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Artwork for The Marketing Companion

The Marketing Companion

Sandy Carter
Marketing
Community Engagement
Artificial Intelligence
Social Objects
Signature Story
Word Of Mouth Marketing
Gen Z
Brand Communities
Influencer Marketing
Storytelling
Mental Health
Digital Marketing
Consumer Behavior
Nostalgia
Personal Peace
Product Launches
Advertising
Jay Acunzo
Mark Schaefer
Personal Anecdotes

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

PublishesTwice monthlyEpisodes351Founded13 years ago
Number of ListenersCategories
MarketingBusinessCareers

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Artwork for The Marketing Companion

Latest Episodes

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan ca... more

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call.

What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca F... more

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined?

In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPM... more

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know.

Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dan Nestle
Co-founder of Lilypath and AI branding expert
Lilypath
Episode: Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
Michaela Ternasky-Holland
Emmy award-winning, Peabody nominated XR storyteller and immersive influencer
Independent artist/creator
Episode: The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer
Kenny Lauer
Marketing executive focused on experience-driven branding
Episode: Customer Experiences and AI - The Next Competitive Moat
Dana Malstaff
Founder of Boss Mom, author
Boss Mom
Episode: Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets
Mark Schaefer
Author and marketing expert
Schnaefer Marketing & Communications
Episode: First or Fast Follower? 3 AI-Era Rules for Marketers
Ethan Pierse
Founder of Borderless Ventures and AI entrepreneur
Borderless Ventures
Episode: The AI Solopreneur
Sandy Carter
Expert in AI and author of 'AI First, Human Always'
IBM
Episode: How AI impacts the sales process
Gini Dietrich
An innovator in public relations and corporate communications
Spin Sucks
Episode: Attention Economy 2.0
Jay Acunzo
Expert on storytelling and creativity in marketing
Episode: Content and compromise

Hosts

Sandy Carter
Expert in AI and author of 'AI First, Human Always'. Holds a significant position at IBM, bringing deep insights into the intersection of technology and marketing.
Mark Schaefer
Long-time host and co-creator with a notable career in marketing, known for providing deep insights and engaging content that blends humor and expertise.

Reviews

4.8 out of 5 stars from 164 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdom9 months ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United States10 months ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australiaa year ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critics have sometimes voiced dissatisfaction with changes in the hosting lineup or specific content decisions, indicating diverse audience reactions.
Listeners appreciate the blend of humor and insightful content, often finding actionable strategies to help grow their marketing knowledge.
The chemistry between the hosts makes for an engaging experience, akin to being part of a casual conversation with knowledgeable friends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#16
Italy/Business/Marketing
Apple Podcasts
#35
France/Business/Marketing
Apple Podcasts
#206
Italy/Business
Apple Podcasts
#42
Denmark/Business/Marketing
Apple Podcasts
#66
Taiwan/Business/Marketing
Apple Podcasts
#106
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
Q: How does Lilypath change how people present themselves on LinkedIn?
It analyzes headlines, experiences, and profile content, then suggests concrete rewrites to improve alignment with the individual's domain expertise, increasing the likelihood of being seen by the right audience.
Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
Q: What is Lilypath and why did you create it?
Lilypath began as a way to measure and optimize how AI interprets a professional's LinkedIn presence, evolving into authority intelligence that provides diagnostics and rewriting guidelines to align AI perception with a person's real expertise.
Customer Experiences and AI - The Next Competitive Moat
Q: What are the three big lessons from South by Southwest for marketers?
First, be aware of how your brand is perceived in AI; second, rebuild trust as a core asset; third, acknowledge that AI is permanent and must be integrated into strategy to keep brands human and remembered.
Customer Experiences and AI - The Next Competitive Moat
Q: Favorite marketing job?
The Warriors' marketing stretch was standout because we built a campaign around team ethos rather than individual stars, letting fans feel like they're part of the strength in numbers and creating a native, memorable experience.
OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
Q: Is it advisable for non-technical marketers to set up OpenClaw?
While it can be set up without technical expertise, having a developer on hand is recommended for managing sensitive information and maximizing the tool's potential.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Companion

What is The Marketing Companion about and what kind of topics does it cover?

This podcast features engaging discussions centered around marketing strategies and innovations, often highlighting the impact of technology such as artificial intelligence. The hosts frequently bring in expert guests to explore a range of topics, from personal branding and customer engagement to the evolving dynamics of the attention economy. Each episode is crafted to blend insightful analysis with humor, making complex marketing concepts accessible and entertaining. Given its focus on contemporary challenges and solutions in marketing, the podcast stands out for its combination of approachable content and expert insights, supported by the hosts' extensive industry experience.

Where can I find podcast stats for The Marketing Companion?

Rephonic provides a wide range of podcast stats for The Marketing Companion. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Companion and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Companion get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Companion, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Marketing Companion?

Rephonic provides comprehensive predictive audience data for The Marketing Companion, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Marketing Companion have?

To see how many followers or subscribers The Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Companion?

These podcasts share a similar audience with The Marketing Companion:

1. AI Explored
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. The GaryVee Audio Experience
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The Marketing Companion are there?

The Marketing Companion launched 13 years ago and published 351 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Companion?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Companion?

Rephonic pulls ratings and reviews for The Marketing Companion from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Marketing Companion?

Rephonic provides full transcripts for episodes of The Marketing Companion. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Companion?

Recent guests on The Marketing Companion include:

1. Dan Nestle
2. Michaela Ternasky-Holland
3. Kenny Lauer
4. Dana Malstaff
5. Mark Schaefer
6. Ethan Pierse
7. Sandy Carter
8. Gini Dietrich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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