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Artwork for The Mobile User Acquisition Show

The Mobile User Acquisition Show

Shamanth Rao
Mobile Growth Marketing
Meta
Mobile User Acquisition
User Engagement
Tiktok
Retention Strategies
Algorithms
Applovin
Creative Optimization
Down-Funnel Metrics
Ai-Based Creators
User-Generated Content Ads
Video Ads
Asset Stuffing
AI Creatives
User-Generated Content
Gaming
Google UAC
Creatives and Marketing
Gaming Industry

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With... more

PublishesMonthlyEpisodes273Founded6 years ago
Categories
ManagementEntrepreneurshipBusiness

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Artwork for The Mobile User Acquisition Show

Latest Episodes

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that... more

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for mai... more

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering so... more

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing network... more

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Recent Guests

Bastian Bergmann
COO and co-founder of Solsten
Solsten
Episode: 🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
John Gargiulo
Founder of Airpost.ai
Airpost.ai
Episode: 🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
Marcus Burke
Marketing and growth consultant specializing in subscription apps
Episode: 🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌
Rashad Häsänli
Game leader at DieNo Games
DieNo Games
Episode: 🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
Mike Taylor
Co-founder at Vexpower, author of the book Prompt Engineering for Generative AI, and instructor for various AI courses
Vexpower
Episode: 🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
Ashley Black
Founder at Candid Consulting
Candid Consulting LLC
Episode: 📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎
Lisa Kennelly
Global Product Marketing Strategist at Klarna
Klarna
Episode: 📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
Alexei Chemenda
Founder and CEO at Poolday.ai
Poolday.ai
Episode: 📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
Nataliia Drozd
Marketing and UA Lead at Fabulous
Fabulous
Episode: 🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐

Host

Shamanth Rao
CEO of the boutique growth marketing firm RocketShip HQ, and host of discussions centered on effective mobile user acquisition strategies and innovative marketing solutions.

Reviews

4.9 out of 5 stars from 77 ratings
  • Audio

    Great podcast for performance marketing and gaming industry. Thanks for putting it together. One suggestion is improving Shamath’s audio. It sounds he is sitting really far away from the mic. Rest is great!

    Apple Podcasts
    4
    MG9871
    United States2 years ago
  • Insights for Subscription Apps

    Great commentary and suggestions when considering paid UA strategies for mobile apps and games backed up by real experience. The May 2023 episode with suggested metrics for subscription apps was helpful… Paid UA is not easy, but Shamanth and his team’s suggestions make it easier. Thanks!

    Apple Podcasts
    5
    tom_mclellan
    Canada2 years ago
  • A valuable resource for mobile growth!

    Shamanth has created an incredibly valuable resource for anyone in mobile with this podcast! No matter the topic, you’re guaranteed to gain actionable insights from every episode. Go ahead and it a “follow”, The Mobile User Acquisition Show will quickly become a favorite in your feed!

    Apple Podcasts
    5
    oliviabaker13
    United States2 years ago
  • Business Development

    It’s one of the best podcast that reviews pressing topics in performance marketing. I like that besides technical aspects, there are personal questions to the guest that shed light on how different businesses and leaders operate.

    Apple Podcasts
    5
    AntoninaWeib
    Canada3 years ago
  • Great podcast!

    Top notch guests, interesting insights. Highly recommend it for anyone in mobile looking to stay up-to-date on the latest

    Apple Podcasts
    5
    Kate5981
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are some requests for improved audio quality from the host, suggesting a need for technical enhancements.
Overall, the consistent praise for guest selection highlights the caliber of expertise shared throughout the episodes.
Many emphasize the practical applications of the strategies discussed, making it a valuable resource for those in mobile marketing.
Listeners appreciate the actionable insights and expert advice provided in episodes, indicating a high level of satisfaction with content quality.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
Q: How do you recommend that gaming studios come up with these insights?
By utilizing robust methodologies that ensure the validity of the data they are collecting, regardless of their resources, and understanding the psychological motivations behind behaviors.
🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
Q: What do you see as some of the common mistakes that teams make while they try to use audience insights?
Teams often rely too much on superficial insights from focus groups or reviews rather than a robust understanding of the market, leading to ineffective features or ads.
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
Q: What do you see coming down the line in terms of innovations in creative automation and AI?
He posits a future where AI will deeply integrate into performance marketing, predicting that tools will be developed that allow for seamless media strategy and creative production without heavy human involvement.
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
Q: Can you talk to me about what that human-powered heavy lifting has been like?
John discusses the importance of humans being in the loop to enhance the quality of ads, sharing that many companies rely on human input even as they scale AI technologies.
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
Q: Tell me about the key technical decisions or components behind making an AI-driven creative.
John describes the creation of Airpost.ai as an end-to-end creative solution that integrates various processes including ideation, production, and post-production, using a vast library of UGC content and AI technology. He mentions a focus on the balance between automation and human oversight to maintain quality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Mobile User Acquisition Show

What is The Mobile User Acquisition Show about and what kind of topics does it cover?

Strategies for mobile user acquisition are at the forefront of conversations. The content is packed with insights on leveraging psychology in advertising, optimizing user engagement, and understanding market dynamics in the gaming industry. Key themes include the integration of AI in creative production, best practices for app retention, and thoughtful approaches to ad spending, emphasizing data-driven decision-making for app growth. The podcast stands out for its depth of real-world applications, actionable strategies, and expert interviews that provide clarity on complex marketing challenges in the mobile ecosystem.

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Which podcasts are similar to The Mobile User Acquisition Show?

These podcasts share a similar audience with The Mobile User Acquisition Show:

1. a16z Podcast

How many episodes of The Mobile User Acquisition Show are there?

The Mobile User Acquisition Show launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Where can I see ratings and reviews for The Mobile User Acquisition Show?

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What guests have appeared on The Mobile User Acquisition Show?

Recent guests on The Mobile User Acquisition Show include:

1. Bastian Bergmann
2. John Gargiulo
3. Marcus Burke
4. Rashad Häsänli
5. Mike Taylor
6. Ashley Black
7. Lisa Kennelly
8. Alexei Chemenda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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