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Artwork for The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

Liza Goetz
Flower Farming
Floral Design
Family Traditions
Thanksgiving
Wedding Industry
Cranberry Sauce
Dried Flowers
Turkey
Turducken
Peonies
Vendor Relationships
Covid-19 Impact
Event Planning
Eucalyptus
Wedding Floristry
Hoop Houses
Cooking Methods
Jell-O
Wreath Making
Poinsettias

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowe... more

PublishesWeeklyEpisodes92Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessLeisureHome & Garden

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Artwork for The Flower Files: The Wildly Native Podcast

Latest Episodes

A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society... more

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A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set yo... more

YouTube

Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about... more

YouTube

Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, bal... more

YouTube

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Recent Guests

Ashish Gupta
Entrepreneur and fractional COO specializing in helping small businesses grow sustainably
Scale Up Exec
Episode: More Petals, Less Panic: How To Grow Without Melting Down
Russell Carter
Elderberry farmer making waves in small farming and natural health.
Heartland Elderberry Farms
Episode: Elderberries, Bees, And Better Syrup
Lindsay Krick
Health and wellness advocate passionate about helping people find balance and joy in their daily lives.
Episode: The Breaking Point: When Success Costs Too Much
Andrea Cole
A preservation artist who specializes in turning fresh flowers into keepsakes and art
D.V. Andrea
Episode: Beyond the Bouquet: Turning Fresh Flowers into Forever Art
Toine Overgaag
President of Westerlay Orchids, a leading sustainable orchid grower in the U.S.
Westerlay Orchids
Episode: Growing Dreams Under Glass

Hosts

Liza Goetz
Host and flower farmer, designer, and guide to all things blooming.
Lizzy Frey
Co-host and flower expert, focusing on floral design and flower farming.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Chaos To Calm: A Simple Money System For Florists And Entrepreneurs
Q: Where do you start when you have a brand new client?
We start with a personal budget, getting everything on one page to see what the true costs are.
Elderberries, Bees, And Better Syrup
Q: What advice do you have for people wanting to grow elderberries?
Russell recommends planting two varieties for cross-pollination and starting with cuttings during dormant season for best results.
Elderberries, Bees, And Better Syrup
Q: How did you get started in elderberry farming?
Russell shares that he started with a small planting after realizing the quality difference between foraged elderberries and those bought commercially, which led to larger plantings due to demand.
More Petals, Less Panic: How To Grow Without Melting Down
Q: How do you start making steps to scale your business?
First, ensure there is real demand for your product and test different channels for selling, whether B2B or B2C.
More Petals, Less Panic: How To Grow Without Melting Down
Q: What are some factors to consider when bringing on team members?
It's crucial to understand your skills and motivations, and identify gaps that team members can fill to aid in execution.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the beauty and intricacies of floral farming and design, this podcast examines the journey of flower farming from practical fieldwork to the execution of floral designs at events. It often explores the use of locally grown flowers in weddings and other designs, inviting various guests who share a passion for flowers. Topics range from business strategies and sustainability to personal anecdotes about balancing family and entrepreneurship. The engaging combination of expertise, personal experiences, and insights into the floral industry makes it a unique source for flower enthusiasts, aspiring florists, and anyone interested in sustainable gardening practices.

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How many episodes of this podcast are there?

this podcast launched 2 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ashish Gupta
2. Russell Carter
3. Lindsay Krick
4. Andrea Cole
5. Toine Overgaag

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