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Artwork for The Future In-Store

The Future In-Store

Looma
Retail Media
In-Store Retail Media
Edge (ad Tech Platform)
LEAP
The Trade Desk
Artificial Intelligence
Albertsons Media Collective
Uber
Digital Screens
Giant Eagle
Myperks
Kroger Precision Marketing
Roas
Looma
Swiftly
Uber Advertising
Programmatic Advertising
Digital Advertising
Independent Grocers
Ahold Delhaize USA

Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?

PublishesMonthlyEpisodes16Founded2 years ago
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Artwork for The Future In-Store

Latest Episodes

"You think digital's messy? Physical's even more messy."

That's how Collin Colburn, Vice President of Commerce and Retail Media at the Interactive Advertising Bureau (IAB), sums up the challenge of building retail media in the physical store.

The ... more

"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.

She believes grocery shopping is uniquely personal — and that creates both an opportunity an... more

"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.

That deep loyalty engagement across 4 million households — which yields a 90%+ in-store... more

"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA.

"But selling media and working with advertisers and working with our partners is different than selli... more

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Recent Guests

Collin Colburn
Vice President of Commerce and Retail Media at the Interactive Advertising Bureau
Interactive Advertising Bureau
Episode: Think Digital Is Messy? Try the Real World. IAB's Collin Colburn on In-Store Retail Media
Christine Foster
Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing
Kroger Precision Marketing
Episode: If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
Heather Feather
Senior Director for Digital E-commerce and Retail Media at Giant Eagle
Giant Eagle
Episode: The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
Bobby Watts
SVP of AD Retail Media, Digital Merch and Marketing at Ahold Delhaize USA
Ahold Delhaize USA
Episode: Retail Media is Not a Banana: ADUSA’s Bobby Watts
Jess Shuraleff
Uber Advertising leader, US & Canada sales
Uber Advertising
Episode: It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
Sean Turner
Chief Technology Officer at Swiftly
Swiftly
Episode: Brick and Mortar's Digital Superpower
Denny Cmiel
VP of Product at Looma
Looma
Episode: Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
Liz Roche
VP of Media and Measurement at Albertsons Media Collective
Albertsons Media Collective
Episode: ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
Claire Wyatt
GM Client Service Retail at The Trade Desk
The Trade Desk
Episode: The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years

Host

James Kotecki
Host of The Future In-Store

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Talking Points

Recent interactions between the hosts and their guests.

The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years
Q: What does a future where on-site, off-site, and in-store are fully connected look like for brands and consumers?
Wyatt envisions a seamless cross-channel experience where TV/streaming ads influence in-store activity, app-based deals, and digital store displays in a cohesive, personalized journey for consumers, while prioritizing privacy.
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
Q: How does loyalty data influence what appears on in-store screens?
Loyalty data, combined with 8451's data science, allows targeting growth opportunities and precise audiences, enabling true omni-channel experiences that bridge physical and digital shopping.
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
Q: What does the unification of insights, merchandising, and retail media look like in practice?
Previously siloed teams are now integrated to simplify coordination for brands, enabling more seamless connections within the Kroger ecosystem and improved performance through end-to-end alignment.
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
Q: Does Kroger see grocery shopping as different enough to require a unique approach to retail media?
Yes. The frequency of grocery trips and the personal, emotional nature of food decisions drive a more responsible, customer-centric approach where the goal is to inspire and benefit the consumer as a pathway to loyalty and store engagement.
The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
Q: How far away are we from truly personalized in-store ads for a specific guest walking in the store?
She notes that full in-store device-level personalization is still a work-in-progress due to guest comfort, but emphasizes personalized notifications, receipt messaging, and targeted offers as meaningful, less intrusive personalization avenues.

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Frequently Asked Questions About The Future In-Store

What is The Future In-Store about and what kind of topics does it cover?

This show focuses on in-store retail media and how physical storefronts, screens, and digital experiences intersect with broader marketing. Across episodes, conversations center on measurement challenges, data-driven personalization, loyalty programs, and the evolving tech stack that supports brick-and-mortar ads. Guests tend to come from leading retailers and ad-tech platforms, bringing practical perspectives on governance, standardization, and ROI in in-store environments. Noteworthy angles include privacy-conscious measurement, cross-channel strategies, loyalty-data integration, and the tension between rapid innovation and store operations realities. The program often features candid comparisons of regional grocers versus national chains... more

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1. The Daily

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The Future In-Store launched 2 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Future In-Store?

Recent guests on The Future In-Store include:

1. Collin Colburn
2. Christine Foster
3. Heather Feather
4. Bobby Watts
5. Jess Shuraleff
6. Sean Turner
7. Denny Cmiel
8. Liz Roche

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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