The Flower Files: The Wildly Native Podcast
Liza GoetzThe Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.
Each episode dives into the ... more
| Publishes | Weekly | Episodes | 113 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessLeisureEntrepreneurshipHome & Garden | |||
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Latest Episodes
Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design an edible flower garden around function and end use, so every plant has a purpose... more
Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects ... more
Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, ground... more
Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut th... more
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Apple Podcasts | #133 |  United States/Leisure/Home & Garden |
Apple Podcasts | #232 |  Canada/Leisure/Home & Garden |
Apple Podcasts | #125 |  New Zealand/Leisure/Home & Garden |
Apple Podcasts | #244 |  Sweden/Leisure/Home & Garden |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show about growing, selling, and designing with flowers, rooted in real-world floriculture and small-business experience. Across episodes, listeners get hands-on guidance on flower farming, pricing, marketing to local customers, and creatively monetizing a flower operation—from weddings and events to online sales and preservation. Guests run the gamut from wreath makers and preservation artists to e-commerce experts and wellness advocates, bringing actionable tips that help florists, farmers, and garden-focused entrepreneurs build sustainable businesses without losing passion for their craft. The show often centers on community, local sourcing, and practical sustainability, with a friendly, down-to-earth vi... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Dirt on Flowers
2. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
3. Six Figure Flower Farming
4. Field and Garden with Lisa Mason Ziegler
5. The Cut Flower Podcast
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Ashish Gupta
2. Russell Carter
3. Lindsay Krick
4. Andrea Cole
5. Toine Overgaag
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