The Flower Files: The Wildly Native Podcast
Liza GoetzThe Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.
Each episode dives into the ... more
| Publishes | Weekly | Episodes | 110 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipHome & GardenBusinessLeisure | |||
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Latest Episodes
Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut th... more
Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower farmers and florists who thought... more
Soil test results can feel like a page of random numbers—and too often they lead to guesswork or overcorrecting. In this episode, I walk you through what a soil test actually tells you (and what it doesn’t), so you can turn those results into smart, ... more
Why do some brands stick while others disappear? In this episode, we sit down with Christine Blosdale to strip branding down to what actually works—clear messaging, visible expertise, and showing up like a real human. From your website’s first handsh... more
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Apple Podcasts | #189 |  Sweden/Leisure/Home & Garden |
Apple Podcasts | #209 |  New Zealand/Leisure/Home & Garden |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show about growing, selling, and designing with flowers, rooted in real-world floriculture and small-business experience. Across episodes, listeners get hands-on guidance on flower farming, pricing, marketing to local customers, and creatively monetizing a flower operation—from weddings and events to online sales and preservation. Guests run the gamut from wreath makers and preservation artists to e-commerce experts and wellness advocates, bringing actionable tips that help florists, farmers, and garden-focused entrepreneurs build sustainable businesses without losing passion for their craft. The show often centers on community, local sourcing, and practical sustainability, with a friendly, down-to-earth vi... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Six Figure Flower Farming
2. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners
3. Field and Garden with Lisa Mason Ziegler
4. The Dirt on Flowers
5. Becoming a Cut Flower Grower
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Ashish Gupta
2. Russell Carter
3. Lindsay Krick
4. Andrea Cole
5. Toine Overgaag
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