
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With... more
| Publishes | Monthly | Episodes | 273 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | ManagementEntrepreneurshipBusiness | ||||

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that... more
In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for mai... more
In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering so... more
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing network... more
Great podcast for performance marketing and gaming industry. Thanks for putting it together. One suggestion is improving Shamath’s audio. It sounds he is sitting really far away from the mic. Rest is great!
Great commentary and suggestions when considering paid UA strategies for mobile apps and games backed up by real experience. The May 2023 episode with suggested metrics for subscription apps was helpful… Paid UA is not easy, but Shamanth and his team’s suggestions make it easier. Thanks!
Shamanth has created an incredibly valuable resource for anyone in mobile with this podcast! No matter the topic, you’re guaranteed to gain actionable insights from every episode. Go ahead and it a “follow”, The Mobile User Acquisition Show will quickly become a favorite in your feed!
It’s one of the best podcast that reviews pressing topics in performance marketing. I like that besides technical aspects, there are personal questions to the guest that shed light on how different businesses and leaders operate.
Top notch guests, interesting insights. Highly recommend it for anyone in mobile looking to stay up-to-date on the latest
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #181 |
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Strategies for mobile user acquisition are at the forefront of conversations. The content is packed with insights on leveraging psychology in advertising, optimizing user engagement, and understanding market dynamics in the gaming industry. Key themes include the integration of AI in creative production, best practices for app retention, and thoughtful approaches to ad spending, emphasizing data-driven decision-making for app growth. The podcast stands out for its depth of real-world applications, actionable strategies, and expert interviews that provide clarity on complex marketing challenges in the mobile ecosystem.
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The Mobile User Acquisition Show launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Mobile User Acquisition Show include:
1. Bastian Bergmann
2. John Gargiulo
3. Marcus Burke
4. Rashad Häsänli
5. Mike Taylor
6. Ashley Black
7. Lisa Kennelly
8. Alexei Chemenda
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