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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
User Engagement
Apple
Keyword Research
Firebase Dynamic Links
Meta Ads
App Monetization
A/B Testing
App Development
Influencer Marketing
Appsflyer
Web2app
App Masters
Web Funnels
Subscription Models
Apple Search Ads
Paywall Optimization
ASO

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1059Founded13 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for App Marketing by App Masters

Latest Episodes

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?

In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.

We ... more

Get 50% off ScreenDesign:

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What if staying niche is actually the path to a $2M+ acquisition?

In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton... more

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?

We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabol... more

Check out AppScreens:

appscreens.com/?via=am

Can you increase organic app downloads without changing your ASO keywords?

Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by opti... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Chris Bick
Founder of Bickster, app publisher
Bickster
Episode: How He Built an $800K ARR App Using Simple Strategies
Jason Mathew
Founder and CEO of LeadMeNot
LeadMeNot
Episode: B2B Strategies for a B2C App
Mohamed Khaled Selim
Egyptian indie app developer and former professional football player
Independent/Founder, various apps
Episode: This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Nick Godwin
Product and Growth at Superwall, expert on paywalls and onboarding
Superwall
Episode: The Highest Performing Paywalls for Apps
Nicole Cheung
CoreX mobile app founder, co-founder/advisor of GlamUp and Sprout
CoreX, GlamUp, Sprout
Episode: How She Built Two AI Apps to $300K MRR
Clémence Rigal
Head of Growth at Tiimo
Tiimo
Episode: Apple’s 2025 App of The Year
David Stelzer
Chief Strategy Officer at AppCharge
AppCharge
Episode: The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy
Susan Ho
Entrepreneur, startup advisor, founder of Journy (exited to Hopper)
The Evolved Founder / Journy
Episode: From $50 In The Bank To Multi-Million-Dollar Exit
Nana Landau
Head of InApp Partnerships, Head of Europe and America at Yango Ads
Yango Ads
Episode: The Untapped Ad Revenue Opportunity for Mobile Apps

Host

Steve P. Young
Host of App Masters' App Marketing channel; leads interviews and guides growth-focused discussions.

Reviews

4.5 out of 5 stars from 288 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United States2 years ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United States2 years ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabia2 years ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Poland2 years ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts are commended for delivering practical growth frameworks.
Listeners praise the show for actionable, data-backed app marketing insights.
Some criticism notes episodes veering into sales pitches or longer-form content.
The collaborations and live-coaching style episodes are highly valued by listeners.
Many appreciate the mix of founder stories and concrete tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Viral App Idea Framework That Got Her 1M Users
Q: Nicole, I know you said in the past like when you're designing an app, you almost want viral features embedded in that product. How do you, is there a framework that you like to go through and be like, can this can go viral or how do you come up with these type of features that can go viral?
The approach is to start with social platform exploration (TikTok/Instagram) to identify non-saturated yet passionate niches, then look for features that can be demonstrated visually. We test multiple features in small iterations, validate quickly, pivot if a feature doesn't show viral potential, and only scale those with clear viral signals.
B2B Strategies for a B2C App
Q: What role does the founder's relationship play in B2B sales?
Relationships and trust are critical; founders who share a credible story and show ongoing commitment can accelerate conversations with institutional buyers, often making the founder a key asset in closing deals.
B2B Strategies for a B2C App
Q: How do you approach entering universities or churches as customers?
Start with a strong, authentic value proposition tailored to the specific audience, run a structured pilot with defined success metrics, and build a compelling admin/dashboard experience that demonstrates usage and impact to decision-makers.
B2B Strategies for a B2C App
Q: What was the trigger to consider a B2B strategy for LeadMeNot?
The shift came from recognizing that institutions value a cross-device, scalable solution with a clear rollout plan and the ability to demonstrate measurable impact, which justifies licensing the software beyond individual users.
This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
Q: Are you using ads or relying on organic growth?
Mo discusses a strategy that relies on a mix but emphasizes monetization through pricing and localization rather than heavy reliance on ads, especially for non-US markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

The show focuses on practical app marketing, growth, and monetization strategies for developers and marketers. Listeners get hands-on guidance on ASO, paid acquisition, funnel optimization, onboarding, and paywalls, often illustrated with real-world case studies and live experiments. Episodes frequently cover platform ecosystems (Apple App Store), attribution and analytics, and emerging channels like Web2app and DTC storefronts, with sponsor segments that tie directly to growth tools. Notable strengths include a clear, data-driven approach, a track record of actionable tactics, and interviews with founders and growth leaders that translate into repeatable playbooks for scaling apps.

Key differentiators likely attract product teams, indie de... more

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. The Startup Ideas Podcast
2. Startups For the Rest of Us
3. My First Million
4. Founders
5. Y Combinator Startup Podcast

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1059 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Chris Bick
2. Jason Mathew
3. Mohamed Khaled Selim
4. Nick Godwin
5. Nicole Cheung
6. Clémence Rigal
7. David Stelzer
8. Susan Ho

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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