The Experimentation Edge
GrowthbookHow do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation tea... more
| Publishes | Daily | Episodes | 27 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusiness | |||
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Latest Episodes
Summary
In this episode of The Experimentation Edge, host Ashley Stirrup, CMO of GrowthBook, sits down with James Falzone, Director of Product Management at Kargo, to unpack how a high scale ad tech marketplace turns failure into its biggest advanta... more
Summary
In this episode of The Experimentation Edge, host Ashley Stirrup talks with Danielle Oleen, Director of E-commerce at Box, about what it really takes to build a culture of experimentation inside a B2B company. Drawing on 15 years across B2C ... more
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Dan Layfield, Director of Product Management at Diligent, joins host Ashley Stirrup on The Experimentation Edge to trace what fifteen years of A/B testing across Codecademy, Uber Eats, and the Fortune 1000 boardroom actually taught him. He b... more
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In this episode of The Experimentation Edge, GrowthBook CMO Ashley Stirrup sits down with Nick Beyler, data science manager at Stitch Fix, where he leads the decision and insights team and owns the company's internal experimentation platform... more
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Amir Moghaddam, Director of Software Engineering at Expedia Group, joins host Ashley Stirrup on The Experimentation Edge to make the case that measurement is not a reporting step but a gate: what you cannot measure, you cannot ship. Drawing ... more
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In this episode of The Experimentation Edge, host Ashley Stirrup sits down with Raunak Kumar, senior manager of GTM analytics at Fin (formerly Intercom), to unpack how experimentation actually works when the data is messy and the traffic is ... more
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What does experimentation look like inside a $150 billion retailer? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Kim Ting Li, Senior Manager of Experimentation at The Home Depot, where one centralized team tests... more
Summary
What does it look like to kill a multimillion dollar feature before anyone builds it? In this episode of The Experimentation Edge, host Ashley Stirrup talks with Crystal Ammari, a digital product optimization and experimentation strategy lea... more
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Frequently Asked Questions About The Experimentation Edge
What is The Experimentation Edge about and what kind of topics does it cover?
A practical, operator-focused look at how product, growth, and engineering teams run experimentation at scale. Episodes feature interviews with leaders who share real-world, numbers-driven stories about A/B testing, feature flags, and experimentation programs — from early-stage tests to company-wide governance. Notable threads include building scalable experimentation platforms, democratizing insights across teams, integrating AI-assisted experimentation, and tying test results to tangible business impact such as revenue, conversions, and onboarding. The show frequently highlights the challenges of governance, guardrails, and culture change in large organizations, along with concrete case studies from finance, e-commerce, logistics, and tec... more
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How many episodes of The Experimentation Edge are there?
The Experimentation Edge launched 5 months ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Experimentation Edge?
Recent guests on The Experimentation Edge include:
1. Nick Beyler
2. Amir Moghaddam
3. Raunak Kumar
4. Kim Li
5. Crystal Ammari
6. Kevin Yang
7. Arun Bodapati
8. Lina Blackman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.