The Overthinkers
Lynette Wong & Shann BiglioneFrom big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy / Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightfu... more
| Publishes | Weekly | Episodes | 210 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Why is the marketing industry still arguing about differentiation versus distinctiveness, a decade after Sharp and Ritson first drew the lines? Lynette makes the case for a simple split: differentiate the product, make the brand distinctive. Shann mo... more
Heather Watson has spent her career walking backwards through the behavioral funnel: attention and consideration at Ogilvy, the use phase at Dell, and now habit formation and AI adoption at Newmark Consulting Group. She makes the case that most compa... more
Tom Goodwin joins the show, and for someone who's built a career as a "futurist," he spends most of the hour arguing for the things that refuse to change. We get into why marketing has quietly split into two industries that no longer speak the same l... more
This week we sit down with a very atypical guest: Michael Rudzena, founding pastor of The Good Shepherd in Gramercy Park. The conversation was fascinating. It started with the exploration of desire — where it comes from, who gets to have it, and what... more
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- Compelling, relevant & digestible…
Highly recommended!! Keen perspectives on our evolving industry. Pairs well with crepes and coffee in the morning as well.
Apple Podcasts5Jake Hue
United States5 years ago - Great podcast
Interesting perspectives on handling the complexity of life as a strategist
Apple Podcasts5HeyitselanUnited States6 years ago - Favorite Marketing Podcast!
This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.
Apple Podcasts5Cptjacksparrow2United States6 years ago - Well worth your time
This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!
Apple Podcasts5bwold34United States7 years ago - Encore!
Love what you do, Rachel and Shann. Keep going, keep going.
Apple Podcasts5Mark PollardUnited States7 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #103 |  Australia/Business/Marketing |
Apple Podcasts | #37 |  Spain/Business/Marketing |
Apple Podcasts | #192 |  Taiwan/Business/Marketing |
Apple Podcasts | #237 |  Netherlands/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About The Overthinkers
What is The Overthinkers about and what kind of topics does it cover?
A sharp, practitioner-focused show where two seasoned strategists explore big industry questions and day-to-day marketing realities. Across recent episodes, topics span the culture of optimization and its brand implications, ethical and sustainable approaches to capitalism in marketing, the human side of meaning and connection in brands, and how AI is reshaping skill sets and roles in the field. The hosts mix personal career lessons with practical takes on how to test ideas, transition careers, and balance ambitious work with meaningful work. Occasional guests add perspective, while conversations stay grounded in real-world marketing, strategy, and leadership dynamics. The format tends to be candid, fast-paced, and accessible, with a bias t... more
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How many listeners does The Overthinkers get?
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Which podcasts are similar to The Overthinkers?
These podcasts share a similar audience with The Overthinkers:
1. Uncensored CMO
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4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. The Briefing Room
How many episodes of The Overthinkers are there?
The Overthinkers launched 7 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Overthinkers?
Recent guests on The Overthinkers include:
1. Heather Watson
2. Michael Rodzina
3. Marvin Miranda
4. Dali Adekunle
5. Katya Kotlyar
6. Rob Campbell
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.