From A to B
Shiva ManjunathConversations with interesting people across the digital marketing spectrum about all things experimentation.
| Publishes | Twice monthly | Episodes | 61 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
People are finding websites more and more manipulative. And we don't mean this word lightly.
Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because websites care far more about sh... more
We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it.
There is a time and place for quality. But th... more
How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?”
I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a ... more
Problematic stakeholders could be convinced if they... just got data. Right?
Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholde... more
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- Top Quality Conversation!
Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!
Apple Podcasts5Ammiel B
United Kingdoma year ago - Must-listen for CROs & Digital Analysts
My favourite podcast on the topic, keep up the great work!
Apple Podcasts5mmulvnz
New Zealand2 years ago
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Apple Podcasts | #96 |  Japan/Business/Marketing |
Apple Podcasts | #168 |  Sweden/Business/Marketing |
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Frequently Asked Questions About From A to B
What is From A to B about and what kind of topics does it cover?
Focused on the nuances of experimentation in digital marketing, conversations explore a variety of critical topics that practitioners encounter. Noteworthy discussions include the importance of leadership stability, the tactics of Conversion Rate Optimization (CRO), and the interplay between data-driven decisions and intuition. With expert guests from various facets of marketing and product development, the content is designed to offer actionable insights that help professionals enhance their skills, embrace experimentation, and foster cultures of trust and collaboration within their organizations. The unique blend of humor and practical advice makes the episodes both informative and engaging, appealing to those committed to advancing in th... more
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Which podcasts are similar to From A to B?
These podcasts share a similar audience with From A to B:
1. No Hacks: Future-proofing your career in the age of AI
2. The Analytics Power Hour
3. Hidden Brain
4. Choice Hacking: The Marketing Psychology Podcast
How many episodes of From A to B are there?
From A to B launched 2 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on From A to B?
Recent guests on From A to B include:
1. David Zedd Mannheim
2. Emma Travis
3. Rishi Rawat
4. Finn McKenty
5. Eddie Aguilar
6. Kate Moran
7. Lukas Vermeer
8. Erika Sentz
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.