The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more
Publishes | Weekly | Episodes | 229 | Founded | 5 years ago |
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Number of Listeners | Categories | ManagementBusinessEntrepreneurship |
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.
Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promoti... more
Another week - another bonus episode for you.
There is no other way to put it - data is the fuel that powers current economy. When we look at the mobile industry, we see that it is the absolutely essential part of the picture. You know it so well - ... more
AI is reshaping the way brands create and test ads, and mobile marketing is at the forefront of this revolution. With AI-generated UGC (aka User Generated Content), creative testing at scale is no longer a challenge—it is an opportunity.
Today, I’m ... more
Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025.
The panel covered a wide range of topics, including optimiz... more
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I found this to be incredibly entertaining! Great stuff!
The guests are great but you really need to change the host who can barely speak proper English.
An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
Great podcast with an awesome host. Thank you for sharing these insights!
Great insights from great guests!
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Insights from industry experts are a core focus, providing listeners with practical strategies for building, marketing, and monetizing mobile apps. Topics extend across various facets of app marketing and development, including the impact of privacy regulations, innovative user acquisition strategies, and advancements in artificial intelligence. The recurring emphasis on actionable advice and real-world examples allows professionals from diverse backgrounds, such as marketing, product management, and development, to find relevant content. Unique discussions also explore ethical considerations in app design, catering to an audience keen on integrating integrity into user engagement strategies.
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Business of Apps Podcast launched 5 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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