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The Persuasion Lab with Martin Medeiros

Martin Medeiros
Artificial Intelligence
Negotiation
Public Speaking
Cybersecurity
Safe Site Check In
Construction Industry
Persuasion
Leadership
The Speakers Alliance
Data Breaches
Technology Adoption
Compliance
Human Error
Climate Change
Software Engineering
Influence
Storytelling
Carmine Gallo
We Owe Each Other Two Minutes
Phishing

We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.

PublishesTwice monthlyEpisodes136Founded7 years ago
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ManagementBusinessMarketing

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Artwork for The Persuasion Lab

Latest Episodes

SEGMENT 1 — The AI Disruption Landscape: Setting the Stage

SEGMENT 2 — The Data Is Clear: Human Skills Are the Last Frontier

SEGMENT 3 — Why AI Cannot Replace the Human Negotiator

SEGMENT 4 — Persuasion & Influence: The Science Behind the Skill

S... more

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Welcome to the Persuaion Lab!

I am honored to have Jeff Doolittle on the show, a veteran software architect with over 25 years of experience whose core mission is helping make good software professionals great. He currently serves as a Distinguished... more

Support the show

If you like the content, please

•  Support the show

• Subscribe to and attend the Negotiation DoJo classes here.

• Share this episode in your social networks.

Key Facts

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Contact Information
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Recent Guests

Jason McCracken
Former technology leader with Nike, Goldman Sachs, and American Express
Various, including Nike and American Express
Episode: #135: Jason McCracken
Jeff Doolittle
Veteran software architect and leadership advocate
Trimble (Distinguished Engineer and Principal Architect)
Episode: #134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World
Hale Forster
Director of Behavioral Science at LimeTree
LimeTree
Episode: #133: Hale Forster, PhD – Behavioral Science and the Environment
Sam Imperati
Executive Director of ICM Resolutions; ADR professional since 1992
ICM Resolutions
Episode: #132: Sam Imperati – Mastering Resolution, Not Just Settlement
David Ward
CEO of Safe Site Check In
Safe Site Check In
Episode: #131: Construction Industry Negotiation with Workforce Technology Compliance with David Ward: CEO of Safe Site Check In
John Jackson
CEO of Bytegig and cybersecurity expert
Bytegig
Episode: #130: John Jackson: Persuasion and Cybercrime with Bytagig CEO John Jackson
Terry Beard
Author and entrepreneur, founder of The Speakers Alliance
Episode: #129: Terry Beard

Host

Martin Medeiros
Host of The Persuasion Lab; expert negotiator and thought leader in persuasion and influence.

Reviews

4.9 out of 5 stars from 12 ratings
  • Valuable insight on people and careers

    Super informative show, loved the episode with the psychologist!

    Apple Podcasts
    5
    maqrene
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical tactics that they can apply to real negotiations.
The show blends theory with actionable steps, which helps in pitching guests or sponsors.
Guests consistently bring credible, experience-backed guidance on influencing decisions.
Episodes with psychology-based insights resonate with those facing behavioral challenges in teams.

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Talking Points

Recent interactions between the hosts and their guests.

#134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World
Q: How can leaders adapt to the AI frontier in software engineering and maintain effective team dynamics?
Leaders should blend systems engineering with practical governance, encourage experimentation within safe boundaries, implement quality gates, and promote continuous learning to keep teams oriented toward production-ready outcomes while maintaining ethical and compliant use of AI tools.
#134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World
Q: What are some of the core leadership concepts leaders should know when working with technologists and admin staff?
Leaders should understand contextual or situational leadership, align empowerment with clarity, and foster trust through collaborative, transparent processes that fit the specific dynamics of their team and project.
#133: Hale Forster, PhD – Behavioral Science and the Environment
Q: How do you approach changing behavior at a policy level beyond individuals?
An ecosystem perspective is required, where policy design, incentives, and social norms align to support the desired behaviors, not just relying on individuals to change in isolation.
#133: Hale Forster, PhD – Behavioral Science and the Environment
Q: What captures attention in social media and how does that relate to climate messaging?
Attention is captured by emotions, visuals, and novelty; messages that tap into peripheral cues and personal relevance tend to perform better than dense factual arguments.
#133: Hale Forster, PhD – Behavioral Science and the Environment
Q: Can you talk about your work and the issues on behavioral change?
Behavioral change is the science of how people actually change their behavior, including the cognitive processes behind it, and how to intervene in a way that moves people from intention to action.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
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Frequently Asked Questions About The Persuasion Lab

What is The Persuasion Lab about and what kind of topics does it cover?

A thoughtful show focused on the art and science of influence, negotiation, and persuading stakeholders in complex environments. Across episodes, listeners are exposed to leadership frameworks, practical negotiation tactics, behavioral science insights, and real-world case studies from technology, construction, cybersecurity, and legal contexts. Notable is the mix of actionable frameworks (leadership styles, dispute resolution, storytelling for buy-in) with demonstrations of how AI and digital adoption intersect with governance, policy, and organizational culture. This blend makes it useful for leaders, product and engineering managers, negotiators, and marketers seeking practical tactics and evidence-based approaches to influence outcomes.... more

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Which podcasts are similar to The Persuasion Lab?

These podcasts share a similar audience with The Persuasion Lab:

1. The Ezra Klein Show

How many episodes of The Persuasion Lab are there?

The Persuasion Lab launched 7 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Persuasion Lab?

Recent guests on The Persuasion Lab include:

1. Jason McCracken
2. Jeff Doolittle
3. Hale Forster
4. Sam Imperati
5. David Ward
6. John Jackson
7. Terry Beard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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