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The Little Questions

Apella Advisors
Corporate Communications
Employee Engagement
Corporate Affairs
Sponsorship
Reputation Management
Public Relations
Communications
Crisis Management
Artificial Intelligence
Press Events
Leaking
Brand Association
Media Coverage
Professional Qualifications In PR
Elon Musk
Marketing Strategies
PR Industry
Marketing
Advertising Value Equivalent (AVE)
BBC Business Reporting

Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.

PublishesMonthlyEpisodes100Founded5 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Latest Episodes

AI is your newest colleague but is it your biggest communications risk?

In this episode of Little Questions, the podcast from Apella Advisors, hosts Jenny Scott and James Kirkup dive into the growing challenge of artificial intelligence in corporat... more

What happens when a casual political joke in a "private" employee Facebook group explodes into a national media crisis?

In this episode of Little Questions, the podcast from Apella Advisors, hosts Jenny Scott and James Kirkup get into the messy rea... more

How does a national newspaper group maintain its edge? On this edition of The Little Questions podcast, we're peeling back the curtain on the quiet power of your inbox, the evolution of business news, and why the era of the silent CEO is officially o... more

We're proud to have provided 100 informative, humorous, and occasionally thrilling episodes of Little Questions - the podcast for all of us working with or working in Corporate Affairs, Communications and PR.

To mark our 100th episode, we have gone... more

Key Facts

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Number of Listeners
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Recent Guests

Simon French
Chief Economist and Head of Research at Panmure Liberum
Panmure Liberum
Episode: In Conversation with Simon French, Chief Economist
James Kirkup
Former Director General at the Social Market Foundation
Apella Advisors
Episode: Corporate communications in the second age of Trump

Hosts

Andrew Brown
Co-host with a focus on PR and corporate affairs; often contributes strategic perspectives on communications and reputation.
Matt
Co-host bringing practical insights on public relations, marketing integration, and industry trends.

Reviews

4.9 out of 5 stars from 52 ratings
  • Boring

    Boring and says little beyond the obvious, in corporate communications blah blah speak

    Apple Podcasts
    1
    DannyM147
    United Kingdoma year ago
  • A great listen, every time!

    An invaluable podcast if you work in the corp comms world. Entertaining and I always learn something!

    Apple Podcasts
    5
    kes1981
    United Kingdom2 years ago
  • Brilliant thinking on corp affairs

    Love this show. So much practical advice on in house corp comms. Highly recommend.

    Apple Podcasts
    4
    irishangel47
    United Kingdom2 years ago
  • A must for any corp comms professional

    I’ve really enjoyed listening to these - love the conversational and relaxed style and the good range of topics. Keep going - they keep me sane.

    Apple Podcasts
    5
    Comms woman
    United Kingdom4 years ago
  • Required listening for Corporate Affairs folk

    Really enjoy this podcast. Thoughtful, entertaining and enjoyable. Loads of tips, experiences and insights for budding and seasoned corp affairs professionals and business leaders.

    Apple Podcasts
    5
    Wilfred101
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest spotlights and real-world case analyses are frequently highlighted as valuable and insightful.
A few critics feel some episodes skew niche, but most praise the actionable guidance and industry fluency.
Listeners appreciate the practical takeaways for corporate comms and PR leadership.
The conversational style makes complex topics accessible and engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Corporate communications in the second age of Trump
Q: To what extent do you think there's going to be translation over to the UK and indeed Europe?
The conversation about political issues like DEI is already translating into the UK, indicating that companies must navigate these discussions carefully.
Corporate communications in the second age of Trump
Q: How should organizations respond to these changes?
Organizations should comply with the law and communicate their values while being mindful of their audience's perspectives.
"Bonkers" Valuations: Nick Clegg on the AI Bubble and why Europe can't beat China in the AI race
Q: What do you think the long-term impact of AI will be on society compared to the Industrial Revolution or the Internet?
I'd probably liken it more to the Internet; it's a vast accelerant that will change how we operate, though the pace of adoption may be slower than expected.
"Bonkers" Valuations: Nick Clegg on the AI Bubble and why Europe can't beat China in the AI race
Q: What would you advise corporate leaders regarding AI integration into their companies?
I would strongly urge you to play around with all AI tools, embrace AI as a generalized technology affecting various aspects of your organization.
In Conversation with Simon French, Chief Economist
Q: What would your advice be to corporate affairs professionals at the moment as to what to look out for from a macroeconomic, geopolitical perspective over the next year?
Corporate affairs professionals should plan for potential economic conflicts and understand how these can impact their operations, including communicating transparently about risks and scenarios.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Little Questions

What is The Little Questions about and what kind of topics does it cover?

The show centers on corporate communications, public relations, and brand reputation, shaping practical guidance through real-world case studies, industry critiques, and trend analyses. Episodes frequently dissect high-profile missteps, PR responses, and strategic storytelling, while exploring how transparency, tone, and timing impact reputation. A distinctive angle comes from weighing traditional practices against modern channels, with a preference for actionable takeaways and conversational, often humorous, delivery that keeps complex topics approachable for professionals sharpening their comms craft.

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How many listeners does The Little Questions get?

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How many subscribers and views does The Little Questions have?

To see how many followers or subscribers The Little Questions has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Little Questions?

These podcasts share a similar audience with The Little Questions:

1. When It Hits the Fan
2. The Rest Is Politics
3. The News Agents
4. Newscast
5. The Rest Is Entertainment

How many episodes of The Little Questions are there?

The Little Questions launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Little Questions?

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Where can I see ratings and reviews for The Little Questions?

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What guests have appeared on The Little Questions?

Recent guests on The Little Questions include:

1. Simon French
2. James Kirkup

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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