasts
    5
    EJK235
    United States4 years ago
  • Brian knows his stuff

    There aren’t many people more knowledgeable about the intersection of tech and media. When you listen to Brian you always learn something new.

    Apple Podcasts
    5
    ~JKJKJK
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber with practical business takeaways.
Production quality is praised for depth of questions, though some note room for improvement.
Listeners value candid, data-driven discussions about media startups and platform dynamics.
Hosts are seen as knowledgeable, tough but fair interviewers who pull insightful answers.
Interviews dig into unit economics and monetization rather than mere theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The new social with Rachel Karten
Q: Why did you start Lincoln Bio, and how did it become a business?
It started as a practical resource for social media practitioners, grew through a paid newsletter and community, and later incorporated consulting and a job board to sustain the venture.
The new social with Rachel Karten
Q: What makes a brand's social content memorable in the current landscape?
Memorability comes from a recognizable character or format, a strong hook in the first few seconds, and content that feels like a show rather than a collection of static posts.
The new social with Rachel Karten
Q: How has the role of social media evolved within the marketing organization?
Social media has moved from a distribution function to a seat at the table for creative strategy, with in-house teams contributing to campaigns and shaping long-term, narrative-driven content.
The Dow Jones recipe for growth
Q: What is your lens for expanding into new niches and verticals?
The approach focuses on analyzing subscriber data to identify interests (sports, AI/tech, longevity, real estate) and determining if new verticals can scale financially, with an emphasis on combining editorial strength with data-driven product extensions and partnerships.
The Puck model comes to food
Q: How does this model differ from The Athletic and Puck?
Caper integrates a stricter professional audience with equity and IP participation for contributors, plus a structured events strategy, while maintaining a strong consumer appeal; the approach is more niche, higher-end, and partnership-driven to scale efficiently.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Rebooting Show

What is The Rebooting Show about and what kind of topics does it cover?

A deep-dive business podcast focused on the economics, operations, and strategy of modern media companies. Episodes center on how legacy publishers, tech-enabled platforms, and new media brands are building sustainable, multi-channel businesses—covering topics like CTV, AI-assisted advertising, reader revenue, local journalism economics, and live activations around culture. Guests range from publishers and platform executives to media entrepreneurs, offering practical, numbers-focused insights into monetization, product thinking, and governance. The show consistently surfaces actionable takeaways for operators building or scaling media ventures, with a candid emphasis on profitability, partnerships, and the evolving media landscape across s... more

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How many listeners does The Rebooting Show get?

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To see how many followers or subscribers The Rebooting Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Rebooting Show?

These podcasts share a similar audience with The Rebooting Show:

1. Channels with Peter Kafka
2. The Grill Room
3. Mixed Signals from Semafor Media
4. People vs Algorithms
5. The Powers That Be: Daily

How many episodes of The Rebooting Show are there?

The Rebooting Show launched 5 years ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rebooting Show?

Recent guests on The Rebooting Show include:

1. Rachel Karten
2. Scott Havens
3. Shahar Orin
4. Brendan Spaine
5. Rachel Savage
6. Avi Zemak
7. Kate Day
8. Lauren Benedict

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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