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Business of Apps Podcast

Business of Apps
User Acquisition
App Performance
AI In Mobile Advertising
User Experience
Mobile Apps
Generative AI
Tiktok
Mobile App Marketing
Mobile App Crashes
Application Not Responding (ANR)
Digital Marketing
App Store Optimization
Ad Creatives
Performance Marketing
App Growth
Retention Strategies
Gamelight
Skadnetwork 4.0
Customer Support
Mobile Analytics

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes249Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Business of Apps Podcast

Latest Episodes

You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line.

In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whethe... more

As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable.

Beyond those walled gardens lies a vast, often overlooked landscape — the open in... more

What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.

They unpack how AI is transforming app engagement —... more

Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, developers are rethinking how they monetize and engage their players directly.

In this episode, Chris ... more

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Recent Guests

Chris Hewish
President of Xsolla
Xsolla
Episode: #246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Andrey Shakhtin
Founder and CEO of FunnelFox
FunnelFox
Episode: #245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox
Steve Toy
Chief Executive Officer at Memrise
Memrise
Episode: #242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise
Jens-Fabian Goetzmann
Head of Product at RevenueCat, an expert in app monetization strategies.
RevenueCat
Episode: #241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
Megan Evans
Creative Director at ConsultMyApp
ConsultMyApp
Episode: #240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
Kenzie Wilson
GTM Lead for AI Moderation at Stream
Stream
Episode: #239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
Reed Kuhn
Head of Business Strategy
Branch.io
Episode: #237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
Gessica Bicego
Marketing and Growth Consultant with a background in tech and experience in mobile apps subscription space.
Episode: #236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
Asaf Yanai
CEO at Alison AI
Alison AI
Episode: #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai

Hosts

Art
Host of multiple panel discussions and renowned in the mobile app industry.
Artem
Host of various discussions related to app marketing and product development.

Reviews

4.6 out of 5 stars from 78 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germany8 months ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United Statesa year ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine2 years ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the actionable insights shared, which are applicable to their professional roles in mobile app marketing and development.
Some feedback mentions issues with the host's clarity in communication, though this doesn't overshadow the high quality of the guest contributions.
Listeners praise the podcast for its insightful content and expert guests, finding the discussions both informative and engaging.
Overall, the audience finds it to be a must-listen for anyone involved in the app industry and looking to stay updated on trends.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: How do you make the most of this user acquisition world outside the walled gardens?
Start with a test budget, be patient with KPIs, use anti-fraud solutions, and find experienced partners or teams.
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: What are the key challenges you're going to face when operating in the open internet?
The main challenges include finding the right partners, needing patience in measuring results, and dealing with fraud.
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: Why do people need to look beyond those walled gardens?
Omri explains that a lot of competition isn't advertising in the open Internet, and many users can be acquired in those channels where advertisers often lack knowledge or partners.
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Q: Are you seeing developers use their D2C presence to create stronger connections with players?
Yes, many developers are utilizing their Web Shops not just as storefronts, but as hubs for community engagement and brand building opportunities.
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Q: How does Xsolla help developers handle complexities of global payments and regulatory compliance?
Xsolla assists developers by managing taxes and compliance requirements, making it easier for them to focus on making games rather than back office operations.

Audience Metrics

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Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

This podcast focuses on the dynamic world of mobile apps, sharing insights and strategies from industry leaders. It frequently features conversations around app marketing, development, and monetization, showcasing the latest trends and approaches that drive app success in the competitive landscape. With guests that include marketing professionals, product managers, and developers, listeners can expect to hear about actionable insights and innovative strategies that can elevate their own app-related endeavors. Uniquely, the discussions provide a blend of expert opinions and personal experiences, making the content not only informative but also relatable for those looking to thrive in the mobile app industry.

Where can I find podcast stats for Business of Apps Podcast?

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How many listeners does Business of Apps Podcast get?

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What are the audience demographics for Business of Apps Podcast?

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How many subscribers and views does Business of Apps Podcast have?

To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. App Marketing by App Masters
2. Sub Club by RevenueCat
3. Mobile Dev Memo Podcast
4. The Rest Is Politics
5. two & a half gamers

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 6 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Apps Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Apps Podcast?

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How do I access podcast episode transcripts for Business of Apps Podcast?

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Chris Hewish
2. Andrey Shakhtin
3. Steve Toy
4. Jens-Fabian Goetzmann
5. Megan Evans
6. Kenzie Wilson
7. Reed Kuhn
8. Gessica Bicego

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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