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The Marketing Companion

Mark Schaefer
Marketing
Community Engagement
Artificial Intelligence
Social Objects
Signature Story
Word Of Mouth Marketing
Gen Z
Brand Communities
Influencer Marketing
Storytelling
Mental Health
Digital Marketing
Consumer Behavior
Nostalgia
Personal Peace
Product Launches
Personal Anecdotes
Advertising
Mark Schaefer
Jay Acunzo

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

PublishesTwice monthlyEpisodes343Founded13 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for The Marketing Companion

Latest Episodes

Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the per... more

Jay Acunzo and Mark Schaefer discuss their success in sustaining their personal content production for years, even decades. They discuss their mindset and strategies of incorporating a content lifestyle and beating the odds. Mark Schaefer is a strat... more

Mark Schaefer begins the show with a significant announcement about the future of The Marketing Companion. Co-host Sandy Carter kicks off a discussion about how Deep Fakes are overwhelming even the most famous brands and company leaders. Mark and San... more

Let's put AI on the corner of a moment and remind ourselves of the OG marketing ideas that still make sense. In this episode, Mark Schaefer and Andy Crestodina talk about the enduring need for strong branding, live events, and sex (you'll just have t... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ethan Pierse
Founder of Borderless Ventures and AI entrepreneur
Borderless Ventures
Episode: The AI Solopreneur
Sandy Carter
Expert in AI and author of 'AI First, Human Always'
IBM
Episode: How AI impacts the sales process
Andy Crestodina
A prominent figure in web development and digital marketing
Orbit Media
Episode: AI Signals to influence the purchasing decision
Gini Dietrich
An innovator in public relations and corporate communications
Spin Sucks
Episode: Attention Economy 2.0
Carla Johnson
Accomplished marketing speaker, educator, and consultant, author of Rethink Innovation
Episode: The Crisis of Imagination
Amanda Russell
Marketer, entrepreneur, and former athlete known for her work in personal branding and influence.
Episode: The personal brand pivot
Dana Malstaff
Leader in community building, founder of Boss Mom
Boss Mom
Episode: Burning a community to the ground
Jay Acunzo
A well-known storyteller and host of the new show, How Stories Happen.
Episode: The Making of a Signature Story
Mathew Sweezey
Former Executive at Salesforce and current Chief Strategy Officer at a startup, sharing insights on his journey toward personal peace.
Salesforce
Episode: A search for personal peace

Host

Mark Schaefer
Host and co-creator known for his insights on marketing and business strategies, with an engaging and approachable style that resonates with listeners. Mark often emphasizes the importance of personal branding and the evolving role of technology in marketing.

Reviews

4.8 out of 5 stars from 163 ratings
  • The Marketer’s Best Friend

    In a world of noise, Mark cuts through like a razor through melted butter.

    Apple Podcasts
    5
    Themightywilko
    United Kingdom6 months ago
  • The Marketing Companion is the podcast you didn’t know you needed

    Mark Schaefer’s The Marketing Companion is equal parts brilliance and banter. It’s rare to find a show that offers such a rich combination of deep insight, strategic thinking, and refreshing humor—all wrapped up in a voice that feels like sitting across the table from a wise (and witty) friend. Mark has a gift for translating complex trends into relatable ideas that you can actually use—whether you’re running your own brand or leading a global marketing team.

    Every episode is packed with honest... more

    Apple Podcasts
    5
    JulesDiggity
    United States6 months ago
  • Government fails at most of its initiatives.

    It's a parents job to monitor and adjust what children consume, even media.

    The government can't manage their own consumption of money, they never even balance a budget, they promise to spend less, they never do.

    If they can't reliably manage themselves why would they want to expand their incompetence into the homes of taxpayers?

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australiaa year ago
  • Episode 5: FYI on topic of AI. Written intro is missing words, and spaces.

    :-)

    Apple Podcasts
    5
    PoliticalPuppetsPLUNDER.
    Australia2 years ago
  • Packed and Entertaining

    Learning and discovering new approaches can be fun - Mark offers that here. He curates invaluable insights and practical advice for marketers and entrepreneurs. Subscribe, listen and discover actionable strategies to tackle your biz dev challenges while enjoying the journey.

    Apple Podcasts
    5
    D Triathlete
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find actionable advice useful and engaging, particularly from industry experts that frequently appear as guests.
Listeners praise the blend of humor and insightful commentary as a refreshing approach to marketing discussions.
There are remarks about the podcast feeling relatable and like a conversation among friends, reinforcing its appeal among professionals in the marketing sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Signals to influence the purchasing decision
Q: Is there a way to use AI to kind of help not only correlate the data, but actually discover some of the data?
Yes, using AI to identify gaps in industry data and provide insights on underrepresented or overlooked topics.
AI Signals to influence the purchasing decision
Q: What are the one, two or three things you're doing to prepare your business for this AI era and to be discovered and found?
Focusing on understanding the synthetic persona of the target audience and creating content that meets their needs while preparing for future disruptions.
Attention Economy 2.0
Q: What was the moment when you sort of owned the PESO model?
Gini recounts how after a conversation at a speaker's dinner, she decided to trademark the PESO model after receiving support from a colleague who recognized its value.
Create an AI Bot to Build Your Business
Q: How did you instruct it? How did you create this vision?
Dana described using her corporate and journalism background to create structured categories for her AI to explore, asking about financial, environmental, and emotional factors to develop a vision of her future self.
We must disrupt marketing now
Q: Explain what you mean about marketing awe.
It's about integrating extraordinary experiences that ignite emotions and create memorable connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Companion

What is The Marketing Companion about and what kind of topics does it cover?

Packed with engaging conversations and insightful commentary, this podcast explores key themes in modern marketing, business strategy, and personal branding. Often featuring industry experts and thought leaders, discussions delve into the intersection of technology and marketing, including the impact of artificial intelligence, lead generation strategies, and the nuances of authentic communication in an increasingly digital landscape. With a balance of humor and practical advice, the content resonates with entrepreneurs, marketers, and business leaders eager to enhance their understanding of current trends and future directions.

Notably, the podcast adapts to evolving industry dynamics with its thoughtful integration of expert guest insigh... more

Where can I find podcast stats for The Marketing Companion?

Rephonic provides a wide range of podcast stats for The Marketing Companion. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Marketing Companion and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Marketing Companion get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Marketing Companion, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Marketing Companion?

Rephonic provides comprehensive predictive audience data for The Marketing Companion, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Marketing Companion have?

To see how many followers or subscribers The Marketing Companion has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Companion?

These podcasts share a similar audience with The Marketing Companion:

1. AI Explored
2. Marketing Against The Grain
3. Social Media Marketing Podcast
4. The Artificial Intelligence Show
5. The CMO Podcast

How many episodes of The Marketing Companion are there?

The Marketing Companion launched 13 years ago and published 343 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Companion?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Marketing Companion?

Rephonic pulls ratings and reviews for The Marketing Companion from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Marketing Companion?

Rephonic provides full transcripts for episodes of The Marketing Companion. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Marketing Companion?

Recent guests on The Marketing Companion include:

1. Ethan Pierse
2. Sandy Carter
3. Andy Crestodina
4. Gini Dietrich
5. Carla Johnson
6. Amanda Russell
7. Dana Malstaff
8. Jay Acunzo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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