From A to B
Shiva ManjunathConversations with interesting people across the digital marketing spectrum about all things experimentation.
| Publishes | Twice monthly | Episodes | 62 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Finding clients is hard enough - finding GOOD ones? Feels damn near impossible.
I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work as well!
We got into:
- Br... more
People are finding websites more and more manipulative. And we don't mean this word lightly.
Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because websites care far more about sh... more
We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it.
There is a time and place for quality. But th... more
How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?”
I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a ... more
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- Top Quality Conversation!
Congratulations, you’ve just earned a fan! The angles, perspectives, insights, and entertainment all intertwine into must-listen episodes for serious CRO practitioners. Totally binge-worthy!
Apple Podcasts5Ammiel B
United Kingdoma year ago - Must-listen for CROs & Digital Analysts
My favourite podcast on the topic, keep up the great work!
Apple Podcasts5mmulvnz
New Zealand2 years ago
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Apple Podcasts | #110 |  Finland/Business/Marketing |
Apple Podcasts | #162 |  Brazil/Business/Marketing |
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Frequently Asked Questions About From A to B
What is From A to B about and what kind of topics does it cover?
This podcast features engaging discussions with experts and practitioners in the digital marketing field, focusing particularly on experimentation and its various applications. Episodes cover topics such as conversion rate optimization, user experience, and the impact of digital privacy regulations like GDPR. Noteworthy conversations include the balance between velocity and quality in experimentation, the intricacies of heuristic audits, and effective stakeholder management for digital marketing initiatives. The show offers practical insights and strategies, making it ideal for marketers seeking to enhance their understanding of experimentation and data-driven decision making.
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How many episodes of From A to B are there?
From A to B launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on From A to B?
Recent guests on From A to B include:
1. David Zedd Mannheim
2. Emma Travis
3. Rishi Rawat
4. Eddie Aguilar
5. Kate Moran
6. Lukas Vermeer
7. Erika Sentz
8. Juliana Jackson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.