Content and Conversation: Organic Growth Insights from Siege Media
Siege MediaUsing the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
| Publishes | Twice monthly | Episodes | 124 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Ross Hudgens welcomes Andy Crestodina, Co-Founder and CMO of Orbit Media, to unpack the most alarming finding from 13 years of Orbit’s annual content marketing survey: after a decade of 20–28% of marketers reporting strong results, that number crashe... more
Ross Hudgens sits down with Eric Wu, who leads SEO, GEO, and CRO at Ramp, to unpack one of the most experiment-driven search programs in B2B.
Eric walks through the test that proved a simple markdown file could change ChatGPT's answers, a $162 "AI-e... more
Siege Media CEO Ross Hudgens flies solo for a case study episode on Zapier, one of the most cited domains in LLMs and a name almost anyone in B2B or SaaS will recognize from their own citation reports.
Drawing from a longer chapter in his upcoming b... more
Ross Hudgens sits down with Marat Gaziev, VP of SEO & GEO at IGN, for a wide-ranging conversation about what happens to publishing when the 20-year bargain between search engines and content creators (free content in exchange for traffic) quietly fal... more
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Reviews
- Awesome organic, ai search, content and marketing podcast!
Ross has put together an amazing podcast with the most relevant topics facing the volatile but exciting multimedia search industry of today ⭐️
Apple Podcasts5Sara Res
United States3 months ago - Amazing content marketing podcast!
I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!
Apple Podcasts5kaylashireenmUnited States6 years ago - Love this podcast!
Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.
Apple Podcasts5elc1115!United States6 years ago - Easy content and SEO tips
Ross’s tips are actionable and I love the short form format.
Apple Podcasts5CarolineG2013United States6 years ago - Great Value for Online Marketers
This is one of the best podcasts on online marketing including SEO and content marketing. I owe Ross a review because I have received so much value from his content over the years. Thanks!
Apple Podcasts5the_charlesUnited States7 years ago
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Apple Podcasts | #17 |  Hong Kong/Business/Marketing |
Apple Podcasts | #93 |  Singapore/Business/Marketing |
Apple Podcasts | #167 |  India/Business/Marketing |
Apple Podcasts | #243 |  Israel/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Content and Conversation: Organic Growth Insights from Siege Media translates practical, execution-focused guidance for ranking content and earning shares across organic channels. Episodes repeatedly emphasize content strategy, SEO, digital PR, user experience, and leveraging first-party signals to drive scalable growth for brands. Notable throughlines include balancing AI-assisted workflows with human expertise, measuring impact beyond raw traffic, and building sustainable content programs that align with evolving search ecosystems and distribution channels. The format often features practitioner-focused debates, case studies, and playbooks from Siege Media's experience helping brands achieve substantial traffic value, making it a strong f... more
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1. Marketing Against The Grain
2. My First Million
3. The Artificial Intelligence Show
4. Lenny's Podcast: Product | Career | Growth
5. Ahrefs Podcast
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this podcast launched 9 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Andy Crestodina
2. Eric Wu
3. Marat Gaziev
4. Jason Cohen
5. Josh Blyskal
6. JH Scherck
7. Aja Frost
8. Tom Critchlow
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