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In the Loupe

Punchmark
Jewelry Industry
E-Commerce
Punchmark
Punchmark Client Workshop
Custom Jewelry Design
Artificial Intelligence
Social Media Marketing
Digital Marketing
Luxury Watch Photography
AI Copilot
Jeweler's Advantage
Omni-Channel Retail
Technology
CAD Design
Education
American Gem Society
Customer Experience
Lowe's
Work-Life Balance
Creative Strategy Assessment

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes255Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

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Artwork for In the Loupe

Latest Episodes

Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction.

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We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redundancy... more

Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year. 

We discuss gold pricing, VIP outreach, gift guides, and why the week after Chris... more

Mike talks with Komoka’s Josh Humbert about his family pearl farm in Tahiti rebuilt its methods around eco-farming and sustainable handling of oysters. Fish now clean their oysters, helping reefs recover, resulting in the harvesting of hundreds of be... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Josh Humbert
Founder of Kamoka Pearls, specializing in eco-friendly pearl farming and jewelry design
Kamoka Pearls
Episode: How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Melissa Monroe
Marketing manager for the retail space at Podium
Podium
Episode: What Shoppers Plan to Buy This Year ft. Podium
Joseph Erpo
Michael's older brother and avid listener of In the Loupe
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Vincent Spolatro
Custom jeweler at Arezzo Jewelers
Arezzo Jewelers
Episode: Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Bill Becker
President of RJO, a long-time retail jeweler with Becker's Jewelers, and experienced leader in the jewelry industry.
RJO
Episode: Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
Hope Belair
Digital Marketing Team Manager at Punchmark
Punchmark
Episode: Beating the Summer Slump: Services to Drive In-Store Traffic
Kyle Pancis
Specialty dealer in colored diamonds
Gems by Pancis
Episode: The King's Diamond Dealer ft. Gems by Pancis
Lisa-Marie Delgado
Marketing associate and soon-to-be certified gemologist at Gary J. Long Jewelers
Gary J. Long Jewelers
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Aurora Simpson
Director of Marketing at Holliday Jewelry
Holliday Jewelry
Episode: Retailer Roundtable: Hosting Events and Predicting Trends in Retail

Host

Michael Burpo
Host of various episodes, with a focus on e-commerce and digital marketing strategies within the jewelry industry.

Reviews

5.0 out of 5 stars from 52 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States2 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many emphasize the informative nature of each episode, highlighting the relevance of the topics to current industry challenges.
Overall, the podcast is recognized as a valuable resource for anyone involved in or interested in the jewelry industry.
Listeners praise the insightful and practical advice shared regarding jewelry marketing and e-commerce strategies.
Some mention the engaging hosting style and the blend of expert insights with personal stories, making the content relatable and interesting.

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Talking Points

Recent interactions between the hosts and their guests.

How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What are your thoughts on scaling the operation and the potential for future growth?
Rather than just producing more pearls, we are looking to partner with other farms to promote our sustainable practices and expand our impact.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: Can you explain the process of grafting in pearl farming?
Grafting involves taking a piece of tissue from a donor oyster and inserting it into a host oyster to help form pearls.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: What does eco-pearl farming involve, particularly your approach of not power washing oysters?
Instead of power washing, which caused ecological problems, we use fish to clean the oysters, promoting a sustainable ecosystem.
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Q: Could you, first of all, explain what Kamoka is and where I'm actually reaching you right now?
Kamoka is a pearl farm and jewelry business situated in Polynesia, run by the Humbert family.
Marketing Through Q4 and Beyond ft. Hope Bellair
Q: What should custom jewelers focus on for Q4?
Custom jewelers need to know their order deadlines and communicate this in their marketing, focusing on storytelling and visuals to attract customers early in the holiday season.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

Focused on the jewelry industry, this podcast delivers vital insights into navigating the evolving e-commerce landscape. The discussions primarily revolve around effective marketing strategies, innovative technologies, and industry trends that influence both jewelers and consumers. Regularly featuring experts, the show emphasizes education and actionable tips, making it an essential listen for those engaged in jewelry retail and digital marketing. Given its practical approach, listeners will find value in the experiences shared by both hosts and guests, particularly regarding enhancing online sales, optimizing customer engagement, and leveraging new tools for business growth.

Noteworthy is the emphasis on personal stories within the jewelr... more

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How many listeners does In the Loupe get?

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Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. The Jewelry District
3. The Rapaport Diamond Podcast
4. Gem Pursuit
5. Bench Jeweler Memes

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Josh Humbert
2. Melissa Monroe
3. Joseph Erpo
4. Vincent Spolatro
5. Bill Becker
6. Hope Belair
7. Kyle Pancis
8. Lisa-Marie Delgado

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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