The Marketing Attractions Podcast
attend.mediaConversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media.
| Publishes | Monthly | Episodes | 38 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often driv... more
When your attraction has already maxed out on attendance, where does new revenue come from? In this episode, we sit down with John Abrahamson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – to talk about creative ways cultur... more
Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience?
We talk about:
• The difference between variable prici... more
The Google Ad Grant offers up to $10,000 a month in free search ads for qualifying nonprofits, including gardens, zoos, aquariums, and museums. But without the right setup, much of that potential goes unused.
In this episode, we outline the ideal c... more
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Ryan and Jenny provide an easy-to-follow approach to marketing on the digital and social platforms. Jenny’s insight into the thicket of online consumption offers a blazed trail for your next trek through the digital marketing jungle. Anyone in the attraction marketing workspace will find this podcast valuable.
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United States2 years ago
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The Marketing Attractions Podcast launched 2 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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