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The AI Marketing Companion

Sandy Carter
Marketing
Artificial Intelligence
AI In Marketing
Creativity
Content Creation
Marketing Strategy
Linkedin
Consumer Behavior
Social Media
Entrepreneurship
Cognitive Offloading
Deep Thinking
Community Building
Storytelling
Marketing Strategies
Community Engagement
Personal Branding
Personal Development
AI Marketing
AI In SEO

The AI Marketing Companion, hosted by Sandy Carter, is the world's most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests... more

PublishesTwice monthlyEpisodes369Founded13 years ago
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Artwork for The AI Marketing Companion

Latest Episodes

AI is moving faster than ever. Here is what you need to know from the Marketing Artificial Intelligence Conference (MAICON). In this session, Sandy Carter recaps the most critical takeaways, trends, and strategic playbooks shared at MAICON. From agen... more

Bots are clicking your ads, and AI is making buying decisions you never approved. How do you benefit from AI agents without losing control of your ad budget? In this episode of The AI Marketing Companion, Sandy Carter talks with Brad Wardell, founder... more

What happens when your personal AI agent starts shopping with a brand's AI agent? Sandy Carter talks with Diaz Nesamoney, CEO of DaVinci Commerce, about the shift from GEO to Agentic Commerce Optimization, why "mentioned is not bought," and how perso... more

CMOs are putting more than 15% of their marketing budgets into Al. But 70% say their own marketing processes aren't ready for it. Where Does Your Next Marketing Dollar Go? Before you spend your next marketing dollar on Al, look at what Gartner found ... more

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Recent Guests

Chris Penn
Marketing analytics practitioner and AI builder
Episode: The Biggest Takeaways from MAICON Every Marketer Needs
Lisa Adams
Go-to-market advisor and executive advisor to the University of Colorado Boulder AI club
University of Colorado Boulder
Episode: The Biggest Takeaways from MAICON Every Marketer Needs
Brad Wardell
Founder and CEO of Stardock, AI designer with experience in strategy games
Stardock
Episode: AI Agents Are Draining Marketing Budgets? | Brad Wardell
Marie Bahl McKenna
Chief Marketing Officer of Uptempo
Uptempo
Episode: Where Should Your Next Marketing Dollar Go? | Al, Budgets & the CMO's Dilemma
Andy Crestodina
Co-founder, Chief Marketing Officer of Orbit Media Studios
Orbit Media Studios
Episode: New Research! What's WRONG with Content Marketing Today
Jeff Barrett
Leads partnerships for Fortune 500 brands like Adobe and Oracle; Shorty Award winner; board chair of the Creator Guild of America
Adobe, Oracle
Episode: 40% of Marketing Budgets Are Moving to Creators. Here's Why
Shira Lazar
Creator, founder of What's Trending, advocate for creators' well-being
Creator Economy advocate/Creator Bill of Rights organizer
Episode: Shira Lazar: 5 Creator Lessons for Marketers
Cathy Hackl
CEO of Future Dynamics, futurist, advisor to major brands
Future Dynamics
Episode: The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control
Mark Schaefer
Author, educator, and marketing thought leader
Rutgers University, Rise Community/Uprising (as referenced)
Episode: We're All in the Diaper Business (And Mark Schaefer Explains Why)

Host

Sandy Carter
Host of The AI Marketing Companion; AI and marketing leader with authorial and speaking credentials.

Reviews

4.8 out of 5 stars from 167 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdoma year ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United Statesa year ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia3 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Candid, insightful, and often entertaining deep dives into AI-driven marketing.
Listeners praise actionable takeaways and approachable conversation.
A few critiques note shifts in tone or format after lineup changes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Italy/Business/Marketing
Apple Podcasts
#34
South Korea/Business/Marketing
Apple Podcasts
#76
Mexico/Business/Marketing
Apple Podcasts
#83
Taiwan/Business/Marketing
Apple Podcasts
#155
Colombia/Business/Marketing
Apple Podcasts
#166
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Biggest Takeaways from MAICON Every Marketer Needs
Q: Should people care about privacy? And if so, how do we get them to care and understand about privacy of data, of what they actually key into an LLM?
Lisa Adams describes privacy choices as personal risk-benefit trade-offs. Chris Penn distinguishes training data, data sales, and human review as risks, and recommends zero-data-retention providers or local AI for sensitive information.
The Biggest Takeaways from MAICON Every Marketer Needs
Q: How do we get that next generation of marketeer to not lose that when AI is here?
Lisa Adams says businesses need to intentionally invest time and money in upskilling and giving younger workers experience. She teaches students to show their work and use AI as a sparring partner.
Personal AI Agents vs. Brand Agents: The Next Battle in AI Commerce
Q: give us like a sentence or two about what agentic commerce actually is.
Agentic commerce is the evolution of the consumer journey into the AI agent space where the agent itself discovers, selects, and recommends products based on precise, authentic content published by brands, and connects the user directly to a purchasable path, all within the conversation. This requires real-time, structured product data and a reliable attribution mechanism so brands can measure revenue lift from these agent-driven interactions.
Where Should Your Next Marketing Dollar Go? | Al, Budgets & the CMO's Dilemma
Q: How broken is the CMO role, and what would you change first?
The role is broken in part due to fragmentation and lack of a unified language; the first step is to unify data, standardize models, and create a clear decision framework that ties marketing activities to business outcomes.
Where Should Your Next Marketing Dollar Go? | Al, Budgets & the CMO's Dilemma
Q: Tell us about AI and how it will help CMOs.
AI can provide insights and automate routine tasks, but it must be built on solid data governance and an agentic approach where humans stay in the loop to guide and validate results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The AI Marketing Companion

What is The AI Marketing Companion about and what kind of topics does it cover?

A fast-moving, insight-rich conversation focused on AI-driven marketing, agentic commerce, and the evolving role of brands in an automated, data-informed world. Episodes routinely cover practical AI stack decisions, brand integrity in automated content, immersive storytelling, and strategies for human-centered marketing at scale. Noteworthy are debates about ethics, trust, and the balance between human judgment and machine recommendations, plus real-world case studies from retail, sports, and experiential branding that help listeners evaluate opportunities for their own teams. The show often features veteran marketers, author-thought leaders, and AI practitioners who translate complex tech trends into actionable playbooks for CMOs, marketer... more

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To see how many followers or subscribers The AI Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The AI Marketing Companion?

These podcasts share a similar audience with The AI Marketing Companion:

1. Marketing Against The Grain
2. AI Explored
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Social Media Marketing Podcast
5. Masters of Scale

How many episodes of The AI Marketing Companion are there?

The AI Marketing Companion launched 13 years ago and published 369 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The AI Marketing Companion?

Recent guests on The AI Marketing Companion include:

1. Chris Penn
2. Lisa Adams
3. Brad Wardell
4. Marie Bahl McKenna
5. Andy Crestodina
6. Jeff Barrett
7. Shira Lazar
8. Cathy Hackl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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