The Experimentation Edge
GrowthbookHow do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation tea... more
| Publishes | Twice weekly | Episodes | 50 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||
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Latest Episodes
Summary
Sapna Kashyap, CRO Lead at VidaXL, runs the experimentation program for an e-commerce company operating in more than 30 countries, where product, development and business teams all validate their decisions with an A/B test first. She explains... more
Summary
Michael Mathews, Director of Data and AI Product at FanDuel, runs the teams behind the auto researcher, an agent that takes a data set, an objective function and the production model, then proposes, writes and scores about 300 strategies in a... more
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Grubhub does not run much classic A/B testing. Michal Lenik, Associate Director of Product Design at Grubhub, explains what the company does instead to make sure its big product bets win before they reach millions of users.
She joins Ashley ... more
Summary
Dorothy Crepin runs the A/B testing program at MilliporeSigma, the life sciences business of Merck KGaA, where one global catalog has to serve three very different visitors: scientists hunting for a specific instrument, procurement buyers wor... more
Summary
Gaurav Sethi joins Ashley Stirrup on The Experimentation Edge to explain how PayPal's experimentation program went from 700 to 800 tests a year with four week readouts to 2,587 experiments a year and roughly $180 million in measured impact. G... more
Summary
ServiceNow runs its own platform on itself. Ashraf Karim, Senior Vice President, Connected Customer Experience, owns everything that happens after a customer buys, and her team is Customer Zero, testing every product and capability internally... more
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Wanli Lau spent eleven years at Expedia Group, most recently running consumer product analytics on a program that shipped more than 1,500 A/B tests a year. Five months ago she moved to Twilio to lead global R&D analytics. In this episode she ... more
Will Guyeskey is Director of Digital Product at GoPro, where his team owns the e-commerce side of gopro.com. Before GoPro he ran personalization at Gap and cut his teeth at Brooks Bell, testing for brands like Barnes & Noble, Under Armour and Ralph L... more
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Frequently Asked Questions About The Experimentation Edge
What is The Experimentation Edge about and what kind of topics does it cover?
The show focuses on how product, growth, and engineering leaders design and run experimentation programs at scale, using real-world case studies and numbers. Episodes frequently cover governance, data quality, and the cultural shifts required to democratize testing while maintaining rigor. Guests range from banks and marketplaces to retailers and media giants, sharing practical lessons on A/B testing, feature flags, AI-driven experimentation, and the organizational structures that support rapid, trustworthy decision-making. The format tends to spotlight concrete experiments, metrics that moved the needle, and the firehose of learnings that come from running tests across highly complex, multi-stakeholder environments. A notable strength is t... more
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Which podcasts are similar to The Experimentation Edge?
These podcasts share a similar audience with The Experimentation Edge:
1. Lenny's Podcast: Product | Career | Growth
2. A Bit of Optimism
3. Humans of Martech
4. The Initial
How many episodes of The Experimentation Edge are there?
The Experimentation Edge launched 8 months ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Experimentation Edge?
Recent guests on The Experimentation Edge include:
1. Michal Lenik
2. Dorothy Crepin
3. Gaurav Sethi
4. Ashraf Karim
5. Wanli Lau
6. Will Guyeskey
7. Anuradha Tempe
8. Joe Yevoli
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.