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The Marketing Companion

Sandy Carter
Marketing
Community Engagement
Artificial Intelligence
Social Objects
Signature Story
Word Of Mouth Marketing
Gen Z
Brand Communities
Influencer Marketing
Storytelling
Mental Health
Consumer Behavior
Digital Marketing
Nostalgia
Personal Peace
Product Launches
Jay Acunzo
Mark Schaefer
Advertising
Personal Anecdotes

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

PublishesTwice monthlyEpisodes347Founded13 years ago
Number of ListenersCategories
BusinessCareersMarketing

Listen to this Podcast

Artwork for The Marketing Companion

Latest Episodes

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup pr... more

One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the ris... more

Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analy... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ethan Pierse
Founder of Borderless Ventures and AI entrepreneur
Borderless Ventures
Episode: The AI Solopreneur
Sandy Carter
Expert in AI and author of 'AI First, Human Always'
IBM
Episode: How AI impacts the sales process
Gini Dietrich
An innovator in public relations and corporate communications
Spin Sucks
Episode: Attention Economy 2.0
Amanda Russell
Expert in marketing and authenticity, creator of Amanda's playbook
Episode: The Curse of Authenticity
Carla Johnson
Accomplished marketing speaker, educator, and consultant, author of Rethink Innovation
Episode: The Crisis of Imagination
Andy Crestodina
Digital marketing expert and author of Content Chemistry
Orbit Media Studios
Episode: The AI impact on SEO
Dana Malstaff
Leader in community building, founder of Boss Mom
Boss Mom
Episode: Burning a community to the ground
Jay Acunzo
A well-known storyteller and host of the new show, How Stories Happen.
Episode: The Making of a Signature Story
Mathew Sweezey
Former Executive at Salesforce and current Chief Strategy Officer at a startup, sharing insights on his journey toward personal peace.
Salesforce
Episode: A search for personal peace

Hosts

Sandy Carter
Expert in AI and author of 'AI First, Human Always'. Holds a significant position at IBM, bringing deep insights into the intersection of technology and marketing.
Mark Schaefer
Long-time host and co-creator with a notable career in marketing, known for providing deep insights and engaging content that blends humor and expertise.

Reviews

4.8 out of 5 stars from 164 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdom8 months ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United States8 months ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australiaa year ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critics have sometimes voiced dissatisfaction with changes in the hosting lineup or specific content decisions, indicating diverse audience reactions.
Listeners appreciate the blend of humor and insightful content, often finding actionable strategies to help grow their marketing knowledge.
The chemistry between the hosts makes for an engaging experience, akin to being part of a casual conversation with knowledgeable friends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
Q: Is it advisable for non-technical marketers to set up OpenClaw?
While it can be set up without technical expertise, having a developer on hand is recommended for managing sensitive information and maximizing the tool's potential.
OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
Q: What can OpenClaw actually do for a marketing team today?
It can create automation for social media scraping and campaigns and provide insights into data analysis without needing heavy technical knowledge.
Why Marketing Will Never Be the Same Again (2026 Edition)
Q: What should marketers do now to be completely relevant in 2026?
Pick up the phone and talk to customer service and security to understand their needs.
Why Marketing Will Never Be the Same Again (2026 Edition)
Q: What's one marketing belief that will sound obvious in 2026 but is controversial now?
No one cares about privacy; those who do will win.
Why Marketing Will Never Be the Same Again (2026 Edition)
Q: What mindset shift should every marketer carry forward for this year?
Build towards situational awareness; context is everything.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Companion

What is The Marketing Companion about and what kind of topics does it cover?

This podcast features engaging discussions centered around marketing strategies and innovations, often highlighting the impact of technology such as artificial intelligence. The hosts frequently bring in expert guests to explore a range of topics, from personal branding and customer engagement to the evolving dynamics of the attention economy. Each episode is crafted to blend insightful analysis with humor, making complex marketing concepts accessible and entertaining. Given its focus on contemporary challenges and solutions in marketing, the podcast stands out for its combination of approachable content and expert insights, supported by the hosts' extensive industry experience.

Where can I find podcast stats for The Marketing Companion?

Rephonic provides a wide range of podcast stats for The Marketing Companion. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Companion and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Companion get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Companion, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Marketing Companion?

Rephonic provides comprehensive predictive audience data for The Marketing Companion, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Marketing Companion have?

To see how many followers or subscribers The Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Companion?

These podcasts share a similar audience with The Marketing Companion:

1. The Diary Of A CEO with Steven Bartlett
2. Prof G Markets
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. The Tim Ferriss Show
5. The Prof G Pod with Scott Galloway

How many episodes of The Marketing Companion are there?

The Marketing Companion launched 13 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Companion?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Companion?

Rephonic pulls ratings and reviews for The Marketing Companion from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Marketing Companion?

Rephonic provides full transcripts for episodes of The Marketing Companion. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Companion?

Recent guests on The Marketing Companion include:

1. Ethan Pierse
2. Sandy Carter
3. Gini Dietrich
4. Amanda Russell
5. Carla Johnson
6. Andy Crestodina
7. Dana Malstaff
8. Jay Acunzo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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