Business of Apps Podcast
Business of AppsThe Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more
| Publishes | Weekly | Episodes | 277 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do.
Ad platforms are increasingly machine learning-led, and the industry is increasingly privacy-led. Put the two together, an... more
Performance CTV is the phrase of the year - and today we're looking at what's actually behind it.
For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at fixed rates, with no way to tie an impression to... more
This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores.
LLMs are changing how people search the web. But app discovery has stayed inside the App Store a... more
Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel.
Creator-led ads run four times better on click-through rate than the same brand's own ads. So... more
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Reviews
- Awesome!
Always a great listen!
Apple Podcasts5Max1899HD
Germany2 years ago - Great Listen
I found this to be incredibly entertaining! Great stuff!
Apple Podcasts5Emmycakes365
United States2 years ago - Host’s inability to speak English makes it a pain to listen!
The guests are great but you really need to change the host who can barely speak proper English.
Apple Podcasts3Mynameisyuliya
Ukraine2 years ago - Listen in to level up! 🎮
An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
Apple Podcasts5ArlieLPUnited States3 years ago - Love this podcast
Great podcast with an awesome host. Thank you for sharing these insights!
Apple Podcasts5BBG Girl 321
United Kingdom3 years ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #37 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #111 | Ukraine/Business/Marketing |
Apple Podcasts | #127 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #203 |  Singapore/Business/Marketing |
Apple Podcasts | #229 |  New Zealand/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Business of Apps Podcast
What is Business of Apps Podcast about and what kind of topics does it cover?
The show centers on practical, data-driven conversations with leaders in the app economy, covering topics from product-page optimization and A/B testing to monetization, CRM, and AI-enabled growth. Episodes frequently dissect measurement, experimentation cadence, cross-channel strategies, and the evolving role of AI in acquisition, retention, and creative production. A distinctive through-line is turning experimental ideas into scalable, measurable outcomes for app publishers and marketers, with real-world case studies from large brands and agile startups alike. The lineup tends to blend technical guidance with strategic perspectives, making it a valuable resource for product managers, growth marketers, and developers seeking actionable tac... more
Where can I find podcast stats for Business of Apps Podcast?
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How many listeners does Business of Apps Podcast get?
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What are the audience demographics for Business of Apps Podcast?
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How many subscribers and views does Business of Apps Podcast have?
To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Apps Podcast?
These podcasts share a similar audience with Business of Apps Podcast:
1. App Marketing by App Masters
2. Lenny's Podcast: Product | Career | Growth
3. My First Million
4. Sub Club by RevenueCat
How many episodes of Business of Apps Podcast are there?
Business of Apps Podcast launched 7 years ago and published 277 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Apps Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Business of Apps Podcast?
Rephonic pulls ratings and reviews for Business of Apps Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
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How do I access podcast episode transcripts for Business of Apps Podcast?
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What guests have appeared on Business of Apps Podcast?
Recent guests on Business of Apps Podcast include:
1. Stephanie Ino
2. Scott Masters
3. Ramish Ramalingam
4. Veronica Lee
5. Ewelina Pendino
6. Hannah Parvaz
7. Mike Fogarty
8. Lauren Frame
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.