Rephonic
Artwork for From A to B

From A to B

Shiva Manjunath
Conversion Rate Optimization
Experimentation
Digital Marketing
A/B Testing
CRO (conversion Rate Optimization)
Customer Experience
CRO
Burnout
Test and Learn Community
Stakeholder Management
SEO
User Journeys
User Experience
Email Marketing
Stakeholder Engagement
Data-Driven Decision Making
UX Principles
Hiring Processes
Problem Statements
B2C Optimization

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

PublishesTwice monthlyEpisodes62Founded2 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for From A to B

Latest Episodes

Finding clients is hard enough - finding GOOD ones? Feels damn near impossible.

I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work as well!

We got into:

- Br... more

YouTube

People are finding websites more and more manipulative. And we don't mean this word lightly.

Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because websites care far more about sh... more

YouTube

We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it.

There is a time and place for quality. But th... more

YouTube

How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?”

I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

David Zedd Mannheim
CEO and founder of Made With Intent, digital marketer focusing on customer experience.
Made With Intent
Episode: People Are Finding Websites Manipulative ft. David Mannheim
Emma Travis
Director of Research at Spiro
Spiro
Episode: Exploring Velocity vs. Quality in Experimentation ft. Emma Travis
Rishi Rawat
Consultant specializing in digital marketing and conversion rate optimization
Episode: Conducting Better Heuristic Audits ft. Rishi Rawat
Eddie Aguilar
Founder of Blazing Growth, a revenue operations agency
Blazing Growth
Episode: Cookies, GDPR, and More... Simplified! ft. Eddie Aguilar
Kate Moran
VP of Research and Content at Nielsen Norman Group
Nielsen Norman Group
Episode: What Are We Getting Wrong About UX? ft. Kate Moran
Lukas Vermeer
Director of Experimentation at Vista, ex-booking.com person, an iconic name in experimentation.
Vista
Episode: The Impact Leadership Has In The Growth of Experimentation ft. Lukas Vermeer
Erika Sentz
Digital Marketing Manager at WP Engine and expert in CRO management
WP Engine
Episode: Tips on Running a Solo CRO Program ft. Erika Sentz
Juliana Jackson
Experimentation expert at MediaMonks
MediaMonks
Episode: Your Hypotheses Suck ft. Juliana Jackson
Ryan Lucht
Former experimentation consultant and current marketing lead at Epo
Epo
Episode: Is There Value in Spaghetti Testing? ft. Ryan Lucht

Host

Shiva
Host of multiple shows with a focus on digital marketing discussions and experimentation.

Reviews

4.9 out of 5 stars from 36 ratings
  • Top Quality Conversation!

    Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!

    Apple Podcasts
    5
    Ammiel B
    United Kingdoma year ago
  • Must-listen for CROs & Digital Analysts

    My favourite podcast on the topic, keep up the great work!

    Apple Podcasts
    5
    mmulvnz
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many refer to it as a must-listen for professionals working in CRO and digital marketing.
The podcast is recognized for its practical advice and relatability in addressing industry challenges.
Listeners praise the engaging conversations and the high-quality insights shared by the guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#110
Finland/Business/Marketing
Apple Podcasts
#162
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Are We Getting Wrong About UX? ft. Kate Moran
Q: How can CRO and product managers work better with UX people?
CRO and product managers should develop less disdain for the business side of UX and recognize that user advocacy also aligns with business goals.
What Are We Getting Wrong About UX? ft. Kate Moran
Q: What is the biggest problem that UX faces in your experience?
A major issue is recognition and securing a seat at the table, as well as the anxiety over potential job replacement by AI or changes in product development roles.
Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
Q: How should one approach building a culture of experimentation?
Networking and finding allies within the organization, while being helpful to others, can create an environment conducive to building an experimentation culture.
Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
Q: What do you think is the hardest part of scaling experimentation programs?
Stewart mentioned that many believe the hardest transition is going from zero to one, but emphasizes the complexities in scaling beyond that level too.
UX Principles: Useful? Or Useless? ft. Erin Weigel
Q: How do we best communicate the quote unquote why behind experiment, duration, significance, confidence, power, and when to implement by test winners, losers, whatever?
Use terms of risk management to convey confidence levels without overloading stakeholders with statistics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About From A to B

What is From A to B about and what kind of topics does it cover?

This podcast features engaging discussions with experts and practitioners in the digital marketing field, focusing particularly on experimentation and its various applications. Episodes cover topics such as conversion rate optimization, user experience, and the impact of digital privacy regulations like GDPR. Noteworthy conversations include the balance between velocity and quality in experimentation, the intricacies of heuristic audits, and effective stakeholder management for digital marketing initiatives. The show offers practical insights and strategies, making it ideal for marketers seeking to enhance their understanding of experimentation and data-driven decision making.

Where can I find podcast stats for From A to B?

Rephonic provides a wide range of podcast stats for From A to B. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to From A to B and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does From A to B get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for From A to B, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for From A to B?

Rephonic provides comprehensive predictive audience data for From A to B, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does From A to B have?

To see how many followers or subscribers From A to B has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to From A to B?

These podcasts share a similar audience with From A to B:

1. Digital Marknadsföring med Tony Hammarlund

How many episodes of From A to B are there?

From A to B launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact From A to B?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for From A to B?

Rephonic pulls ratings and reviews for From A to B from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for From A to B?

Rephonic provides full transcripts for episodes of From A to B. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on From A to B?

Recent guests on From A to B include:

1. David Zedd Mannheim
2. Emma Travis
3. Rishi Rawat
4. Eddie Aguilar
5. Kate Moran
6. Lukas Vermeer
7. Erika Sentz
8. Juliana Jackson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days