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Artwork for The Rebooting Show

The Rebooting Show

Brian Morrissey
Advertising
Media Industry
Google
Audience Engagement
Digital Media
Semafor
Youtube
Podcasting
The Wall Street Journal
AI
The Washington Post
Journalism
Subscriptions
Artificial Intelligence
Publishing Industry
Publishing
Email Marketing
Cloudflare
Performance Marketing
Dude Perfect

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. www.therebooting.com/ (www.therebooting.com)

PublishesTwice weeklyEpisodes244Founded5 years ago
Number of ListenersCategories
Business NewsNews

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Artwork for The Rebooting Show

Latest Episodes

Rob Wilk, CRO of Yahoo, joined me in Cannes for TRB Conversations, powered by EX.CO, to make the case that 30-year-old Yahoo is in the middle of a genuine business turnaround, not a nostalgia play.

Rob breaks down Yahoo's first-party data advant... more

Events have moved from a side business to a core commercial product at The Wall Street Journal. CRO Josh Stinchcomb says the long lead times and scarcity let publishers lock in sponsor commitments earlier, which matters when advertising budgets are v... more

Ryan McConville, chief product officer at NBCUniversal, joins me in Cannes  for TRB Conversations, powered by EX.CO, to make the case that premium video has been underappreciated as the origin point of culture. That ends up leaving it shortchanged by... more

Funding investigative journalism is a unique challenge. On The Rebooting Show, I spoke to Scott Stedman, an independent investigative journalist who is using a coffee subscription service as a business model to fund his open-source investigations at ... more

Key Facts

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Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jon Roberts
Chief Innovation Officer at People Inc
People Inc
Episode: Agentic advertising isn't ready for primetime
Madeline Sullivan
Veteran in affiliate/commerce space; founder of Scout
Scout (app and platform)
Episode: Affiliate in an AI world
Mike Nuzzo
SVP of Hearst Data Solutions
Hearst Data Solutions
Episode: Inside Hearst's GEO strategy
Mike Reed
CEO of USA Today Co
USA Today Co
Episode: Why USA Today Co might quit Google
Daniel Scharff
Creator of Startup CPG
Startup CPG
Episode: What publishers get wrong about community
Cosmin N.
CEO of SuperTab
SuperTab
Episode: Why AI could speed micropayments
Christine Cook
Chief Commercial Officer, Bloomberg Media
Bloomberg Media
Episode: Agents won’t replace human trust
Nicole German
Chief Marketing Officer for Corporate and Institutional Banking
HSBC
Episode: Agents won’t replace human trust
Neil Vogel
CEO of People Inc
People Inc
Episode: TRB Live in Cannes: Publishers' Google problem

Hosts

Brian Morrissey
Host of The Rebooting Show; long-time media industry observer and operator.
Brian Marcy
Co-host with deep background in media operations and storytelling.

Reviews

4.9 out of 5 stars from 136 ratings
  • Super

    Smart, chatty, a little catty, and always filled with smart media conversations

    Apple Podcasts
    5
    Matt Rodbard
    United States3 years ago
  • The audio production needs work

    Good guests and questions but I’ve stopped listening to several interviews because of how poorly produced some of the episodes are. A bit too distracting

    Apple Podcasts
    3
    Matt Ting :)
    Canada3 years ago
  • Engaging and vital listening

    The Rebooting is vital listening for anyone wanting to learn more or simply keep up with what’s happening with all the new news brands popping up. No show goes as deep on the business models of these new brands that make big debuts.

    Brian is a good interviewer and knows the ins and outs of the world of media startups to ask the right questions. And he always gets into the money, something journalists and media folks appreciate.

    Apple Podcasts
    5
    Sean Rossman
    United States4 years ago
  • Add this Show to your Favorites!

    A fantastic listening experience and a perfect complement to Brian’s newsletter and earlier work at Digiday. This is an essential podcast for operators in media. Brian’s ability to book great guests, ask valuable questions, share valuable insights, and keep the conversation moving makes for time well spent. I consistently walk away with a better understanding of macro-level issues in media but, more importantly, micro-level ideas for my own business.

    Apple Podcasts
    5
    EJK235
    United States4 years ago
  • Brian knows his stuff

    There aren’t many people more knowledgeable about the intersection of tech and media. When you listen to Brian you always learn something new.

    Apple Podcasts
    5
    ~JKJKJK
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber with practical business takeaways.
Production quality is praised for depth of questions, though some note room for improvement.
Listeners value candid, data-driven discussions about media startups and platform dynamics.
Hosts are seen as knowledgeable, tough but fair interviewers who pull insightful answers.
Interviews dig into unit economics and monetization rather than mere theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Agentic advertising isn't ready for primetime
Q: What's the risk to publishers if agents automate more of the process?
The risk is reduced margins due to ad tech taxes and the potential misalignment between automation and human negotiation, but there is also an opportunity for publishers to regain margin by cutting intermediaries and leveraging direct agent interactions.
Agentic advertising isn't ready for primetime
Q: Are agents going to be buying from other agents in the future, or is this still just theoretical?
Roberts explains that while the high-risk area is negotiation, the discovery and planning stages are already real and usable, with tangible benefits. The industry is moving toward automated, agent-driven workflows, but humans will still play a central role in final decisions and deals.
Why AI could speed micropayments
Q: What three steps should publishers take now to be ready for an agentic web?
Publishers should (1) declare and assert their rights so AI knows what it can and cannot do with their content, (2) gain pricing intelligence by understanding usage patterns and developing pricing models for different uses, and (3) implement scalable metering and billing to capture every access and convert it into an ongoing revenue stream as transactions scale toward the one billion-plus agent ecosystem.
What publishers get wrong about community
Q: How did you end up starting this as a community, and how did it grow beyond a side project?
The founder explains starting with in-person events, then recognizing the power of a national online Slack community. Over time, the community gained momentum, monetization through webinars and events, and a clear bias toward providing value before monetization, which attracted both brands and partners.
News as a feature
Q: What is the big takeaway from this year about how people get news and how publishers should respond?
A key takeaway is that news has become a feature spread across social and video platforms; publishers should focus on engaged audiences, diversify monetization beyond site visits, and consider direct-to-consumer strategies while recognizing platform-driven reach persists.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Rebooting Show

What is The Rebooting Show about and what kind of topics does it cover?

A deep-dive business podcast focused on the economics, operations, and strategy of modern media companies. Episodes center on how legacy publishers, tech-enabled platforms, and new media brands are building sustainable, multi-channel businesses—covering topics like CTV, AI-assisted advertising, reader revenue, local journalism economics, and live activations around culture. Guests range from publishers and platform executives to media entrepreneurs, offering practical, numbers-focused insights into monetization, product thinking, and governance. The show consistently surfaces actionable takeaways for operators building or scaling media ventures, with a candid emphasis on profitability, partnerships, and the evolving media landscape across s... more

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How many listeners does The Rebooting Show get?

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How many subscribers and views does The Rebooting Show have?

To see how many followers or subscribers The Rebooting Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Rebooting Show?

These podcasts share a similar audience with The Rebooting Show:

1. Channels with Peter Kafka
2. The Grill Room
3. Mixed Signals from Semafor Media
4. People vs Algorithms
5. The Powers That Be: Daily

How many episodes of The Rebooting Show are there?

The Rebooting Show launched 5 years ago and published 244 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Rebooting Show?

Rephonic pulls ratings and reviews for The Rebooting Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Rebooting Show?

Recent guests on The Rebooting Show include:

1. Jon Roberts
2. Madeline Sullivan
3. Mike Nuzzo
4. Mike Reed
5. Daniel Scharff
6. Cosmin N.
7. Christine Cook
8. Nicole German

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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