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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
App Development
User Engagement
Meta Ads
Apple
Keyword Research
Firebase Dynamic Links
App Monetization
Apple Search Ads
A/B Testing
Influencer Marketing
User Retention
Facebook Ads
Mobile Apps
AI Tools
Paywall Optimization
Web Funnels
Subscription Models

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1023Founded13 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for App Marketing by App Masters

Latest Episodes

Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now.

In this special de... more

In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles.

We analyze how AI-generated creatives are outperfor... more

In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event.

Steve will also answer audience ques... more

Before you build your app in 2026, watch this. 🚨

In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them.

If you’re working on a startup, SaaS, or mobile app idea... more

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Recent Guests

Michael Durst
Founder of FaithFull (faith-based fitness app)
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Episode: How He 3X’d Install-to-Paid in a Niche Fitness App Category
Gary Levitt
Co-founder of Future Moments, creator of MicSwap and related apps
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Episode: Live App Growth Coaching: Scaling Apps in 2026
Colin Hodge
Startup founder, growth expert behind apps with over 100 million users (including Down)
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Episode: The Secret User Psychology Behind 100M Users’ App
Josh Williams
VP of M&A and Business Development at Blue Throne
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Episode: How to Build an App Studio by Buying Apps [The Wall Street Playbook]
Summer Liu
CMO of SocialPeta, leading ad intelligence platform
SocialPeta
Episode: AI Apps & $6B Trends: What’s REALLY Working in 2026
David Barnard
Developer Advocate at RevenueCat
RevenueCat
Episode: Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Zakhar Azatian
Founder of BeHard, bootstrap technical solo founder
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Episode: How I Built Multiple $1M+ ARR Product
Steve P. Young
Founder of App Masters; app marketer and entrepreneur
App Masters
Episode: How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets
John McEvoy
The creator of Momego, an app for public transport information
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Episode: How a Solo Founder Built a $30K/Month App with 5.2M Installs

Host

Steve P. Young
Founder of App Masters; frequent host and primary content driver focused on app marketing, monetization, and growth testing.

Reviews

4.6 out of 5 stars from 281 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for being data-driven and actionable, with many noting real-world case studies.
The host is described as knowledgeable and practical, with guests who provide valuable marketing and monetization insights.
Some feedback mentions episodes feeling sales-leaning or overly promotional at times, rather than strictly content-focused.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: How do you approach testing with Meta and post-back events to optimize for purchases?
Feed Meta purchase-related events (registration, content view, initiated checkout) and ensure the funnel data are clean so Meta can optimize toward high-intent actions and purchases.
How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: Have you always had a 26-screen onboarding, or has it evolved a lot?
It has evolved; it started much shorter (around 10 screens) and grew as we tested and learned, with conversions continuing to rise as screens were added.
Live App Store Optimization Tutorial (ASO)
Q: Could you share how you arrive at the 200 keywords and then narrow them down to the final 200?
We start by pulling a broad set from multiple tools (ASO Mobile, AppRadar, Mobile Action), then filter by traffic and relevance, and finally prune to the best 200 based on a mix of high traffic potential and lower difficulty, keeping balance across localization.
AI Apps & $6B Trends: What’s REALLY Working in 2026
Q: What are the most effective platforms to start running Web2App flows?
Position Web2App campaigns by establishing clear funnels, then choose networks based on product fit; Google sees heavy use for many AI apps due to search integration, while other networks may suit different segments. Use a landing-page approach (quiz or questionnaire) to collect user data before directing to the app.
Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Q: Which trial length tends to work best for most apps?
Three-day trials are common and can boost experimentation, but longer trials (like 7 or 30 days) may convert better for certain app types; the best approach is to test within your funnel and adapt to your category and price points.

Audience Metrics

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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

Actionable, data-driven growth guidance for app publishers is the core through-line, with recurring emphasis on monetization, onboarding, and discovery. Episodes frequently explore scalable tactics like paywalls, A/B testing, ASO, and paid acquisition, supplemented by real-world case studies and live optimization sessions. Listeners likely range from indie developers to small-to-mid-size teams seeking practical playbooks to lift downloads, activations, and revenue—often focusing on niche markets or clever funnel designs to outperform generic hacks. A notable strength is the mix of rigorous testing mindset and community-oriented approaches, which can help listeners implement repeatable processes rather than one-off tips.

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. My First Million
2. The Startup Ideas Podcast
3. The Game with Alex Hormozi
4. How I Built This with Guy Raz
5. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1023 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Michael Durst
2. Gary Levitt
3. Colin Hodge
4. Josh Williams
5. Summer Liu
6. David Barnard
7. Zakhar Azatian
8. Steve P. Young

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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