The Marketing Attractions Podcast
attend.mediaConversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media.
| Publishes | Monthly | Episodes | 43 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Most cultural attractions have no shortage of influencers asking for free tickets. The challenge isn't finding creators. It's finding the right creators.
In this episode, Jenny shares a framework for evaluating influencers through the lens of castin... more
Social media trends move fast. But not all of them matter for your institution.
In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actually drive visitation, revenue... more
Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok.
In this Spotlight episode, Madeline shares how the Aquarium built a massive glob... more
Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement.
This conversation explores what it looks like to level up email. W... more
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Ryan and Jenny provide an easy-to-follow approach to marketing on the digital and social platforms. Jenny’s insight into the thicket of online consumption offers a blazed trail for your next trek through the digital marketing jungle. Anyone in the attraction marketing workspace will find this podcast valuable.
Apple Podcasts5ZooManyHats
United States2 years ago
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Frequently Asked Questions About The Marketing Attractions Podcast
What is The Marketing Attractions Podcast about and what kind of topics does it cover?
This show centers on practical marketing for nonprofit attractions—zoos, aquariums, museums, and gardens—focusing on how to grow attendance, engage audiences, and tell mission-driven stories. Episodes span influencer partnerships, email segmentation, PR strategy, membership drives, dynamic pricing, app and digital experiences, and grant campaigns, always with actionable takeaways and real-world examples. A notable strength is bringing practitioners from museums, gardens, and cultural groups together with marketing and tech experts to translate trends into scalable programs. Listeners are likely marketers, communications pros, and development leads at cultural attractions seeking frameworks, metrics, and case studies they can apply quickly t... more
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How many listeners does The Marketing Attractions Podcast get?
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What are the audience demographics for The Marketing Attractions Podcast?
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How many subscribers and views does The Marketing Attractions Podcast have?
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Which podcasts are similar to The Marketing Attractions Podcast?
These podcasts share a similar audience with The Marketing Attractions Podcast:
1. AttractionPros Podcast
2. Coaster Radio: The Original Theme Park Podcast
How many episodes of The Marketing Attractions Podcast are there?
The Marketing Attractions Podcast launched 3 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Marketing Attractions Podcast?
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What guests have appeared on The Marketing Attractions Podcast?
Recent guests on The Marketing Attractions Podcast include:
1. Becky Paxton
2. Madeline Walden
3. TJ Christensen
4. Sharon Dewar
5. John Abramson
6. Harry Thomas-Seeds
7. Jacob Thompson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.