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Artwork for In the Loupe

In the Loupe

Punchmark
E-Commerce
Jewelry Industry
Punchmark
Digital Marketing
Trade Shows
Black Friday
Jewelry
Social Media Marketing
Email Marketing
Leadership
American Gem Society
Gold
Lab-Grown Diamonds
Gold Prices
Customer Experience
Education
Marketing Strategy
JCK Las Vegas
Jewelry Retail
Gemloupe

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes291Founded7 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

Mike sits down with Punchmark partners Ross Cockerham, Brian Cockerham, and Dan Sirois for a clear-eyed look at what’s changing in jewelry e-commerce and what we’re building to help retailers keep winning through 2027. We talk ADA compliance, AI-driv... more

We break down jewelry e-commerce performance for the first three quarters of 2026 using real platform data from 500 independent retailers across the US and Canada. We share what’s rising, what’s cooling off, and what actions actually move online reve... more

Mike sits down with Jewelers for Children Executive Director, Sarah Murphy, and board member Ross Wesdorp to unpack how the jewelry industry has donated over $66 million to help kids through nine trusted nonprofit partners. We talk through what makes... more

We talk with Elle Hill of Hill & Co about what really breaks and what finally clicks when a jewelry business scales beyond founder-led hustle. She shares hard-earned lessons from building Plukka, advising global brands, and pushing the jewelry indust... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Bryan Moeller
Current president of AGS, guest on the episode
American Gem Society
Episode: Interviewing the New AGS President ft. Bryan Moeller & Alexis Padis
Andy Koehn
Host of Buy Like a Guy podcast and retail jeweler
Buy Like a Guy
Episode: Buy Like a Guy ft. Andy Koehn
Yoav Singer
Representative from UNI Diamonds
UNI Diamonds
Episode: Let's Discuss Diamond Prices ft. UNI Diamonds
Justin VanMatre
Representative from Stratus Estate Buyers
Stratus Estate Buyers
Episode: Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
Andre Woons
Representative of Nivoda, B2B jewelry platform
Nivoda
Episode: What If Your Store Never Ran Out Of Options ft. Nivoda
Lenny Prion
Director of Education and Operations at The EDGE
The EDGE
Episode: Lenny from The EDGE's First Podcast Interview // LIVE!
Cole Rowland
Owner, Ware's Jewelers (ex-Inox sales/retail strategist)
Ware's Jewelers
Episode: What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
David Berdugo
CEO of Caratwise
Caratwise
Episode: How to Secure the Same Day Yes ft. Caratwise
Ross Cockerham
CEO and co-founder of Punchmark
Punchmark
Episode: Proactive by Design: How Punchmark Is Reshaping Online Jewelry Retail

Host

Michael Burpo
Host of In the Loupe (Punchmark) with recurring appearances as primary interviewer and strategist on jewelry ecommerce and marketing topics.

Reviews

5.0 out of 5 stars from 53 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States3 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States6 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States6 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

audience appreciates the mix of technology and practical retail tips
guests are consistently experts who provide tangible takeaways for sponsorships and collaborations
listeners praise the actionable, industry-specific advice for jewelers

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Talking Points

Recent interactions between the hosts and their guests.

Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
Q: If people are interested in booking an estate buying event, where can they find out more about Stratus Estate Buyers?
They can visit stratusestatebuyers.com or email justin@stratusestatebuyers.com, and they can call 888-898-2112 to start a conversation about whether their market is a good fit.
Lenny from The EDGE's First Podcast Interview // LIVE!
Q: So what was like you've been, what was it called?
Ibis? Ibis. Our company was Ibis and our software was The Jeweler.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: What was the process behind taking over the business—from conversations with Bob to the formal transfer?
It involved relocating, negotiating a transition timeline, and aligning on who would run the business with accepted terms; the ownership became official after legal steps, with renovations and a gradual open, while retaining some staff.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: I was at RJO in San Antonio, Cole, could you introduce yourself as you were known then and who you are today?
I started in the jewelry world with Inox and moved into the retail side when my wife and I bought Ware's Jewelers; we aimed to keep the repair legacy while shifting toward engagement pieces and custom work, building the business around culture and customer experience.
Why Those Engagement Ring Ads Keep Finding You ft. Hope Bellair
Q: Could you give me like an overview, a high level view of what retargeting actually is?
Retargeting is a form of client selling that nurtures relationships with visitors who have engaged online or in-store, using automated, cross-channel ads to stay top-of-mind and guide them along their purchasing journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

The show centers on practical, tech-forward strategies for growing jewelry businesses online, with a strong emphasis on e-commerce platforms, digital marketing, and customer experience. Episodes frequently explore real-world tools and case studies—from retargeting and online storefronts to inventory management and live showroom tech—highlighting how jewelers can compete in a digital-first environment. A standout quality is the integration of actionable guidance from software providers and industry experts, making it a valuable resource for store owners, marketers, and tech-minded retailers seeking measurable improvements in online performance and in-store flow. The format often blends vendor perspectives with hands-on tactics, useful for li... more

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Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. The Jewelry District
3. Jewelry Business Academy Podcast
4. The Diary Of A CEO with Steven Bartlett
5. The Joe Rogan Experience

How many episodes of In the Loupe are there?

In the Loupe launched 7 years ago and published 291 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Bryan Moeller
2. Andy Koehn
3. Yoav Singer
4. Justin VanMatre
5. Andre Woons
6. Lenny Prion
7. Cole Rowland
8. David Berdugo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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