From A to B
Shiva ManjunathConversations with interesting people across the digital marketing spectrum about all things experimentation.
| Publishes | Monthly | Episodes | 70 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Juliana "Run the Jewels" Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to user behavior.
So I had her on the pod. And she shared some insightful in... more
Are manipulation and bribery the keys to building a culture of experimentation?
No.
(Well, maybe)
Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-dr... more
A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it?
Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in ... more
Is 'ethics' something we've undervaluing when it comes to experimentation? Should we actually care about this nerd stuff of 'ethics'?!
Well, yes. Obviously. AJ "Does No Wrong" Long joined Shiva to chat about this specifically, as someone who works i... more
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- Top Quality Conversation!
Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!
Apple Podcasts5Ammiel B
United Kingdom2 years ago - Must-listen for CROs & Digital Analysts
My favourite podcast on the topic, keep up the great work!
Apple Podcasts5mmulvnz
New Zealand3 years ago
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Apple Podcasts | #5 |  Ireland/Business/Marketing |
Apple Podcasts | #107 | Ireland/Business |
Apple Podcasts | #210 |  Sweden/Business/Marketing |
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Frequently Asked Questions About From A to B
What is From A to B about and what kind of topics does it cover?
This program centers on experimentation in digital marketing, CRO, and user experience, frequently featuring in-depth discussions with practitioners who build or critique testing programs, privacy implications, and data-driven growth strategies. Episodes spotlight how to run effective CRO programs, balance speed with rigor, navigate client relationships, and address regulatory considerations like GDPR and cookies. The show often brings together practitioners and researchers to unpack complex topics—from heuristic audits and AI's impact on UX to leadership and stakeholder management—delivering practical frameworks, actionable takeaways, and behind-the-scenes perspectives on building scalable experimentation cultures.
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Which podcasts are similar to From A to B?
These podcasts share a similar audience with From A to B:
1. Experiment Nation: The Podcast
2. Hidden Brain
3. Planet Money
4. Good Hang with Amy Poehler
5. Cautionary Tales with Tim Harford
How many episodes of From A to B are there?
From A to B launched 3 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on From A to B?
Recent guests on From A to B include:
1. Jenni Broadway Bruckman
2. Jonas Alves
3. AJ Does No Wrong Long
4. Gerda Thomas
5. Rommil Santiago
6. David Zedd Mannheim
7. Emma Travis
8. Rishi Rawat
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.