The FAN Brief™
Luis RabiellaThe FAN Brief™ es un análisis semanal sobre las decisiones que están moldeando la lealtad, las marcas y el consumo. Una lectura breve para líderes que buscan entender no solo qué está pasando… sino qué significa. thefanletter.appetite.partners
| Publishes | Weekly | Episodes | 4 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | TechnologyBusiness | ||
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Latest Episodes
La lectura equivocada
Durante décadas, Disney ha sido analizada como una empresa de entretenimiento. La etiqueta parece correcta, pero limita la comprensión estratégica del fenómeno. Reduce un sistema complejo a sus manifestaciones más visibles: pel... more
La nueva religión del marketing
Durante años, el marketing convirtió la escucha en una virtud absoluta.Escucha al consumidor. Interprétalo. Síguelo. Adáptate. Reacciona. Personaliza.
No sorprende que hoy el 71% de los consumidores espere interaccio... more
Hay una verdad incómoda que pocas industrias están dispuestas a decir en voz alta:
A nadie le gustan los anuncios.
No es una cuestión de preferencia.Es una cuestión de comportamiento verificable.
Si a las personas nos gustara la publicidad, existi... more
Las marcas llevan décadas intentando construir lealtad.El fútbol lo resolvió hace más de un siglo.
Pocas actividades en el mundo generan fanáticos como los deportes.
Pero no todos.
Los que realmente construyen lealtad profunda comparten tres carac... more
Las marcas modernas están obsesionadas con parecer nuevas.
Pero en ese intento constante por reinventarse, muchas están abandonando su activo más poderoso: el valor emocional acumulado a lo largo del tiempo.
Cuando una marca logra acompañar de forma... more
Durante años, el marketing ha operado bajo una premisa incuestionable: entender mejor al consumidor es la clave para crecer.
Más datos.Más insights.Más precisión.
Pero hay algo que no termina de cuadrar.
Hoy vemos marcas más informadas que nunca, ... more
Key Facts
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Apple Podcasts | #159 |  Mexico/Technology |
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How many episodes of The FAN Brief™ are there?
The FAN Brief™ launched 4 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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