The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more
Publishes | Weekly | Episodes | 245 | Founded | 6 years ago |
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Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation.
But while hardware dominates headlines, we’re zoomin... more
September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK... more
Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand.
At the interv... more
We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lack... more
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Always a great listen!
I found this to be incredibly entertaining! Great stuff!
The guests are great but you really need to change the host who can barely speak proper English.
An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
Great podcast with an awesome host. Thank you for sharing these insights!
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Listeners can expect a wealth of actionable insights from industry leaders, focusing on the current trends and strategies in mobile app marketing, development, and monetization. Topics covered include app growth metrics, generative AI in advertising, user engagement strategies, and cognitive biases in marketing. The candid conversations often feature experienced voices from major tech firms, addressing both the challenges and innovations within the app ecosystem. This podcast stands out by not only discussing theoretical concepts but also sharing real-world case studies and practical strategies for success in the competitive app landscape.
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Business of Apps Podcast launched 6 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Business of Apps Podcast include:
1. Asaf Yanai
2. Max Amelang
3. Dieter Rappold
4. Tina Kim
5. Phil Carter
6. Nicoline Strøm-Jensen
7. Shalom Michaeli
8. Angèle Lenglemetz
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