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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
User Engagement
App Development
Meta Ads
A/B Testing
Apple Search Ads
Apple
Keyword Research
Firebase Dynamic Links
App Monetization
Influencer Marketing
User Retention
Paywall Optimization
Facebook Ads
Mobile Apps
AI Tools
Web Funnels
Subscription Models

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1016Founded13 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for App Marketing by App Masters

Latest Episodes

Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market.

Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-foun... more

Want to know how to actually grow your app with App Store Optimization (ASO)?

In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.

We collaborate with indie developer F... more

Want to know how a sleep sounds app is generating up to $800K/month?

In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue.

If you're building an... more

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology?

In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ ... more

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Recent Guests

Colin Hodge
Startup founder, growth expert behind apps with over 100 million users (including Down)
Colin Hodge / Down / author of Outrageous Startup Growth
Episode: The Secret User Psychology Behind 100M Users’ App
Josh Williams
VP of M&A and Business Development at Blue Throne
Blue Throne
Episode: How to Build an App Studio by Buying Apps [The Wall Street Playbook]
Summer Liu
CMO of SocialPeta, leading ad intelligence platform
SocialPeta
Episode: AI Apps & $6B Trends: What’s REALLY Working in 2026
David Barnard
Developer Advocate at RevenueCat
RevenueCat
Episode: Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Zakhar Azatian
Founder of BeHard, bootstrap technical solo founder
BeHard
Episode: How I Built Multiple $1M+ ARR Product
John McEvoy
The creator of Momego, an app for public transport information
Momego
Episode: How a Solo Founder Built a $30K/Month App with 5.2M Installs
Mark Kaufmann
Co-founder of LingQ and a passionate language learner
LingQ
Episode: How LingQ Scaled to Millions with Zero Ad Spend
Michael Gants
Co-founder of Encore
Encore
Episode: New Monetization Model That Turns Churned Users into Revenue
Suphasit Gank
Founder of NubCal, an AI calorie counting app
NubCal
Episode: How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)

Host

Steve P. Young
Founder of App Masters; frequent host and primary content driver focused on app marketing, monetization, and growth testing.

Reviews

4.6 out of 5 stars from 281 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for being data-driven and actionable, with many noting real-world case studies.
The host is described as knowledgeable and practical, with guests who provide valuable marketing and monetization insights.
Some feedback mentions episodes feeling sales-leaning or overly promotional at times, rather than strictly content-focused.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Apps & $6B Trends: What’s REALLY Working in 2026
Q: What are the most effective platforms to start running Web2App flows?
Position Web2App campaigns by establishing clear funnels, then choose networks based on product fit; Google sees heavy use for many AI apps due to search integration, while other networks may suit different segments. Use a landing-page approach (quiz or questionnaire) to collect user data before directing to the app.
Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Q: Which trial length tends to work best for most apps?
Three-day trials are common and can boost experimentation, but longer trials (like 7 or 30 days) may convert better for certain app types; the best approach is to test within your funnel and adapt to your category and price points.
How One Validated App Idea Turned Into a $70K/Month App
Q: What was the turning point that changed the trajectory of the app?
The guest describes discovering a growth workbook from Brandon Kane that dramatically accelerated Instagram growth and shifted attention toward the app, marking a pivotal shift from pure content creation to a structured growth plan.
How I Built Multiple $1M+ ARR Product
Q: How long do you spend validating ideas?
They aim for a quick validation cycle, often not more than about a week, using tools and data signals from social platforms and ads to gauge demand before committing to full development.
App Monetization: Paywalls, Pricing & Revenue Growth Strategies
Q: How do you adjust pricing with respect to purchasing power of companies?
You can use resources like the Big Mac index to gauge pricing across different regions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

Actionable, data-driven growth guidance for app publishers is the core through-line, with recurring emphasis on monetization, onboarding, and discovery. Episodes frequently explore scalable tactics like paywalls, A/B testing, ASO, and paid acquisition, supplemented by real-world case studies and live optimization sessions. Listeners likely range from indie developers to small-to-mid-size teams seeking practical playbooks to lift downloads, activations, and revenue—often focusing on niche markets or clever funnel designs to outperform generic hacks. A notable strength is the mix of rigorous testing mindset and community-oriented approaches, which can help listeners implement repeatable processes rather than one-off tips.

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. My First Million
2. The Prof G Pod with Scott Galloway
3. The Startup Ideas Podcast
4. The Art of Manliness
5. Hard Fork

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1016 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Colin Hodge
2. Josh Williams
3. Summer Liu
4. David Barnard
5. Zakhar Azatian
6. John McEvoy
7. Mark Kaufmann
8. Michael Gants

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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