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Artwork for The Marketing Hustle: Brand of the Match

The Marketing Hustle: Brand of the Match

Lottie Unwin
Happity
Brand Strategy
Carwow
Ottolenghi
Motherhood
Marketing
Little Freddy
Partnerships
Bold Bean Co
Oddbox
Gail's Bakery
Rock Face
Retail
Substack
Paid Media
Luna Daily
Maternity Leave
Matrescence
Zendaya
Challenger Brands

What if you supported a brand the way you support a football team? That's the question at the heart of Brand of the Match, a mini-series from The Marketing Hustle where host Lottie Unwin goes head to head with brand strategist Joel Marlinarson to debate the brands winning hearts, minds and market share. Think whistles, yellow cards, and genuinely heated disagreements about who's doing it best. Eac... more

PublishesTwice monthlyEpisodes85Founded5 years ago
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MarketingBusiness

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Artwork for The Marketing Hustle: Brand of the Match

Latest Episodes

The Marketing Hustle, Brand of the Match. Champion of OOH.

Brand marketers have always argued about the best campaigns down the pub. Now Lottie Unwin and co-host Joel Bjarni Marlinarson are doing it properly, with red cards, yellow cards and a full... more

Welcome to Brand of the Match, a new series from The Marketing Hustle.

Lottie Unwin is joined by co-host Joel Bjarni Marlinarson (founder of Coldest Creative) to debate which brands are playing the partnership game best, red cards, yellow cards and... more

Today’s guest is Sara Tateno, founder of Happity – the platform helping parents find baby & toddler classes while powering thousands of small but mighty businesses behind them.

Sara didn’t come from tech, but a second pregnancy, a house move and th... more

Today's guest is Jade Howes, Brand Marketing Lead for Little Freddie and an experienced marketer who parented through different corporate environments. In this raw and honest conversation, Jade dives into the difficult and often isolating journey of ... more

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Recent Guests

Sara Tateno
Founder of Happity
Happity
Episode: She Learnt to Code on Mat Leave: Building a Global Tech Platform - Sara Tateno, Happity’s Founder - Ep 76
Jade Howes
Marketing Manager for Little Freddy's
Little Freddy's
Episode: Motherhood, Anxiety & Career: Coming Back Stronger - Jade Howes, Little Freddie's Brand Marketing Lead - Ep 75
Jo Wong
CEO and Founder; former senior commercial leader at Estee Lauder Caribbean; former commercial director at Hakels/People Care Planet Care; now runs consultancy helping Black women access capital
Consultancy / Brand of the Match guest
Episode: She submitted an MBA paper while being induced - Jo Wong, CEO and Founder - Ep 74
Amelia Christie-Miller
Founder of Bold Bean Co
Bold Bean Co
Episode: Getting Pregnant Was Her Best Leadership Decision - Amelia Christie-Miller, founder of Bold Bean Co - Ep 73
Katy Cottam
CEO and co-founder of Luna Daily
Luna Daily
Episode: Pregnant, Fundraising and Running a Startup with Luna Daily CEO Katy Cottam - Ep 72
Shona Campbell
Chief Growth and Marketing Officer
Ottolenghi
Episode: Building a Global Brand Without Paid Media: The CMO behind Ottolenghi’s Growth Strategy - Ep 70
Sandie Dilger
CMO of Proper
Proper
Episode: Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69
Gaston Tourn
Chief Growth Officer, Oddbox
Oddbox
Episode: Inside Oddbox: The CMO Who Helped a Purpose-Driven Brand Become a Growth Machine - Ep 68
Sarah Keegan
Interim brand and creative director at Butternut Box
Butternut Box
Episode: How Butternut Box Went From Startup to Europe’s #2 Pet Food Brand - Ep 67

Host

Lottie Unwin
Host of The Marketing Hustle series and Brand of the Match, frequently discussing brand partnerships, growth, and creative leadership.

Reviews

5.0 out of 5 stars from 46 ratings
  • Headphones in as soon as this is out!

    As a marketing geek and brand obsessed I know that every episode I will learn, feel inspired and share it with our leadership team. The sign of a great podcast and I’m genuinely excited every time a new one lands.

    Apple Podcasts
    5
    boomakestwo
    United Kingdoma year ago
  • Favourite marketing podcast

    I always get actionable tips from the episodes, such insightful guests too!

    Apple Podcasts
    5
    Cantstopshopping1993
    United Kingdom2 years ago
  • Fantastic Pod

    Great podcast for all those who want to learn how to market their business better! Absolute gold!

    Apple Podcasts
    5
    Connor Wells
    United Kingdom2 years ago
  • Amazing!

    So inspiring, engaging and thought-provoking. I learn something new from every episode.

    Apple Podcasts
    5
    Fatsowhale
    United Kingdom2 years ago
  • Always learn so much!

    Love hearing from start-up brands that are doing well. It’s always inspirational to hear how you can stand out and be a leader in your category without having millions to spend on marketing!

    Apple Podcasts
    5
    Hatt1e_Campbell
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners highlight actionable tips and practical insights for leadership and brand growth.
Episodes are praised for balanced debates and relatable founder stories.
The show is repeatedly commended for inspiring ideas and usable tactics for startups and brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Butternut Box Went From Startup to Europe’s #2 Pet Food Brand - Ep 67
Q: How do you see the role of a brand platform in supporting long-term growth for a challenger brand?
A strong brand platform provides a clear, cohesive purpose that guides campaigns, PR, and product development, helping the brand move from a phase of fighting against competitors to a durable, multi-decade vision.
Rock Face CEO on Category-First Thinking, Modern Masculinity & Building a Men’s Brand That Lasts - Ep 66
Q: Which founder or CMO would you love to hear me talk to?
The guest suggests Ben Francis of Gymshark as an inspirational figure, noting Gymshark's bold, boundary-pushing advertising and recent challenges, implying a conversation about resilience, growth, and breakaway branding in a saturated market.
Rock Face CEO on Category-First Thinking, Modern Masculinity & Building a Men’s Brand That Lasts - Ep 66
Q: What do you think gave you that entrepreneurial edge?
James explains that a mid-to-late twenties shift, a desire not to follow the path of their mentors, and a diverse exposure to different industries through Market Gravity fueled a practical, design-thinking approach to category strategy, rather than relying on large corporate playbooks.
Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69
Q: How do you balance creativity with commercial discipline when scaling a brand?
By restructuring teams to leverage specialists, maintaining a strong external perspective, and embedding rigor through brand guidelines and a clear 'brand on pages' approach, while preserving the core creative culture that differentiates the business.
Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69
Q: What advice would you have for someone in an agency who wants to move to a brand side?
Focus on identifying your core strengths and the specific industry you want to impact; use stepping stones such as entering via an in-house agency or a brand role that values your strategic and creative capabilities, and be mindful of the learning curve in the first six months as you adapt to a new environment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About The Marketing Hustle: Brand of the Match

What is The Marketing Hustle: Brand of the Match about and what kind of topics does it cover?

A sharp, debate-driven show that pits two hosts against each other in quick-fire matchups across branding, partnerships, growth, and culture. Episodes frequently explore practical lessons from real brands, including how partnerships can drive rapid storytelling, how motherhood and work intersect for founders and marketers, and how to build growth through content, culture, and community rather than relying on paid media. Notable angles include founder-led journeys balancing family, mission-driven brands navigating sustainability, and the tension between big-brand dreams and resource constraints. Listeners can expect actionable branding insights, candid founder experiences, and a playful, competitive format that still centers on tangible busi... more

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Which podcasts are similar to The Marketing Hustle: Brand of the Match?

These podcasts share a similar audience with The Marketing Hustle: Brand of the Match:

1. Working Hard with Grace Beverley
2. How To Fail With Elizabeth Day
3. The Louis Theroux Podcast
4. Call Her Daddy

How many episodes of The Marketing Hustle: Brand of the Match are there?

The Marketing Hustle: Brand of the Match launched 5 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Marketing Hustle: Brand of the Match?

Recent guests on The Marketing Hustle: Brand of the Match include:

1. Sara Tateno
2. Jade Howes
3. Jo Wong
4. Amelia Christie-Miller
5. Katy Cottam
6. Shona Campbell
7. Sandie Dilger
8. Gaston Tourn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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