Artwork for The Overthinkers

The Overthinkers

Rachel Mercer & Shann Biglione

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - co-founder and CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp). It is for those who like to (over)think about our strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.


Do you want to know how many people listen to The Overthinkers? Or perhaps how many downloads it gets? Rephonic has scanned the web and collated all the information we found in our podcast database.

Listen to the audio and view podcast download numbers, contact information, listener demographics and more to help you make better decisions about which podcasts to sponsor or be a guest on.

Our search tool lets you find other similar podcasts that cover the same topic and allows you to compare the figures, so you can be informed when reaching out.

Contact Information
How Many Listeners?
Rephonic gives you listener numbers, social media accounts, contacts and more across 2m+ podcasts.

Latest Episodes

Hint: it's not behind a computer screen. This week, we're delighted to bring you 3 brilliant people from Nonfiction, Lindsey Wehking, Gunny Scarfo and Ben Zeidler. They tell us about their unique approach(es) to getting to more insightful truths, fro... more

4 days ago

Web 3 has been a buzzword of 2021, and as trends read are being rolled out, will no doubt be a feature of many outlooks. But is too early for brands to look at it, and will it really matter to marketers in the long term? To discuss this topic, we're ... more

11 days ago

It's pretty common for brands to use fear in their marketing to motivate purchase. Recently for example, we've seen Apple selling their watch on the premise it can save your life, when in fact 99.999% of use cases are not related to those events. Is ... more

18 days ago


4.6 out of 5 stars from 34 ratings
  • Compelling, relevant & digestible…

    Highly recommended!! Keen perspectives on our evolving industry. Pairs well with crepes and coffee in the morning as well.

    Apple Podcasts
    Jake Hue
    United States3 months ago
  • Great podcast

    Interesting perspectives on handling the complexity of life as a strategist

    Apple Podcasts
    United Statesa year ago
  • Favorite Marketing Podcast!

    This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.

    Apple Podcasts
    United Statesa year ago
  • Well worth your time

    This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!

    Apple Podcasts
    United States2 years ago
  • Encore!

    Love what you do, Rachel and Shann. Keep going, keep going.

    Apple Podcasts
    Mark Pollard
    United States2 years ago

Frequently Asked Questions About The Overthinkers

How do I get booked as a guest on The Overthinkers?

Start by examining all the data that Rephonic provides for this podcast, including listener numbers, gender skew, and ratings. Access the podcast's contact information and send an email introducing yourself and showcasing the expertise you can bring to the interview.

Don't limit yourself to just The Overthinkers though! Use our search tool to find other podcasts with a similar audience.

How do I advertise on The Overthinkers?

Begin by choosing the type of ad that is best for you or your business, whether that's pre-roll, mid-roll or post-roll. Next, check that the podcast's audience matches your target audience using the Rephonic database and reach out with the contact information provided.

Finally, ensure a successful sponsorship campaign by preparing an ad that addresses the audience's pain points.

How much does it cost to sponsor The Overthinkers?

The average rates for podcast ads are calculated on a CPM basis, Cost Per Mille (cost per 1000 listeners). The rates vary but you the following industry averages give you a good idea of what you can expect to pay:

  • $15 for a 10-second ad CPM
  • $18 for a 30-second ad CPM
  • $25 for a 60-second ad CPM

Upgrade your account to see how many people listen to this podcast and get an idea of how much it costs to advertise on The Overthinkers.

What is Rephonic?

Discovering and researching podcasts you want to sponsor or be a guest on is time-consuming work. Rephonic has collated podcast data for over two million podcasts, including download numbers, listener demographics, and contact information to help you make better decisions and appear on the right shows.

Our ultimate goal is to save you time and help you get more subscribers, followers or customers.

How many subscribers does The Overthinkers have?

To see the audience size of The Overthinkers, simply upgrade your account. You'll find a whole host of extra information to help you decide whether appearing as a sponsor or guest on this podcast is right for you or your business.

If it's not, use the search tool to find other podcasts with subscriber numbers that match what you're looking for.

How do I pitch The Overthinkers?

Prepare by gauging the podcast's target audience using Rephonic to see if you will be a good fit. Inject your personality into a persuasive outreach email that gets straight to the point, then use the contact information provided by Rephonic to get in touch.

How many listeners does The Overthinkers get?

Rephonic provides a full set of podcast information for two million podcasts, including the number of listeners. You can see some of this data for free. But you will need to upgrade your account to access premium data.

How many episodes of The Overthinkers are there?

The Overthinkers launched 2 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Overthinkers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contact information for you.

Where do you get these podcast emails from?

Our systems scan a variety of public sources including the podcast's official website, RSS feed, and email databases to provide you with a trustworthy source of podcast contact information. We also have our own research team on-hand to manually find email addresses if you can't find exactly what you're looking for.

Where does Rephonic collect The Overthinkers reviews from?

Rephonic pulls reviews for The Overthinkers from multiple sources, including Apple Podcasts, Castbox, Podcast Addict and more.

View all the reviews in one place instead of visiting each platform individually and use this information to decide whether this podcast is worth pitching as a guest or sponsor.

How does Rephonic know which podcasts are like The Overthinkers?

You can view podcasts similar to The Overthinkers by exploring Rephonic's 3D interactive graph. This tool uses the data displayed on the 'Listeners Also Subscribed To' section of Apple Podcasts to visualise connections between shows.