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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
User Engagement
Apple
Keyword Research
Firebase Dynamic Links
Meta Ads
App Monetization
App Development
A/B Testing
Influencer Marketing
Apple Search Ads
Appsflyer
Web2app
AI Tools
Web Funnels
Subscription Models
Paywall Optimization
ASO

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1050Founded13 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for App Marketing by App Masters

Latest Episodes

Before you spend money on paid social media marketing, make sure your creative is ready to convert.

In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube:... more

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?

In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healt... more

Try AstroASO:

tryastro.app?aff=nWj08

Which ASO tool actually has the most accurate keyword data?

In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their... more

What if the best app idea isn’t in your head, but hidden in the App Store?

In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software dev... more

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Recent Guests

Mohamed Khaled Selim
Egyptian indie app developer and former professional football player
Independent/Founder, various apps
Episode: This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Nick Godwin
Product and Growth at Superwall, expert on paywalls and onboarding
Superwall
Episode: The Highest Performing Paywalls for Apps
Nicole Cheung
CoreX mobile app founder, co-founder/advisor of GlamUp and Sprout
CoreX, GlamUp, Sprout
Episode: How She Built Two AI Apps to $300K MRR
Clémence Rigal
Head of Growth at Tiimo
Tiimo
Episode: Apple’s 2025 App of The Year
David Stelzer
Chief Strategy Officer at AppCharge
AppCharge
Episode: The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy
Susan Ho
Entrepreneur, startup advisor, founder of Journy (exited to Hopper)
The Evolved Founder / Journy
Episode: From $50 In The Bank To Multi-Million-Dollar Exit
Nana Landau
Head of InApp Partnerships, Head of Europe and America at Yango Ads
Yango Ads
Episode: The Untapped Ad Revenue Opportunity for Mobile Apps
David Andersen
CTO and co-founder of BrandViz.ai
BrandViz.ai
Episode: Generative Engine Optimization (GEO): Grow Downloads With AI Search
David LoPresti
Director of Consumer Apps at U-Haul
U-Haul
Episode: How U-Haul Saved $3M By Adding This One Simple Feature

Host

Steve P. Young
Host of App Masters' App Marketing channel; leads interviews and guides growth-focused discussions.

Reviews

4.6 out of 5 stars from 285 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United States2 years ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabia2 years ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Poland2 years ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts are commended for delivering practical growth frameworks.
Listeners praise the show for actionable, data-backed app marketing insights.
Some criticism notes episodes veering into sales pitches or longer-form content.
The collaborations and live-coaching style episodes are highly valued by listeners.
Many appreciate the mix of founder stories and concrete tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Q: Are you using ads or relying on organic growth?
Mo discusses a strategy that relies on a mix but emphasizes monetization through pricing and localization rather than heavy reliance on ads, especially for non-US markets.
This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Q: How do you decide which localizations to start with?
Mo explains starting with the top 12 stores and then expanding by app performance, using data to decide which countries to localize for first.
This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Q: Mo, welcome to the show.
Mo introduces himself as Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player, now building apps in Egypt and abroad.
Indie Developer Live: Ask Me Anything About Your App
Q: How do you determine when a keyword's competition is weak enough to target?
Assess both keyword difficulty and competition in search results, looking for terms with manageable ratings and less saturation, then validate with actual rankings after initial optimization.
Indie Developer Live: Ask Me Anything About Your App
Q: What are your go-to resources for current ASO research?
Utilize a mix of in-house strategies and community-driven methods (Tentacle strategy), plus tools like Sensor Tower and keyword-focused ASO tactics to identify high-potential terms with manageable difficulty.

Audience Metrics

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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

The show focuses on practical app marketing, growth, and monetization strategies for developers and marketers. Listeners get hands-on guidance on ASO, paid acquisition, funnel optimization, onboarding, and paywalls, often illustrated with real-world case studies and live experiments. Episodes frequently cover platform ecosystems (Apple App Store), attribution and analytics, and emerging channels like Web2app and DTC storefronts, with sponsor segments that tie directly to growth tools. Notable strengths include a clear, data-driven approach, a track record of actionable tactics, and interviews with founders and growth leaders that translate into repeatable playbooks for scaling apps.

Key differentiators likely attract product teams, indie de... more

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. The Startup Ideas Podcast
2. Build With AI
3. My First Million
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. Founders

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1050 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Mohamed Khaled Selim
2. Nick Godwin
3. Nicole Cheung
4. Clémence Rigal
5. David Stelzer
6. Susan Ho
7. Nana Landau
8. David Andersen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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