
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more
| Publishes | Weekly | Episodes | 249 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line.
In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whethe... more
As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable.
Beyond those walled gardens lies a vast, often overlooked landscape — the open in... more
What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.
They unpack how AI is transforming app engagement —... more
Building a sustainable game business has never been more complex—or more full of opportunity. As platforms evolve and user acquisition costs rise, developers are rethinking how they monetize and engage their players directly.
In this episode, Chris ... more
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Always a great listen!
I found this to be incredibly entertaining! Great stuff!
The guests are great but you really need to change the host who can barely speak proper English.
An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
Great podcast with an awesome host. Thank you for sharing these insights!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #135 |
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This podcast focuses on the dynamic world of mobile apps, sharing insights and strategies from industry leaders. It frequently features conversations around app marketing, development, and monetization, showcasing the latest trends and approaches that drive app success in the competitive landscape. With guests that include marketing professionals, product managers, and developers, listeners can expect to hear about actionable insights and innovative strategies that can elevate their own app-related endeavors. Uniquely, the discussions provide a blend of expert opinions and personal experiences, making the content not only informative but also relatable for those looking to thrive in the mobile app industry.
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These podcasts share a similar audience with Business of Apps Podcast:
1. App Marketing by App Masters
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3. My First Million
4. Macworld Podcast
Business of Apps Podcast launched 6 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Business of Apps Podcast include:
1. Asaf Yanai
2. Max Amelang
3. Dieter Rappold
4. Tina Kim
5. Phil Carter
6. Nicoline Strøm-Jensen
7. Shalom Michaeli
8. Angèle Lenglemetz
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