
How do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation tea... more
| Publishes | Weekly | Episodes | 14 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||

Summary
On this edition of The Experimentation Edge, Ashley Stirrup talks with Geoffrey Bell, Experimentation Product Specialist at Ford Credit, about building an experimentation practice inside a captive auto lender. Geoffrey shares the losing test... more
This episode of The Experimentation Edge explores how A/B testing, feature flags, and user research transformed Atlassian's talent product after it failed with its first users. Andrew Willingham — 11 years at Amazon, now Head of Legal and People Prod... more
This episode of The Experimentation Edge unpacks how DoorDash's experimentation platform runs 12,000+ A/B tests per year across 42 million monthly active users — and now powers merchant-led testing on menu pricing and promotions. Ilya Izrailevsky, Se... more
This episode of The Experimentation Edge shows how UPS's A/B testing program drove $500M+ in incremental revenue across 80+ customer-facing applications. Dave Massey — head of the J.E.D.I. team (Journey Experience and Design Innovation) — walks throu... more
Summary
Most e-commerce companies test a handful of features each month. Fanatics runs nearly 100 experiments monthly and delivers 8% of the company's total annual growth through experimentation alone. Mehta Umarji, VP of Growth and Experimentation a... more
Summary
Most e-commerce companies test a handful of features each month. Fanatics runs nearly 100 experiments monthly and delivers a big portion of the company's total annual growth through experimentation alone. Medha Umarji, VP of Growth and Exper... more
Summary
Chess.com ran its first A/B test in 2023. Two years later, the team is on track to run 1,000 experiments in a single year—and they've already shipped 195 in Q1.
In this episode, Ashley Stirrup sits down with Nafis Shaikh, Director of Produc... more
Summary
What happens when A/B testing stops being a tool and becomes your operating system? Suresh Teckchandani, VP of Product & Technology at Ancestry (formerly PayPal and eBay), shares how the team scaled experimentation from isolated tests to cap... more









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