The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down th... more
| Publishes | Infrequently | Episodes | 8 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".
To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams inv... more
Are MQLs still the gold standard for marketing measurement, or is it time for a shift?
In this episode, I’m joined by Dan Vawter, as we dig into whether MQLs are still actually helping anyone make better decisions, or whether they’ve quietly become... more
Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.
In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Custo... more
This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions.
Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your... more
This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!
You bought the tools. You stacked the stack.
But now half of it’s underused, misconfigured, or just flat-out ignored.
This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit ... more
You swapped out “Dear Customer” for a first name and called it personalization. We see you.
In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and... more
Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void.
In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook s... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #179 |  United States/Business/Marketing |
Apple Podcasts | #175 |  Spain/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The MOPs Brief launched 8 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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