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Artwork for The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Heather Hammell
Myofascial Release
Foundations Program
Heather Hammell
Foundations
Beyond 100K Mastermind
Fully Booked Therapist
Webinar
MFR Coach
MFR
Coaching
Business Coaching
Money
John Barnes
The Fully Booked Therapist Podcast
Standards (fully Booked Therapist)
Evaluation Framework
Self-Coaching
MFR Coaching
Life Coach School
MFR (myofascial Release)

Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practi... more

PublishesWeeklyEpisodes360Founded6 years ago
Number of ListenersCategories
CareersBusinessEntrepreneurship

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Artwork for The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Latest Episodes

What happens when you have policies in your practice but don’t actually follow them? I learned that lesson after ignoring my own first-time client prepayment policy and ending up in an empty treatment room with lost time and lost income.

In Episode ... more

YouTube

What happens when the person responsible for running the practice isn’t functioning at her best? I sat down with Emily Sadri, a board-certified women’s health nurse practitioner, certified nurse midwife, and founder of Aurelia Health, to talk about t... more

YouTube

Many hands-on therapists know they can help their clients, but saying “I can help you” out loud can feel surprisingly difficult. In this episode, Heather explains why knowing your client and believing you can help them are essential parts of becoming... more

YouTube

Why does discounting your services feel so good in the moment? In this episode, I’m talking about the temporary relief that can come from lowering your rate, giving away a session, or adding extra time when charging feels uncomfortable. I’ll explain ... more

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Recent Guests

Emily Sadri
Board certified women's health nurse practitioner, certified nurse midwife, founder of Aurelia Health
Aurelia Health
Episode: EP. 310 You Are the Asset: Why Practice Owners Can't Skip This
Kelly Taylor
Owner of Bright Wave Myofascial Release
Bright Wave Myofascial Release
Episode: EP. 304 $8,500 Months and 12 Weeks Off: Kelly Taylor's Fully Booked Business Story
Shauna Fox-Hamilton
Occupational Therapist and owner of Rooted OT in Sioux Falls, SD
Rooted OT
Episode: EP. 302 From $15K to $121K: How an Occupational Therapist Built a Fully Booked MFR Practice
Lori Hendrickson
Craniosacral therapist specializing in infants
Lori Hendrickson CST
Episode: EP. 300 Add Infants to Your Practice Without the Fear: A Conversation with Craniosacral Therapist Lori Hendrickson
Walt Fritz
Physical therapist, founder of Foundations in Manual Therapy
Foundations in Manual Therapy
Episode: EP. 298 Walt Fritz PT: Breaking from the Tribe and Building a Better Model of Care
Brian Tuckey
Creator of Fascial Counterstrain; Physical Therapist
Fascial Counterstrain / Jones Institute
Episode: EP. 293 Fascial Counterstrain with Brian Tuckey, PT: The Science, the Research, and the Results
Lauren Moyer
Myofascial release therapist, owner Vibrant Life Myofascial Release
Vibrant Life Myofascial Release
Episode: EP. 292 Booked Through July: A Fully Booked Therapist Success Story With Lauren Moyer
Haley Literal
Tax professional from Insight Tax
Insight Tax
Episode: EP. 291 The Tax Mistakes Costing Your Practice Thousands (And How to Fix Them)With Hallee Literal from Incite Tax
Kathleen Young
Psychiatrist and Life Coach
Episode: EP. 288 Building Meaningful Friendships in Midlife with Dr. Kathleen Young, Psychiatrist & Life Coach

Host

Heather Hammell
Host of The Fully Booked Therapist Podcast

Reviews

4.9 out of 5 stars from 70 ratings
  • Grateful

    Great , relevant topics. I have learned practical strategies and it is helpful to have the community-of MFR therapists!

    Apple Podcasts
    5
    LuDaddyWt
    United States2 years ago
  • It’s a gem!

    Love how relevant every episode is! No fluff! The host gives great advice and explains how everything can be applied to your business. A must listen! - Nata

    Apple Podcasts
    5
    NSPhotobook
    United States2 years ago
  • MFR business coaching

    If you have begun your MFR journey taking John F Barnes seminars, you NEED Heather’s podcast in your life! The episodes touch on SO MANY aspects of running a MFR only business… but they are just the top of the iceberg! It only took a few episodes to know how helpful her group coaching program would be! I have been an OT for almost 30 years and now pivoting to MFR and learning how to build a successful business model from the ground up! Looking forward to working less hours, on MY schedule, and m... more

    Apple Podcasts
    5
    hdhfhcgxgdgd
    United States2 years ago
  • Binge the podcast and then join coaching!

    Heather’s podcast and coaching program have changed my life. Highly recommend. I binged her podcast while I was in massage therapy school to get licensed to provide MFR, and now I make over $100,000 a year in my MFR-only business with a schedule I love. She helps you decide exactly what kind of business YOU want to run and how YOU want to do it, she doesn’t tell you what to do. She also cultivates a wonderful community of MFR-only therapists who are so supportive!

    Apple Podcasts
    5
    KK CA
    United States3 years ago
  • Must listen to have clarity in your practice!

    I binged her shows before I signed on to her 12-month program and before I quit my job to open my own practice. It had always been a dream, but now I had a vision of how I wanted to be practicing in the world instead of how I saw some others seemingly struggle. Her background as a life coach AND an MFR therapist combine for pure gold. Her program will change your life (much like MFR did!)

    Apple Podcasts
    5
    Turnstar
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently share actionable takeaways for pricing, scheduling, and client experience.
Practical, no-fluff guidance for growing a hands-on practice.
Coaching and community are transformative for many listeners.
Content blends mindset with concrete systems that drive real revenue.
The host's coaching programs are a strong draw for committed practitioners.

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Talking Points

Recent interactions between the hosts and their guests.

EP. 310 You Are the Asset: Why Practice Owners Can't Skip This
Q: What makes your care model sustainable for patients and practitioners alike?
A relationship-first model with a dedicated care team, labs and coaching included, a depreciation pricing structure that rewards long-term engagement, and telehealth that makes access easier across states.
EP. 310 You Are the Asset: Why Practice Owners Can't Skip This
Q: What does a typical first appointment look like in your practice?
A 75-minute telehealth visit after labs are drawn, with a nurse practitioner reviewing history and labs line-by-line, followed by a personalized plan and discussion about joining the membership.
EP. 310 You Are the Asset: Why Practice Owners Can't Skip This
Q: How did you decide to focus on perimenopause and hormone health for midlife women?
A combination of personal experience and clinical observations—burnout during her own midlife, a gap in how traditional medicine addressed hormonal changes, and a passion for integrating functional/ integrative approaches with conventional care.
EP. 302 From $15K to $121K: How an Occupational Therapist Built a Fully Booked MFR Practice
Q: Would you share your numbers to illustrate the impact of coaching?
Before coaching, I earned about 15.5k in ten months; after a year of coaching, I reached about 80k, and in the six months since January 2026 I've added roughly 41k, totaling over 121k in a 20-month period while balancing coaching and seminars.
EP. 302 From $15K to $121K: How an Occupational Therapist Built a Fully Booked MFR Practice
Q: What are the top three actions you'd recommend for someone at the start?
First, don't hesitate to invest in help you truly need; second, focus on visibility and making yourself easy to find for potential clients; third, cultivate belief in yourself and the process, because persistence and confidence drive results.

Audience Metrics

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this podcast launched 6 years ago and published 360 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Emily Sadri
2. Kelly Taylor
3. Shauna Fox-Hamilton
4. Lori Hendrickson
5. Walt Fritz
6. Brian Tuckey
7. Lauren Moyer
8. Haley Literal

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