The Marketing Couch
Jaydip SikdarThe Marketing Couch unpacks real B2B marketing playbooks from practitioners who are doing things differently. Each week, host Jaydip Sikdar sits down with marketing leaders to decode their strategies, share actionable insights, and reveal the mindset shifts that shaped their success.
| Publishes | Monthly | Episodes | 22 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of The Marketing Couch, Jaydip Sikdar speaks with Archana Chopra, Vice President of Marketing at greytHR, a leading HRMS SaaS platform.
The conversation focuses on revenue marketing in B2B, why modern marketing leaders must own reve... more
Meet Naveen Malhotra, the Global Head of Marketing at EdgeVerve AI Next, an Infosys subsidiary pioneering AI and automation solutions. With over 30 years in sales, marketing, and product management across B2C and B2B sectors, he has shaped brands at ... more
Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years at MoEngage, where he built its mar... more
Meet Praval Singh, Head of Marketing at Zoho, who has spent 13 years building one of the most successful bootstrapped SaaS companies in the world. From managing a single product (Zoho Social) to now overseeing brand marketing, enterprise GTM, and cus... more
Meet Krishnan Chatterjee, Head of Marketing for Google Cloud India, who has spent over two decades spotting discontinuities and turning them into business breakthroughs. From launching Bristol Menthol on a bicycle in Jodhpur to building "Employees Fi... more
Paroma Sen joined Astera Labs as VP of Corporate Marketing in January 2024—just two months before the company's $2B IPO. Here's how she built a marketing organization from scratch during one of the most intense periods in a company's lifecycle, and w... more
Meet Adithya Krishnaswamy, Director of Marketing at Everstage, who built a 15-person marketing team without any traditional marketing background. From processing sales commissions in Excel at Freshworks to leading marketing at a Series B startup, Adi... more
Meet Ranga Jagannath, Senior Director-Growth at Agora, who has spent over 9 years building markets from zero while defying every conventional career rule. From customer support roles to leading sales for a tech startup, Ranga brings a unique perspect... more
Key Facts
Chart Rankings
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Apple Podcasts | #43 |  India/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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The Marketing Couch launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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