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Artwork for Business of Apps Podcast

Business of Apps Podcast

Business of Apps
User Acquisition
App Performance
AI In Mobile Advertising
User Experience
Mobile Apps
Performance Marketing
Generative Ai
Tiktok
Mobile App Marketing
Mobile App Crashes
Application Not Responding (ANR)
Digital Marketing
App Store Optimization
Ad Creatives
App Growth
Gamelight
Retention Strategies
Skadnetwork 4.0
Customer Support
Mobile Analytics

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes229Founded5 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Artwork for Business of Apps Podcast

Latest Episodes

Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.

Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promoti... more

Another week - another bonus episode for you.

There is no other way to put it - data is the fuel that powers current economy. When we look at the mobile industry, we see that it is the absolutely essential part of the picture. You know it so well - ... more

AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Generated Content), creative testing at scale is no longer a challenge—it is an opportunity.

Today, I’m ... more

Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025.

The panel covered a wide range of topics, including optimiz... more

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Recent Guests

Tina Kim
Director of Product Management
Huckleberry Labs
Episode: #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
Phil Carter
Growth Advisor at Elemental Growth
Elemental Growth
Episode: #224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
Nicoline Strøm-Jensen
Head of Product Management at Adjust
Adjust
Episode: #222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
Shalom Michaeli
Managing Director, Alternative App Stores
Digital Turbine
Episode: #221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
Angèle Lenglemetz
Senior Product Manager at Cleo, specializing in financial management solutions.
Cleo AI
Episode: #220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
Yeva Koldovska
Product Manager at Headway
Headway
Episode: #215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
Sherwin Su
Senior Sales Manager of AppDev at Reddit
Reddit
Episode: #214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
Ishan Singh
Activation Lead at Bunq
Bunq
Episode: #213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
Thomas Yannopoulos
VP of Revenue Americas at Adjoe
Adjoe
Episode: #212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe

Host

Art
Host of the series, recognized for engaging discussions with experts within the mobile app industry, focusing on their insights and practical advice.

Reviews

4.7 out of 5 stars from 75 ratings
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United States8 months ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine10 months ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United Statesa year ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom2 years ago
  • Insightful

    Great insights from great guests!

    Apple Podcasts
    5
    VB432
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are occasional critiques regarding audio quality, but the informative content tends to outweigh these concerns.
Listeners praise the podcast for its actionable insights from industry experts and the engaging conversations that consistently yield valuable lessons.
The show is recognized for addressing contemporary issues in the app industry, such as privacy regulations and user engagement strategies, making it relevant for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#38
India/Business/Management
Apple Podcasts
#75
Israel/Business/Management
Apple Podcasts
#79
Ukraine/Business/Management
Apple Podcasts
#155
South Korea/Business/Management
Apple Podcasts
#245
India/Business

Talking Points

Recent interactions between the hosts and their guests.

#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
Q: Where do you see the biggest opportunities and risks for brands looking to scale their effective testing efforts?
The rapid advancement of AI presents both opportunities for improved testing and risks of falling behind if brands do not stay updated on technological changes.
#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
Q: Can you share a concrete example of how AI UGC has impacted the campaign?
AI allowed us to rapidly iterate creative tests and translate scripts for different markets, saving time and reducing costs effectively.
#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
Q: What specific challenges did you face with creative testing before integrating AI-generated UGC?
We struggled with ensuring we had enough volume of creative to adequately test and optimize our campaigns, which was time-consuming and required a large creative team.
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
Q: What insights can you share from the tons of projects that you had this year?
We had to explore the effectiveness of various marketing channels while ensuring accurate tracking and user acquisition.
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
Q: What are the new trends in creatives that you see in your industry?
We work more on short videos and testing different design elements, keeping track of conversion rates to ensure effectiveness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Insights from industry experts are a core focus, providing listeners with practical strategies for building, marketing, and monetizing mobile apps. Topics extend across various facets of app marketing and development, including the impact of privacy regulations, innovative user acquisition strategies, and advancements in artificial intelligence. The recurring emphasis on actionable advice and real-world examples allows professionals from diverse backgrounds, such as marketing, product management, and development, to find relevant content. Unique discussions also explore ethical considerations in app design, catering to an audience keen on integrating integrity into user engagement strategies.

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How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 5 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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