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In the Loupe

Punchmark
E-Commerce
Jewelry Industry
Punchmark
Digital Marketing
Trade Shows
Black Friday
Jewelry
Social Media Marketing
Email Marketing
Leadership
Gold
Gold Prices
Lab-Grown Diamonds
Customer Experience
American Gem Society
Marketing Strategy
JCK Las Vegas
Gemloupe
Education
Jewelry Campaigns

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes279Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

Mike discusses a surprisingly great purchasing experience he recently had at a... Lumber Mill. This had him thinking deeper about ways retailers can pull out practical omnichannel lessons jewelry stores can use right away. 

He focuses on what made t... more

Mike sits down with Yoav Singer from UNI Diamonds to unpack what their real-time marketplace data reveals about diamond pricing, buyer behavior, and where demand is actually moving. We also talk through how tariffs, gold prices, memo, and better educ... more

Mike goes solo and shares five real-life ways jewelry shows up in our world, from a family brooch tradition to the surprising value hidden in old coins. Along the way, we unpack what “worth it” really means when selling an old piece of jewelry.

Lear... more

Mike sits down with Justin VanMatre from Stratus Estate Buyers to unpack how in-store estate buying events work and why they can feel like a limited-time “carnival” that brings new energy into a jewelry store. They discuss the economics, the trust fa... more

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Recent Guests

Yoav Singer
Representative from UNI Diamonds
UNI Diamonds
Episode: Let's Discuss Diamond Prices ft. UNI Diamonds
Justin VanMatre
Representative from Stratus Estate Buyers
Stratus Estate Buyers
Episode: Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
Andre Woons
Representative of Nivoda, B2B jewelry platform
Nivoda
Episode: What If Your Store Never Ran Out Of Options ft. Nivoda
Lenny Prion
Director of Education and Operations at The EDGE
The EDGE
Episode: Lenny from The EDGE's First Podcast Interview // LIVE!
Cole Rowland
Owner, Ware's Jewelers (ex-Inox sales/retail strategist)
Ware's Jewelers
Episode: What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
David Berdugo
CEO of Caratwise
Caratwise
Episode: How to Secure the Same Day Yes ft. Caratwise
Becka Johnson Kibby
New CEO of Edge Retail Academy
Edge Retail Academy
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
William Wagg Wagner
Former employee of Edge Retail Academy; namesake of the annual award issued by the Academy.
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
Peter Smith
Former president of Hearts On Fire, current consultant and columnist in the jewelry industry.
The Retail Smiths, National Jeweler
Episode: Physical Retail, The Beginning or the End? ft. Peter Smith

Host

Michael Burpo
Host of In the Loupe

Reviews

5.0 out of 5 stars from 53 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States3 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality insights on e-commerce and retail marketing are recurring strengths
Listeners praise clear, actionable tips for jewelers
Show is well-produced and captures complex topics in an accessible way
Guests often bring real-world case studies that listeners can apply immediately
Hosts and guests are consistently industry-focused and practical

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Talking Points

Recent interactions between the hosts and their guests.

Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
Q: If people are interested in booking an estate buying event, where can they find out more about Stratus Estate Buyers?
They can visit stratusestatebuyers.com or email justin@stratusestatebuyers.com, and they can call 888-898-2112 to start a conversation about whether their market is a good fit.
Lenny from The EDGE's First Podcast Interview // LIVE!
Q: So what was like you've been, what was it called?
Ibis? Ibis. Our company was Ibis and our software was The Jeweler.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: What was the process behind taking over the business—from conversations with Bob to the formal transfer?
It involved relocating, negotiating a transition timeline, and aligning on who would run the business with accepted terms; the ownership became official after legal steps, with renovations and a gradual open, while retaining some staff.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: I was at RJO in San Antonio, Cole, could you introduce yourself as you were known then and who you are today?
I started in the jewelry world with Inox and moved into the retail side when my wife and I bought Ware's Jewelers; we aimed to keep the repair legacy while shifting toward engagement pieces and custom work, building the business around culture and customer experience.
Why Those Engagement Ring Ads Keep Finding You ft. Hope Bellair
Q: Could you give me like an overview, a high level view of what retargeting actually is?
Retargeting is a form of client selling that nurtures relationships with visitors who have engaged online or in-store, using automated, cross-channel ads to stay top-of-mind and guide them along their purchasing journey.

Audience Metrics

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Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

A weekly show focused on e-commerce, online strategy, and technology for jewelers, with practical tactics to grow online presence, improve UX, and optimize retail experiences. Episodes routinely cover digital marketing, multi-channel retail, inventory and CRM tools, and platform strategies from both retailer and vendor perspectives. Notable throughlines include estate-buying events, B2B platforms, retargeting and other paid media tactics, as well as showroom and in-store tech integrations that drive momentum in customer conversations. The format often features deep-dive interviews with industry leaders and technology partners, grounded in real-world retail challenges, making it especially useful for jewelers looking to modernize their busin... more

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To see how many followers or subscribers In the Loupe has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. The Jewelry District
3. The Diamond Dudes
4. If Jewels Could Talk with Carol Woolton
5. Call Her Daddy

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Yoav Singer
2. Justin VanMatre
3. Andre Woons
4. Lenny Prion
5. Cole Rowland
6. David Berdugo
7. Becka Johnson Kibby
8. William Wagg Wagner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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