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Artwork for App Marketing by App Masters

App Marketing by App Masters

Steve Young
App Store Optimization
Zero
App Marketing
Revenuecat
In-App Purchases
Mobile Apps
High Converting Paywalls
User Engagement
App Store Reviews
Intermittent Fasting
Localization
Tiktok
Revenue Management
Notix
Revenue Generation
Keyword Research
Blue Ocean Strategy
User Acquisition
Paywall
Cupla

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

PublishesTwice weeklyEpisodes987Founded13 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for App Marketing by App Masters

Latest Episodes

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.

In this session, Steve P. Young, Founder of App Masters, shares what’s working r... more

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅

In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way f... more

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.

A former pro... more

How do you go from endless side projects to building a 7-figure business you love?

The answer isn’t a marketing hack, or even an app idea — it’s community.

In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — f... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mark Kaufmann
Co-founder of LingQ and a passionate language learner
LingQ
Episode: How LingQ Scaled to Millions with Zero Ad Spend
Michael Gants
Co-founder of Encore
Encore
Episode: New Monetization Model That Turns Churned Users into Revenue
Suphasit Gank
Founder of NubCal, an AI calorie counting app
NubCal
Episode: How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)
Kunal Nayyar
Actor and app founder
Episode: From The Big Bang Theory to App Founder
Mike Rotella
Product leader at Abide
Abide
Episode: The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
Igor Lyubimov
CEO of Web2Wave specializing in app marketing strategies
Web2Wave
Episode: Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
Desmond Ho
Founder of the LifeReset app, expertise in app marketing and growth.
LifeReset
Episode: This Founder Bootstrapped to $200K/month in a Competitive Market
Daphne Tideman
Growth consultant, author, and former head of growth at Heights
Revenue Cat
Episode: Top 5 App Monetization Trends You Can’t Ignore for 2026
Felix Braberg
Ad monetization expert who has helped app studios generate over $450 million.
Consultant
Episode: This Guy Generated $450M in Mobile Ad Revenue

Host

Steve P. Young
Founder of appmasters.com and an expert in app marketing strategies, sharing insights and frameworks to drive app growth and optimization.

Reviews

4.6 out of 5 stars from 280 ratings
  • The best growth hacks

    Highly recommended podcasts for every app developer, Steve nails it!

    Apple Podcasts
    5
    T.G.S.I.B.
    United States10 months ago
  • Best podcast for app builders

    Awesome interviews packed with actionable insights! Implementing Steve's strategies boosted my app revenue significantly. Essential listening for app devs

    Apple Podcasts
    5
    Jakeydorsthings
    United Statesa year ago
  • A Must-Listen for indie developers

    This podcast is a goldmine. Steve’s tips are honestly great and they are based on actual data, not speculation.

    (10x highly) recommended.

    Apple Podcasts
    5
    BasheerAbdelmalik
    Saudi Arabiaa year ago
  • #1 show for app makers! 🤘🏻

    I’ve been listening to Steve’s content for over a year now and I can say that this information is a GEM for everyone who wants to make money with the app. Highly recommend!

    Apple Podcasts
    5
    chepolinkoo
    Polanda year ago
  • A must-listen 🔥

    If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

    Apple Podcasts
    5
    oliviabaker13
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is praised for its directness and focus, lacking the unnecessary personal anecdotes that some other shows include.
There are mentions of occasional episodes feeling overly promotional, but the overall sentiment remains positive, emphasizing the practical applications discussed.
Listeners appreciate the actionable strategies and insights offered, identifying the show as a valuable resource for app developers.
Many reviews highlight the wealth of knowledge shared by the host and guests, describing the episodes as essential for anyone involved in app marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How LingQ Scaled to Millions with Zero Ad Spend
Q: What role does AI play in your plans for LingQ?
AI is expected to act as a learning companion or coach, helping users navigate content and questions they may have during their language learning journey.
How LingQ Scaled to Millions with Zero Ad Spend
Q: What made YouTube an effective channel for you?
YouTube provided a growing platform for sharing language learning content, and Mark's father, Steve, was very passionate about it, which resonated with viewers.
How LingQ Scaled to Millions with Zero Ad Spend
Q: How did you get that early traction?
Mark mentions that it was challenging to get users to shift to learning languages online, as it wasn't a common practice at the time. Persistence and improvements in technology played key roles in gaining traction.
Live App Store Optimization (ASO) Audit & Optimization
Q: How many keywords should I select to most target and long description?
Around 6 to 8 keywords should be targeted, as those tend to be the most effective according to the data.
App Growth Roadmap: Which Marketing Channels Work at Each Stage
Q: How can I effectively utilize social media for my app?
Focus on trends for TikTok and Meta, considering organic content strategy before transitioning to pay per click ad campaigns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About App Marketing by App Masters

What is App Marketing by App Masters about and what kind of topics does it cover?

This podcast focuses on the intricacies of app marketing, providing listeners with actionable strategies made accessible through discussions with industry experts. Topics range from app store optimization to innovative monetization techniques and leveraging AI in advertising, catering to app developers aiming to enhance their market presence and revenue. Listeners can expect insights into current trends, case studies, and frameworks that facilitate user acquisition and retention, making it a valuable resource for both indie developers and established app publishers. With a strong emphasis on practical advice and real-world applications, the content is designed to help navigate the competitive landscape of mobile app marketing.

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How many listeners does App Marketing by App Masters get?

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Which podcasts are similar to App Marketing by App Masters?

These podcasts share a similar audience with App Marketing by App Masters:

1. Business of Apps Podcast
2. Sub Club by RevenueCat
3. My First Million
4. Founders
5. This Week in Startups

How many episodes of App Marketing by App Masters are there?

App Marketing by App Masters launched 13 years ago and published 987 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on App Marketing by App Masters?

Recent guests on App Marketing by App Masters include:

1. Mark Kaufmann
2. Michael Gants
3. Suphasit Gank
4. Kunal Nayyar
5. Mike Rotella
6. Igor Lyubimov
7. Desmond Ho
8. Daphne Tideman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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