Rephonic
Artwork for The Future of Beef Show
Breedr
Beef Production
Genomics
Beef Industry
American Cattlemen
Technology
Cattle Industry
Beef On Dairy
Data Utilization In Agriculture
Cattle Management
Breeding Strategies
Artificial Intelligence
United States Beef Industry
Grazing Management
Calf Health
Red Angus Association Of America
Social Media Marketing
Allied Genetic Resources (AGR)
Angus
Beef Nutrition

This is the place to connect with the people and ideas shaping the future of the cattle industry. Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production - and show you how technology and data can make all the difference - while staying true to the values that define our industry. Most importantly, we’ll help you figure out how to adopt these p... more

PublishesMonthlyEpisodes24Founded2 years ago
Category
Business

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Artwork for The Future of Beef Show

Latest Episodes

Embryo transfer and IVF have become powerful tools for accelerating genetic progress in cattle—but selecting the right embryos remains one of the biggest challenges in reproductive management.

In this episode of The Future of Beef Show, Dr. Cara Well... more

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Canada and the U.S. are more intertwined in beef than most producers realize—and Ryder Lee is one of the people making sure that relationship works.

In this episode of The Future of Beef Show, Ryder joins hosts Jim Johnson, Dr. Jessica Sperber, and ... more

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Red Angus is gaining ground—and Greg Ruehle is helping lead the charge.

In this episode of The Future of Beef Show, Greg joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore why the Red Angus breed is uniquely positioned at this cr... more

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From virtual fences to real-time herd data, ranching is entering a new era—and Andrew Fraser is helping lead the shift.

In this episode of The Future of Beef Show, Andrew joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how smart col... more

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From rumen science to global food systems, innovation in beef production is happening at every level—and Dr. Vaughn Holder is right at the center of it.

In this episode of The Future of Beef Show, Vaughn joins Jim Johnson, Dr. Jessica Sperber, and I... more

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Sustainability has become one of the biggest conversations shaping the future of agriculture—and few people have a clearer global perspective than Justin Sherrard, our first guest from Australia.

In this episode of The Future of Beef Show, Justin jo... more

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Record-high calf prices, tighter herds, and strong consumer demand—what’s next for U.S. beef? Patrick Linnell, Director of Market Research at CattleFax, breaks it all down.

In this episode of The Future of Beef Show, Patrick joins Jim Johnson, Dr. J... more

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Managing grass, cattle, and the land drives more of beef production than ever — and few people know it better than Dr. Jeff Goodwin.

In this episode of The Future of Beef Show, Dr. Goodwin breaks down why grazing management sits at the center of mod... more

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Recent Guests

Cara Wells
Reproductive physiologist, founder of EmGenisys
EmGenisys
Episode: 23. The Science of Embryo Selection with Dr. Cara Wells
Ryder Lee
General Manager of the Canadian Cattle Association
Canadian Cattle Association
Episode: 22. The Future of Canadian Beef with Ryder Lee
Greg Ruehle
Executive Vice President of the Red Angus Association of America
Red Angus Association of America
Episode: 21. The Future of Red Angus with Greg Ruehle
Andrew Fraser
President of Halter
Halter
Episode: 20. Virtual Fencing with Andrew Fraser
Vaughn Holder
Global Beef Research Director of Alltech; focuses on systems thinking in beef production
Alltech
Episode: 19: Beef Innovation with Dr. Vaughn Holder
Justin Sherrard
Global strategist and sustainability advisor; president of the Global Roundtable for Sustainable Beef (GRSB)
Global Roundtable for Sustainable Beef (GRSB)
Episode: 18: Sustainability and the Global Beef System with Justin Sherrard
Patrick Linnell
Director of Market Research at CattleFax
CattleFax
Episode: E17: 2026 Market Predictions with Patrick Linnell
Jeff Goodwin
Director of the Center for Grazing Lands and Ranch Management
Texas A&M University
Episode: E16: Grazing with Dr. Jeff Goodwin
Brett Spader
President of the American-International Charolais Association
Charolais breed
Episode: 15. The Future of Breed Associations with Brett Spader

Hosts

Jim Johnson
Host of The Future of Beef Show
Jessica Sperber
Co-host, PhD in Feedlot Nutrition
Ian Wheal
Founder of Breedr, cattle tech company

Talking Points

Recent interactions between the hosts and their guests.

22. The Future of Canadian Beef with Ryder Lee
Q: Ryder, how many cows and cow-calf production in Canada?
Just under three and a half million; the counts are tracked every January and July.
E11: Beating the Beef Market with Dave Weaber
Q: What macro trends are shaping beef markets today?
Dave Weaber explains that demand dynamics at the consumer level, combined with supply-side constraints like herd retention and quality improvements, are driving a new equilibrium. He highlights the importance of real per capita spending, trade data, and the interplay of prices, production, and imports in setting the trajectory of beef markets.
E12: Ranching Advocacy with Tucker Brown
Q: What advice do you have for ranchers considering online storytelling?
Start small with one post a week, stay consistent for six months, and focus on relatable, human-centered content that explains daily ranch operations, rather than technical jargon that may alienate non-experts.
E12: Ranching Advocacy with Tucker Brown
Q: What motivated you to start sharing your ranching story on social media?
COVID restrictions pushed us to look for new ways to reach customers and keep the ranch financially viable, turning marketing into storytelling that highlighted care for cattle, family, and the farm's heritage.
15. The Future of Breed Associations with Brett Spader
Q: What role do data ownership and sharing play in the future of breed associations?
Data ownership is crucial; producers own their data and associations must facilitate secure, useful sharing that adds value across the supply chain while protecting competitive information, thereby enabling broader collaboration and improved genetic evaluation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Future of Beef Show

What is The Future of Beef Show about and what kind of topics does it cover?

This show consistently explores beef production through a data-driven, tech-enabled lens. Across episodes, topics range from breed development and cattle genetics to regenerative grazing, sustainability, market dynamics, and the role of digital ecosystems in driving efficiency. Guests are often industry researchers, breed association leaders, and agri-tech founders who bring practical insights on how data, AI, and connectivity can improve profitability, transparency, and decision-making across the supply chain. A notable strength is the breadth of perspectives—from cattle genetics and nutrition to market forecasting and global sustainability—paired with actionable takeaways for ranchers, feeders, and processors. The format frequently featur... more

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Which podcasts are similar to The Future of Beef Show?

These podcasts share a similar audience with The Future of Beef Show:

1. The Wealthy Cowboy Show
2. Angus Underground
3. Registered Ranching with Tucker Brown
4. AgWatchers

How many episodes of The Future of Beef Show are there?

The Future of Beef Show launched 2 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future of Beef Show?

Recent guests on The Future of Beef Show include:

1. Cara Wells
2. Ryder Lee
3. Greg Ruehle
4. Andrew Fraser
5. Vaughn Holder
6. Justin Sherrard
7. Patrick Linnell
8. Jeff Goodwin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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