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In the Loupe

Punchmark
E-Commerce
Jewelry Industry
Punchmark
Digital Marketing
Trade Shows
Black Friday
Jewelry
Social Media Marketing
Email Marketing
Leadership
Gold
Gold Prices
Customer Experience
American Gem Society
Lab-Grown Diamonds
Marketing Strategy
JCK Las Vegas
Gemloupe
Education
Jewelry Campaigns

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

PublishesWeeklyEpisodes277Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for In the Loupe

Latest Episodes

Mike goes solo and shares five real-life ways jewelry shows up in our world, from a family brooch tradition to the surprising value hidden in old coins. Along the way, we unpack what “worth it” really means when selling an old piece of jewelry.

Lear... more

Mike sits down with Justin VanMatre from Stratus Estate Buyers to unpack how in-store estate buying events work and why they can feel like a limited-time “carnival” that brings new energy into a jewelry store. They discuss the economics, the trust fa... more

Mike sits down with Andre Woons from Nivoda on what it takes to help jewelers sell from global inventory while keeping fulfillment fast, reliable, and margin-friendly. We also dig into why gemstones are harder to sell online, how in-store tools chang... more

Recorded LIVE from the 2026 Punchmark Client Workshop in Charlotte, NC!

Mike sits down with Lenny Prion, the voice and educator so many jewelers know as “Lenny from The Edge,” to talk about the early days of The EDGE Point of Sale system and what he... more

Key Facts

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Recent Guests

Andre Woons
Representative of Nivoda, B2B jewelry platform
Nivoda
Episode: What If Your Store Never Ran Out Of Options ft. Nivoda
Lenny Prion
Director of Education and Operations at The EDGE
The EDGE
Episode: Lenny from The EDGE's First Podcast Interview // LIVE!
Cole Rowland
Owner, Ware's Jewelers (ex-Inox sales/retail strategist)
Ware's Jewelers
Episode: What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Stephen Barnes
President and Owner of IJO
IJO
Episode: What Stephen Barnes Learned from His First Year as Owner of IJO
David Berdugo
CEO of Caratwise
Caratwise
Episode: How to Secure the Same Day Yes ft. Caratwise
Becka Johnson Kibby
New CEO of Edge Retail Academy
Edge Retail Academy
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
William Wagg Wagner
Former employee of Edge Retail Academy; namesake of the annual award issued by the Academy.
Episode: Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
Peter Smith
Former president of Hearts On Fire, current consultant and columnist in the jewelry industry.
The Retail Smiths, National Jeweler
Episode: Physical Retail, The Beginning or the End? ft. Peter Smith
David Siminski
Refiner and metal supplier with significant expertise in the gold market.
United Precious Metals
Episode: Gold At $5,000... Let's Talk About It ft. David Siminski

Hosts

Michael Burpo
Host of In the Loupe, focused on jewelry e-commerce, marketing, and industry education.
Michael Purpo
Contributor with recurring appearances; spelling variations exist in records.

Reviews

5.0 out of 5 stars from 53 ratings
  • Geller podcast about the Geller blue book

    Awesome podcast ! We need more of these interviews with David for current direction and advice for business. Specifically differences in how to compensate employees , point of sale options & accounting, and real time adjustments in business - how to pivot. Love the ideas on how to train staff… more more -could listen to David Geller for days.

    Apple Podcasts
    5
    Gerijewelrygirl
    United States3 years ago
  • Informative and fun to listen to!

    As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

    Apple Podcasts
    5
    ElyssaJ
    United States5 years ago
  • The best of jewelry marketing

    As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

    Apple Podcasts
    5
    Bdavisbhn
    United States5 years ago
  • Great Information

    As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

    Apple Podcasts
    5
    Rambling tulip
    United States5 years ago
  • Must Listen

    I’m a new listener to this podcast but it provides great insight from professionals in a rapidly changing industry! Do yourself a favor and subscribe!

    Apple Podcasts
    5
    modub890
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the actionable, industry-specific guidance for jewelers.
Guests are diverse and bring practical perspectives on e-commerce and marketing.
The show is lauded for well-produced, insightful conversations and useful case studies.

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Talking Points

Recent interactions between the hosts and their guests.

Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
Q: If people are interested in booking an estate buying event, where can they find out more about Stratus Estate Buyers?
They can visit stratusestatebuyers.com or email justin@stratusestatebuyers.com, and they can call 888-898-2112 to start a conversation about whether their market is a good fit.
Lenny from The EDGE's First Podcast Interview // LIVE!
Q: So what was like you've been, what was it called?
Ibis? Ibis. Our company was Ibis and our software was The Jeweler.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: What was the process behind taking over the business—from conversations with Bob to the formal transfer?
It involved relocating, negotiating a transition timeline, and aligning on who would run the business with accepted terms; the ownership became official after legal steps, with renovations and a gradual open, while retaining some staff.
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Q: I was at RJO in San Antonio, Cole, could you introduce yourself as you were known then and who you are today?
I started in the jewelry world with Inox and moved into the retail side when my wife and I bought Ware's Jewelers; we aimed to keep the repair legacy while shifting toward engagement pieces and custom work, building the business around culture and customer experience.
Why Those Engagement Ring Ads Keep Finding You ft. Hope Bellair
Q: Could you give me like an overview, a high level view of what retargeting actually is?
Retargeting is a form of client selling that nurtures relationships with visitors who have engaged online or in-store, using automated, cross-channel ads to stay top-of-mind and guide them along their purchasing journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About In the Loupe

What is In the Loupe about and what kind of topics does it cover?

This show centers on e-commerce, digital marketing, and business strategies for jewelry retailers, with a strong focus on online presence, website optimization, and data-driven decision making. Episodes frequently explore topics like e-commerce performance, pricing and gold price impacts, the role of AI in marketing, and innovations in lab-grown diamonds and sustainability, all through industry insiders, brand leaders, and retailers. A standout strength is bringing practical, opérational insights from jewelry brands and service providers, often tying technology and customer experience to tangible outcomes for independents and small chains alike. Listeners can expect candid conversations about how to modernize retail experiences, leverage da... more

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Which podcasts are similar to In the Loupe?

These podcasts share a similar audience with In the Loupe:

1. Pearls of Wisdom Jewelry Podcast
2. Bench Jeweler Memes
3. Slow Growth Business
4. Buried Bones - a historical true crime podcast with Kate Winkler Dawson and Paul Holes
5. Criminal

How many episodes of In the Loupe are there?

In the Loupe launched 6 years ago and published 277 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In the Loupe?

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What guests have appeared on In the Loupe?

Recent guests on In the Loupe include:

1. Andre Woons
2. Lenny Prion
3. Cole Rowland
4. Stephen Barnes
5. David Berdugo
6. Becka Johnson Kibby
7. William Wagg Wagner
8. Peter Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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