The Marketing Podcast
MediachargeThe podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changi... more
| Publishes | Weekly | Episodes | 16 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Whether you're scaling Demand Gen, expanding into new markets, or trying to hit your North Star 2026 goals, choosing the right execution model is one of the most critical strategic decisions in modern marketing. Each model comes with trade-offs: spee... more
In this episode, Julius and Ben discuss their marketing predictions for 2026, focusing on the key differentiators for top marketers and essential strategies for success. They emphasize the importance of long-term planning over short-term tactics, wit... more
Happy new year! In this episode, Julius and Ben discuss the intricacies of conversion tracking and why it's essential for effective marketing strategies. They address common challenges with attribution, especially in multi-touchpoint journeys, and em... more
In this slightly shorter Christmas episode, we analyze the role and effectiveness of out-of-home (OOH) advertising against the obvious strengths of digital channels. We discuss its potential resurgence, trust-building advantages, the industries where... more
In this episode, Julius and Ben continue their exploration of Demand Generation, focusing on strategies for Mid-Market and Enterprise settings dealing with complex products and high-ticket items. They unpack the three phases of demand—content, soluti... more
In this episode, Julius and Ben dive deep into theory behind a timeless marketing tool— buyer personas. Are they still relevant in a world obsessed with algorithms and conversion tracking? Absolutely. We unpack where the concept came from, why ignori... more
This episode is all about the way ads will become a core pillar of AI interfaces in the near future. We unpack OpenAI’s latest moves in ChatGPT ads and explore how Google is storming back into the spotlight of AI innovation. Who’s winning the race—an... more
Ready to turn your marketing into a growth engine? In this episode, we break down the art and science of demand generation for B2B brands. Discover why demand gen is more than a buzzword—it’s a long-term strategy that wins markets.
We’ll explore:
... more
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The Marketing Podcast launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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