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Artwork for The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

Liza Goetz
Flower Farming
Floral Design
Gardening
Mental Health
Entrepreneurship
Eucalyptus
Peony
Flowers In Funerals
Edible Flowers
Sustainability
Seed Starting
Sustainability In Floristry
Flower Care Tips
Culinary Florals
Wedding Planning
Houseplants
Wedding Industry
Thanksgiving
Family Traditions
Product Launches

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the ... more

PublishesWeeklyEpisodes116Founded2 years ago
Number of ListenersCategories
EntrepreneurshipLeisureHome & GardenBusiness

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Artwork for The Flower Files: The Wildly Native Podcast

Latest Episodes

You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the financial foundations every new entrepreneur needs—from the “first dollar” rule ... more

YouTube

Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower farm, from seed starting and temperature control to season extension and crop ti... more

YouTube

A single flower can turn into an ER-level problem when you live with a curious cat or a dog that treats the yard like a buffet. In this episode, I’m joined by Dr. Maddie Schofield of Chestertown Animal Hospital to walk through the real risks hiding i... more

YouTube

Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design an edible flower garden around function and end use, so every plant has a purpose... more

YouTube

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Recent Guests

Shannon Everhart
Accountant specializing in small businesses
TheTaxChic.pro
Episode: Ep 116 - Real Talk With An Accountant About How To Navigate Start-Up Of A Business
Dr. Maddie Madeline Schofield
Veterinarian
Chestertown Animal Hospital
Episode: Ep 114 - Toxic vs Tail-Safe: A Veterinarian Explains Garden & Bouquet Risks
Ellen Frost
Founder of Local Color Flowers
Local Color Flowers
Episode: Ep 112 - Ellen Frost - Local and Sustainable Flowers
Christine Blosdale
Branding and marketing coach, expert authority coach
Episode: Ep 108 - How to Create a Brand for your Business
Ashish Gupta
Entrepreneur and fractional COO specializing in helping small businesses grow sustainably
Scale Up Exec
Episode: Ep 88 - More Petals, Less Panic: How To Grow Without Melting Down
Russell Carter
Elderberry farmer making waves in small farming and natural health.
Heartland Elderberry Farms
Episode: Ep 86 - All About Elderberries - A Talk with Heartland Elderberry Farms
Lindsay Krick
Health and wellness advocate passionate about helping people find balance and joy in their daily lives.
Episode: Ep 81 - The Breaking Point: When Success Costs Too Much
Andrea Cole
A preservation artist who specializes in turning fresh flowers into keepsakes and art
D.V. Andrea
Episode: Ep 78 - Preserving Your Flowers In Resin - Chatting with Andrea Cole About How to Preserve Your Bouquet
Toine Overgaag
President of Westerlay Orchids, a leading sustainable orchid grower in the U.S.
Westerlay Orchids
Episode: Ep 75 - Talking About Orchids With the Largest Wholesale Supplier in the US!

Hosts

Liza Goetz
Host of the show and founder of Wildly Native Flower Farm; focuses on flower farming, design, and sustainable local business practices.
Lizzy Frey
Co‑host and content creator focused on floral design, wedding work, and community engagement.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 104 - From Ring To Plan: How To Start Planning Your Wedding
Q: What's your takeaway from planning your own wedding and working with Wed Society?
Being on both sides has built empathy for the emotional aspect of planning and reinforced that every couple has a unique story that should guide their choices and vendors, which is exactly what Wed Society aims to facilitate by connecting couples with the right people to bring their story to life.
Ep 116 - Real Talk With An Accountant About How To Navigate Start-Up Of A Business
Q: If I came to you and said, hey, I want to start an LLC, can you help me?
Absolutely. Congratulations on taking the step; many people are scared, but there are clear next steps, including choosing the right structure, understanding what needs to be filed, and planning ahead so you don't pay more than you need to in taxes.
Ep 108 - How to Create a Brand for your Business
Q: Explain branding and how it's a little different than just a logo.
branding is the energy and personality behind the business; it's about how customers feel when they interact with the brand and the story told through messaging, voice, and authenticity, not just visuals. A strong brand differentiates by what makes you unique and how you communicate that consistently across channels.
Ep 114 - Toxic vs Tail-Safe: A Veterinarian Explains Garden & Bouquet Risks
Q: What is the one takeaway you want dog and cat owners to know about plants and pets?
Owners must recognize that it is their responsibility to know what plants and chemicals are in their environment and to act quickly and seek help when exposure occurs.
Ep 114 - Toxic vs Tail-Safe: A Veterinarian Explains Garden & Bouquet Risks
Q: What should I look for if my dog has access to the garden and might have eaten something toxic?
Assess the dog's energy level, hydration, gum color, breathing, and any vomiting or diarrhea; if there are any concerning signs, contact a vet or poison control immediately.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show about growing, selling, and designing with flowers, rooted in real-world floriculture and small-business experience. Across episodes, listeners get hands-on guidance on flower farming, pricing, marketing to local customers, and creatively monetizing a flower operation—from weddings and events to online sales and preservation. Guests run the gamut from wreath makers and preservation artists to e-commerce experts and wellness advocates, bringing actionable tips that help florists, farmers, and garden-focused entrepreneurs build sustainable businesses without losing passion for their craft. The show often centers on community, local sourcing, and practical sustainability, with a friendly, down-to-earth vi... more

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this podcast launched 2 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shannon Everhart
2. Dr. Maddie Madeline Schofield
3. Ellen Frost
4. Christine Blosdale
5. Ashish Gupta
6. Russell Carter
7. Lindsay Krick
8. Andrea Cole

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