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Artwork for From A to B

From A to B

Shiva Manjunath
Conversion Rate Optimization
Experimentation
Digital Marketing
A/B Testing
CRO (conversion Rate Optimization)
Customer Experience
CRO
Burnout
Test and Learn Community
Stakeholder Management
SEO
User Journeys
User Experience
Email Marketing
Stakeholder Engagement
Data-Driven Decision Making
UX Principles
Hiring Processes
Problem Statements
B2C Optimization

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

PublishesMonthlyEpisodes65Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for From A to B

Latest Episodes

Slobodan Manić and Shiva Manjunath join another episode of #CRO after dark to discuss their trends in 2026, what will die, what will live, and how Better Call Saul is definitely better than Breaking Bad

Go check out his second best podcast No Hacks ... more

Don't know what the hell CRO and experimentation is? Trying to understand the basic concepts and process?

We gotchu. Rommil "The Thrill" Santiago and Shiva Manjunath went into all the common topics, and we can even help you explain this to others w... more

YouTube

Have you ever struggled to get buy in from senior leadership? Never in your entire life, right?

Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned CMO to truly understand what makes them tick. What they care about. What t... more

YouTube

Finding clients is hard enough - finding GOOD ones? Feels damn near impossible.

I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work as well!

We got into:

- Br... more

YouTube

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Recent Guests

Rommil Santiago
Founder of Experiment Nation and author of Prove It or Lose It
Experiment Nation
Episode: Experimentation and CRO - Simplified ft. Rommil Santiago
David Zedd Mannheim
CEO and founder of Made With Intent, digital marketer focusing on customer experience.
Made With Intent
Episode: People Are Finding Websites Manipulative ft. David Mannheim
Emma Travis
Director of Research at Spiro
Spiro
Episode: Exploring Velocity vs. Quality in Experimentation ft. Emma Travis
Rishi Rawat
Consultant specializing in digital marketing and conversion rate optimization
Episode: Conducting Better Heuristic Audits ft. Rishi Rawat
Eddie Aguilar
Founder of Blazing Growth, a revenue operations agency
Blazing Growth
Episode: Cookies, GDPR, and More... Simplified! ft. Eddie Aguilar
Kate Moran
VP of Research and Content at Nielsen Norman Group
Nielsen Norman Group
Episode: What Are We Getting Wrong About UX? ft. Kate Moran
Lukas Vermeer
Director of Experimentation at Vista, ex-booking.com person, an iconic name in experimentation.
Vista
Episode: The Impact Leadership Has In The Growth of Experimentation ft. Lukas Vermeer
Erika Sentz
Digital Marketing Manager at WP Engine and expert in CRO management
WP Engine
Episode: Tips on Running a Solo CRO Program ft. Erika Sentz
Juliana Jackson
Experimentation expert at MediaMonks
MediaMonks
Episode: Your Hypotheses Suck ft. Juliana Jackson

Host

Shiva
Co-host with extensive knowledge in digital marketing and conversion rate optimization, facilitating discussions on diverse topics pertaining to marketing strategies and user experience.

Reviews

4.9 out of 5 stars from 37 ratings
  • Top Quality Conversation!

    Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!

    Apple Podcasts
    5
    Ammiel B
    United Kingdoma year ago
  • Must-listen for CROs & Digital Analysts

    My favourite podcast on the topic, keep up the great work!

    Apple Podcasts
    5
    mmulvnz
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging discussions and practical insights on digital marketing strategies.
The blend of humor and expertise makes complex topics accessible to a broad audience.
Listeners have noted the podcast as a valuable resource for professionals in the CRO and UX fields.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#57
Denmark/Business/Marketing
Apple Podcasts
#62
Brazil/Business/Marketing
Apple Podcasts
#192
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Experimentation and CRO - Simplified ft. Rommil Santiago
Q: Rommil, what is CRO?
CRO is about understanding your users better so that you can effectively sell to them.
What CMOs Really Care About ft. Kelly Hopping
Q: What is experimentation to you?
Experimentation includes A/B testing and involves a more robust examination of user experiences and their impact on conversion.
What CMOs Really Care About ft. Kelly Hopping
Q: What is CRO to you?
CRO means making landing pages work harder and ensuring maximum impact from every dollar spent.
What Are We Getting Wrong About UX? ft. Kate Moran
Q: How can CRO and product managers work better with UX people?
CRO and product managers should develop less disdain for the business side of UX and recognize that user advocacy also aligns with business goals.
What Are We Getting Wrong About UX? ft. Kate Moran
Q: What is the biggest problem that UX faces in your experience?
A major issue is recognition and securing a seat at the table, as well as the anxiety over potential job replacement by AI or changes in product development roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About From A to B

What is From A to B about and what kind of topics does it cover?

Conversations feature a wide range of topics within the digital marketing landscape, including Conversion Rate Optimization (CRO), user experience (UX), data-driven decision-making, and the interpersonal dynamics involved in marketing roles. The hosts engage in discussions with various industry experts, shedding light on practical strategies, ethical considerations, and narrative storytelling within the marketing field. Unique insights are often presented through humor and relatable anecdotes, creating an approachable atmosphere for listeners. This podcast likely attracts those interested in both the technical and creative aspects of marketing, seeking to understand how to balance experimentation and customer engagement effectively.

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Which podcasts are similar to From A to B?

These podcasts share a similar audience with From A to B:

1. The Analytics Power Hour
2. This Past Weekend w/ Theo Von

How many episodes of From A to B are there?

From A to B launched 3 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on From A to B?

Recent guests on From A to B include:

1. Rommil Santiago
2. David Zedd Mannheim
3. Emma Travis
4. Rishi Rawat
5. Eddie Aguilar
6. Kate Moran
7. Lukas Vermeer
8. Erika Sentz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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