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Artwork for The Rebooting Show

The Rebooting Show

Brian Morrissey
Advertising
Media Industry
Google
Audience Engagement
Digital Media
Semafor
Youtube
Artificial Intelligence
Podcasting
The Wall Street Journal
AI
The Washington Post
Journalism
Subscriptions
Publishing Industry
Publishing
Email Marketing
Cloudflare
Performance Marketing
Events

The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. www.therebooting.com/ (www.therebooting.com)

PublishesTwice weeklyEpisodes258Founded5 years ago
Number of ListenersCategories
Business NewsNews

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Artwork for The Rebooting Show

Latest Episodes

Sharon Profis, vp of audience innovation at Raptive, joins me to walk through what the company is seeing across its network of 7,000 publishers and creators. Google traffic is still declining, and the smallest sites are getting hit hardest. We get in... more

Publishers know how to live through distribution shocks. AI is a different kind of disruption. Reuters president Paul Bascobert argues it’s a production shock, one that pushes the cost of commodity content toward zero and squeezes out any business wi... more

Adam Reek and Bradley Roe spent 16 years building Peloton magazine, sold it to Outside, and watched it get shut down. Then they started over. Fausto is a high-end print magazine about cycling as a lifestyle. Adam and Brad explain why they've opted ou... more

Josh Kaplan is co-founder and CEO of Smooth Media, a talent management company for knowledge creators: people like Joanna Stern, Matt Wolf, Cat GPT and the Breaking and Entering guys. Smooth started out selling newsletter and consulting services to c... more

Key Facts

Accepts Guests
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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Adam Reek
Co-founder of Fausto magazine
Fausto magazine
Episode: The anti-AI bet on print
Brad Roe
Co-founder of Fausto magazine
Fausto magazine
Episode: The anti-AI bet on print
Josh Kaplan
Co-founder and CEO of Smooth Media
Smooth Media
Episode: Inside the knowledge creator business
David Sirota
Founder of The Lever, investigative journalist
The Lever
Episode: The Lever's David Sirota on challenging 'corporate media'
Nick Thompson
CEO of The Atlantic
The Atlantic
Episode: The Atlantic’s Nick Thompson on preparing for a post-web world
Anna Bateson
The Guardian's CEO
The Guardian
Episode: The Guardian's Anna Bateson on adapting to AI
Martin Schiori
Co-founder of Hint Media, former Aftonbladet executive
Hint Media / Aftonbladet
Episode: The mushy middle of AI adoption
David Miller
President of Playboy
Playboy
Episode: Playboy's next act
Moksha Fitzgibbons
President of Complex
Complex
Episode: Media's life after the pageview

Hosts

Brian Morrissey
Host of The Rebooting Show and TRB Conversations; experienced media executive with a focus on sustainable media business models.
Brian Marcy
Host of The Rebooting Show; co-host of related TRB conversations with a focus on media entrepreneurship and industry trends.

Reviews

4.9 out of 5 stars from 139 ratings
  • Super

    Smart, chatty, a little catty, and always filled with smart media conversations

    Apple Podcasts
    5
    Matt Rodbard
    United States3 years ago
  • The audio production needs work

    Good guests and questions but I’ve stopped listening to several interviews because of how poorly produced some of the episodes are. A bit too distracting

    Apple Podcasts
    3
    Matt Ting :)
    Canada4 years ago
  • Engaging and vital listening

    The Rebooting is vital listening for anyone wanting to learn more or simply keep up with what’s happening with all the new news brands popping up. No show goes as deep on the business models of these new brands that make big debuts.

    Brian is a good interviewer and knows the ins and outs of the world of media startups to ask the right questions. And he always gets into the money, something journalists and media folks appreciate.

    Apple Podcasts
    5
    Sean Rossman
    United States4 years ago
  • Add this Show to your Favorites!

    A fantastic listening experience and a perfect complement to Brian’s newsletter and earlier work at Digiday. This is an essential podcast for operators in media. Brian’s ability to book great guests, ask valuable questions, share valuable insights, and keep the conversation moving makes for time well spent. I consistently walk away with a better understanding of macro-level issues in media but, more importantly, micro-level ideas for my own business.

    Apple Podcasts
    5
    EJK235
    United States4 years ago
  • Brian knows his stuff

    There aren’t many people more knowledgeable about the intersection of tech and media. When you listen to Brian you always learn something new.

    Apple Podcasts
    5
    ~JKJKJK
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners frequently cite deep-dive, revenue-focused discussions as a key strength.
Guests and hosts are repeatedly described as knowledgeable and well-prepared.
There's broad praise for pragmatic, actionable insights and tough, clear questions.
Some listeners note inconsistent audio quality but strong guest selection.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Famous Birthdays managed ‘Google Zero’
Q: What are the main revenue levers today?
Three main levers: programmatic and YouTube ads, licensing data to talent platforms and managers, and acquisition/activation services for creators, with no dedicated sales team supporting a more efficient, license-based monetization model.
How Famous Birthdays managed ‘Google Zero’
Q: How has traffic evolved with Google Zero and other shifts?
Traffic has remained relatively stable in overall page views, with unique users flattening a few years ago but engagement growing; the site shifted emphasis to app traffic, retention, and leveraging brand trust to keep a stable audience while exploring data licensing and services.
How Famous Birthdays managed ‘Google Zero’
Q: Give us the compressed story of Famous Birthdays.
Famous Birthdays started in 2012 to provide a mobile-friendly, concise alternative to Wikipedia and IMDB, evolving into a platform seen as IMDB for Gen Z and creators. It focuses on internal search data and user experience to serve the creator economy, rather than chasing purely top-of-funnel traffic.
WSJ's Josh Stinchcomb on why events are key
Q: Why are live events becoming the core of the Journal's strategy?
Live events provide a defined, niche audience that sponsors want to reach; they also create a content-rich environment that can be repurposed across formats, leading to measurable business outcomes beyond traditional advertising.
Subsidizing investigative journalism
Q: How do you plan to monetize investigative work without paywalls?
He describes a multi-stream approach: selling coffee via Newsgrounds with a transparent breakdown of costs, developing long-form video, and exploring sponsorships and later other products, while keeping subscriptions as a secondary channel.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Rebooting Show

What is The Rebooting Show about and what kind of topics does it cover?

A data-driven show that pulls back the curtain on how media businesses are built and scaled, with a focus on sustainable models, monetization, and the interplay between content, technology, and advertising. Episodes frequently examine new media formats, AI-driven strategies, community or subscription-led revenue, and the evolving relationship between publishers, platforms, and advertisers. Noteworthy angles include practitioner-focused debates about advertising ecosystems, the economics of independent journalism, and how large media brands experiment with AI, analytics, and audience ownership. The show stands out for its deep-dive interviews with operators and founders who share tangible metrics, playbooks, and real-world case studies that ... more

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How many listeners does The Rebooting Show get?

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How many subscribers and views does The Rebooting Show have?

To see how many followers or subscribers The Rebooting Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Rebooting Show?

These podcasts share a similar audience with The Rebooting Show:

1. Channels with Peter Kafka
2. The Grill Room
3. People vs Algorithms
4. Mixed Signals from Semafor Media
5. The Powers That Be: Daily

How many episodes of The Rebooting Show are there?

The Rebooting Show launched 5 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Rebooting Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Rebooting Show?

Rephonic pulls ratings and reviews for The Rebooting Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Rebooting Show?

Recent guests on The Rebooting Show include:

1. Adam Reek
2. Brad Roe
3. Josh Kaplan
4. David Sirota
5. Nick Thompson
6. Anna Bateson
7. Martin Schiori
8. David Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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