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Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Content and Conversation: Organic Growth Insights from Siege Media

Siege Media
SEO
Content Marketing
Digital PR
Saas
Google
Proprietary Data
Content Strategy
AI Overviews
Trends Reports
Original Research
Link Building
Surveys
Compliance Content
Customer Understanding
Hreflang
Ecosystem Mapping
User Experience
Artificial Intelligence
Freelancers
In-House Teams

Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.

PublishesWeeklyEpisodes105Founded8 years ago
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BusinessMarketing

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Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Latest Episodes

Shannon Minkel, Senior Director of Product SEO at Siege Media, joins Ross Hudgens to unpack one of the biggest questions in search right now: did Google just kill rank tracking beyond page two? They explore what this shift means for SEOs—whether it’s... more

YouTube

Zach Chahalis, VP of SEO at Apartments.com, joins Ross Hudgens for a deep dive into the high-stakes world of real estate SEO—where listings change daily, pages balloon into the hundreds of thousands, and competition is cutthroat across every SERP. Th... more

YouTube

Tom Critchlow, EVP of Audience Growth at Raptive, joins Ross for a deep dive into how input metrics can transform SEO strategy—especially in an era of declining visibility and messy attribution from AI search engines. They explore how input metrics i... more

YouTube

Ross joins Will Critchlow of SearchPilot for a wide-ranging conversation on the evolving landscape of e-commerce SEO and content strategy in the AI era. They cover how e-commerce brands are adapting content for multimodal search, why digital PR is su... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Josh Blyskal
An AI strategist at Profound, guiding customers through strategies to improve AI visibility.
Profound
Episode: AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal
Chris Kelly
Former head of Organic Growth at Asana
Asana
Episode: How Asana Scaled to 20M+ International SEO Visits‬‭
Jess Joyce
SEO consultant known for innovative diagrammatic representations of complex marketing strategies.
Episode: The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce
Kristan Bauer
SEO consultant and former director of SEO at Zillow
Conifer
Episode: The SEO Behind Zillow’s 1 Billion‬‭ Visits/Year w/ Kristan Bauer‬‭
Angie Kerr
Head of SEO product at Bootsetter with a diverse background in digital marketing and SEO across various high-profile companies.
Bootsetter
Episode: Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead
Barry Schwartz
Preeminent news source in the SEO industry and founder of Search Engine Roundtable
Search Engine Roundtable
Episode: Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends
Dave Gerhardt
Founder of Exit 5 and a recognized figure in B2B marketing
Exit 5
Episode: How Dave Gerhardt Built a B2B Audience of 200,000+
Bernard Huang
Founder of Clearscope, an SEO content optimization tool
Clearscope
Episode: The Future of SEO w/ Clearscope's Bernard Huang

Host

Ross Hudgens
Host of the podcast and founder and CEO at Siege Media, providing expert insights on content marketing and SEO strategies.

Reviews

4.9 out of 5 stars from 33 ratings
  • Amazing content marketing podcast!

    I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

    Apple Podcasts
    5
    kaylashireenm
    United States5 years ago
  • Love this podcast!

    Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

    Apple Podcasts
    5
    elc1115!
    United States5 years ago
  • Easy content and SEO tips

    Ross’s tips are actionable and I love the short form format.

    Apple Podcasts
    5
    CarolineG2013
    United States5 years ago
  • Great Value for Online Marketers

    This is one of the best podcasts on online marketing including SEO and content marketing. I owe Ross a review because I have received so much value from his content over the years. Thanks!

    Apple Podcasts
    5
    the_charles
    United States6 years ago
  • Great podcast for marketers, SEOs and entrepreneurs!

    I really have enjoyed every show since this podcast has started! The guests are awesome and usually give you actual implementable tips you could use for your business! Thank you!

    Apple Podcasts
    5
    MonkeyTuck
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversational format and expert guests are frequently highlighted for making complex topics more digestible.
Listeners appreciate the actionable insights and pro tips shared throughout episodes.
Many reviews emphasize the podcast as a valuable resource for both new and experienced marketers looking to enhance their skills in content marketing and SEO.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#244
Germany/Business/Marketing
Apple Podcasts
#24
Singapore/Business/Marketing
Apple Podcasts
#40
Israel/Business/Marketing
Apple Podcasts
#107
Ireland/Business/Marketing
Apple Podcasts
#135
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Asana Scaled to 20M+ International SEO Visits‬‭
Q: What are some common mistakes you see that people should avoid?
Mistakes include poor budget management, inadequate operations support, and lack of data insights.
How Asana Scaled to 20M+ International SEO Visits‬‭
Q: How would you start thinking about the process of international SEO?
Focus on strategy before scaling, aligning with business objectives, and understanding the target audience.
Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO
Q: Can you give examples of successful marketing you've done?
One successful campaign featured a user named Gaby, highlighting a lifestyle approach which resonated well with the audience, making it the best performing campaign.
Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO
Q: What does your marketing team look like?
The marketing team is unique and structured to maximize user acquisition and efficiency, with seven direct reports focusing on brand, digital marketing, and analytics in-house.
Beyond Blogging: Building a Media Empire w/ HubSpot’s Kieran Flanagan‬ ‭
Q: What is the boldest growth-related bet you've helped get done at HubSpot?
The acquisition of The Hustle was a significant move to pivot toward creating an influential content network.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A focus on practical content marketing strategies and SEO insights is evident throughout the episodes, highlighting methods that manage to generate significant traffic value for clients. The discussions often engage with contemporary issues such as the influence of artificial intelligence on search behaviors, the evolution of digital marketing, and innovative ways to optimize user experience. Emphasizing actionable tips, the conversations showcase experiences from industry veterans, making it valuable for professionals seeking to enhance their digital marketing efforts. Notably, the podcast features real-life success stories and case studies, providing listeners with a tangible understanding of effective strategies in the marketing landscap... more

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These podcasts share a similar audience with this podcast:

1. The Hustle Daily Show
2. Content, Briefly

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Josh Blyskal
2. Chris Kelly
3. Jess Joyce
4. Kristan Bauer
5. Angie Kerr
6. Barry Schwartz
7. Dave Gerhardt
8. Bernard Huang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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