Conversations with interesting people across the digital marketing spectrum about all things experimentation.
Publishes | Weekly | Episodes | 30 | Founded | a year ago |
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Number of Listeners | Categories | BusinessMarketing |
Are "best practices" in experimentation and CRO overrated? Or is there a legitimate use case for them? Talia "The wolf" Wolf and Shiva Manjunath discuss where 'best practices' fail, but also where can perhaps 'good' practices be utilized properly. In... more
Shawn "The Brawn" David joins Shiva to discuss all things bots in CRO and Experimentation. Specifically, what exactly is the difference between AI and Automation, what is exaggerated in AI/CRO, and where can we intelligently use the bots to give CROs... more
In this episode, Shiva and Eden Bidani discuss copy. Is it important? more
In this episode of From A to B, Shiva and Els "Bells" Aerts explore the balance between conducting research and running A/B tests in optimization efforts. Not everything SHOULD be tested, and in fact, research can play a critical role in companies tr... more
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My favourite podcast on the topic, keep up the great work!
Apple Podcasts | #214 | Denmark/Business/Marketing |
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From A to B launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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