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In the Loupe

Punchmark
Jewelry Industry
E-Commerce
Punchmark
Punchmark Client Workshop
Custom Jewelry Design
Artificial Intelligence
Social Media Marketing
Digital Marketing
Luxury Watch Photography
Jeweler's Advantage
AI Copilot
Omni-Channel Retail
CAD Design
American Gem Society
Education
Customer Experience
Lowe's
Work-Life Balance
Creative Strategy Assessment
Instagram

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes248Founded6 years ago
Number of ListenersCategories
BusinessTechnology

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

Melisa Monroe from Podium shares exclusive insights from a recent consumer survey of nearly 1000 prospective shoppers about projected holiday spending for the upcoming season, revealing data-driven strategies for retailers to maximize their sales.

L... more

Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses.

Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for mo... more

The jewelry industry is evolving with significant technological, market, and policy developments that are reshaping how businesses operate and connect with customers.

• Google Gemini AI tool can place jewelry onto digital hands and ears, offering an... more

Michael interviews his eldest brother, Joseph, about his custom engagement ring process with Vincent from Arezzo Jewelers, revealing that custom projects can be affordable and quick when incorporating family jewelry pieces.

If you're considering a c... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Melissa Monroe
Marketing manager for the retail space at Podium
Podium
Episode: The 2025 Holiday Consumer Survey Results ft. Podium
Joseph Erpo
Michael's older brother and avid listener of In the Loupe
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Vincent Spolatro
Custom jeweler at Arezzo Jewelers
Arezzo Jewelers
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Bill Becker
President of RJO, a long-time retail jeweler with Becker's Jewelers, and experienced leader in the jewelry industry.
RJO
Episode: Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
Hope Belair
Digital Marketing Team Manager at Punchmark
Punchmark
Episode: Beating the Summer Slump: Services to Drive In-Store Traffic
Kyle Pancis
Specialty dealer in colored diamonds
Gems by Pancis
Episode: The King's Diamond Dealer ft. Gems by Pancis
Lisa-Marie Delgado
Marketing associate and soon-to-be certified gemologist at Gary J. Long Jewelers
Gary J. Long Jewelers
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Aurora Simpson
Director of Marketing at Holliday Jewelry
Holliday Jewelry
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Jordan Peck
Head of Operations at Brevani
Brevani
Episode: Vendor Roundtable: Gold Prices, Tariffs, and JCK Prep ft. Ostbye & Brevani

Host

Michael Burpo
Host of various episodes, with a focus on e-commerce and digital marketing strategies within the jewelry industry.

Reviews

5.0 out of 5 stars from 52 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States2 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States4 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States4 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States4 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many emphasize the informative nature of each episode, highlighting the relevance of the topics to current industry challenges.
Overall, the podcast is recognized as a valuable resource for anyone involved in or interested in the jewelry industry.
Listeners praise the insightful and practical advice shared regarding jewelry marketing and e-commerce strategies.
Some mention the engaging hosting style and the blend of expert insights with personal stories, making the content relatable and interesting.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Through Q4 and Beyond ft. Hope Bellair
Q: What should custom jewelers focus on for Q4?
Custom jewelers need to know their order deadlines and communicate this in their marketing, focusing on storytelling and visuals to attract customers early in the holiday season.
Marketing Through Q4 and Beyond ft. Hope Bellair
Q: How can e-commerce focused jewelers implement strategies in Q4?
Jewelers should increase their advertising budget by 10-20%, focusing on retargeting campaigns and utilizing different ads that cater to various demographics.
Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Q: What has your experience been working with a custom jeweler and what was the communication like?
Joseph appreciated the easy and personal communication, which made the process enjoyable and allowed him to have input on each step of the design.
Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Q: What was the vision you had for your ring project and what were you hoping to do to make it special?
Joseph wanted a custom engagement ring that utilized a lab-grown emerald and included family pieces he already owned, making it personal and meaningful.
The King's Diamond Dealer ft. Gems by Pancis
Q: How do you differentiate between Argyle pink and non-Argyle pink diamonds?
Argyle pinks are typically smaller in size with a rich color due to a nitrogen-rich environment, while non-Argyle ones are generally larger and pastel in color.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

Focused on the jewelry industry, this podcast delivers vital insights into navigating the evolving e-commerce landscape. The discussions primarily revolve around effective marketing strategies, innovative technologies, and industry trends that influence both jewelers and consumers. Regularly featuring experts, the show emphasizes education and actionable tips, making it an essential listen for those engaged in jewelry retail and digital marketing. Given its practical approach, listeners will find value in the experiences shared by both hosts and guests, particularly regarding enhancing online sales, optimizing customer engagement, and leveraging new tools for business growth.

Noteworthy is the emphasis on personal stories within the jewelr... more

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How many listeners does In the Loupe get?

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Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. The Jewelry District
3. The Rapaport Diamond Podcast
4. Gem Pursuit
5. Wicked Words - A True Crime Talk Show with Kate Winkler Dawson

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Melissa Monroe
2. Joseph Erpo
3. Vincent Spolatro
4. Bill Becker
5. Hope Belair
6. Kyle Pancis
7. Lisa-Marie Delgado
8. Aurora Simpson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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