The Overthinkers
Lynette Wong & Shann BiglioneFrom big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy / Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightfu... more
| Publishes | Weekly | Episodes | 196 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Anthropic's latest report says 65% of marketing tasks are headed for AI replacement — making us the fifth most disrupted profession out of 800.
Lynette came in hot with a confession: she literally built her own AI replacement in her last role at Og... more
Nearly 200 episodes in, The Overthinkers is turning a page. This is Rachel Mercer's final episode as co-host — and the debut of Lynette, a former global strategy lead at Ogilvy, ethnographic researcher, insect farm co-founder, and current Vermont tra... more
This wonderful episode was recorded over a year ago with the legendary Rob Campbell, CSO at Colenso in Auckland. Rachel and Shann were planning to publish this as part of a last series of guests, but for a variety of reasons couldn't get to it.
Toge... more
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party dat... more
Key Facts
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Reviews
- Compelling, relevant & digestible…
Highly recommended!! Keen perspectives on our evolving industry. Pairs well with crepes and coffee in the morning as well.
Apple Podcasts5Jake Hue
United States5 years ago - Great podcast
Interesting perspectives on handling the complexity of life as a strategist
Apple Podcasts5HeyitselanUnited States5 years ago - Favorite Marketing Podcast!
This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.
Apple Podcasts5Cptjacksparrow2United States5 years ago - Well worth your time
This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!
Apple Podcasts5bwold34United States6 years ago - Encore!
Love what you do, Rachel and Shann. Keep going, keep going.
Apple Podcasts5Mark PollardUnited States6 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #68 |  Finland/Business/Marketing |
Apple Podcasts | #93 |  South Korea/Business/Marketing |
Apple Podcasts | #118 |  Taiwan/Business/Marketing |
Apple Podcasts | #130 |  Singapore/Business/Marketing |
Apple Podcasts | #176 |  Austria/Business/Marketing |
Apple Podcasts | #236 |  India/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About The Overthinkers
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Which podcasts are similar to The Overthinkers?
These podcasts share a similar audience with The Overthinkers:
1. The Business of Fashion Podcast
2. Pivot
3. Hard Fork
4. The Gray Area with Sean Illing
5. The Prof G Pod with Scott Galloway
How many episodes of The Overthinkers are there?
The Overthinkers launched 7 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Overthinkers?
Recent guests on The Overthinkers include:
1. Rob Campbell
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