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Artwork for The Profitable Play Podcast

The Profitable Play Podcast

Michele Caruana
Indoor Playgrounds
Indoor Playground
Customer Experience
Community Engagement
Play Cafe
Indoor Playground Business
Business Ownership
Marketing Strategies
Play Cafe Academy
Divorce
Birthday Parties
Email Marketing
Job Sharing
Social Media Marketing
Memberships
Business Management
Digital Courses
Small Business
Parenting Support
Work Life Balance

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but might... more

PublishesWeeklyEpisodes374Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Profitable Play Podcast

Latest Episodes

In this episode of The Profitable Play Podcast, I’m joined by Nick Veneris, Email Marketing Expert at Aluvii, for a conversation all about email marketing, automation, and how indoor playground and play café owners can turn the customer data they alr... more

Google updated its review policies in April 2026—and many of the strategies play café and indoor playground owners have relied on for years are now considered violations.

BLOG for this episode: www.michelecaruana.com/blog/new-google-review-r... more

In this episode of the Profitable Play Podcast, I sit down with Kate, the owner of Sunshine Indoor Play in Lake Havasu City, Arizona—an indoor playground and play café that has evolved into a true community hub for moms and families.

BLOG for this e... more

In this episode of the Profitable Play Podcast, we’re breaking down 6 "micro-trends" or shifts some play cafes are quietly making behind-the-scenes as we go through 2026.

BLOG for this episode: www.michelecaruana.com/blog/simplify-your-play-... more

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Recent Guests

Nick (Aluvi)
Email marketing manager/strategist with Aluvi, growth marketing module product expert
Aluvi
Episode: 364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
Vance Morris
Consultant and speaker who helps businesses create memorable experiences based on his Disney experience.
VanceMorris.com
Episode: 355: Retain Customers And Get Repeat Bookings By Creating A "Disney-Level" Experience At Your Play Cafe With Vance Morris
Kristina Lai
Owner of Busy Bee Play Cafe
Busy Bee Play Cafe, Indianapolis, Indiana
Episode: 354: Managing Parties, Capacity, and Staff in a Large Play Café With Kristina Lai From Busy Bee Play Cafe
Charlesee Woosley
Co-owner of Little Dreams Play Studio
Little Dreams Play Studio
Episode: 353: Facing Competition, Adding A Cafe, And More First-Year Trials and Successes With Charlesee and Max From Little Dreams Play Studio
Max Woosley
Co-owner of Little Dreams Play Studio
Little Dreams Play Studio
Episode: 353: Facing Competition, Adding A Cafe, And More First-Year Trials and Successes With Charlesee and Max From Little Dreams Play Studio
Justine John-Baptiste
Owner of Liv and Mimi's Play Café
Liv and Mimi's Play Café
Episode: 346: Turning Your Retail Section Into a Reliable Revenue Stream With Justine From Liv and Mimis
Jessalyn Pustay
Owner of The Playroom and Coffee Corner in Morgantown, WV
The Playroom WV
Episode: 344: Year 1 Of Opening A Play Cafe With Owner Jessalyn Pustay From The Playroom WV
Sarah Kobin
Owner of Sunshine Play Cafe
Sunshine Play Cafe
Episode: 340: Checking in With Sunshine Play Cafe Owner Sarah Kobin 1 Year Later On What's Worked and What Hasn't After 18 Months In Business
MJ Morley
Owner and founder of MJ Morley Law PC, a woman-owned boutique law firm
MJ Morley Law PC
Episode: 336: Worried About Protecting Your Play Cafe Business Legally? I Ask MY Lawyer MJ Morley Your Legal Questions

Host

Michele Caruana
Host of the show and an expert in the indoor play business, Michele shares invaluable insights and tips based on her extensive experience in running play cafes and engaging with the family entertainment community.

Reviews

5.0 out of 5 stars from 220 ratings
  • Excited I found this podcast and can’t wait to dive in!

    Thank you!

    Apple Podcasts
    5
    VirtoKids
    United States3 months ago
  • A wealth of knowledge

    Thank you so much for sharing. It is really helpful for me to hear so many different ideas and perspectives!

    Apple Podcasts
    5
    jazzzzme
    United States4 months ago
  • The Best Resource for a Newbie!

    I am new to the play center world and listening to The Profitable Play Podcast has taught me so many things that I didn’t even know I needed to know! 10/10 recommend listening before or during starting your play center journey!

    Apple Podcasts
    5
    lacng122319
    United States4 months ago
  • So helpful

    A definite must listen for anyone in the play space business

    Apple Podcasts
    5
    jbbsuc
    United States5 months ago
  • This is such a gift!

    This podcast and the resources Michele shares are truly amazing! I feel like I learn something new and insanely valuable every time I listen- when I talk about my business concept with others and reference things I learned to consider, they’re always amazed by the depth and attention to detail — all thanks to Michele!

    Apple Podcasts
    5
    C.Seguin.
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners remark on the podcast's relevance for both new and established business owners, underscoring its role as a valuable resource for the family entertainment sector.
Listeners appreciate the wealth of knowledge and actionable insights shared, often praising the host's candid insights and practical advice.
Many express gratitude for the specific strategies offered, noting they help in planning and executing successful business operations.
Reviewers highlight the friendly and supportive atmosphere, indicating they feel understood and guided throughout their entrepreneurial journey.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
Q: What metrics matter most when evaluating these campaigns?
Key metrics include open rate, click-through rate, and conversion rate, plus monitoring unsubscribe and spam rates; test subject lines and segment audiences for better results.
364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
Q: How should we position the parent as the hero in birthday campaigns?
Frame the message around a stress-free birthday experience where the venue handles setup, cleanliness, and cleanup, letting parents relax—making the child's milestone the focus.
364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
Q: What are the core types of automated campaigns that drive bookings right now?
Campaigns include birthday party emails, bounce-back reminders, thank-you and review requests, and post-visit nurtures; these use data like birthdays, visits, and waivers to trigger timely messages.
364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up)
Q: Do you want to start off by introducing yourself and let us know who you are?
Nick introduces himself as the email marketing manager/strategist at Aluvi, working on their Growth Marketing Module adjacent to the main POS product.
362: How Sunshine Indoor Play Uses a Nonprofit Arm to Serve More Families
Q: What were the biggest challenges you faced during opening and how did you overcome staffing and funding?
Funding and time were major hurdles; they used sponsorships and a HELOC to open, later transitioning staff roles to support growth, and leaning on a community network to fund and sustain operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Profitable Play Podcast

What is The Profitable Play Podcast about and what kind of topics does it cover?

Aimed at owners and managers of indoor play centers and family-oriented businesses, this podcast provides practical advice and insights on running play-based enterprises effectively. The episodes cover diverse topics including financial management, customer engagement, staffing challenges, and innovative marketing strategies. Notably, the content emphasizes balancing personal well-being with business success, as the host shares her own experiences and those of various industry experts to empower listeners with actionable steps for improvement. The podcast is characterized by its approachable and supportive tone, making it a valuable resource for both new and experienced entrepreneurs in the family entertainment sector.

Where can I find podcast stats for The Profitable Play Podcast?

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How many listeners does The Profitable Play Podcast get?

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What are the audience demographics for The Profitable Play Podcast?

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How many subscribers and views does The Profitable Play Podcast have?

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Which podcasts are similar to The Profitable Play Podcast?

These podcasts share a similar audience with The Profitable Play Podcast:

1. How I Built This with Guy Raz
2. Money For Couples with Ramit Sethi
3. Good Hang with Amy Poehler
4. SmartLess
5. Armchair Expert with Dax Shepard

How many episodes of The Profitable Play Podcast are there?

The Profitable Play Podcast launched 4 years ago and published 374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Profitable Play Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Profitable Play Podcast?

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What guests have appeared on The Profitable Play Podcast?

Recent guests on The Profitable Play Podcast include:

1. Nick (Aluvi)
2. Vance Morris
3. Kristina Lai
4. Charlesee Woosley
5. Max Woosley
6. Justine John-Baptiste
7. Jessalyn Pustay
8. Sarah Kobin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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