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Business of Apps Podcast

Business of Apps
User Acquisition
Mobile Apps
User Engagement
App Store Optimization
User Retention
Mobile Advertising
Performance Marketing
Mobile Marketing
Generative AI
App Marketing
Tiktok
E-Commerce
A/B Testing
Artificial Intelligence
App Growth
Customer Engagement
User Experience
AI In Marketing
App Development
Subscription Apps

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes266Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Business of Apps Podcast

Latest Episodes

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal.

In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most important skill in performance ... more

Hi, welcome to the Business of Apps podcast!

Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It brings together four mobile growth leaders to cut... more

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens.

In this episode, we speak with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance,... more

What if your MarTech stack was actually working  for you instead of against you?

In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies fail at implementation after buying marketing to... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lavinea Morris
Managing Director EMEA at M&C Saatchi Performance
M&C Saatchi Performance
Episode: #264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance
Rebecca Nackson
CEO of Notable, growth and MarTech expert
Notable
Episode: #263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch
Jen Taylor
Director of AI Strategy and Integration at Capacity Interactive
Capacity Interactive
Episode: #262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Dave Bell
CEO of Gummicube
Gummicube
Episode: #261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube
Lee Aho
Chief Revenue Officer at PerformCB.
PerformCB
Episode: #258: From installs to outcomes in app growth with Lee Aho, Chief Revenue Officer at Perform[cb]
Alex Yerukhimovich
General Manager at AppHarbr
AppHarbr
Episode: #256: Ad quality is hurting retention & app revenue with Alex Yerukhimovich, General Manager at AppHarbr
Dan Shabtay
Co-founder of Z2A Digital, a user acquisition company for mobile app developers
Z2A Digital
Episode: #255: ChatGPT and the future of app discovery with Dan Shabtay, Co-Founder of Z2A Digital
Shumel Lais
Co-Founder at Day 30 and performance marketing expert
Day 30
Episode: #254: Subscription App Growth: Insights from the Frontlines with Shumel Lais, Co-Founder at Day 30 - by Branch
David Quinn
VP of Strategy and Partnerships at Gummicube
Gummicube
Episode: #253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube

Hosts

David Murphy
Host of the Business of Apps Podcast; frequently leads conversations with a focus on app marketing, analytics, and industry trends.
Amanda
Host of the show and interviewer; collaborates with co-hosts on episode discussions.
Adam
Co-host of the show, participates in interviews and discussions.

Reviews

4.6 out of 5 stars from 79 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germanya year ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United States2 years ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine2 years ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring deep domain expertise and practical takeaways for app marketers.
Listeners praise the actionable insights and depth of conversations.
Guests and topics are particularly valued for bridging strategy and execution in app growth.
Some listeners note audio quality issues or host language fluency feedback from specific reviews.
The show is widely regarded as a central hub for the mobile app ecosystem with strong guests and timely topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#33
Switzerland/Business/Marketing
Apple Podcasts
#49
Poland/Business/Marketing
Apple Podcasts
#166
Norway/Business/Marketing
Apple Podcasts
#190
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Q: How do you measure AI-enabled marketing success when there isn't a single universal metric?
Measurement should adapt; AI aids insight generation and experimentation, but human interpretation and validation remain essential to ensure outcomes align with business goals.
#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Q: What should arts organizations be thinking about as they approach AI adoption in marketing and operations?
She emphasizes a phased approach: establish high-level AI policy and ethics, educate teams on tools and prompts, then dig into business-use cases tied to outcomes like audience targeting and messaging consistency.
#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch
Q: What were some of the first AI use cases you explored and how did they come about?
Jen describes early experiments around email tone, brainstorming, and quick copy tests, expanding from personal experimentation into more formalized adoption within projects and pitches.
#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch
Q: Rebecca, for those who don't know Notable, can you give an explanation of the business you started?
Notable is a consultancy/agency focused on helping companies design and scale their MarTech and growth stack by combining product mindset with marketing expertise, and by acting as connective tissue across teams to improve alignment and implementation.
#260: Your mobile app strategy is backward with Matt Hudson, Founder of BILDIT - by Branch
Q: What do you think the direction is for retail clients regarding AI?
Prepare your data and ensure it is personalized to enhance customer interactions and improve AI recommendations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Listeners are drawn to practical, data-driven discussions about how AI, analytics, and new formats are reshaping app discovery, marketing, and growth tactics. Episodes frequently center on pre-click eligibility, ASO, AI-assisted creative, measurement, and cross-functional collaboration across marketing, product, and data teams. The show shines with actionable frameworks, real-world case studies, and a steady stream of guests who are senior practitioners or leaders in ad tech, growth marketing, and martech. A notable strength is its ability to translate complex topics—like AI in discovery and AI-driven optimization—into concrete, executable guidance for app publishers, marketers, and product teams.

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How many listeners does Business of Apps Podcast get?

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How many subscribers and views does Business of Apps Podcast have?

To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. Sub Club by RevenueCat
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The a16z Show
4. The Startup Ideas Podcast
5. The Game with Alex Hormozi

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 6 years ago and published 266 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Apps Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Apps Podcast?

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How do I access podcast episode transcripts for Business of Apps Podcast?

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Lavinea Morris
2. Rebecca Nackson
3. Jen Taylor
4. Dave Bell
5. Lee Aho
6. Alex Yerukhimovich
7. Dan Shabtay
8. Shumel Lais

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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