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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
User Engagement
Meta Ads
Apple
Keyword Research
Firebase Dynamic Links
App Development
App Monetization
A/B Testing
Apple Search Ads
User Retention
Influencer Marketing
Appsflyer
AI Tools
Facebook Ads
Web2app
Mobile Apps
Web Funnels

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1031Founded13 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for App Marketing by App Masters

Latest Episodes

Most app founders think growth is limited by creatives, ASO, or ad performance.

But there's another problem that quietly kills scale: cash flow.

In this video, I break down the biggest bottleneck many indie app developers face when scaling with App... more

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.

The problem? A bigger wasteland of AI slop with no distribution.

In this episode, Steve P. Young breaks down why most app founders are ... more

Want better results and ROI from your Apple Search Ads?

In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.

You'll learn the two core campaigns we recommend star... more

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?

In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup ... more

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Recent Guests

Susan Ho
Entrepreneur, startup advisor, founder of Journy (exited to Hopper)
The Evolved Founder / Journy
Episode: From $50 In The Bank To Multi-Million-Dollar Exit
Nana Landau
Head of InApp Partnerships, Head of Europe and America at Yango Ads
Yango Ads
Episode: The Untapped Ad Revenue Opportunity for Mobile Apps
David Andersen
CTO and co-founder of BrandViz.ai
BrandViz.ai
Episode: Generative Engine Optimization (GEO): Grow Downloads With AI Search
David LoPresti
Director of Consumer Apps at U-Haul
U-Haul
Episode: How U-Haul Saved $3M By Adding This One Simple Feature
Michael Durst
Founder of FaithFull (faith-based fitness app)
FaithFull
Episode: How He 3X’d Install-to-Paid in a Niche Fitness App Category
Gary Levitt
Co-founder of Future Moments, creator of MicSwap and related apps
Future Moments
Episode: Live App Growth Coaching: Scaling Apps in 2026
Colin Hodge
Startup founder, growth expert behind apps with over 100 million users (including Down)
Colin Hodge / Down / author of Outrageous Startup Growth
Episode: The Secret User Psychology Behind 100M Users’ App
Josh Williams
VP of M&A and Business Development at Blue Throne
Blue Throne
Episode: How to Build an App Studio by Buying Apps [The Wall Street Playbook]
Summer Liu
CMO of SocialPeta, leading ad intelligence platform
SocialPeta
Episode: AI Apps & $6B Trends: What’s REALLY Working in 2026

Host

Steve P. Young
Host of App Masters-related podcast content; founder of App Masters, specializing in app marketing, growth, ASO, and monetization; conducts live app audits and strategy sessions.

Reviews

4.6 out of 5 stars from 283 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, growth-focused insights and real-world case studies.
Audiences value live app audits and hands-on ASO sessions.
Guests are described as practical experts delivering repeatable tactics and measurable results.
The show is viewed as essential for app makers seeking systematic growth playbooks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#177
Canada/Business/Marketing
Apple Podcasts
#193
Australia/Business/Marketing
Apple Podcasts
#5
Denmark/Business/Marketing
Apple Podcasts
#74
South Africa/Business/Marketing
Apple Podcasts
#89
India/Business/Marketing
Apple Podcasts
#106
Denmark/Business

Talking Points

Recent interactions between the hosts and their guests.

Generative Engine Optimization (GEO): Grow Downloads With AI Search
Q: Should a new app invest in building a website for AI visibility, or just rely on the App Store?
While the App Store baseline is still valuable, a website that is accessible to AI crawlers and answers user questions can dramatically increase AI mentions and traffic; in many cases, the website becomes a major driver of AI-driven traffic beyond the App Store.
Generative Engine Optimization (GEO): Grow Downloads With AI Search
Q: What is GEO and how is it different from AEO or traditional SEO?
GEO, or Generative Engine Optimization, is about optimizing for AI-driven discovery surfaces by creating structured, problem-focused content and ensuring websites are AI-friendly so that AI systems can extract reliable information and rank you in AI-powered prompts and surfaces.
How U-Haul Saved $3M By Adding This One Simple Feature
Q: What's working for U-Haul today?
The focus is on improving communications and pulling forward features that matter to customers, such as an in-app extend truck rental option that reduces phone work and a Move Organizer that inventories belongings and stays private to the user, resulting in better user experience and significant labor savings.
How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: How do you approach testing with Meta and post-back events to optimize for purchases?
Feed Meta purchase-related events (registration, content view, initiated checkout) and ensure the funnel data are clean so Meta can optimize toward high-intent actions and purchases.
How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: Have you always had a 26-screen onboarding, or has it evolved a lot?
It has evolved; it started much shorter (around 10 screens) and grew as we tested and learned, with conversions continuing to rise as screens were added.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

The show targets app developers, marketers, and founders seeking practical, data-driven growth tactics for mobile apps. Across episodes, listeners hear actionable guidance on ASO/ASA, monetization strategies, onboarding optimization, paid and organic user acquisition, and lean product development. Case studies—from niche markets to AI-enabled campaigns—highlight how to test rapidly, leverage analytics, and structure paywalls and onboarding to maximize lifetime value. A standout aspect is the hands-on, workshop-like format with live app audits, collaborative ASO sessions, and frequent sponsor integrations that provide real-world tooling context. Overall, the show is likely to appeal to growth-minded marketers and indie developers looking for... more

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Which podcasts are similar to App Marketing by App Masters?

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1. My First Million
2. The Startup Ideas Podcast
3. The Game with Alex Hormozi
4. Startups For the Rest of Us
5. Founders

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App Marketing by App Masters launched 13 years ago and published 1031 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Susan Ho
2. Nana Landau
3. David Andersen
4. David LoPresti
5. Michael Durst
6. Gary Levitt
7. Colin Hodge
8. Josh Williams

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