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Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Content and Conversation: Organic Growth Insights from Siege Media

Siege Media
SEO
Content Marketing
Digital PR
Google
Content Strategy
Saas
User Experience
AI Overviews
Proprietary Data
Artificial Intelligence
Original Research
Trends Reports
Input Metrics
Chatgpt
Brand Authority
Compliance Content
Customer Understanding
Surveys
Link Building
Marketing Trends

Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.

PublishesMonthlyEpisodes114Founded9 years ago
Number of ListenersCategories
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Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Latest Episodes

Ross Hudgens welcomes Lily Ray, VP of SEO Strategy & Research at Amsive — this time in person — for a wide-ranging conversation on what's actually working (and what's getting patched) in AI search right now.

They dig into the rise and likely fall of... more

Noah Greenberg, CEO of Stacker, joins Ross to break down how his platform distributes brand content as earned media across thousands of news publishers and why it's becoming a core part of modern SEO,  digital PR, and GEO strategy.

They dig into the... more

YouTube

In this episode of Content and Conversation, Ross Hudgens sits down with Devin Bramhall to unpack what’s broken in modern B2B marketing and what actually works when metrics get messy and attribution falls apart.

They talk through Devin’s experience ... more

YouTube

Bernard Huang returns to break down GEO (Generative Engine Optimization) and the big question: is GEO actually different from SEO, or just SEO evolving?

We talk about how AI Mode/AI Overviews are changing search behavior, why top-funnel traffic is g... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lily Ray
SEO and content strategist specialized in GEO and AI-driven search
Amsive (and independent consulting practice Algorithmic)
Episode: Lily Ray on AI Slop, GEO, and What Actually Works
Noah Greenberg
CEO of Stacker
Stacker
Episode: Is Content Syndication Worth It? w/ Stacker's Noah Greenberg
Shannon Minkel
Senior Director of Product SEO
Siege Media
Episode: Did Google Just End Rank Tracking? w/ Shannon Minkel
Josh Blyskal
An AI strategist at Profound, guiding customers through strategies to improve AI visibility.
Profound
Episode: AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal
Chris Kelly
Former head of Organic Growth at Asana
Asana
Episode: How Asana Scaled to 20M+ International SEO Visits‬‭
Jess Joyce
SEO consultant known for innovative diagrammatic representations of complex marketing strategies.
Episode: The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce
Kristan Bauer
SEO consultant and former director of SEO at Zillow
Conifer
Episode: The SEO Behind Zillow’s 1 Billion‬‭ Visits/Year w/ Kristan Bauer‬‭
Angie Kerr
Head of SEO product at Bootsetter with a diverse background in digital marketing and SEO across various high-profile companies.
Bootsetter
Episode: Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead
Barry Schwartz
Preeminent news source in the SEO industry and founder of Search Engine Roundtable
Search Engine Roundtable
Episode: Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends

Host

Ross Hudgens
Founder and CEO at Siege Media, expert in content marketing and SEO. Hosts the discussion focusing on actionable strategies that enhance organic traffic and engagement.

Reviews

4.9 out of 5 stars from 34 ratings
  • Amazing content marketing podcast!

    I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

    Apple Podcasts
    5
    kaylashireenm
    United States6 years ago
  • Love this podcast!

    Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

    Apple Podcasts
    5
    elc1115!
    United States6 years ago
  • Easy content and SEO tips

    Ross’s tips are actionable and I love the short form format.

    Apple Podcasts
    5
    CarolineG2013
    United States6 years ago
  • Great Value for Online Marketers

    This is one of the best podcasts on online marketing including SEO and content marketing. I owe Ross a review because I have received so much value from his content over the years. Thanks!

    Apple Podcasts
    5
    the_charles
    United States6 years ago
  • Great podcast for marketers, SEOs and entrepreneurs!

    I really have enjoyed every show since this podcast has started! The guests are awesome and usually give you actual implementable tips you could use for your business! Thank you!

    Apple Podcasts
    5
    MonkeyTuck
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversational format is praised for making complex topics more accessible and relatable to everyday business practices.
There is a strong emphasis on the value of expert guests who provide implementable strategies beneficial for marketers.
Listeners appreciate the actionable content marketing and SEO insights shared, often noting the practicality of the tips given.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#42
Canada/Business/Marketing
Apple Podcasts
#72
Singapore/Business/Marketing
Apple Podcasts
#169
India/Business/Marketing
Apple Podcasts
#206
Denmark/Business/Marketing
Apple Podcasts
#249
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is Content Syndication Worth It? w/ Stacker's Noah Greenberg
Q: As a distribution syndication platform, how did you solve the chicken-and-egg problem of publishers needing content and brands needing distributors?
We solved it by building an in-house newsroom that produced high-quality, standards-driven content for aggregators, then inviting publishers to publish third-party content that met their standards, and gradually expanding the network as trust and process matured.
Is Content Syndication Worth It? w/ Stacker's Noah Greenberg
Q: How long has Stacker been around?
Stacker has evolved over nine years, starting with a newsroom approach that produced data-driven content for aggregators, then expanding to a broader distribution model and Stacker Studio to enable brands to underwrite and syndicate stories.
Tough Questions CEOs are Asking About AI SEO (and How To Answer Them) w/ Gaetano DiNardi
Q: How do we know if SEO is working if traffic is going down?
You should be looking at demo requests, pipeline growth, and overall performance from the organic channel instead of just traffic.
How Asana Scaled to 20M+ International SEO Visits‬‭
Q: What are some common mistakes you see that people should avoid?
Mistakes include poor budget management, inadequate operations support, and lack of data insights.
How Asana Scaled to 20M+ International SEO Visits‬‭
Q: How would you start thinking about the process of international SEO?
Focus on strategy before scaling, aligning with business objectives, and understanding the target audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on actionable insights in content marketing and SEO, discussions often cover strategies that have significantly impacted client traffic values, suggesting a heavy emphasis on practical execution and results. The topics frequently include the importance of media-first approaches, the evolving landscape of search engine optimization, and the integration of AI in content creation and optimization. Notably, conversations aim to demystify complex SEO concepts, making them accessible for marketers and business professionals seeking to enhance their online presence. The engaging format often features expert guests who share real-world techniques and case studies, making it a valuable resource for listeners dedicated to mastering the nuanc... more

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this podcast launched 9 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lily Ray
2. Noah Greenberg
3. Shannon Minkel
4. Josh Blyskal
5. Chris Kelly
6. Jess Joyce
7. Kristan Bauer
8. Angie Kerr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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