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In the Loupe

Punchmark
E-Commerce
Jewelry Industry
Punchmark
Digital Marketing
Trade Shows
Black Friday
Jewelry
Social Media Marketing
Email Marketing
Leadership
Gold
Gold Prices
Customer Experience
American Gem Society
Lab-Grown Diamonds
Marketing Strategy
JCK Las Vegas
Gemloupe
Education
Jewelry Campaigns

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes272Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

We break down retargeting as clienteling at scale and explain why it feels like ads “follow you” after you browse jewelry online. 

Hope Bellair shares practical ways to segment audiences, choose platforms, set budgets, and measure success beyond las... more

Mike breaks down the real differences between Slack, Microsoft Teams, and Discord so you can choose a communication platform that fits your team size, tools, and day-to-day work. 

We also call out why group Gmail threads, group texts, and WhatsApp u... more

Stephen Barnes shares what his first year as owner of IJO really looked like, from decision-making and show strategy to staying grounded when gold prices swing. We talk through how independent jewelers can win with stronger vendor partnerships, smart... more

Mike talks through the loss of his grandmother and the unexpected way her jewelry becomes a bridge between grief, family history, and love. 

He shares the story of how an immigrant life, a box of jewelry on a bed, and one garnet brooch shape his vie... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Berdugo
CEO of Caratwise
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Episode: How to Secure the Same Day Yes ft. Caratwise
Becka Johnson Kibby
New CEO of Edge Retail Academy
Edge Retail Academy
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
William Wagg Wagner
Former employee of Edge Retail Academy; namesake of the annual award issued by the Academy.
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
Peter Smith
Former president of Hearts On Fire, current consultant and columnist in the jewelry industry.
The Retail Smiths, National Jeweler
Episode: Physical Retail, The Beginning or the End? ft. Peter Smith
Craig MacBean
President of Ostbye
Ostbye
Episode: Gold, Growth, And Getting Better ft. Ostbye
David Siminski
Refiner and metal supplier with significant expertise in the gold market.
United Precious Metals
Episode: Gold At $5,000... Let's Talk About It ft. David Siminski
Eric Lux
President of Rembrandt Charms
Rembrandt Charms
Episode: Charming Commerce ft. Rembrandt Charms
Devin Jones
CEO and co-founder of StoneAlgo
StoneAlgo
Episode: Unpacking 2025 Engagement Ring Trends & Data ft. StoneAlgo
Hope Bellair
Digital Marketing Manager at Punchmark
Punchmark
Episode: Agentic Marketing, Explained

Hosts

Michael Burpo
Host of In the Loupe, focused on jewelry e-commerce, marketing, and industry education.
Michael Purpo
Contributor with recurring appearances; spelling variations exist in records.

Reviews

5.0 out of 5 stars from 52 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States3 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the actionable, industry-specific guidance for jewelers.
Guests are diverse and bring practical perspectives on e-commerce and marketing.
The show is lauded for well-produced, insightful conversations and useful case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#196
Canada/Technology

Talking Points

Recent interactions between the hosts and their guests.

What Stephen Barnes Learned from His First Year as Owner of IJO
Q: What has the past year been like as owner of IJO?
Barnes describes it as a dream fulfilled, with the role becoming a natural progression from president and a focus on aligning resources and guidance with member needs, while maintaining growth and engagement.
Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
Q: What do you see as the future vision for Edge Retail Academy in the coming years?
To continue growing and offering more resources and tools to help clients reach their business goals while maintaining a focus on personal and professional growth.
Gold, Growth, And Getting Better ft. Ostbye
Q: What's the state of the union on the acquisition of Victor Corporation?
We've integrated more into our system but there's still work to do, especially with their website.
Gold, Growth, And Getting Better ft. Ostbye
Q: How do you kind of know where to push if you're sort of in a space where no one's kind of gone before?
I've gotten older, my focus has shifted to how do we more help our customers and employees. The more we provide better experience, the better the results.
Gold At $5,000... Let's Talk About It ft. David Siminski
Q: Do you foresee this to slow down in the near future?
I do, and there will be a correction, which could stabilize prices around $5,500.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

This show centers on e-commerce, digital marketing, and business strategies for jewelry retailers, with a strong focus on online presence, website optimization, and data-driven decision making. Episodes frequently explore topics like e-commerce performance, pricing and gold price impacts, the role of AI in marketing, and innovations in lab-grown diamonds and sustainability, all through industry insiders, brand leaders, and retailers. A standout strength is bringing practical, opérational insights from jewelry brands and service providers, often tying technology and customer experience to tangible outcomes for independents and small chains alike. Listeners can expect candid conversations about how to modernize retail experiences, leverage da... more

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To see how many followers or subscribers In the Loupe has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 272 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. David Berdugo
2. Becka Johnson Kibby
3. William Wagg Wagner
4. Peter Smith
5. Craig MacBean
6. David Siminski
7. Eric Lux
8. Devin Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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