Rephonic
Artwork for The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark, Joe DeVita
Artificial Intelligence
Search Engine Optimization
SEO
Google
AI In SEO
Linkedin
Local SEO
Conductor
EEAT
AI Search
Discover
Reddit
Indeed
GA4
Generative AI
AI Overviews
SEO Testing
Agency Management
AI Mode
Semantic Density

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

PublishesWeeklyEpisodes129Founded8 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Latest Episodes

page2pod.com - Content strategy that moves rankings: Angela Skane took her blog from page 3 to page 1 by optimizing what she already had — not publishing more.

Angela Skane is SEO & Content Strategy Manager at Newfold Digital, where she lead... more

page2pod.com - Agentic commerce, llms.txt, and markdown for AI: Yoast principal SEO Alex Moss explains how brands get selected by AI agents — not just clicked.

Alex Moss, principal SEO at Yoast and co-founder of FireCask, joins Jon Clark and... more

page2pod.com - JavaScript isn't breaking your SEO — rendering is. Merj R&D Director Giacomo Zecchini on what Google and AI crawlers actually see.

Giacomo Zecchini has spent years injecting tracking beacons into Google's rendering service to ... more

page2pod.com - In this episode Marcos Ciarrocchi, co-founder of Graphite, breaks down why Graphite believes that 95% of SEO work is often waste and why the real leverage comes from identifying the small percentage of initiatives that actually... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Search Session
The Search SessionAdvanced Web Ranking
The Edward Show
The Edward ShowEdward Sturm
The Vergecast
The VergecastThe Verge
BigDeal
BigDealCodie Sanchez
Hard Fork
Hard ForkThe New York Times

Recent Guests

Angela Skane
SEO and Content Strategy Manager at Newfold Digital
Newfold Digital / Network Solutions
Episode: What TikTok Shop Teaches SEO Content Teams with Angela Skane
Alex Moss
Principal SEO at Yoast and co-founder of FireCask
Yoast, FireCask
Episode: Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI 🤖
Giacomo Zecchini
R&D Director at Merj
Merj
Episode: Why JavaScript Isn’t the Problem — Rendering Is with Giacomo Zecchini
Marcus Ciocchi
Co-founder of Graphite
Graphite
Episode: 95% of SEO Work Is Waste: Marcos Ciarrocchi on Winning AI Search with Topical Authority 🤖
Duane Forrester
Founder and CEO of unboundanswers.com
Unbound Answers
Episode: Page 2 Rewind: Semantic Density vs. Overlap: The SEO Shift Nobody Saw Coming with Duane Forrester
Marshall Simmons
Founding partner at Defined Media Group, early SEO practitioner
Defined Media Group
Episode: Page 2 Rewind: Why Publishers Need to Rethink SEO for AI Search with Marshall Simmonds
Kevin Indig
SEO advisor and strategist, creator of Growth Memo
Independent consultant / Growth Memo
Episode: Page 2 Rewind: Kevin Indig Explains Why Rankings Still Matter, But Not How You Think 📊
Metehan Yesilyurt
Co-founder and Chief Growth Officer at AEO Vision
AEO Vision
Episode: Page 2 Rewind: ChatGPT & Perplexity Rankings Explained - How AI Search Surfaces Content with Metehan Yesilyurt
Claudia Tamina
Veteran of local SEO, founder of Reputation Arm
Reputation Arm
Episode: Page 2 Rewind: The Truth About Google Business Profile Categories and Rankings with Claudia Tomina

Hosts

Jon Clark
Host with focus on the people, stories, and practical realities of working in SEO.
Joe DeVita
Co-host focusing on industry experiences, tactical knowledge, and collaboration with clients and agencies.

Reviews

5.0 out of 5 stars from 20 ratings
  • Great Podcast for digital marketers

    A solid mix tactics discussed with a variety of marketing professionals

    Apple Podcasts
    5
    Ana DeV
    United States8 months ago
  • Thought Provoking

    Great series with interesting marketing and SEO thought leaders.

    Apple Podcasts
    5
    Land on Moore
    United States9 months ago
  • The Interviews

    Fantastic, intimate interviews that end up touching upon great SEO discussion along the way!

    Apple Podcasts
    5
    Rated_P
    United States5 years ago
  • Such a good SEO podcast

    Absolute love listening to The Page 2 Podcast. Jacob & Jeff deffo know there stuff when it comes to SEO, content and websites. They also get very interesting guests on to, including the one and only Rand Fishkin. Would 100% recommend having a listen if SEO is your thang!

    Apple Podcasts
    5
    SarahSEOSAS
    United Kingdom7 years ago
  • Very Informative

    Jake and Jeff are a wealth of SEO knowledge, this is a must listen for those in the industry.

    Apple Podcasts
    5
    DesPA75
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical tactics that listeners can apply right away.
Polished, insightful interviews with top SEO minds.
High-quality guests and thoughtful Q&A with hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#23
Philippines/Business/Marketing
Apple Podcasts
#90
China/Business/Marketing
Apple Podcasts
#244
Philippines/Business

Talking Points

Recent interactions between the hosts and their guests.

Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI 🤖
Q: How soon do you think agentic commerce will become mainstream?
Alex believes it will be gradual, with a slow uptick over six to nine months and longer for broader adoption. Trust and infrastructure need to mature, and some use cases like routine banana purchases through chat are not yet the breakthrough; more critical early adopters will look at acts like sourcing and selection rather than full autonomous transactions.
Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI 🤖
Q: What drives the defaults in Yoast plugins, and how do you decide what to turn on by default?
The team uses a practical, safety-first approach: defaults should help without harming performance or creating unsustainable noise. If something can help with structure and discovery without introducing risk, it may be enabled; otherwise it might be left off and offered as an opt-in feature. The idea is to balance guidance, core WordPress practices, and what search engines recommend, while avoiding features that could be abused or overly complex for users.
SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀
Q: What early work with the New York Times taught you about publishing, branding, and monetization that still resonates today?
Starting with About.com and scaling into the NYT's ecosystem showed that giving a brand room to operate—opening archives, featuring reporters, and letting the editorial voice lead—could drive revenue and audience trust without sacrificing brand integrity.
SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀
Q: How did the mirror server concept come about, and what did it teach you about crawlers and trust?
The mirror server was built to give search engines a safe, controlled environment to test their crawlers against our content, revealing how they interpret structure, depth, and authority while ensuring we saw the crawlers' behavior in real time.
🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets
Q: How has the GA4 transition impacted clients who relied on Universal Analytics?
Brie notes that GA4 requires new ways of thinking about data, education is key, and the platform's new event model and attribution require rethinking dashboards and goals; she emphasizes auditing first to ensure reliable data before making strategic decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show leans into practitioner-focused SEO and digital marketing, featuring deep-dives with industry leaders who share hands-on tactics, experiments, and real-world workflows. Episodes frequently explore AI-driven visibility, AI-enabled search surfaces, local and news SEO, content pruning, and practical measurement approaches, often pairing strategic framing with actionable steps for teams. A notable strength is the quality and specificity of guests, ranging from renowned SEOs to product strategists, which helps listeners translate theory into repeatable processes for client work or in-house initiatives. A recurring thread is how AI and evolving search surfaces reshape traditional SEO tasks—from technical optimizations to content strategy... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Search Session
2. The Edward Show
3. The Vergecast
4. BigDeal
5. Hard Fork

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Angela Skane
2. Alex Moss
3. Giacomo Zecchini
4. Marcus Ciocchi
5. Duane Forrester
6. Marshall Simmons
7. Kevin Indig
8. Metehan Yesilyurt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days