Conversations with MarTech
MarTech.orgAs publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, in... more
| Publishes | Weekly | Episodes | 66 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
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Latest Episodes
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.
But there are a number of use cases for AI and agents ... more
You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.
Just a few years ago, many digital experiences started with what we now ... more
AI is making its way into online retail for both consumers and sellers.
Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.
But true AI shopping ag... more
Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs.
Brands, on the other hand, are ... more
Did you know technical debt costs global enterprises approximately $400 million annually?
It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organ... more
Marketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications.
But the data layer is the key to customer relationships, and according to Mike Anderson, c... more
Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.
But how do m... more
We’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.
The real benefit of AI is integrating it in your workflows, whe... more
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| Listeners per Episode | Gender Skew | Location | |||
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1. Uncensored CMO
2. Prof G Markets
3. Pivot
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Conversations with MarTech launched 3 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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