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The Price of Football

Dap Dip
Premier League
Manchester United
EFL
Sheffield Wednesday
Football Finance
Manchester City
Football Governance
FIFA
Financial Fair Play
English Football
Chelsea
Community Engagement
Chelsea Football Club
La Liga
Transfer Market
Leicester City
Financial Sustainability
National League
Crystal Palace
Newcastle United

University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production. Follow Kevin on X - @kevinhunterday Follow Kieran on X - @KieranMaguire Follow The Price of Football on X - @pof_pod Join The Price of Football CLUB: priceoffootbal... more

PublishesDailyEpisodes581Founded7 years ago
Number of ListenersCategories
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Artwork for The Price of Football

Latest Episodes

Kevin and Kieran discuss whether any player transfers are paid using cryptocurrency.

Follow Kevin on X - @kevinhunterday

Follow Kieran on X - @KieranMaguire

Follow The Price of Football on X - @pof_pod

Send in a question:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠... more

Kevin and Kieran take a look at the prize money on offer for winning the various leagues and cups in the English football system, and how it compares to other countries.

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Follow Kieran on X - @KieranMaguire

Follo... more

Kevin and Kieran take an in-depth look at how Real Madrid are performing financially.

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Follow Kieran on X - @KieranMaguire

Follow The Price of Football on X - @pof_pod

Send in a question:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠... more

Kevin and Kieran discuss UEFA's unimpressed response to the news that FIFA president Gianni Infantino wants to sell a stake in the World Cup to private investors.

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Follow Kieran on X - @KieranMaguire

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Key Facts

Accepts Sponsors
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Number of Listeners
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Recent Guests

Andy Burnham
Mayor of Greater Manchester (as introduced in episode)
Greater Manchester Combined Authority / Mayor of Manchester
Episode: From the archive: Andy Burnham
Phil Alexander
CEO of the National League
National League
Episode: Interview: Phil Alexander, National League CEO
Ryan McKnight
COO at Thornaby Football Club
Thornaby FC
Episode: Interview: Ryan McKnight, COO at Thornaby Football Club
Maheta Molango
Chief Executive Officer
Professional Footballers' Association (PFA)
Episode: Interview: Maheta Molango, Professional Footballers' Association CEO
Maheta Malango
CEO of the Professional Footballers Association
Professional Footballers Association
Episode: Somalian World Cup referee denied visa, Michel Platini launches criminal case against FIFA
Zach Sweeny-Lynch
Host of The Upshot, raconteur of sports gossip and off-pitch stories
The Upshot Podcast
Episode: World Cup Special with The Upshot's Zach Sweeny-Lynch
Tom Murray
Top football lawyer, co-founder of Three Points, focus on financial regulation of football
Three Points
Episode: Questions Special: football lawyer Tom Murray
Dom Howson
Journalist who covered Sheffield Wednesday for the Sheffield Star and Yorkshire Live
Sheffield Wednesday journalist
Episode: The Sheffield Wednesday saga explained, with Dom Howson
Holly Murdoch
Head of operations for the Women's Professional Game
Women's Super League leadership
Episode: English clubs receive €667m in UEFA prize money, Oldham Athletic sign centre circle sponsor

Hosts

Kevin Day
Co-host and comedian known for sharp, humorous takes on football finance and governance.
Kieran Maguire
University of Liverpool football finance lecturer and long-time co-host known for data-driven insights and industry context.

Reviews

4.9 out of 5 stars from 6k ratings
  • Entertaining and informative

    Podcast Addict
    5
    Sweetleftfoot72
    a month ago
  • Great show…..

    Love the podcast, learn a lot from it, but I think it could be improved by having it presented by Thomas Dolby and Professor Magnus Pyke.

    Apple Podcasts
    5
    Walbaz
    United Kingdom3 months ago
  • Great Podcast

    A great podcast that’s both informative and relaxed that provides great info whilst also entertaining

    Apple Podcasts
    5
    MaraBomb10
    United Kingdom3 months ago
  • Great information

    Love the show👍

    Apple Podcasts
    5
    davidchesley
    United States3 months ago
  • Very good, but...

    ...do us all a favour, Kevin, and put yourself on mute when you're not talking. Hearing you grunt, splutter and heavily breathe in the background is really making this brilliant podcast unlistenable. Thanks

    Apple Podcasts
    3
    Phan†om
    United Kingdom3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts' chemistry and humor are frequently highlighted as a strength.
Listeners appreciate the clear, data-driven breakdowns of complex football finances and governance.
Some reviews mention improvements or criticisms about audio quality or pacing, but overall praise for insights into club economics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#49
United Kingdom/Sports
Apple Podcasts
#52
United Kingdom/Sports
Apple Podcasts
#231
Australia/Sports
Apple Podcasts
#42
Ukraine/Sports
Apple Podcasts
#110
Denmark/Sports
Apple Podcasts
#114
United Arab Emirates/Sports

Talking Points

Recent interactions between the hosts and their guests.

Real Madrid's finances
Q: I'd love to know your opinion on how well Real Madrid is managed from a financial point of view.
Real Madrid are very strong financially, with world-record revenues and substantial profits from EBITDA, driven by strategic asset development, savvy recruitment, and a top-tier global brand, though Barcelona serves as a useful contrast highlighting how governance and scheduling can impact finances.
UEFA's spicy response to FIFA's World Cup stake sale plans
Q: How do matchday ticket price variations by age affect a club's cash flow and budgeting under the new financial frameworks?
Different age-based pricing creates revenue variability and forecasting challenges, but clubs often justify it as market segmentation; the bigger question is how such pricing interacts with overall cash flow planning and season-ticket dynamics under evolving financial regulations.
UEFA's spicy response to FIFA's World Cup stake sale plans
Q: Are there rules to stop owners from selling the ground to themselves and then buying it back at a lower price?
Yes, depending on the league rules, there are constraints about ownership transfers and related-party transactions, though technically a club could execute such maneuvers; the real concern is how financial reporting and governance would treat such actions under current accounting standards and SCR changes.
English football pyramid prize money broken down
Q: Darren Holgate asks about prize money for winning each league and cup competitions in England and comparisons with other countries.
Answers enumerate a spectrum of prize money: Premier League winner around three million pounds more than runner-up, with FA Cup around two million pounds to win (roughly four million total including progression), Carabao Cup around a hundred thousand, and negligible prize money for the Championship itself, plus European competition pots that are substantially larger depending on competition and country.
English football pyramid prize money broken down
Q: Aidan Baldacera asks about the transfer process order and how clubs ensure rules aren't broken during player moves.
The host explains the official sequence—offer to current employer, medical, contract terms to the player's representative—and notes that in practice there can be informal inquiries or agent-led discussions that precede formal steps, which can complicate policing and compliance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Price of Football

What is The Price of Football about and what kind of topics does it cover?

A finance-forward show that pulls back the curtain on football money, governance, and regulation. Conversations routinely dissect club accounting, prize money flows, sponsorship, and the broader economics shaping both big clubs and lower-league teams, with sharp banter and practical takeaways for fans, executives, and investors. Notable strengths include data-driven analysis paired with accessible storytelling, a willingness to tackle timely governance questions, and regular guests who provide legal, ownership, and administration perspectives across the football ecosystem. The show is likely to appeal to listeners who want clear explanations of complex financial topics and how they translate into on-pitch outcomes, ticketing, and club strat... more

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Which podcasts are similar to The Price of Football?

These podcasts share a similar audience with The Price of Football:

1. Not The Top 20 Podcast
2. Second Tier - The Championship Football Podcast
3. The Athletic FC Podcast
4. Football Weekly
5. The Totally Football Show with James Richardson

How many episodes of The Price of Football are there?

The Price of Football launched 7 years ago and published 581 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Price of Football?

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What guests have appeared on The Price of Football?

Recent guests on The Price of Football include:

1. Andy Burnham
2. Phil Alexander
3. Ryan McKnight
4. Maheta Molango
5. Maheta Malango
6. Zach Sweeny-Lynch
7. Tom Murray
8. Dom Howson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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