
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more
| Publishes | Weekly | Episodes | 266 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal.
In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most important skill in performance ... more
Hi, welcome to the Business of Apps podcast!
Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It brings together four mobile growth leaders to cut... more
Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens.
In this episode, we speak with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance,... more
What if your MarTech stack was actually working for you instead of against you?
In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies fail at implementation after buying marketing to... more
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Always a great listen!
I found this to be incredibly entertaining! Great stuff!
The guests are great but you really need to change the host who can barely speak proper English.
An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
Great podcast with an awesome host. Thank you for sharing these insights!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Listeners are drawn to practical, data-driven discussions about how AI, analytics, and new formats are reshaping app discovery, marketing, and growth tactics. Episodes frequently center on pre-click eligibility, ASO, AI-assisted creative, measurement, and cross-functional collaboration across marketing, product, and data teams. The show shines with actionable frameworks, real-world case studies, and a steady stream of guests who are senior practitioners or leaders in ad tech, growth marketing, and martech. A notable strength is its ability to translate complex topics—like AI in discovery and AI-driven optimization—into concrete, executable guidance for app publishers, marketers, and product teams.
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These podcasts share a similar audience with Business of Apps Podcast:
1. Sub Club by RevenueCat
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The a16z Show
4. The Startup Ideas Podcast
5. The Game with Alex Hormozi
Business of Apps Podcast launched 6 years ago and published 266 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Business of Apps Podcast include:
1. Lavinea Morris
2. Rebecca Nackson
3. Jen Taylor
4. Dave Bell
5. Lee Aho
6. Alex Yerukhimovich
7. Dan Shabtay
8. Shumel Lais
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