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Business of Apps Podcast

Business of Apps
User Acquisition
Mobile Apps
User Engagement
App Store Optimization
Performance Marketing
User Retention
Mobile Advertising
Mobile Marketing
Generative AI
Artificial Intelligence
App Marketing
App Growth
Tiktok
E-Commerce
A/B Testing
Customer Engagement
User Experience
AI In Marketing
App Development
Subscription Apps

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes270Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Business of Apps Podcast

Latest Episodes

Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public.

In this episode, we bring you a live panel debate featuring:

• Hannah Parvaz, Founder at Aperture

• Ewelina... more

What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance?

In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director ... more

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones who know exactly who to reach... more

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers.

In 2026, the winners aren't the teams running clever pilots. They're the ones who've ... more

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Recent Guests

Veronica Lee
Global Performance Media Specialist at H&M
H&M
Episode: #270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel
Ewelina Pendino
App Growth and Performance Marketing Global Lead at Binance
Binance
Episode: #270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel
Hannah Parvaz
Founder of Aperture
Aperture
Episode: #270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel
Mike Fogarty
Head of Client Development
Tatari
Episode: #269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight
Lauren Frame
Director of Growth Marketing and Brand Media
Greenlight
Episode: #269: The performance channel app marketers wrote off with Mike Fogarty of Tatari and Lauren Frame of Greenlight
Francesca Stringer
Senior Product Manager, Sky
Sky
Episode: #268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel
Jill Angus
CRM/Marketing leader
Aviva
Episode: #268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel
Isabelle von Matuschka
CRM consultant
Studio LTV
Episode: #268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel
Nathan Hudson
Head of Growth/Marketing (Perceptycs)
Perceptycs
Episode: #267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

Hosts

David Murphy
Host of the Business of Apps Podcast; frequently leads conversations with a focus on app marketing, analytics, and industry trends.
Amanda
Host of the show and interviewer; collaborates with co-hosts on episode discussions.
Adam
Co-host of the show, participates in interviews and discussions.

Reviews

4.6 out of 5 stars from 79 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germanya year ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United States2 years ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine2 years ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring deep domain expertise and practical takeaways for app marketers.
Listeners praise the actionable insights and depth of conversations.
Guests and topics are particularly valued for bridging strategy and execution in app growth.
Some listeners note audio quality issues or host language fluency feedback from specific reviews.
The show is widely regarded as a central hub for the mobile app ecosystem with strong guests and timely topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30
Q: What should a company prepare before engaging with Day30?
Companies should ensure solid event tracking and measurement in place, ideally using an analytics mix (Amplitude, similar tools) and an MMP. This foundation helps Day30 assess uplift potential and set up a managed implementation that can eventually move toward self-service as they scale.
#266: The two levers left for app marketers with Shumel Lais, Founder of Day30
Q: What data sources are essential to build Day30's prediction models?
The models rely on first-party data linked to a user ID, supplemented by events from MMPs and product analytics tools like Amplitude or Mixpanel, plus any internal data warehouses. This data fusion enables the model to output probabilities at the user level and to predict different outcomes such as trial starts or conversions.
#266: The two levers left for app marketers with Shumel Lais, Founder of Day30
Q: What does signal engineering mean in practical terms for an app marketer today?
Shumel explains that signal engineering involves designing predictive events that describe user intent more accurately than basic, observed actions. This allows ad platforms to optimize for high-value users, often yielding lower CAC and higher ROAS. The process combines first-party data, behavioral signals, and ML-driven predictions to output probabilities of conversion, which marketers can test and iterate against live spend.
#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Q: How do you measure AI-enabled marketing success when there isn't a single universal metric?
Measurement should adapt; AI aids insight generation and experimentation, but human interpretation and validation remain essential to ensure outcomes align with business goals.
#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Q: What should arts organizations be thinking about as they approach AI adoption in marketing and operations?
She emphasizes a phased approach: establish high-level AI policy and ethics, educate teams on tools and prompts, then dig into business-use cases tied to outcomes like audience targeting and messaging consistency.

Audience Metrics

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Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Listeners are drawn to practical, data-driven discussions about how AI, analytics, and new formats are reshaping app discovery, marketing, and growth tactics. Episodes frequently center on pre-click eligibility, ASO, AI-assisted creative, measurement, and cross-functional collaboration across marketing, product, and data teams. The show shines with actionable frameworks, real-world case studies, and a steady stream of guests who are senior practitioners or leaders in ad tech, growth marketing, and martech. A notable strength is its ability to translate complex topics—like AI in discovery and AI-driven optimization—into concrete, executable guidance for app publishers, marketers, and product teams.

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Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. Sub Club by RevenueCat
2. The Startup Ideas Podcast
3. My First Million
4. Deep Questions with Cal Newport
5. Money For Couples with Ramit Sethi

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 7 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Veronica Lee
2. Ewelina Pendino
3. Hannah Parvaz
4. Mike Fogarty
5. Lauren Frame
6. Francesca Stringer
7. Jill Angus
8. Isabelle von Matuschka

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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