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Artwork for The Innovative Revenue Leader

The Innovative Revenue Leader

Seth Marrs
Sales Operations
Usage-Based Pricing
Revenue Growth
Artificial Intelligence
Customer Success
AI Adoption
Usage-Based Models
Data Analytics
Revenue Performance
Sales Productivity
Gong
Sales Efficiency
Chief Revenue Officer
Enterprise Organizations
Gong Labs
Sales Leaders
Usage-Based Sales
Customer Engagement
Net Revenue Retention
Revenue Realization

This podcast explores the future of sales performance, giving Chief Revenue Officers and other growth leaders the insights, tools, and stories they need to lead with confidence. Through candid conversations with top executives, analysts, and tech innovators, we uncover how to harness data, optimize talent, and build tech-enabled sales teams that win. Listeners will walk away with actionable strate... more

PublishesWeeklyEpisodes27Founded6 months ago
Number of ListenersCategories
BusinessManagement

Listen to this Podcast

Artwork for The Innovative Revenue Leader

Latest Episodes

In this episode of Innovative Revenue Leader, Seth Marrs sits down with James Buckley, Host of the Sell Better Daily Sales Show, to unpack what’s actually working in modern outbound and why most sales teams are getting it wrong. James shares how sign... more

In this episode of Innovative Revenue Leader, Seth Marrs sits down with Joseph Miller, Co-Founder and Chief AI Officer at Vivun, to explore how AI agents are fundamentally changing how revenue teams operate. Joseph shares how AI is moving beyond supp... more

YouTube

In this episode of Innovative Revenue Leader, Seth Marrs sits down with Nithya Lakshmanan, Chief Product Officer at Outreach, to explore what it really takes to adopt AI successfully inside modern revenue organizations.

Nithya shares that while AI i... more

YouTube

Take your sales performance to the next level with forward-looking insights from Trilliad’s 2026 Growth Imperatives. It’s time to move beyond simple efficiency and start architecting a sales system that actually sticks, and who better to guide you th... more

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In this episode, host Seth Marrs sits down with Sahil Aggarwal, Co-Founder and CEO of Von & Rattle, to discuss how AI agents are beginning to transform revenue operations and the broader go-to-market landscape. Sahil shares his vision for AI-native s... more

YouTube

In this episode of Innovative Revenue Leader, Seth Marrs sits down with Laura Valerio, Global Evangelist for GTM Performance at Highspot, to explore what it truly means to operationalize customer-centric growth inside modern revenue organizations.

L... more

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Is AI really the end of SaaS as we know it, or just the beginning of a messy evolution? On this episode of Innovative Revenue Leader, we welcome back Anthony McPartlin, Principal Analyst at Forrester and one of the sharpest voices in revenue operatio... more

YouTube

In this episode of Innovative Revenue Leader, host Seth Marrs sits down with Ryan McShane, Vice President of Product Marketing at Salesloft, to explore the growing generational divide inside revenue organizations.

Drawing from research highlighting ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chuck Lee
A seasoned sales operations enablement leader with a strong track record in driving revenue growth.
Corpay
Episode: Comp Plans That Drive Real Usage
Curtis Schroeder
Head of Research and Insight at Varicent, with extensive experience in sales and marketing research.
Varicent
Episode: Inside The ROI Of AI: Why System-Level Intelligence Beats Shiny Sales Tools
Dan Morgese
Director of Content Strategy and Research at Gong
Gong
Episode: AI Priorities That Actually Move Revenue
Daragh King
Vice President of Sales Operations at XBO and former senior executive at Dell with over 26 years of experience in the tech industry.
XBO
Episode: Transforming Revenue Through Usage-Based Models
Matt Naeger
Chief Solutions Officer for Trilliad, has extensive experience in marketing and data-driven strategies.
Trilliad
Episode: Harnessing Data and AI for Sustainable Growth: Breaking Down Silos in B2B Strategies
Anthony McFartland
Expert in sales operations and strategy, previously at Lions Bridge and Serious Decisions
Forrester
Episode: Navigating the Shift to Usage-Based Sales Models
Amy Cook
Founder and CMO of Fullcast, established marketing executive and communication expert
Fullcast
Episode: Revolutionizing Business: How RevOps and AI Are Shaping the Future
Ryan Westwood
Chairman and CEO of Fullcast, serial entrepreneur and investor
Fullcast
Episode: Revolutionizing Business: How RevOps and AI Are Shaping the Future
Mary Shea
Founder of Meerkat and former chief evangelist at Outreach and co-CEO at MediaFly.
Meerkat
Episode: Revolutionizing Sales With AI in 2026

Host

Seth Mars
Host of The Innovative Revenue Leader Podcast

Reviews

5.0 out of 5 stars from 4 ratings
  • Must listen for anyone leading revenue teams or thinking about the future of sales performance

    Seth Marrs knows the revenue leadership world from so many angles, and it comes through in the conversations he has with guests. From his time in leadership roles at Forrester, GE Healthcare, now Sandler, asks knows the kinds of questions that draw unique insight from his guests and make the conversation incredibly applicable. I’ve had more than a few moments where something Seth or a guest said changed how I was thinking about a problem I'm already dealing with at work. That's what I want out o... more

    Apple Podcasts
    5
    Curtis Schroeder
    United States10 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show features deep dives into RevOps, AI adoption, and usage-based pricing with practical takeaways for revenue teams.
Guests are often senior operators or researchers from SaaS, analytics, and tech-focused firms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

Comp Plans That Drive Real Usage
Q: Can you talk a little bit about the project that led to significant overachievement?
The project involved improving the sales compensation plan to focus on conversion rates by simplifying the compensation criteria.
Revolutionizing Sales With AI in 2026
Q: Do you see that changing regarding proving ROI in sales training and technology?
While there is potential for clearer ROI metrics with the use of AI, the current friction and adoption challenges make it difficult to quantify effectively.
Revolutionizing Sales With AI in 2026
Q: How do you see sales fitting into the product-led growth motion in the future?
Sales teams will need to adapt quickly, leveraging AI more effectively while understanding their various revenue streams beyond just product-led growth.
Navigating the Shift to Usage-Based Sales Models
Q: What challenges do CROs face in transitioning to usage-based models?
They must adapt to smaller, sustained revenue from customers, which could create initial misconceptions about performance issues to stakeholders.
Navigating the Shift to Usage-Based Sales Models
Q: Why should a CRO care about usage-based sales?
Usage-based sales align with how customers perceive value, reducing friction, and potentially improving growth and customer retention.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Innovative Revenue Leader

What is The Innovative Revenue Leader about and what kind of topics does it cover?

This show consistently explores how modern revenue engines are built and scaled, with a strong emphasis on usage-based models, AI-driven insights, and RevOps integration across sales, marketing, and customer success. Episodes frequently feature senior leaders and researchers discussing practical strategies for aligning pricing, compensation, and forecasting with real product usage, as well as how data analytics and AI can boost productivity, win rates, and long-term growth. A standout trait is its willingness to tackle both the tactical (commission plans, AI adoption) and the strategic (system-wide AI, cross-functional KPIs, and the future of RevOps), making it valuable for revenue leaders, ops professionals, and tech-forward teams aiming t... more

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The Innovative Revenue Leader launched 6 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Innovative Revenue Leader?

Recent guests on The Innovative Revenue Leader include:

1. Chuck Lee
2. Curtis Schroeder
3. Dan Morgese
4. Daragh King
5. Matt Naeger
6. Anthony McFartland
7. Amy Cook
8. Ryan Westwood

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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