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Artwork for The Growth Equation

The Growth Equation

Tristan Wright
Artificial Intelligence
Entrepreneurship
Varsity Digital
Catalyst Brand Strategy
Content Only
Kennedy Studio
Media Waffle
Wine Industry
Scale Messaging
Direct-To-Consumer Ecommerce
Niche Down
Beauty Clinics
UNTMD Marketing
Skie Video
Content Creation
Google
Conversion Rate Optimization
Ninki Content Marketing
Parallax
Leadership

The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experi... more

PublishesTwice weeklyEpisodes68Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for The Growth Equation

Latest Episodes

In this episode of The Growth Equation, we sit down with Renato Capasso, founder of Online Monkeys, to deconstruct a business model designed for the modern gig economy. Over 13 years, Renato has evolved from a solo freelancer into a strategic leader ... more

Too many business owners treat marketing as a last-minute afterthought, but my guest today, Anna Kennedy, is here to change that. As the Founder and Creative Director of Kennedy Studio, Anna is obsessed with driving bold ideas into the world without ... more

I’ve been in the business game for a long time, but my chat with Matt Remphrey from Parallax was a masterclass in the "niche paradox." Matt has steered his creative agency through 24 years of evolution, but the real magic happened when he stopped try... more

Chanelle Le Roux built Ninki from a freelance copywriting hustle on Fiverr into a multi-arm content marketing agency and coaching practice. In this candid conversation, she talks about burning out badly enough to try selling her business, why she's n... more

Sonja Pototzki-Raymond has helped her clients generate over $700 million in sales — and she built her agency by accident. Known as "The Search Queen," Sonja is the CEO of The Search Republic, a 2025 40 Under 40 winner, and one of the most refreshingl... more

Aaron Witnish runs Content Only, a content creation system built around one simple idea: one monthly interview, weeks of content, zero social media stress. It's a long way from where he started, and the path to get there was anything but straight.

I... more

I’m joined this week by Cameron Watt for a refreshingly honest conversation about what happens when you decide to "burn the boats" and go all-in on a dream. Cameron is an Australian–English film producer and director whose debut film, Project Impossi... more

This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine help... more

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Recent Guests

Ren Capasso
Founder of Online Monkeys, a digital marketing agency
Online Monkeys
Episode: The Hidden Power of "Collaborators" - Why They Outperform Employees in the Gig Economy with Ren Capasso
Anna Kennedy
Founder of Kennedy Studio
Kennedy Studio
Episode: Why Marketing is a Marathon, Not a Sprint with Anna Kennedy
Matt Remphrey
Founder/CEO of Parallax, a branding studio focused on wine and drinks
Parallax
Episode: Staying Relevant in a Shifting Industry with Matt Remphrey
Chanelle Le Roux
Founder of Ninki Content Marketing; marketing coach and consultant
Ninki Content Marketing
Episode: Balancing Business and Well-being with Chanelle Le Roux
Aaron Witnish
Founder of Content Only
Content Only
Episode: Entrepreneurial Beginnings: How a Childhood Dream Became Reality with Aaron Witnish
Katherine Tuominen
Founder of Catalyst Brand Strategy
Catalyst Brand Strategy
Episode: Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones
Brendan Ellich
Founder/CEO of BluFire
BluFire
Episode: From Freelance Hustle to Top 20 Agency: Brendan Ellich’s BluFire Journey
Simon John Phillips
Founder of The E-Commerce Accelerator
The E-Commerce Accelerator
Episode: Mentorship, Mindset & Second Chances: How Simon John Phillips Found Business Clarity
Chris Hogan
Founder of MeMedia; leading expert in e-commerce and content marketing
MeMedia/Wecom
Episode: Resilience in Motion: Chris Hogan Adapted, Grew, and Leveled Up in Business

Host

Tristan Wright
Host of The Growth Equation

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Talking Points

Recent interactions between the hosts and their guests.

From Freelance Hustle to Top 20 Agency: Brendan Ellich’s BluFire Journey
Q: How do you price and structure client work?
BluFire works primarily on retainers, with fees tiered according to ad spend, rather than taking a straight percentage. They tailor engagements to client goals and often begin with landing pages and structured strategy before scaling.
From Freelance Hustle to Top 20 Agency: Brendan Ellich’s BluFire Journey
Q: What does your current team look like and where are you located?
The team is fully onshore and currently five people, with plans to hire two more. They operate with a mix of in-office and some remote work, but they emphasize in-office collaboration and strategy sessions.
From Freelance Hustle to Top 20 Agency: Brendan Ellich’s BluFire Journey
Q: Tell me about BluFire and how you got into it.
BluFire started as Brendan's freelance work during COVID in Melbourne, then his business partner Cameron suggested turning it into an agency. They evolved from random freelance projects to retaining client work and built a team to manage paid ads and design, aiming for sustainable growth.
Navigating the Challenges of Entrepreneurship with Lex Stanley
Q: How has running a business changed you as a person?
Lex explains that entrepreneurship has amplified his drive and strategic thinking, giving him the flexibility to adapt quickly, while also increasing responsibility to clients and the team.
From Political Studies to Marketing Maven: Maria's Entrepreneurial Journey
Q: How long have you been running UNTMD as your main venture?
UNTMD started as a way to register a business and gradually became a full-service agency; in the first years there was no website and growth came from word of mouth, with processes and assets built over time to support scalable client work.

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Frequently Asked Questions About The Growth Equation

What is The Growth Equation about and what kind of topics does it cover?

This show centers on helping Australian marketing agencies scale in a fast-changing digital landscape. Across episodes, guests share practical lessons on building distributed, collaborator- or specialist-driven teams, pricing and onboarding, and maintaining client outcomes while pursuing growth. A recurring thread is the emphasis on systems, clear processes, and sustainable growth through niche strategies, AI-enhanced workflows, and mindful leadership. Listeners likely include agency founders, marketing leaders, and operators who value transparency about the messy middle of scaling—balancing profitability, talent, and wellbeing without sacrificing results. A notable strength is the willingness to discuss tough topics like burnout, remote co... more

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Which podcasts are similar to The Growth Equation?

These podcasts share a similar audience with The Growth Equation:

1. Geronimo Unfiltered

How many episodes of The Growth Equation are there?

The Growth Equation launched a year ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Growth Equation?

Recent guests on The Growth Equation include:

1. Ren Capasso
2. Anna Kennedy
3. Matt Remphrey
4. Chanelle Le Roux
5. Aaron Witnish
6. Katherine Tuominen
7. Brendan Ellich
8. Simon John Phillips

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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