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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
App Marketing
User Acquisition
App Development
User Engagement
Meta Ads
Apple
Keyword Research
Firebase Dynamic Links
App Monetization
Apple Search Ads
A/B Testing
Influencer Marketing
User Retention
Facebook Ads
Appsflyer
Mobile Apps
AI Tools
Web2app
Paywall Optimization

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes1027Founded13 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for App Marketing by App Masters

Latest Episodes

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.

In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impac... more

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, ... more

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.

In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explo... more

Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most s... more

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Recent Guests

Michael Durst
Founder of FaithFull (faith-based fitness app)
FaithFull
Episode: How He 3X’d Install-to-Paid in a Niche Fitness App Category
Gary Levitt
Co-founder of Future Moments, creator of MicSwap and related apps
Future Moments
Episode: Live App Growth Coaching: Scaling Apps in 2026
Colin Hodge
Startup founder, growth expert behind apps with over 100 million users (including Down)
Colin Hodge / Down / author of Outrageous Startup Growth
Episode: The Secret User Psychology Behind 100M Users’ App
Josh Williams
VP of M&A and Business Development at Blue Throne
Blue Throne
Episode: How to Build an App Studio by Buying Apps [The Wall Street Playbook]
Summer Liu
CMO of SocialPeta, leading ad intelligence platform
SocialPeta
Episode: AI Apps & $6B Trends: What’s REALLY Working in 2026
David Barnard
Developer Advocate at RevenueCat
RevenueCat
Episode: Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Zakhar Azatian
Founder of BeHard, bootstrap technical solo founder
BeHard
Episode: How I Built Multiple $1M+ ARR Product
Steve P. Young
Founder of App Masters; app marketer and entrepreneur
App Masters
Episode: How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets
John McEvoy
The creator of Momego, an app for public transport information
Momego
Episode: How a Solo Founder Built a $30K/Month App with 5.2M Installs

Host

Steve P. Young
Host of App Masters-related podcast content; founder of App Masters, specializing in app marketing, growth, ASO, and monetization; conducts live app audits and strategy sessions.

Reviews

4.6 out of 5 stars from 282 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, growth-focused insights and real-world case studies.
Audiences value live app audits and hands-on ASO sessions.
Guests are described as practical experts delivering repeatable tactics and measurable results.
The show is viewed as essential for app makers seeking systematic growth playbooks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: How do you approach testing with Meta and post-back events to optimize for purchases?
Feed Meta purchase-related events (registration, content view, initiated checkout) and ensure the funnel data are clean so Meta can optimize toward high-intent actions and purchases.
How He 3X’d Install-to-Paid in a Niche Fitness App Category
Q: Have you always had a 26-screen onboarding, or has it evolved a lot?
It has evolved; it started much shorter (around 10 screens) and grew as we tested and learned, with conversions continuing to rise as screens were added.
Live App Store Optimization Tutorial (ASO)
Q: Could you share how you arrive at the 200 keywords and then narrow them down to the final 200?
We start by pulling a broad set from multiple tools (ASO Mobile, AppRadar, Mobile Action), then filter by traffic and relevance, and finally prune to the best 200 based on a mix of high traffic potential and lower difficulty, keeping balance across localization.
AI Apps & $6B Trends: What’s REALLY Working in 2026
Q: What are the most effective platforms to start running Web2App flows?
Position Web2App campaigns by establishing clear funnels, then choose networks based on product fit; Google sees heavy use for many AI apps due to search integration, while other networks may suit different segments. Use a landing-page approach (quiz or questionnaire) to collect user data before directing to the app.
Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)
Q: Which trial length tends to work best for most apps?
Three-day trials are common and can boost experimentation, but longer trials (like 7 or 30 days) may convert better for certain app types; the best approach is to test within your funnel and adapt to your category and price points.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

The show targets app developers, marketers, and founders seeking practical, data-driven growth tactics for mobile apps. Across episodes, listeners hear actionable guidance on ASO/ASA, monetization strategies, onboarding optimization, paid and organic user acquisition, and lean product development. Case studies—from niche markets to AI-enabled campaigns—highlight how to test rapidly, leverage analytics, and structure paywalls and onboarding to maximize lifetime value. A standout aspect is the hands-on, workshop-like format with live app audits, collaborative ASO sessions, and frequent sponsor integrations that provide real-world tooling context. Overall, the show is likely to appeal to growth-minded marketers and indie developers looking for... more

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. My First Million
2. The Startup Ideas Podcast
3. Founders
4. Startups For the Rest of Us
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 1027 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Michael Durst
2. Gary Levitt
3. Colin Hodge
4. Josh Williams
5. Summer Liu
6. David Barnard
7. Zakhar Azatian
8. Steve P. Young

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