Rephonic
Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Content and Conversation: Organic Growth Insights from Siege Media

Siege Media
SEO
Content Marketing
Google
Digital PR
Content Strategy
Saas
User Experience
AI Overviews
Proprietary Data
AI In Content Creation
Artificial Intelligence
Original Research
Trends Reports
Input Metrics
Chatgpt
Brand Authority
Compliance Content
Customer Understanding
Surveys
Link Building

Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.

PublishesTwice monthlyEpisodes119Founded9 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Latest Episodes

Josh Blyskal, Special Projects at Profound, returns to the show for a data-rich, in-person conversation with Ross Hudgens about what's actually true in AI search right now, and what's just noise.

Josh makes the case that the industry's obsession wit... more

YouTube

Ross Hudgens sits down with JH Scherck, founder of Growth Plays, for a refreshingly contrarian take on AI content. JH argues that with the right context and execution, AI already gets you 85–90% of the way to a strong B2B article, and that the real s... more

Ross Hudgens sits down with Aja Frost, Sr. Director of Global Growth & Paid at HubSpot, to open up the playbook behind one of the most advanced GEO/AEO programs in SaaS.

Aja shares how HubSpot has been investing in answer engine optimization since e... more

YouTube

Ross Hudgens sits down with Tom Critchlow, founder of AI Search Leaders (the evolution of his SEO MBA community), for a candid conversation about what GEO actually is in 2026 and why nobody has fully cracked it yet.

Tom makes the case that AI search... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

JH Scherck
Guest, AI/content strategy expert discussing AI slop and content quality
Growth Plays / AI content strategy
Episode: Was SEO Content Ever Good? JH Scherck on the AI Slop Debate
Aja Frost
SEO leader at HubSpot specializing in Large Language Models and AO (AI-Optimized) content strategy
HubSpot
Episode: Inside HubSpot's Category-Leading GEO Program w/ Aja Frost
Tom Critchlow
AI/SEO expert focused on GEO and AI search
Independent strategist, former SEO MBA host and organizer of AI Search Leaders
Episode: What Your CMO Needs to Know About AI Search w/ Tom Critchlow
Will Critchlow
Episode: What Your CMO Needs to Know About AI Search w/ Tom Critchlow
Eli Schwartz
SEO expert and author of Product-Led SEO
Self-employed/SEO expert
Episode: Eli Schwartz on Google’s GEO Advice and SEO Careers Today
Lily Ray
SEO and content strategist specialized in GEO and AI-driven search
Amsive (and independent consulting practice Algorithmic)
Episode: Lily Ray on AI Slop, GEO, and What Actually Works
Noah Greenberg
CEO of Stacker
Stacker
Episode: Is Content Syndication Worth It? w/ Stacker's Noah Greenberg
Shannon Minkel
Senior Director of Product SEO
Siege Media
Episode: Did Google Just End Rank Tracking? w/ Shannon Minkel
Josh Blyskal
An AI strategist at Profound, guiding customers through strategies to improve AI visibility.
Profound
Episode: AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal

Host

Ross Hudgens
Host and founder of Siege Media; focuses on content, SEO, and organic growth strategies.

Reviews

4.9 out of 5 stars from 36 ratings
  • Amazing content marketing podcast!

    I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

    Apple Podcasts
    5
    kaylashireenm
    United States6 years ago
  • Love this podcast!

    Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

    Apple Podcasts
    5
    elc1115!
    United States6 years ago
  • Easy content and SEO tips

    Ross’s tips are actionable and I love the short form format.

    Apple Podcasts
    5
    CarolineG2013
    United States6 years ago
  • Great Value for Online Marketers

    This is one of the best podcasts on online marketing including SEO and content marketing. I owe Ross a review because I have received so much value from his content over the years. Thanks!

    Apple Podcasts
    5
    the_charles
    United States7 years ago
  • Great podcast for marketers, SEOs and entrepreneurs!

    I really have enjoyed every show since this podcast has started! The guests are awesome and usually give you actual implementable tips you could use for your business! Thank you!

    Apple Podcasts
    5
    MonkeyTuck
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, implementable tips and clear takeaways for growing organic reach.
The format is concise and hands-on, with actionable SEO and content marketing advice.
Audience notes the conversations are candid and focused on ethical, sustainable growth.
The show is valuable for marketers seeking familiar, relatable case studies and believable results.
Guests consistently bring real-world experience and useful frameworks rather than abstract theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Was SEO Content Ever Good? JH Scherck on the AI Slop Debate
Q: What is the biggest challenge of relying on AI for B2B content though?
The hardest part is creating engaging, authenticated, and unique thought leadership that resonates with a technical audience; this requires human creativity, SME validation, and careful crafting of the narrative beyond what AI alone can reliably produce.
Was SEO Content Ever Good? JH Scherck on the AI Slop Debate
Q: In what parts of content production does AI outperform humans, according to the guest?
AI excels at research, fact-checking, ensuring brand guideline adherence, and generating solid outlines and code-accurate technical content when paired with well-constructed prompts and deterministic checks.
Was SEO Content Ever Good? JH Scherck on the AI Slop Debate
Q: What is the through line you took away from the breakfast conversation about AI and content?
The core idea is that AI can push content to a very high level of completeness, often beating average human output in structure and correctness, but without strong human oversight to craft narrative, tone, and unique angles, the final product can feel generic or “AI-sloppy.”
What Your CMO Needs to Know About AI Search w/ Tom Critchlow
Q: How should CMOs deploy AI search budgets?
CMOs should demand an informed point of view, monitor consumer behavior changes, and require regular data-driven updates that combine first-party signals with emerging industry data; the emphasis should be on brand metrics and the strategic narrative rather than only tactical prompts or rankings.
What Your CMO Needs to Know About AI Search w/ Tom Critchlow
Q: What is the difference between SEO MBA and AI Search Leaders?
AI Search Leaders focuses on building a community of senior professionals trying to figure out how to do AI search, whereas SEO MBA was more about elevating the professional and executive presence of SEO folks; the new forum broadens measurement frameworks and strategic thinking in the GEO/AI space.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This program focuses on practical, execution-focused content marketing, SEO, and digital PR strategies for scaling client traffic and visibility. Episodes frequently explore how to balance algorithmic preference with real user value, the evolving role of AI in content creation and discovery, and techniques for sustainable growth across GEOs, localization, and publisher relationships. Notably, guests often share hands-on tactics, case studies, and candid views on emerging formats, measurement shifts, and the ethics of optimization, making it valuable for teams building scalable content programs and for brands seeking to improve organic growth and earned media. The show tends to attract listeners who want implementable insights—from technical... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Daily
2. Good Hang with Amy Poehler
3. Pivot
4. All-In with Chamath, Jason, Sacks & Friedberg
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 9 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. JH Scherck
2. Aja Frost
3. Tom Critchlow
4. Will Critchlow
5. Eli Schwartz
6. Lily Ray
7. Noah Greenberg
8. Shannon Minkel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days