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The Non-Obvious Show

Rohit Bhargava
Trash Talk
Leadership
Psychology
Authenticity
Artificial Intelligence
Competition
Under Armour
Empathy
Communication
Humor
Parenting
Courage
Storytelling
Comedy
Superintelligence
Negotiation
Consumer Behavior
Small Talk
Defiance
Coach

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world by asking some of the world's most perplexing questions.

PublishesWeeklyEpisodes80Founded2 years ago
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BusinessMarketing

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Latest Episodes

Explore the fascinating world of individuals pursuing seemingly impossible goals, the long-term mindset, and the hope and resilience that drive human endeavors. Author Mark Medley shares insights from his book Live to See the Day and stories of explo... more

Explore the unconventional traits of wild courage with Jenny Wood, a NYT best-selling author and founder of Google's Own Your Career program. Discover how embracing weirdness, selfishness, shamelessness, and other traits can propel your career and li... more

Explore the fascinating world of anthropomorphism, its impact on human behavior, AI, marketing, and the future of human-like technology with dolphin cognition researcher Justin Gregg.

Key Topics

Anthropomorphism and its role in human behavior Th... more

Explore the fascinating insights into human perception, beliefs, and the power of persistence with Nir Eyal, author of Beyond Belief. Discover how our brain's predictive processing shapes reality, how beliefs influence behavior, and how anyone can un... more

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Recent Guests

Justin Gregg
Dolphin cognition researcher and best-selling author of Humanish
Author of Humanish, dolphin cognition researcher
Episode: Why We Talk To Cats and Make Everything "Humanish" with Justin Gregg (#79)
Nir Eyal
Author and behavior design expert; author of Hooked, Indistractable, Beyond Belief
Stanford (teaching) / Author
Episode: Why Belief Is the Biggest Reason For Success or Failure with Nir Eyal (#78)
Melody Wilding
Professor of human behavior and author of Managing Up
Managing Up (book)
Episode: How To Manage Your Boss To Win At Work with Melody Wilding (#77)
Tim Minshall
Head of the Cambridge Institute of Manufacturing
Cambridge Institute for Manufacturing
Episode: The Hidden Secrets of How Stuff Gets Made with Tim Minshall (#76)
Kevin Plank
Founder of Under Armour
Under Armour
Episode: How Under Armour Is Rediscovering Their Identity With Kevin Plank (#75)
Amina AlTai
award-winning executive coach
Episode: Why Your Ambition Is Working Against You with Amina AlTai (#74)
Rosalind Chow
Associate Professor of Organizational Behavior at Carnegie Mellon University
Carnegie Mellon University
Episode: The Difference Between Mentors and Sponsors with Dr. Rosalind Chow (#73)
Tomas Chamorro-Premuzic
Professor of business psychology at University College London, Chief Innovation Officer at the Manpower Group
University College London; Manpower Group
Episode: Don't Be Yourself: Why Authenticity Is Overrated with Tomas Chamorro-Premuzic (#72)
Kevin Ertell
Veteran executive who solved execution problems at Nike, Borders and Tower Records
Author and former operations executive
Episode: How To Avoid the Strategy Trap In Business with Kevin Ertell (#71)

Host

Rohit Bhargava
Host of The Non-Obvious Show

Chart Rankings

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Talking Points

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Why We Talk To Cats and Make Everything "Humanish" with Justin Gregg (#79)
Q: What long-term implications do you foresee for human-technology relationships?
As technology becomes more capable of mimicking human conversation and appearance, societies will need to address questions of consciousness, ethics, and social impact, including how to preserve critical thinking and ensure that intimate-like bonds with machines don't erode human relationships or autonomy.
Why We Talk To Cats and Make Everything "Humanish" with Justin Gregg (#79)
Q: What steps can be taken to make AI interactions safer and healthier?
Strategies include designing AI to sound less human, adding clear reminders that it is not a person, and instituting external oversight or internal self-policing by companies to prevent misleading or manipulative behavior without compromising usefulness.
Why We Talk To Cats and Make Everything "Humanish" with Justin Gregg (#79)
Q: How is advertising historically tied to anthropomorphism, and what examples illustrate its power?
Advertising has tapped into this bias for decades, with campaigns that gave human-like traits to products or brands. Iconic examples include talking or personified objects and brands that use human-like narratives to create emotional connections, making people more likely to engage with and buy the product.
Why We Talk To Cats and Make Everything "Humanish" with Justin Gregg (#79)
Q: What is anthropomorphism, and why do we do it so naturally?
Anthropomorphism is when we treat non-human things as if they were human. It emerges so easily because language and social cognition evolved to interpret human-like cues; we're wired to respond to faces and social signals, which marketers and designers exploit to capture attention and influence behavior.
How Under Armour Is Rediscovering Their Identity With Kevin Plank (#75)
Q: What does winning look like for Under Armour now, beyond revenue or stock price?
Winning is about sustaining growth through focused product craft, global reach, and maintaining a culture where the best ideas win and the brand stays relevant in diverse markets.

Audience Metrics

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Frequently Asked Questions About The Non-Obvious Show

What is The Non-Obvious Show about and what kind of topics does it cover?

The show centers on practical, non-obvious thinking in business, leadership, and culture. Episodes span branding and brand-building, sponsorship and mentorship, execution versus strategy, authentic leadership, and futures thinking, often blending personal stories with research insights and actionable frameworks. Guests range from founders and corporate leaders to academics, journalists, and authors, frequently exploring how to navigate complex systems, build trust, and craft meaningful narratives in modern organizations. A notable strength is the mix of hands-on case studies (e.g., brand turnarounds, execution frameworks) with broader cultural and societal questions, making it useful for marketers, product leaders, and executives seeking du... more

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Which podcasts are similar to The Non-Obvious Show?

These podcasts share a similar audience with The Non-Obvious Show:

1. HBR IdeaCast
2. The McKinsey Podcast
3. Nudge
4. HBR On Leadership
5. Think Fast Talk Smart: Communication Techniques

How many episodes of The Non-Obvious Show are there?

The Non-Obvious Show launched 2 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Non-Obvious Show?

Recent guests on The Non-Obvious Show include:

1. Justin Gregg
2. Nir Eyal
3. Melody Wilding
4. Tim Minshall
5. Kevin Plank
6. Amina AlTai
7. Rosalind Chow
8. Tomas Chamorro-Premuzic

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