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Artwork for Business of Apps Podcast

Business of Apps Podcast

Business of Apps
User Acquisition
App Performance
AI In Mobile Advertising
User Experience
Mobile Apps
Generative AI
Tiktok
Mobile App Marketing
Application Not Responding (ANR)
Mobile App Crashes
Digital Marketing
App Store Optimization
App Growth
Performance Marketing
Ad Creatives
Gamelight
Retention Strategies
Skadnetwork 4.0
Customer Support
Mobile Analytics

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes245Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Business of Apps Podcast

Latest Episodes

September rolls on—Apple’s big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation.

But while hardware dominates headlines, we’re zoomin... more

September is in full swing - Apple is about to host its highly anticipated event - fingers crossed the new iPhone will be awesome! “Back to School” theme is everywhere you look; one of the things that kids need to learn about is obviously finance. OK... more

Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this time with Rui Mateus, CTO of Mobrand.

At the interv... more

We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lack... more

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Recent Guests

Asaf Yanai
CEO at Alison AI
Alison AI
Episode: #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
Max Amelang
Product Marketing Manager at Prematch
Prematch
Episode: #232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
Dieter Rappold
CEO at ContextSDK
ContextSDK
Episode: #231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
Tina Kim
Director of Product Management
Huckleberry Labs
Episode: #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
Phil Carter
Growth Advisor at Elemental Growth
Elemental Growth
Episode: #224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
Nicoline Strøm-Jensen
Head of Product Management at Adjust
Adjust
Episode: #222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
Shalom Michaeli
Managing Director, Alternative App Stores
Digital Turbine
Episode: #221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
Angèle Lenglemetz
Senior Product Manager at Cleo, specializing in financial management solutions.
Cleo AI
Episode: #220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
Yeva Koldovska
Product Manager at Headway
Headway
Episode: #215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway

Host

Artem
Host of the Business of Apps Podcast, sharing insights from experts in the mobile app industry.

Reviews

4.6 out of 5 stars from 77 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germany6 months ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United Statesa year ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukrainea year ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Highly recommended for app development and marketing professionals seeking actionable strategies.
Listeners appreciate the actionable advice and relevance to current app trends.
Some concerns about audio quality but mostly praised for content richness.
Consistently engaging with insightful industry topics and expert guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
Q: How can mobile marketers best leverage AI-powered tools to stay competitive?
Marketers should use AI to enhance their analytic capabilities, ensuring they can detect trends and gaps in a way that would be impossible through manual efforts.
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
Q: How is AI changing the way mobile marketers approach creative optimization today?
AI drives a transformation in mobile marketing, streamlining processes and enhancing strategic capabilities, with significant advancements for adopting companies.
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
Q: Can you share with me an example of how detecting user context in real time improves the app experience?
Detecting user context allows apps to optimize onboarding processes by informing users about the time commitment and requirements necessary so they can decide to resume later, thereby reducing abandonment rates.
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
Q: How does focusing on user intent rather than path behavior change the way app developers approach engagement?
Focusing on user intent helps developers understand user needs in real-time, improving engagement by allowing for adaptive experiences based on the user's current context and motivation.
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
Q: Can you share an example of an A-B test where applying cognitive bias led to a surprising or high-impact result?
Adding a lifetime package to our subscription plan not only increased the overall conversion rate for our yearly plan but also demonstrated how users compare value against the presented options.

Audience Metrics

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Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Listeners can expect a wealth of actionable insights from industry leaders, focusing on the current trends and strategies in mobile app marketing, development, and monetization. Topics covered include app growth metrics, generative AI in advertising, user engagement strategies, and cognitive biases in marketing. The candid conversations often feature experienced voices from major tech firms, addressing both the challenges and innovations within the app ecosystem. This podcast stands out by not only discussing theoretical concepts but also sharing real-world case studies and practical strategies for success in the competitive app landscape.

Where can I find podcast stats for Business of Apps Podcast?

Rephonic provides a wide range of podcast stats for Business of Apps Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Apps Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Business of Apps Podcast get?

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What are the audience demographics for Business of Apps Podcast?

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How many subscribers and views does Business of Apps Podcast have?

To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. App Marketing by App Masters
2. My First Million
3. Founders
4. The Diary Of A CEO with Steven Bartlett
5. The GaryVee Audio Experience

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 6 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Apps Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Apps Podcast?

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How do I access podcast episode transcripts for Business of Apps Podcast?

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Asaf Yanai
2. Max Amelang
3. Dieter Rappold
4. Tina Kim
5. Phil Carter
6. Nicoline Strøm-Jensen
7. Shalom Michaeli
8. Angèle Lenglemetz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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