Intelligent Artifice, formerly the Mobile User Acquisition Show
Shamanth RaoWelcome to Intelligent Artifice.
Intelligent Artifice is where growth meets generative AI. Each episode covers how to use mobile user acquisition strategy and AI-driven creative to grow your app quickly and capital-efficiently, with strategies, tips and pointers from the leading edge of paid growth. Some weeks we sit down with top operators redefining how advertising gets done in a Gen AI world. ... more
| Publishes | Twice monthly | Episodes | 288 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||
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Latest Episodes
Should a high-value user see a high price? When I asked Jacob Rushfinn, he answered, "Sometimes, but I wouldn't get caught up in the price. Price is just one variable." For some of the highest-intent segments his team has seen, a lower price doubled ... more
When I interviewed Steve P. Young in 2019 the topic was getting featured by Apple. Today he runs App Masters, an agency that started in app store optimization, and his focus is paywalls, onboarding and monetization, both for clients and for a growing... more
Most creative strategists treat audience research as a box to check before the real work starts.
Karina Tukanova, freelance creative strategy consultant, treats it as the actual work.
Karina is a freelance creative strategy consultant working with ... more
Most telehealth founders think AI's job is to write the ad copy faster.
Vivek Girotra doesn't. He used it to figure out what his company actually stands for before he wrote a single line.
Vivek is the co-founder of SurpassMD, a metabolic health tel... more
Key Facts
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Recent Guests
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Reviews
- Audio
Great podcast for performance marketing and gaming industry. Thanks for putting it together. One suggestion is improving Shamath’s audio. It sounds he is sitting really far away from the mic. Rest is great!
Apple Podcasts4MG9871
United States3 years ago - Insights for Subscription Apps
Great commentary and suggestions when considering paid UA strategies for mobile apps and games backed up by real experience. The May 2023 episode with suggested metrics for subscription apps was helpful… Paid UA is not easy, but Shamanth and his team’s suggestions make it easier. Thanks!
Apple Podcasts5tom_mclellan
Canada3 years ago - A valuable resource for mobile growth!
Shamanth has created an incredibly valuable resource for anyone in mobile with this podcast! No matter the topic, you’re guaranteed to gain actionable insights from every episode. Go ahead and it a “follow”, The Mobile User Acquisition Show will quickly become a favorite in your feed!
Apple Podcasts5oliviabaker13United States3 years ago - Business Development
It’s one of the best podcast that reviews pressing topics in performance marketing. I like that besides technical aspects, there are personal questions to the guest that shed light on how different businesses and leaders operate.
Apple Podcasts5AntoninaWeibCanada3 years ago - Great podcast!
Top notch guests, interesting insights. Highly recommend it for anyone in mobile looking to stay up-to-date on the latest
Apple Podcasts5Kate5981United States4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #152 |  Russia/Business/Entrepreneurship |
Apple Podcasts | #157 |  Ukraine/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A deep dive into performance-based mobile growth, with a focus on scalable, cost-efficient user acquisition for apps. Episodes cover practical tactics for leveraging AI in content creation, ASO, and funnel optimization, as well as how to maintain human judgment in automated processes. Guests range from AI-driven marketing leaders to app operators sharing scalable systems for high-velocity creative production and distribution in a privacy-conscious landscape. The show consistently emphasizes actionable frameworks, real-world distribution strategies, and long-term playbooks over one-off viral hits, making it a practical resource for growth-minded marketers and founders seeking repeatable app expansion.
A standout aspect is the emphasis on ba... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Sub Club by RevenueCat
2. Business of Apps Podcast
3. Mobile Dev Memo Podcast
4. Lenny's Podcast: Product | Career | Growth
5. Pivot
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 288 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jacob Rushfinn
2. Steve P. Young
3. Karina Tukanova
4. Vivek Girotra
5. Ankit Nayal
6. Simon Thillay
7. Justin Gerrard
8. Elise Zareie
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.