The Overthinkers
Rachel Mercer & Shann BiglioneFrom big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).
It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally j... more
| Publishes | Weekly | Episodes | 193 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party dat... more
“You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their p... more
As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossil fuel companies still using our services to project a greener image, the reality is that decades of deception... more
Social Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that generational gap make it harder, and what might allow them more trans-generational success?
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Reviews
- Compelling, relevant & digestible…
Highly recommended!! Keen perspectives on our evolving industry. Pairs well with crepes and coffee in the morning as well.
Apple Podcasts5Jake Hue
United States4 years ago - Great podcast
Interesting perspectives on handling the complexity of life as a strategist
Apple Podcasts5HeyitselanUnited States5 years ago - Favorite Marketing Podcast!
This is my favorite marketing/advertising podcast. The topics and issues are certainly worth overthinking about and I love the way Rachel and Shann break them down and discuss them. Especially valuable to juniors in the industry who will face and have to wrestle with many of topics brought up here.
Apple Podcasts5Cptjacksparrow2United States5 years ago - Well worth your time
This is one of my absolute favorite podcasts! The hosts offer some great perspective on different areas of the industry, and are able to communicate thoughts & ideas very clearly and in a relatable way (unlike lots of podcasts I've come across). While I may still overthink, this podcast helps make me better about the way I think about lots of those things!
Apple Podcasts5bwold34United States6 years ago - Encore!
Love what you do, Rachel and Shann. Keep going, keep going.
Apple Podcasts5Mark PollardUnited States6 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #126 |  Ukraine/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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The Overthinkers launched 7 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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