
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
| Publishes | Twice weekly | Episodes | 1006 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked.
Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness a... more
App Store Connect shows a lot of data, but it’s not always easy to understand.
In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.
AppSignals simplifies your... more
In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.
We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key in... more
Most brands are quietly losing revenue because their web-to-app journey is broken.
In this video, Steve P. Young (Founder of App Masters) breaks down:
✅ Why ecommerce apps convert 3X higher than mobile web
✅ How poor deep linking kills installs an... more
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Highly recommended podcasts for every app developer, Steve nails it!
Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs
This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.
(10x highly) recommended.
I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!
If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Actionable, data-driven growth guidance for app publishers is the core through-line, with recurring emphasis on monetization, onboarding, and discovery. Episodes frequently explore scalable tactics like paywalls, A/B testing, ASO, and paid acquisition, supplemented by real-world case studies and live optimization sessions. Listeners likely range from indie developers to small-to-mid-size teams seeking practical playbooks to lift downloads, activations, and revenue—often focusing on niche markets or clever funnel designs to outperform generic hacks. A notable strength is the mix of rigorous testing mindset and community-oriented approaches, which can help listeners implement repeatable processes rather than one-off tips.
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These podcasts share a similar audience with App Marketing by App Masters:
1. The Startup Ideas Podcast
2. Startups For the Rest of Us
3. Business of Apps Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. My First Million
App Marketing by App Masters launched 13 years ago and published 1006 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on App Marketing by App Masters include:
1. Zakhar Azatian
2. Steve P. Young
3. John McEvoy
4. Mark Kaufmann
5. Michael Gants
6. Suphasit Gank
7. Kunal Nayyar
8. Mike Rotella
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