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The Marketing Companion

Mark Schaefer
Marketing
Community Engagement
Artificial Intelligence
Social Objects
Signature Story
Word Of Mouth Marketing
Gen Z
Brand Communities
Influencer Marketing
Storytelling
Mental Health
Consumer Behavior
Digital Marketing
Nostalgia
Personal Peace
Product Launches
Mark Schaefer
Jay Acunzo
Advertising
Personal Anecdotes

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”

PublishesTwice monthlyEpisodes336Founded12 years ago
Number of ListenersCategories
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Artwork for The Marketing Companion

Latest Episodes

A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.

One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' hearts and minds. Whether B2B or B2C, the implicat... more

Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them.    In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the ... more

As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make t... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Sandy Carter
Expert in AI and author of 'AI First, Human Always'
IBM
Episode: How AI impacts the sales process
Gini Dietrich
An innovator in public relations and corporate communications
Spin Sucks
Episode: Attention Economy 2.0
Amanda Russell
Expert in marketing and authenticity, creator of Amanda's playbook
Episode: The Curse of Authenticity
Carla Johnson
Accomplished marketing speaker, educator, and consultant, author of Rethink Innovation
Episode: The Crisis of Imagination
Andy Crestodina
Digital marketing expert and author of Content Chemistry
Orbit Media Studios
Episode: The AI impact on SEO
Jay Acunzo
A marketing expert and speaker known for his insights on creativity and storytelling.
Episode: The key to success isn't having the best answers. It's having the best questions
Dana Malstaff
Leader in community building, founder of Boss Mom
Boss Mom
Episode: Burning a community to the ground
Mathew Sweezey
Former Executive at Salesforce and current Chief Strategy Officer at a startup, sharing insights on his journey toward personal peace.
Salesforce
Episode: A search for personal peace

Host

Mark Schaefer
Host and co-host of numerous episodes, sharing expert insights and engaging discussions on marketing strategies and trends.

Reviews

4.8 out of 5 stars from 163 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdom3 months ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United States3 months ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia10 months ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are mixed reviews regarding recent co-host changes, with some listeners expressing nostalgia for previous formats.
Many commend the depth of insights shared, noting they come away with actionable strategies and new perspectives.
Consistent praise is given for the hosts' approachable style and ability to tackle complex marketing topics with humor and relatability.
Listeners appreciate the engaging and entertaining format, often highlighting the fun yet informative discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Signals to influence the purchasing decision
Q: Is there a way to use AI to kind of help not only correlate the data, but actually discover some of the data?
Yes, using AI to identify gaps in industry data and provide insights on underrepresented or overlooked topics.
AI Signals to influence the purchasing decision
Q: What are the one, two or three things you're doing to prepare your business for this AI era and to be discovered and found?
Focusing on understanding the synthetic persona of the target audience and creating content that meets their needs while preparing for future disruptions.
Attention Economy 2.0
Q: What was the moment when you sort of owned the PESO model?
Gini recounts how after a conversation at a speaker's dinner, she decided to trademark the PESO model after receiving support from a colleague who recognized its value.
Create an AI Bot to Build Your Business
Q: How did you instruct it? How did you create this vision?
Dana described using her corporate and journalism background to create structured categories for her AI to explore, asking about financial, environmental, and emotional factors to develop a vision of her future self.
We must disrupt marketing now
Q: Explain what you mean about marketing awe.
It's about integrating extraordinary experiences that ignite emotions and create memorable connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Companion

What is The Marketing Companion about and what kind of topics does it cover?

A dynamic exploration of marketing trends, strategies, and innovations is presented through engaging conversations with industry experts. Each episode covers a broad range of topics, focusing on the intersection of technology, consumer behavior, and effective marketing practices. The discussions often pivot around contemporary issues such as the role of artificial intelligence in business, the evolution of content marketing, and the importance of authenticity in brand communication. Noteworthy is the blend of humor and practical advice, making it accessible and enjoyable for both seasoned marketers and newcomers alike. Listeners are likely to find the insights not only timely but also actionable, as the hosts bring real-world experiences an... more

Where can I find podcast stats for The Marketing Companion?

Rephonic provides a wide range of podcast stats for The Marketing Companion. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Companion and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Companion get?

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What are the audience demographics for The Marketing Companion?

Rephonic provides comprehensive predictive audience data for The Marketing Companion, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Marketing Companion have?

To see how many followers or subscribers The Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Companion?

These podcasts share a similar audience with The Marketing Companion:

1. Social Media Marketing Podcast
2. AI Explored
3. The GaryVee Audio Experience
4. Social Media Marketing Talk Show
5. Marketing Against The Grain

How many episodes of The Marketing Companion are there?

The Marketing Companion launched 12 years ago and published 336 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Companion?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Companion?

Rephonic pulls ratings and reviews for The Marketing Companion from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Marketing Companion?

Rephonic provides full transcripts for episodes of The Marketing Companion. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Companion?

Recent guests on The Marketing Companion include:

1. Sandy Carter
2. Gini Dietrich
3. Amanda Russell
4. Carla Johnson
5. Andy Crestodina
6. Jay Acunzo
7. Dana Malstaff
8. Mathew Sweezey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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