The Flower Files: The Wildly Native Podcast
Liza GoetzThe Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.
Each episode dives into the ... more
| Publishes | Weekly | Episodes | 122 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHome & GardenEntrepreneurshipLeisure | |||
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Latest Episodes
A seed catalog can feel equal parts treasure map and strategy guide, especially when you're growing for real customers and real deadlines. In this episode, we sit down with the team behind GeoSeed and Park Seed to explore what happens behind the scen... more
Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agriculture teacher to flower farmer, the lessons I learned the hard way, and why I f... more
Your yard can be full of flowers and still fall short when it comes to supporting pollinators. In this episode, we look beyond nectar plants to explore what bees, butterflies, moths, bats, beetles, and birds actually need to thrive—nesting sites, hos... more
We’re standing in the middle of a working flower farm in early spring talking about the one crop that never fails: weeds. In this episode, we break down what common weeds are actually telling you about your soil, moisture, light, and growing systems—... more
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Apple Podcasts | #142 |  United States/Leisure/Home & Garden |
Apple Podcasts | #231 |  Canada/Leisure/Home & Garden |
Apple Podcasts | #160 |  Belgium/Leisure/Home & Garden |
Apple Podcasts | #223 |  New Zealand/Leisure/Home & Garden |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on turning cut flowers into sustainable, profitable ventures. Through practical, experience-backed conversations, it covers how to grow and harvest flowers, manage soil and post-harvest handling, design market-ready product lines, and navigate the business side—from pricing and cash flow to taxes and entity choices. Episodes frequently blend hands-on farming wisdom with real-world branding, marketing, and sales strategies, including farmers markets, wholesale networks, and direct-to-consumer channels. A notable thread is the emphasis on building local, community-focused flower economies, balancing profitability with sustainable practices, and leveraging storytelling to connect growers with designers, retailers, and custome... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
2. Six Figure Flower Farming
3. The Dirt on Flowers
4. Field and Garden with Lisa Mason Ziegler
5. The joe gardener Show - Organic Gardening - Vegetable Gardening - Expert Garden Advice From Joe Lamp'l
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Christina DeLeon
2. Shannon Everhart
3. Dr. Maddie Madeline Schofield
4. Ellen Frost
5. Christine Blosdale
6. Julie Comfort
7. Ashish Gupta
8. Russell Carter
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