
Conversations with interesting people across the digital marketing spectrum about all things experimentation.
| Publishes | Monthly | Episodes | 65 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Slobodan Manić and Shiva Manjunath join another episode of #CRO after dark to discuss their trends in 2026, what will die, what will live, and how Better Call Saul is definitely better than Breaking Bad
Go check out his second best podcast No Hacks ... more
Don't know what the hell CRO and experimentation is? Trying to understand the basic concepts and process?
We gotchu. Rommil "The Thrill" Santiago and Shiva Manjunath went into all the common topics, and we can even help you explain this to others w... more
Have you ever struggled to get buy in from senior leadership? Never in your entire life, right?
Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned CMO to truly understand what makes them tick. What they care about. What t... more
Finding clients is hard enough - finding GOOD ones? Feels damn near impossible.
I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work as well!
We got into:
- Br... more
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Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!
My favourite podcast on the topic, keep up the great work!
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Apple Podcasts | #57 | |
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Apple Podcasts | #192 |
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Conversations feature a wide range of topics within the digital marketing landscape, including Conversion Rate Optimization (CRO), user experience (UX), data-driven decision-making, and the interpersonal dynamics involved in marketing roles. The hosts engage in discussions with various industry experts, shedding light on practical strategies, ethical considerations, and narrative storytelling within the marketing field. Unique insights are often presented through humor and relatable anecdotes, creating an approachable atmosphere for listeners. This podcast likely attracts those interested in both the technical and creative aspects of marketing, seeking to understand how to balance experimentation and customer engagement effectively.
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From A to B launched 3 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on From A to B include:
1. Rommil Santiago
2. David Zedd Mannheim
3. Emma Travis
4. Rishi Rawat
5. Eddie Aguilar
6. Kate Moran
7. Lukas Vermeer
8. Erika Sentz
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