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Business of Apps Podcast

Business of Apps
User Acquisition
App Performance
AI In Mobile Advertising
User Experience
Mobile Apps
Performance Marketing
Generative AI
Tiktok
Mobile App Marketing
Mobile App Crashes
Application Not Responding (ANR)
Digital Marketing
App Store Optimization
Ad Creatives
App Growth
Gamelight
Retention Strategies
Skadnetwork 4.0
Customer Support
Mobile Analytics

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes260Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Business of Apps Podcast

Latest Episodes

What if your mobile app strategy was holding back your entire company's growth?

In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organiza... more

How do you know if your app marketing is actually driving growth — or just generating activity?

In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance, about one of the most misunderstood topic... more

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful results beyond the install.

In this episode, we’... more

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus.

I... more

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Recent Guests

Lee Aho
Chief Revenue Officer at PerformCB.
PerformCB
Episode: #258: From installs to outcomes in app growth with Lee Aho, Chief Revenue Officer at Perform[cb]
Alex Yerukhimovich
General Manager at AppHarbr
AppHarbr
Episode: #256: Ad quality is hurting retention & app revenue with Alex Yerukhimovich, General Manager at AppHarbr
Dan Shabtay
Co-founder of Z2A Digital, a user acquisition company for mobile app developers
Z2A Digital
Episode: #255: ChatGPT and the future of app discovery with Dan Shabtay, Co-Founder of Z2A Digital
Shumel Lais
Co-Founder at Day 30 and performance marketing expert
Day 30
Episode: #254: Subscription App Growth: Insights from the Frontlines with Shumel Lais, Co-Founder at Day 30 - by Branch
David Quinn
VP of Strategy and Partnerships at Gummicube
Gummicube
Episode: #253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube
Eoin Hallahan
Chief Revenue Officer at SplitMetrics
SplitMetrics
Episode: #251: Solving app growth complexity with AI with Eoin Hallahan, CRO at SplitMetrics
Kaitlin Stebbins
Mobile Growth and Performance Media Lead at Samsung Ads
Samsung Ads
Episode: #250: CTV powering mobile conversion with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads
Chris Hewish
President of Xsolla
Xsolla
Episode: #246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Andrey Shakhtin
Founder and CEO of FunnelFox
FunnelFox
Episode: #245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox

Host

Peggy Anne Salz
Host and thought leader in mobile apps and marketing, bringing extensive experience in the industry. She hosts engaging discussions and interviews that explore the nuances of app marketing and development.

Reviews

4.6 out of 5 stars from 78 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germanya year ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United States2 years ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine2 years ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the engaging and informative nature of discussions, making it a recommended choice for professionals in the field.
A few critiques mention occasional audio quality issues and the need for clearer communication from hosts.
Many appreciate the variety of expert guests and their relevant experiences in app development and marketing.
Listeners praise the high-quality insights and actionable strategies shared by industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#54
Norway/Business/Marketing
Apple Podcasts
#67
Finland/Business/Marketing
Apple Podcasts
#79
Russia/Business/Marketing
Apple Podcasts
#83
Ukraine/Business/Marketing
Apple Podcasts
#153
Poland/Business/Marketing
Apple Podcasts
#174
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch
Q: What do you think the direction is for retail clients regarding AI?
Prepare your data and ensure it is personalized to enhance customer interactions and improve AI recommendations.
#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch
Q: What trends are you seeing with those that are making their way up the app store?
Moving to React Native helps integration across teams, allowing better user experiences and faster updates across platforms.
#259: Measuring real-world impact in app marketing with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance
Q: What are the key issues around accurately measuring the effectiveness of media spend?
The biggest issue brands face is relying on easy metrics like clicks and impressions, which do not show real growth and do not focus on incrementality.
#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube
Q: What is the key takeaway for someone looking to improve App Store conversions?
Start by analyzing your data and setting up custom pages tailored to each marketing channel for optimal conversion rates.
#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube
Q: How do you fix the App Store conversion challenges?
Utilize the custom pages provided by Apple and Google to tailor App Store listings to different traffic sources and monitor conversion rates for each.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Household Income
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Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Conversations are focused on app marketing, development, and monetization strategies, featuring leaders from the global app sector. Topics discussed include user acquisition strategies, community building, pricing models, and the integration of AI into marketing strategies, reflecting the latest trends and challenges faced in the industry. Unique elements include insights from various professionals, fostering a deep understanding of the ever-evolving app landscape and providing actionable takeaways for listeners seeking to enhance their skills in app-related fields.

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How many listeners does Business of Apps Podcast get?

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What are the audience demographics for Business of Apps Podcast?

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How many subscribers and views does Business of Apps Podcast have?

To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. App Marketing by App Masters
2. Founders
3. My First Million
4. Sub Club by RevenueCat
5. Launched

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 6 years ago and published 260 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Apps Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Apps Podcast?

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Lee Aho
2. Alex Yerukhimovich
3. Dan Shabtay
4. Shumel Lais
5. David Quinn
6. Eoin Hallahan
7. Kaitlin Stebbins
8. Chris Hewish

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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