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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
Zero
App Marketing
Revenuecat
Mobile Apps
In-App Purchases
High Converting Paywalls
User Engagement
App Store Reviews
Intermittent Fasting
Localization
Tiktok
Revenue Management
Notix
Revenue Generation
Keyword Research
Blue Ocean Strategy
User Acquisition
Paywall
Cupla

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes969Founded13 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for App Marketing by App Masters

Latest Episodes

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔

In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionab... more

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale.

The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to ... more

What happens when Raj trades cosmic conversations for app ideas and startups?

In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.

When Kunal... more

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns.

Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive res... more

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Recent Guests

Kunal Nayyar
Actor and app founder
Episode: From The Big Bang Theory to App Founder
Mike Rotella
Product leader at Abide
Abide
Episode: The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
Igor Lyubimov
CEO of Web2Wave specializing in app marketing strategies
Web2Wave
Episode: Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
Desmond Ho
Founder of the LifeReset app, expertise in app marketing and growth.
LifeReset
Episode: This Founder Bootstrapped to $200K/month in a Competitive Market
Felix Braberg
Ad monetization expert who has helped app studios generate over $450 million.
Consultant
Episode: This Guy Generated $450M in Mobile Ad Revenue
Offer Yehudai
CEO of Arya, a subscription platform focused on intimacy for couples.
Arya
Episode: This Guy Made $1M ARR Using No-Code Tools
Chris Hewish
President of Xsolla
Xsolla
Episode: How Apps & Games Can Boost Revenue Beyond App Stores
Mark Weinstein
Social media entrepreneur and author
Founder of MeWe
Episode: How MeWe Grew to 20M As A Privacy-First Social Media App
Lauren Puffpath
Co-founder and COO of Feed.fm
Feed.fm
Episode: How to 2X Your App Retention With This Overlooked Ingredient

Host

Steve P. Young
Founder of appmasters.com and expert in app marketing, focusing on strategies that drive user engagement and app growth.

Reviews

4.6 out of 5 stars from 279 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United States8 months ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United States8 months ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabia9 months ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Poland9 months ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the interviews with industry experts valuable for understanding the evolving landscape of mobile apps.
Listeners appreciate the scientific approach to app marketing, consistently highlighting actionable insights and growth strategies.
Overall, there is a strong sentiment toward the podcast being an essential resource for app developers seeking to enhance their knowledge and skills.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From The Big Bang Theory to App Founder
Q: What made you think that there was a business behind this or it was worth investing all that time and money in creating a product around this?
In order for the app to run efficiently, I realized it needed to be a business with proper infrastructure.
From The Big Bang Theory to App Founder
Q: How was the transition like, post Big Bang Theory for you?
It was difficult to adjust after spending every day with the same people for so long. I had all this free time and wasn't sure what to do with myself.
How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)
Q: How do you know what you should change in the app if churn is high?
Conduct user interviews and analyze why they are leaving. Look for competitors and features they find lacking.
How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)
Q: What do you think about the pricing strategy?
We experienced a dramatic decrease in churn after adjusting our pricing down, indicating that price psychology is crucial.
How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)
Q: How do you keep consistent growth happening?
We don't just rely on one influencer; we also have diversified traffic sources through other creators and community features to boost engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

This podcast focuses on innovative marketing strategies specifically tailored for app developers and entrepreneurs. With a wealth of actionable insights gathered from industry veterans, the content revolves around app store optimization (ASO), monetization tactics, and leveraging social media for growth. Episodes feature both case studies and interviews with influential figures in the mobile app space, offering a behind-the-scenes look at successful marketing campaigns and the methodologies that drove substantial app growth. The host emphasizes a scientific approach to app marketing, providing data-backed strategies meant to empower listeners to achieve financial success in the competitive app marketplace.

Particularly noteworthy is the b... more

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. Noah Kagan Presents
2. My First Million
3. Startups For the Rest of Us
4. The Startup Ideas Podcast
5. The UpFlip Podcast

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 969 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Kunal Nayyar
2. Mike Rotella
3. Igor Lyubimov
4. Desmond Ho
5. Felix Braberg
6. Offer Yehudai
7. Chris Hewish
8. Mark Weinstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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