The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
Tiffany MuehlbauerYour brand's reputation isn't built in a moment — it's built over time. And in today’s fast-moving world, waiting to communicate until you have to is a dangerous strategy. The Pool Theory is a modern framework for proactive visibility — created for leaders, entrepreneurs, and organizations who want to build trust before the spotlight hits. This audiobook walks you step-by-step through how to asses... more
| Publishes | Daily | Episodes | 19 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Categories | How ToBusinessMarketingEducation | ||||
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In 2011, Netflix nearly lost it all. But through humility, discipline, and message clarity, they refilled their pool and returned stronger than ever.
Trust isn’t a luxury. It’s your edge. In this final message, Tiffany offers a reminder of what matt... more
Stay aligned and stay ready — every 90 days. Use this guided check-in to reflect on your visibility, relationships, and key metrics.
🧰 Workbook tie-in: “Quarterly Pool Check-In”
📌 Visibility is a rhythm, not a campaign.
On paper, Boeing was winning. But the 737 Max crisis revealed how misleading the wrong metrics can be — and how silence can erode decades of trust.
Vanity metrics won’t keep your pool full. Learn how to track what truly matters — like trust, stakeholder response, and strategic momentum.
🧰 Workbook tie-in: “Brand Health Tracker”
📊 Shift from “Are we being seen?” to “Are we being trusted?”
Peloton had momentum — but not the routine to match. This is the story of a brand that forgot to maintain its pool… and paid for it.
One great press hit won’t build trust. This chapter gives you the tools to build a repeatable visibility rhythm without burnout.
🧰 Workbook tie-in: “Pool Maintenance Calendar” + “Water vs. Movement”
💡 Movement without water is noise. Water withou... more
During the COVID-19 vaccine rollout, J&J demonstrated what proactive visibility and routine crisis readiness really looks like — and why it matters at scale.
Confidence in a crisis doesn’t come from charisma — it comes from preparation. This chapter explores what good crisis communication really looks like, and why most companies get it wrong.
🧰 Workbook tie-in: “Crisis Simulation & Prep”
🔥 Case studi... more
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this podcast launched 6 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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