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Artwork for The SEO Podcast: Page 2 Podcast

The SEO Podcast: Page 2 Podcast

Jon Clark, Joe DeVita
Artificial Intelligence
SEO
Search Engine Optimization
Google
AI In SEO
AI Search
Linkedin
AI Overviews
Local SEO
Conductor
EEAT
Discover
Reddit
Indeed
Youtube
GA4
Generative AI
Malte Landwehr
SEO Testing
AI Mode

The Page 2 Podcast is an interview show about SEO, AEO, and GEO, hosted by Jon Clark and Joe DeVita. The format is a long-form conversation with the practitioners doing the work: agency founders, in-house SEO leads, technical specialists, and builders of AI visibility tools. We get into the tests guests ran and what they found, how they track brand visibility in ChatGPT, Gemini, and Google's AI Ov... more

PublishesWeeklyEpisodes136Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The SEO Podcast: Page 2 Podcast

Latest Episodes

page2pod.com - Your primary Google Business Profile category is the most powerful local ranking signal you control, and most businesses pick the wrong one.

Greg Gifford, Chief Strategy Officer at SearchLab, joins Jon Clark and Joe DeVita to ... more

page2pod.com - Why social and video now decide whether your brand makes it into AI Overviews β€” and why your own website is the last place to optimize.

Cindy Krum, founder and CEO of MobileMoxie, argues that video has moved from a digital mar... more

page2pod.com - Publishers with OpenAI deals get cited 48% more by ChatGPT. Thomas Peham of Otterly.AI on what AI search citation testing actually shows.

Most AI search advice is theory. Thomas Peham, CEO and co-founder of Otterly.AI, runs a ... more

page2pod.com - Entity SEO finally has a number: Lidia Infante on tracking Google's confidence in your brand with the Knowledge Graph API.

Lidia Infante leads SEO and AI search at Pleo, following senior roles at SurveyMonkey, BigCommerce, and... more

Key Facts

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Recent Guests

Cindy Krum
Founder and CEO of MobileMoxie
MobileMoxie
Episode: Why Video Is Now Table Stakes for SEO πŸŽ₯ with Cindy Krum
Thomas Peham
CEO and co-founder of Otterly AI
Otterly AI
Episode: ChatGPT Cites Publishers With Deals 48% More πŸ“ˆ with Thomas Peham
Lidia Infante
Organic growth leader, SEO and AI search at Pleo
Pleo
Episode: Entity SEO: How to Track Google's Confidence Score πŸ“Š
Malte Landwehr
CPO and CMO at Peec AI, AI search visibility expert
Peec AI
Episode: What Fan-Out Queries Reveal About AI Search πŸ” with Malte Landwehr
Derek Hobson
SEO strategist, writer, former Senior Director of SEO and AI Search at Brainlabs
SEO Humors / Brainlabs (former)
Episode: Direct Traffic Is Your Missing AI Metric πŸ“ˆ - Derek Hobson on Why You Should Report SEO + Direct
Sophie Brannon
Co-founder and director of StudioHawk US
StudioHawk
Episode: Sophie Brannon on the Hidden Cost of AI in Agencies and How it Could Rewrite the Standard Retainer
Angela Skane
SEO and Content Strategy Manager at Newfold Digital
Newfold Digital / Network Solutions
Episode: What TikTok Shop Teaches SEO Content Teams with Angela Skane
Alex Moss
Principal SEO at Yoast and co-founder of FireCask
Yoast, FireCask
Episode: Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI πŸ€–
Giacomo Zecchini
R&D Director at Merj
Merj
Episode: Why JavaScript Isn’t the Problem β€” Rendering Is with Giacomo Zecchini

Hosts

Jon Clark
Host with focus on the people, stories, and practical realities of working in SEO.
Joe DeVita
Co-host focusing on industry experiences, tactical knowledge, and collaboration with clients and agencies.

Reviews

5.0 out of 5 stars from 28 ratings
  • Great Podcast for digital marketers

    A solid mix tactics discussed with a variety of marketing professionals

    Apple Podcasts
    5
    Ana DeV
    United States9 months ago
  • Thought Provoking

    Great series with interesting marketing and SEO thought leaders.

    Apple Podcasts
    5
    Land on Moore
    United States10 months ago
  • The Interviews

    Fantastic, intimate interviews that end up touching upon great SEO discussion along the way!

    Apple Podcasts
    5
    Rated_P
    United States6 years ago
  • Such a good SEO podcast

    Absolute love listening to The Page 2 Podcast. Jacob & Jeff deffo know there stuff when it comes to SEO, content and websites. They also get very interesting guests on to, including the one and only Rand Fishkin. Would 100% recommend having a listen if SEO is your thang!

    Apple Podcasts
    5
    SarahSEOSAS
    United Kingdom7 years ago
  • Very Informative

    Jake and Jeff are a wealth of SEO knowledge, this is a must listen for those in the industry.

    Apple Podcasts
    5
    DesPA75
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical tactics that listeners can apply right away.
Polished, insightful interviews with top SEO minds.
High-quality guests and thoughtful Q&A with hosts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#165
China/Business/Marketing
Apple Podcasts
#194
Philippines/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Fan-Out Queries Reveal About AI Search πŸ” with Malte Landwehr
Q: How important are backlinks in the age of AI search compared to traditional links?
Backlinks remain important as part of a broader signal set; AI systems may build their own internal link graphs, but traditional link graphs still influence authority and grounding in retrieval.
What Fan-Out Queries Reveal About AI Search πŸ” with Malte Landwehr
Q: What should brands change first to be more visible in AI-powered search?
Prioritize consistency of brand description across all online footprints, then address low-hanging visibility improvements like product feeds and well-described profiles; start with small bets that can prove value quickly.
What Fan-Out Queries Reveal About AI Search πŸ” with Malte Landwehr
Q: How do you think shopping behavior has changed with AI recommendations guiding choices?
AI recommendations shift the decision journey from exploration of many options to guided pathways, but measuring the exact change is difficult; brands should focus on improving their presence and consistency across multiple signals to stay visible in AI surfaces.
Direct Traffic Is Your Missing AI Metric πŸ“ˆ - Derek Hobson on Why You Should Report SEO + Direct
Q: Should direct traffic be merged with organic as a single metric, or counted separately for incremental credit?
Keep them separate but openly discuss ownership and credit; sometimes direct is owned by branding or marketing teams and should be reported with clear ownership while showing correlation to organic.
Direct Traffic Is Your Missing AI Metric πŸ“ˆ - Derek Hobson on Why You Should Report SEO + Direct
Q: Are clients looking for AI-driven SEO or traditional SEO most of the time?
They're looking for guidance and transparency, often wanting to talk directly rather than navigating long multi-person calls; clients value a consultant who can clearly explain AI interactions and actionable steps.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The SEO Podcast: Page 2 Podcast

What is The SEO Podcast: Page 2 Podcast about and what kind of topics does it cover?

The show leans into practitioner-focused SEO and digital marketing, featuring deep-dives with industry leaders who share hands-on tactics, experiments, and real-world workflows. Episodes frequently explore AI-driven visibility, AI-enabled search surfaces, local and news SEO, content pruning, and practical measurement approaches, often pairing strategic framing with actionable steps for teams. A notable strength is the quality and specificity of guests, ranging from renowned SEOs to product strategists, which helps listeners translate theory into repeatable processes for client work or in-house initiatives. A recurring thread is how AI and evolving search surfaces reshape traditional SEO tasksβ€”from technical optimizations to content strategy... more

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Which podcasts are similar to The SEO Podcast: Page 2 Podcast?

These podcasts share a similar audience with The SEO Podcast: Page 2 Podcast:

1. The Search Session
2. The Rebooting Show
3. Morning Brew Daily

How many episodes of The SEO Podcast: Page 2 Podcast are there?

The SEO Podcast: Page 2 Podcast launched 8 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SEO Podcast: Page 2 Podcast?

Recent guests on The SEO Podcast: Page 2 Podcast include:

1. Cindy Krum
2. Thomas Peham
3. Lidia Infante
4. Malte Landwehr
5. Derek Hobson
6. Sophie Brannon
7. Angela Skane
8. Alex Moss

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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