Rephonic
Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
Zero
App Marketing
Revenuecat
Mobile Apps
In-App Purchases
High Converting Paywalls
User Engagement
App Store Reviews
Intermittent Fasting
Localization
Tiktok
Revenue Management
Notix
Revenue Generation
Keyword Research
Blue Ocean Strategy
User Acquisition
Paywall
Cupla

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes999Founded13 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for App Marketing by App Masters

Latest Episodes

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.

With competition increas... more

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.

In this video, I break down the single most important factor in app marketing: channel mar... more

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seaso... more

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

My First Million
My First MillionHubspot Media
Business of Apps Podcast
Business of Apps PodcastBusiness of Apps
David Senra
David SenraScicomm Media
Founders
FoundersDavid Senra

Recent Guests

John McEvoy
The creator of Momego, an app for public transport information
Momego
Episode: How a Solo Founder Built a $30K/Month App with 5.2M Installs
Mark Kaufmann
Co-founder of LingQ and a passionate language learner
LingQ
Episode: How LingQ Scaled to Millions with Zero Ad Spend
Michael Gants
Co-founder of Encore
Encore
Episode: New Monetization Model That Turns Churned Users into Revenue
Suphasit Gank
Founder of NubCal, an AI calorie counting app
NubCal
Episode: How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)
Kunal Nayyar
Actor and app founder
Episode: From The Big Bang Theory to App Founder
Mike Rotella
Product leader at Abide
Abide
Episode: The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
Igor Lyubimov
CEO of Web2Wave specializing in app marketing strategies
Web2Wave
Episode: Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
Desmond Ho
Founder of the LifeReset app, expertise in app marketing and growth.
LifeReset
Episode: This Founder Bootstrapped to $200K/month in a Competitive Market
Daphne Tideman
Growth consultant, author, and former head of growth at Heights
Revenue Cat
Episode: Top 5 App Monetization Trends You Can’t Ignore for 2026

Host

Steve P. Young
Founder of appmasters.com and an expert in app marketing strategies, sharing insights and frameworks to drive app growth and optimization.

Reviews

4.6 out of 5 stars from 280 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United Statesa year ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is praised for its directness and focus, lacking the unnecessary personal anecdotes that some other shows include.
There are mentions of occasional episodes feeling overly promotional, but the overall sentiment remains positive, emphasizing the practical applications discussed.
Listeners appreciate the actionable strategies and insights offered, identifying the show as a valuable resource for app developers.
Many reviews highlight the wealth of knowledge shared by the host and guests, describing the episodes as essential for anyone involved in app marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build Profitable Apps With AI
Q: What are some security best practices for app development?
Follow established protocols such as NIST and HIPAA for app security.
How to Build Profitable Apps With AI
Q: What percentage of your production is AI generated versus just architected by one of your engineers?
Most of our work is now transitioning to agentic development with AI.
How to Build Profitable Apps With AI
Q: Did AI speed up validation or did it just speed up building apps?
AI has sped everything up, including planning and validation for app development.
App Growth Secrets for 2026 “They” Don’t Want You to Know
Q: What distribution channel would you recommend to grow fast on a low budget?
The lifetime free offer and Apple ads are great strategies to use.
App Growth Secrets for 2026 “They” Don’t Want You to Know
Q: When do you ask for reviews?
Most people do it during the onboarding experience, but be careful if you're running a lifetime free offer.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

This podcast focuses on the intricacies of app marketing, providing listeners with actionable strategies made accessible through discussions with industry experts. Topics range from app store optimization to innovative monetization techniques and leveraging AI in advertising, catering to app developers aiming to enhance their market presence and revenue. Listeners can expect insights into current trends, case studies, and frameworks that facilitate user acquisition and retention, making it a valuable resource for both indie developers and established app publishers. With a strong emphasis on practical advice and real-world applications, the content is designed to help navigate the competitive landscape of mobile app marketing.

Where can I find podcast stats for App Marketing by App Masters?

Rephonic provides a wide range of podcast stats for App Marketing by App Masters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to App Marketing by App Masters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does App Marketing by App Masters get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for App Marketing by App Masters, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for App Marketing by App Masters?

Rephonic provides comprehensive predictive audience data for App Marketing by App Masters, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does App Marketing by App Masters have?

To see how many followers or subscribers App Marketing by App Masters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. The Startup Ideas Podcast
2. My First Million
3. Business of Apps Podcast
4. David Senra
5. Founders

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 999 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact App Marketing by App Masters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for App Marketing by App Masters?

Rephonic pulls ratings and reviews for App Marketing by App Masters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for App Marketing by App Masters?

Rephonic provides full transcripts for episodes of App Marketing by App Masters. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. John McEvoy
2. Mark Kaufmann
3. Michael Gants
4. Suphasit Gank
5. Kunal Nayyar
6. Mike Rotella
7. Igor Lyubimov
8. Desmond Ho

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days