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The J Curve with Olga Maslikhova

Olga Maslikhova
Brazil
Fintech
Latin America
Venture Capital
Dental Market
Entrepreneurship
PIX
ERP Software Market
Jeeves
Capim
Zoox Smart Data
Credit Products
Whatsapp
Vertical Saas
Health Care
Mexico
Central Bank Of Brazil
Bitcoin
Tractian
Omie

The #1 English-language podcast on Latin American tech, venture capital, and the founders building the region’s next generation of $1B+ companies. Ranked in the top 5% globally on Spotify. Hosted by Olga Maslikhova — venture capital investor and founder of The J Curve. New episodes bi-weekly featuring the founders, operators, and investors building and backing companies across Brazil, Mexico, Arge... more

PublishesTwice monthlyEpisodes113Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The J Curve

Latest Episodes

Paulo Passoni, Managing Partner at Valor Capital, and Olga Maslikhova sit down with their first-ever TJC Debrief guest — Ivana Delevska, Founder and CIO of Spear Invest and Portfolio Manager of the Spear Alpha ETF (SPRX, Nasdaq), one of the best-perf... more

Felipe Carvalho is Co-Founder and Chief Revenue Officer of Camu — an AI workflow automation platform.

Previously, Felipe spent 10 years building the global go-to-market organization at Pipefy alongside founder Alessio Alionço, scaling a horizontal ... more

Paulo Passoni, Managing Partner at Valor Capital, and Olga Maslikhova break down the two forces reshaping tech and capital markets right now — the end of 40 years of global integration as the US-China tech split hardens, and the collapse of the servi... more

Latin America is the third-largest fintech and payments market in the world — bigger than India, behind only the US and China. Gastón Irigoyen is Co-Founder and CEO of Pomelo, the fintech infrastructure company powering card issuing and processing fo... more

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Recent Guests

Felipe Carvalho
Founder of Camu, previously led sales at Pipefy's growth initiatives
Camu, Pipefy
Episode: Felipe Carvalho, Camu: The Brutal Sales Lesson From Pipefy
Gastón Irigoyen
CEO/Co-founder of Pomelo (former CEO of Naranja X)
Pomelo
Episode: Gastón Irigoyen, Pomelo: LATAM Beats India as a Fintech Market
Paulo Passoni
Founder, Passoni and Friends; investor
Passoni and Friends
Episode: TJC Debrief with Paulo Passoni: Only 4 US Companies Can IPO
Pedro Conrade
Founder of Neon
Neon
Episode: Pedro Conrade, Neon: How to Build a $1B Neobank in Brazil
Stelleo Tolda
Co-founder and former CEO of MercadoLibre
MercadoLibre
Episode: Stelleo Tolda: Inside MercadoLibre’s Rise to $100B
Hernan Kazah
Co-founder of MercadoLibre and co-founder of Kaszek Ventures
Kaszek Ventures
Episode: Hernan Kazah, Kaszek: Building LatAm’s $100B+ Companies
Bruno Maimone
Partner at Warburg Pincus, focused on tech investments in growth phase
Warburg Pincus
Episode: Dileep Thazhmon (Jeeves) & Bruno Maimone (Warburg Pincus)
Dileep Thazhmon
Co-founder/CEO at Jeeves
Jeeves
Episode: Dileep Thazhmon (Jeeves) & Bruno Maimone (Warburg Pincus)
Roberto Dagnoni
Executive Chairman, Mercado Bitcoin
Mercado Bitcoin
Episode: Roberto Dagnoni (Mercado Bitcoin), Ben Lizana (SoftBank)

Host

Olga Maslikhova
Host of The J Curve Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#16
Brazil/Business/Entrepreneurship
Apple Podcasts
#149
Brazil/Business

Talking Points

Recent interactions between the hosts and their guests.

Vitor Asseituno, Sami: How We 3x’d Margins in $60B Market
Q: What was your intrinsic motivation to come back to Brazil and build Sami there?
The impetus was to build a platform that could serve a massive market with technology, leveraging the regulation and local dynamics to create a scalable, regional health-insurance solution rather than chasing global pivots. It was about applying learnings from Rock Health and the US digital health wave to a large, underserved Brazilian market.
Felipe Carvalho, Camu: The Brutal Sales Lesson From Pipefy
Q: How did you leverage AI to accelerate sales and storytelling?
AI was used to map customer scenarios, quantify ROI, generate detailed proposals from call transcripts, and automate back-office tasks. This enabled faster, higher-quality outputs, more precise targeting, and the ability to scale the sales process without sacrificing depth or personalization.
Felipe Carvalho, Camu: The Brutal Sales Lesson From Pipefy
Q: What was the pivotal shift in GTM strategy from Pipefy to Camu?
The key shift was moving from a broad, horizontal approach to a highly focused, vertical/niche GTM that targets specific use cases and personas. This allowed clearer value articulation, stronger proof points, and much higher conversion rates, supported by disciplined measurement and iterative learning.
Federico Vega (Frete.com) on Cracking Network Effects in a $100B Legacy Freight Market
Q: What did you learn about partnerships on the investment side specifically?
Investors are not perfect, but they provide capital and can be highly valuable when they share risk and bring strategic value; you must negotiate hard before signing and maintain a candid, battle-tested relationship that can endure disagreements while staying focused on long-term goals.
Piero Contezini, Asaas: The 37-Revenue-Stream Brazilian Fintech
Q: How did you come up with your monetization model and why did you bet on earning money when customers use the platform?
The team shifted from a pure SaaS model to monetizing through transactional interactions, starting with small cuts on payments to simplify customer understanding. They found that charging a small fee to healthy, growing businesses yielded higher long-term value and better retention than free or heavily subsidized approaches, reinforcing the importance of customer health in monetization decisions.

Audience Metrics

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Frequently Asked Questions About The J Curve

What is The J Curve about and what kind of topics does it cover?

A bimonthly show focused on LATAM tech, fintech, and venture capital, highlighting founders, operators, and investors shaping Latin America's growth engine. Episodes consistently explore regional expansion, regulatory dynamics, AI-driven business models, and the interplay between global capital and local markets. Notable strengths include in-depth founder journeys, strategic leadership lessons, and perspectives from leading regional investors, all framed around building scalable, durable businesses in LATAM. Potential listeners include startup builders, operators, and investors seeking practical insights into navigating fragmentation, open finance rails, and cross-border growth across Brazil, Mexico, Argentina, and beyond.

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Rephonic provides a wide range of podcast stats for The J Curve. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The J Curve and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The J Curve get?

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What are the audience demographics for The J Curve?

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How many subscribers and views does The J Curve have?

To see how many followers or subscribers The J Curve has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The J Curve?

These podcasts share a similar audience with The J Curve:

1. Astella Playbook
2. Stock Pickers
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. Invest Like the Best with Patrick O'Shaughnessy
5. O Assunto

How many episodes of The J Curve are there?

The J Curve launched 5 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The J Curve?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The J Curve?

Rephonic pulls ratings and reviews for The J Curve from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The J Curve?

Recent guests on The J Curve include:

1. Felipe Carvalho
2. Gastón Irigoyen
3. Paulo Passoni
4. Pedro Conrade
5. Stelleo Tolda
6. Hernan Kazah
7. Bruno Maimone
8. Dileep Thazhmon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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