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The AI Marketing Companion

Sandy Carter
Marketing
Artificial Intelligence
Creativity
Content Creation
Marketing Strategy
AI In Marketing
Consumer Behavior
Social Media
Entrepreneurship
Linkedin
Cognitive Offloading
Deep Thinking
Storytelling
Community Building
Marketing Strategies
Community Engagement
Personal Branding
Personal Development
AI In SEO
Emotional Engagement

The AI Marketing Companion, hosted by Sandy Carter, is the world's most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests... more

PublishesTwice monthlyEpisodes358Founded13 years ago
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Artwork for The AI Marketing Companion

Latest Episodes

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence:

"We need to create three times more content with the same number of people."

I suspect that sounds familiar.

Every platfo... more

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story.

The real shift is happening beneath the surface.

In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Te... more

AI has solved one of marketing's oldest problems: creating content at scale.

Now it may be creating a new one.

In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the gro... more

Will AI take your marketing job?

That's exactly what this conversation explores.

In this mother-daughter discussion, we talk about how AI is changing marketing, creativity, and the future of work. Instead of fear, we focus on understanding how AI... more

Key Facts

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Recent Guests

Tatyana Kanzaveli
Builder of Social Brilliance AI, founder
Social Brilliance AI
Episode: Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
Shawn Reddy
Leader at Team Nebula
Team Nebula
Episode: The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT
Simon Davis
Co-founder and CEO of Where Mighty; team behind SecretSauce
Where Mighty
Episode: AI Slop Or Original Thinking?
Cassie Carter-Allensworth
Daughter, asking questions about AI in the workplace
Guest on episode
Episode: Will AI Take My Job? Insights from a Mother-Daughter Conversation
Dan Nestle
Co-founder of Lilypath and AI branding expert
Lilypath
Episode: Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
Michaela Ternasky-Holland
Emmy award-winning, Peabody nominated XR storyteller and immersive influencer
Independent artist/creator
Episode: The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer
Kenny Lauer
Marketing executive focused on experience-driven branding
Episode: Customer Experiences and AI - The Next Competitive Moat
Dana Malstaff
Founder of Boss Mom, author
Boss Mom
Episode: Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets
Mark Schaefer
Author and marketing expert
Schnaefer Marketing & Communications
Episode: First or Fast Follower? 3 AI-Era Rules for Marketers

Hosts

Sandy Carter
Host of The AI Marketing Companion; senior marketing and technology leader with IBM and Amazon background; leads AI-driven marketing discussions.
Mark Schaefer
Long-time host and co-creator known for strategic marketing insights and AI-era perspectives; often drives ideas and interview directions.

Reviews

4.8 out of 5 stars from 164 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdoma year ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United Statesa year ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, ratings indicate strong appreciation for forward-thinking marketing discussions.
Listeners praise the show for practical, human-centered marketing insight and engaging chemistry between hosts.
Guests are seen as high-value and the discussions feel actionable and insightful.
Some listeners critique format or co-host dynamics when guest mix shifts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT
Q: Why does Anthropic overtaking OpenAI matter to marketers?
It signals a broader trend toward end-to-end AI systems that can execute campaigns and workflows, not just answer questions, which changes budgeting, tool selection, and how teams collaborate with AI.
Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
Q: What does the best marketing team in 2027 look like?
AI agents will be part of the team, handling content creation, visuals, and channel monitoring, while humans focus on orchestration, thought leadership, and strategic direction.
Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
Q: What should marketers look for in a tool like this?
Look for goal alignment, ability to analyze content for the right audience, robust brand analysis, and easy integration into existing workflows with features like tone, formatting, and ruler for accountability.
Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
Q: What does Social Brilliance AI do for lean marketing teams?
It builds a complete view of published content, analyzes and tailor-fits messaging for buyers, preserves brand voice, and provides actionable improvements to content to resonate with target audiences.
Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
Q: So first, tell me a little bit about you.
Tatyana highlights her background in AI and business, her leadership roles in large firms, and her transition to building Social Brilliance AI, emphasizing a focus on the intersection of technology and marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The AI Marketing Companion

What is The AI Marketing Companion about and what kind of topics does it cover?

A lively, insights-forward show centered on how AI is reshaping marketing, branding, and customer experience. Episodes frequently explore AI agents, agentic commerce, immersive storytelling, and human-centered design, often with hands-on examples from brands and platforms. The show stands out for its practical guidance, candid host chemistry, and a mix of senior marketers, founders, and authors as guests who translate complex tech trends into actionable strategies for real-world campaigns.

Noteworthy angles include ethical AI use in campaigns, personal branding in the age of AI, and the evolving role of marketers as growth drivers in an AI-enabled landscape. Listeners can expect thoughtful debates, case studies, and a blend of strategic and... more

Where can I find podcast stats for The AI Marketing Companion?

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How many listeners does The AI Marketing Companion get?

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How many subscribers and views does The AI Marketing Companion have?

To see how many followers or subscribers The AI Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The AI Marketing Companion?

These podcasts share a similar audience with The AI Marketing Companion:

1. AI Explored
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. Leveraging AI

How many episodes of The AI Marketing Companion are there?

The AI Marketing Companion launched 13 years ago and published 358 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The AI Marketing Companion?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The AI Marketing Companion?

Rephonic pulls ratings and reviews for The AI Marketing Companion from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The AI Marketing Companion?

Recent guests on The AI Marketing Companion include:

1. Tatyana Kanzaveli
2. Shawn Reddy
3. Simon Davis
4. Cassie Carter-Allensworth
5. Dan Nestle
6. Michaela Ternasky-Holland
7. Kenny Lauer
8. Dana Malstaff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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