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Artwork for The SEO Podcast: Page 2 Podcast

The SEO Podcast: Page 2 Podcast

Jon Clark, Joe DeVita
Artificial Intelligence
Search Engine Optimization
SEO
Google
Local SEO
AI In SEO
AI Search
Linkedin
AI Overviews
Conductor
EEAT
Discover
Reddit
Chatgpt
Indeed
Youtube
GA4
Generative AI
Malte Landwehr
Affiliate Marketing

The Page 2 Podcast is an interview show about SEO, AEO, and GEO, hosted by Jon Clark and Joe DeVita. The format is a long-form conversation with the practitioners doing the work: agency founders, in-house SEO leads, technical specialists, and builders of AI visibility tools. We get into the tests guests ran and what they found, how they track brand visibility in ChatGPT, Gemini, and Google's AI Ov... more

PublishesWeeklyEpisodes140Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The SEO Podcast: Page 2 Podcast

Latest Episodes

page2pod.com - How do brands improve AI visibility when the data behind search is getting harder to trust? Marcus Tober, SVP of Enterprise Solutions at Semrush and founder of Searchmetrics, joins Jon Clark and Joe DeVita to unpack what's brea... more

page2pod.com - Affiliate marketing is turning into an AI visibility channel, and Adam Riemer argues most brands are paying the wrong partners for it.Adam Riemer, founder and CEO of Adam Riemer Marketing and a Search Engine Journal "Ask an SEO... more

page2pod.com - Agentic readiness starts with a business decision, not a code change: what should AI agents be able to access and do on your site?

Tory Gray, CEO of The Gray Dot Company, joins Jon Clark and Joe DeVita to explain why the techn... more

page2pod.com - Local SEO for AI search: Andrew Shotland shares the experiments that moved Map Pack, Google AI, and ChatGPT visibility.

Andrew Shotland, founder and CEO of Local SEO Guide, has spent nearly 20 years doing local SEO for everyon... more

Key Facts

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Recent Guests

Marcus Tober
SVP of Enterprise Solutions at Semrush and founder of Searchmetrics
Semrush
Episode: 🚨 Is Google Breaking SEO? Semrush’s Marcus Tober on AI Search & Rank Tracking
Adam Riemer
Founder and CEO of Adam Riemer Marketing and Search Engine Journal columnist
Adam Riemer Marketing
Episode: πŸš€ Affiliate Marketing in the Age of AI Search with Adam Riemer
Tory Gray
CEO of Gray Dot Company, bridging executive strategy, web engineering and technical SEO
Gray Dot Company
Episode: What AI Bots See When They Don't Render JavaScript (JS) πŸ‘€ with Tory Gray
Andrew Shotland
Founder and CEO of Local SEO Guide
Local SEO Guide
Episode: Local SEO Experiments That Actually Worked: Maps, AI, Reddit & Reviews πŸ§ͺ with Andrew Shotland
Greg Gifford
Chief Strategy Officer, SearchLab
SearchLab
Episode: Local SEO in AI Search: What Actually Works πŸ” with Greg Gifford
Cindy Krum
Founder and CEO of MobileMoxie
MobileMoxie
Episode: Why Video Is Now Table Stakes for SEO πŸŽ₯ with Cindy Krum
Thomas Peham
CEO and co-founder of Otterly AI
Otterly AI
Episode: ChatGPT Cites Publishers With Deals 48% More πŸ“ˆ with Thomas Peham
Lidia Infante
Organic growth leader, SEO and AI search at Pleo
Pleo
Episode: Entity SEO: How to Track Google's Confidence Score πŸ“Š
Malte Landwehr
CPO and CMO at Peec AI, AI search visibility expert
Peec AI
Episode: What Fan-Out Queries Reveal About AI Search πŸ” with Malte Landwehr

Hosts

Jon Clark
Host of The SEO Podcast: Page 2 Podcast, Moving Traffic Media
Joe DeVita
Co-host of The SEO Podcast: Page 2 Podcast, Moving Traffic Media

Reviews

5.0 out of 5 stars from 28 ratings
  • Great Podcast for digital marketers

    A solid mix tactics discussed with a variety of marketing professionals

    Apple Podcasts
    5
    Ana DeV
    United States10 months ago
  • Thought Provoking

    Great series with interesting marketing and SEO thought leaders.

    Apple Podcasts
    5
    Land on Moore
    United Statesa year ago
  • The Interviews

    Fantastic, intimate interviews that end up touching upon great SEO discussion along the way!

    Apple Podcasts
    5
    Rated_P
    United States6 years ago
  • Such a good SEO podcast

    Absolute love listening to The Page 2 Podcast. Jacob & Jeff deffo know there stuff when it comes to SEO, content and websites. They also get very interesting guests on to, including the one and only Rand Fishkin. Would 100% recommend having a listen if SEO is your thang!

    Apple Podcasts
    5
    SarahSEOSAS
    United Kingdom7 years ago
  • Very Informative

    Jake and Jeff are a wealth of SEO knowledge, this is a must listen for those in the industry.

    Apple Podcasts
    5
    DesPA75
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent for staying current on AI in SEO
Insightful discussions with top SEO minds
Practical experiments and real-world takeaways
Balanced mix of strategy and hands-on testing
Strong guest lineup with industry-leading experts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#145
Austria/Business/Marketing
Apple Podcasts
#188
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

🚨 Is Google Breaking SEO? Semrush’s Marcus Tober on AI Search & Rank Tracking
Q: Can you suggest to clients how they should be using log file analysis to understand how bots are using their websites, and are there opportunities in those reports to optimize your site for bots versus humans?
Tober calls log file analysis underrated and says filtering for AI user bots can help distinguish user-triggered activity from training crawlers. Comparing those visits with direct visits or later visits from other channels can provide a leading indicator of otherwise difficult-to-attribute AI traffic.
🚨 Is Google Breaking SEO? Semrush’s Marcus Tober on AI Search & Rank Tracking
Q: Is this the hardest collection environment that you've ever seen?
Tober says data collection has always involved a cat-and-mouse game with Google, but recent changes such as removing the num=100 parameter and adding go-to redirects have made collection more difficult. He believes the much larger volume of AI-agent requests is driving stronger bot protections.
πŸš€ Affiliate Marketing in the Age of AI Search with Adam Riemer
Q: How should brands structure affiliate payments for partners who influence AI answers but may not produce measurable clicks?
Riemer says to identify partners whose audience matches the brand's customers and who can drive revenue, then compensate them with a flat media fee plus commission rather than relying only on click-based or lead-based payments.
πŸš€ Affiliate Marketing in the Age of AI Search with Adam Riemer
Q: What does career progression look like for someone who starts in affiliate management today?
Riemer says affiliate managers who learn how the channel works can move into broader marketing leadership, specialize in another discipline, advance within affiliate management, start an agency, or move into partnerships and business development.
What AI Bots See When They Don't Render JavaScript (JS) πŸ‘€ with Tory Gray
Q: How do you decide if a programmatic initiative has legs vs. low-quality automation, especially with UGC?
Prioritize real user need and cross-channel impact, ensure there is consumer demand, differentiate from competitors, and build a moat through thoughtful execution that serves actual users and supports multiple channels beyond SEO.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The SEO Podcast: Page 2 Podcast

What is The SEO Podcast: Page 2 Podcast about and what kind of topics does it cover?

This show centers on hands-on SEO, AEO, and GEO, guided by practitioners who run agencies or in-house teams and build AI-visible systems. Across episodes, guests unpack the tests they ran, how they measure brand visibility in evolving AI environments (ChatGPT, Gemini, and AI Overviews), and how local and technical SEO are shifting. Conversations frequently cover testing workflows, governance and data quality, cross-channel strategies, and practical tactics for structuring content, rendering, and signals to influence AI-driven answers. A standout aspect is the emphasis on real-world experiments, team reorganization, and multi-platform discovery as search becomes more assistant-driven and cross-channel. The format aims to be actionable for li... more

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1. The Artificial Intelligence Show

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The SEO Podcast: Page 2 Podcast launched 8 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The SEO Podcast: Page 2 Podcast?

Recent guests on The SEO Podcast: Page 2 Podcast include:

1. Marcus Tober
2. Adam Riemer
3. Tory Gray
4. Andrew Shotland
5. Greg Gifford
6. Cindy Krum
7. Thomas Peham
8. Lidia Infante

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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