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Artwork for The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark, Joe DeVita
Artificial Intelligence
SEO
Search Engine Optimization
Google
Linkedin
Local SEO
Conductor
EEAT
Discover
AI Search
Reddit
Indeed
AI In SEO
GA4
Generative AI
AI Overviews
SEO Testing
AI Mode
Agency Management
B2B Marketing

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

PublishesWeeklyEpisodes127Founded8 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Latest Episodes

page2pod.com - JavaScript isn't breaking your SEO — rendering is. Merj R&D Director Giacomo Zecchini on what Google and AI crawlers actually see.

Giacomo Zecchini has spent years injecting tracking beacons into Google's rendering service to ... more

page2pod.com - In this episode Marcos Ciarrocchi, co-founder of Graphite, breaks down why Graphite believes that 95% of SEO work is often waste and why the real leverage comes from identifying the small percentage of initiatives that actually... more

⁠https://page2pod.com⁠ - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.

In this episode of Page 2 Podcast, Jon Clark and Joe DeVita sit down with Duane Forrester, founder and ... more

page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. In this episode, SEO pioneer Marshall Simmonds, founder of Defined Media Group, explores the past, present,... more

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Hard Fork
Hard ForkThe New York Times

Recent Guests

Kevin Indig
SEO advisor and strategist, creator of Growth Memo
Independent consultant / Growth Memo
Episode: Page 2 Rewind: Kevin Indig Explains Why Rankings Still Matter, But Not How You Think šŸ“Š
Claudia Tamina
Veteran of local SEO, founder of Reputation Arm
Reputation Arm
Episode: Page 2 Rewind: The Truth About Google Business Profile Categories and Rankings with Claudia Tomina
Constance Chen
SEO Director at Moving Traffic Media, on-site at Google IO
Moving Traffic Media
Episode: 😳 "Google Search As You Know It Is Over" — What Happens Next?
Nick Swan
Solo founder of SEO testing, SaaS product founder
SEO Testing (seotesting.com)
Episode: šŸš€ Nick Swan Reveals the Future of SEO Testing, AI Workflows & MCP Servers
Aimee Jurenka
SEO and AI visibility strategist; founder of SEO Sustainable; CEO of Rickety Roo
Rickety Roo, SEO Sustainable
Episode: "The Funnel Got Eaten by LLMs" — Aimee Jurenka on Measuring AI Visibility
Shahzad Abbas
VP of AI and Search Strategy at Define Media Group
Define Media Group
Episode: Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews
Everett Sizemore
SEO consultant via eSizemore Consulting, fractional SEO director
eSizemore Consulting
Episode: Content Pruning, Semantic SEO, and the Future of AI Search with Everett Sizemore | Page 2 Podcast
Darren Shaw
Founder of Whitespark, Local Search expert
Whitespark
Episode: Darren Shaw on Winning Local Search: Google Maps & AI SEO Secrets Revealed
Lily Ray
VP of SEO and AI Search at Amsive (and founder of Algorithmic)
Amsive; Algorithmic
Episode: šŸ‘‰ Lily Ray onThe #1 Thing That Survives Every Google Update (Even AI)

Hosts

Jon Clark
Host with focus on the people, stories, and practical realities of working in SEO.
Joe DeVita
Co-host focusing on industry experiences, tactical knowledge, and collaboration with clients and agencies.

Reviews

5.0 out of 5 stars from 20 ratings
  • Great Podcast for digital marketers

    A solid mix tactics discussed with a variety of marketing professionals

    Apple Podcasts
    5
    Ana DeV
    United States7 months ago
  • Thought Provoking

    Great series with interesting marketing and SEO thought leaders.

    Apple Podcasts
    5
    Land on Moore
    United States8 months ago
  • The Interviews

    Fantastic, intimate interviews that end up touching upon great SEO discussion along the way!

    Apple Podcasts
    5
    Rated_P
    United States5 years ago
  • Such a good SEO podcast

    Absolute love listening to The Page 2 Podcast. Jacob & Jeff deffo know there stuff when it comes to SEO, content and websites. They also get very interesting guests on to, including the one and only Rand Fishkin. Would 100% recommend having a listen if SEO is your thang!

    Apple Podcasts
    5
    SarahSEOSAS
    United Kingdom6 years ago
  • Very Informative

    Jake and Jeff are a wealth of SEO knowledge, this is a must listen for those in the industry.

    Apple Podcasts
    5
    DesPA75
    United States7 years ago

Listeners Say

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Practical tactics that listeners can apply right away.
Polished, insightful interviews with top SEO minds.
High-quality guests and thoughtful Q&A with hosts.

Chart Rankings

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Talking Points

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SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search šŸš€
Q: What early work with the New York Times taught you about publishing, branding, and monetization that still resonates today?
Starting with About.com and scaling into the NYT's ecosystem showed that giving a brand room to operate—opening archives, featuring reporters, and letting the editorial voice lead—could drive revenue and audience trust without sacrificing brand integrity.
SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search šŸš€
Q: How did the mirror server concept come about, and what did it teach you about crawlers and trust?
The mirror server was built to give search engines a safe, controlled environment to test their crawlers against our content, revealing how they interpret structure, depth, and authority while ensuring we saw the crawlers' behavior in real time.
šŸš€ Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets
Q: How has the GA4 transition impacted clients who relied on Universal Analytics?
Brie notes that GA4 requires new ways of thinking about data, education is key, and the platform's new event model and attribution require rethinking dashboards and goals; she emphasizes auditing first to ensure reliable data before making strategic decisions.
šŸš€ Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets
Q: What is the Beast framework and how is it applied to new clients?
Brie explains that Beast is a branded version of the scientific method: benchmarking, exploring data sources, analyzing for outliers and trends, and then deciding on actions (start, stop, or scale) based on the data, with a focus on clean data and clear measurement.
SEO in the Age of AI šŸ¤– | Kevin Indig on Google Overviews, E-Commerce & The Future of Search
Q: Given the shift away from clicks, how should brands measure success in AI-driven search?
Brands should move toward leading indicators like visibility and share of voice, while monitoring qualitative signals via brand recall and trust, complemented by downstream outcomes such as conversions and engagement across trusted platforms.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show leans into practitioner-focused SEO and digital marketing, featuring deep-dives with industry leaders who share hands-on tactics, experiments, and real-world workflows. Episodes frequently explore AI-driven visibility, AI-enabled search surfaces, local and news SEO, content pruning, and practical measurement approaches, often pairing strategic framing with actionable steps for teams. A notable strength is the quality and specificity of guests, ranging from renowned SEOs to product strategists, which helps listeners translate theory into repeatable processes for client work or in-house initiatives. A recurring thread is how AI and evolving search surfaces reshape traditional SEO tasks—from technical optimizations to content strategy... more

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1. Hard Fork

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this podcast launched 8 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kevin Indig
2. Claudia Tamina
3. Constance Chen
4. Nick Swan
5. Aimee Jurenka
6. Shahzad Abbas
7. Everett Sizemore
8. Darren Shaw

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