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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
Zero
App Marketing
Revenuecat
In-App Purchases
Mobile Apps
High Converting Paywalls
User Engagement
App Store Reviews
Intermittent Fasting
Localization
Tiktok
Revenue Management
Notix
Revenue Generation
Keyword Research
Blue Ocean Strategy
User Acquisition
Paywall
Cupla

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1006Founded13 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for App Marketing by App Masters

Latest Episodes

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked.

Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness a... more

App Store Connect shows a lot of data, but it’s not always easy to understand.

In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.

AppSignals simplifies your... more

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.

We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key in... more

Most brands are quietly losing revenue because their web-to-app journey is broken.

In this video, Steve P. Young (Founder of App Masters) breaks down:

✅ Why ecommerce apps convert 3X higher than mobile web

✅ How poor deep linking kills installs an... more

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Recent Guests

Zakhar Azatian
Founder of BeHard, bootstrap technical solo founder
BeHard
Episode: How I Built Multiple $1M+ ARR Product
Steve P. Young
Founder of App Masters; app marketer and entrepreneur
App Masters
Episode: How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets
John McEvoy
The creator of Momego, an app for public transport information
Momego
Episode: How a Solo Founder Built a $30K/Month App with 5.2M Installs
Mark Kaufmann
Co-founder of LingQ and a passionate language learner
LingQ
Episode: How LingQ Scaled to Millions with Zero Ad Spend
Michael Gants
Co-founder of Encore
Encore
Episode: New Monetization Model That Turns Churned Users into Revenue
Suphasit Gank
Founder of NubCal, an AI calorie counting app
NubCal
Episode: How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)
Kunal Nayyar
Actor and app founder
Episode: From The Big Bang Theory to App Founder
Mike Rotella
Product leader at Abide
Abide
Episode: The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
Igor Lyubimov
CEO of Web2Wave specializing in app marketing strategies
Web2Wave
Episode: Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

Host

Steve P. Young
Founder of App Masters; frequent host and primary content driver focused on app marketing, monetization, and growth testing.

Reviews

4.6 out of 5 stars from 280 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for being data-driven and actionable, with many noting real-world case studies.
The host is described as knowledgeable and practical, with guests who provide valuable marketing and monetization insights.
Some feedback mentions episodes feeling sales-leaning or overly promotional at times, rather than strictly content-focused.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How I Built Multiple $1M+ ARR Product
Q: How long do you spend validating ideas?
They aim for a quick validation cycle, often not more than about a week, using tools and data signals from social platforms and ads to gauge demand before committing to full development.
App Monetization: Paywalls, Pricing & Revenue Growth Strategies
Q: How do you adjust pricing with respect to purchasing power of companies?
You can use resources like the Big Mac index to gauge pricing across different regions.
App Monetization: Paywalls, Pricing & Revenue Growth Strategies
Q: Are there any considerations specific for kids-oriented learning apps?
You typically need to implement additional checks for parental consent and ensure the paywall is effectively placed.
How to Build Profitable Apps With AI
Q: What are some security best practices for app development?
Follow established protocols such as NIST and HIPAA for app security.
How to Build Profitable Apps With AI
Q: What percentage of your production is AI generated versus just architected by one of your engineers?
Most of our work is now transitioning to agentic development with AI.

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

Actionable, data-driven growth guidance for app publishers is the core through-line, with recurring emphasis on monetization, onboarding, and discovery. Episodes frequently explore scalable tactics like paywalls, A/B testing, ASO, and paid acquisition, supplemented by real-world case studies and live optimization sessions. Listeners likely range from indie developers to small-to-mid-size teams seeking practical playbooks to lift downloads, activations, and revenue—often focusing on niche markets or clever funnel designs to outperform generic hacks. A notable strength is the mix of rigorous testing mindset and community-oriented approaches, which can help listeners implement repeatable processes rather than one-off tips.

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. The Startup Ideas Podcast
2. Startups For the Rest of Us
3. Business of Apps Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. My First Million

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1006 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Zakhar Azatian
2. Steve P. Young
3. John McEvoy
4. Mark Kaufmann
5. Michael Gants
6. Suphasit Gank
7. Kunal Nayyar
8. Mike Rotella

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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