The Effectiveness Gap
PerspectivePerspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process. In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG. Through conversations with brand owners, experts and partners in the process they look for opportunities to learn. With these podcasts they ai... more
| Publishes | Weekly | Episodes | 8 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
Research plays a crucial role in design, but too often, the wrong methods are used for the wrong challenges.
In this episode of The Effectiveness Gap, we talk with Martin de Munnik, neuromarketing expert and co-founder of Neurensics, about how neur... more
When design and communication teams come together, creativity can either collide or connect.
In this episode of The Effectiveness Gap, Ernst-Jan Koomans from Onbewolkt & 25 Graden and Bianca Faaij from Cortina join Nike Stellamans and Marcel Verhaaf... more
Culture isn’t decoration, it’s strategy.
Ignore it, and your brand risks missing the mark. Embrace it, and design can truly resonate across borders.
In Episode 6 of The Effectiveness Gap, we ask: why is cultural relevance such a powerful driver of ... more
And in the beginning, there was the word.
Before people see your brand, they hear it.
In Episode 5 of The Effectiveness Gap we go deep into verbal branding: names, tone of voice, and the words that make design work harder.
Two conversations: with ... more
Great packs start long before the label.
Episode 4 of The Effectiveness Gap dives into the symbiosis between 2D brand design and 3D structural design, and why aligning them early changes everything.
Our guests are Ronald Lewerissa, Packaging Innov... more
Great ideas die on shelf, not in slides.
Product innovation in FMCG is hard for new and existing brands alike. Multiple markets. Mature categories. High stakes, big investments and no second chances. Many hurdles between idea and aisle.
In Episode ... more
Let’s be honest: writing a briefing can be a nightmare.
Too short and it leaves the team guessing. Too long and you’re flooded by unnecessary details and nobody reads it. Yet the briefing is supposed to be the most important document in the design p... more
The design process is hopelessly ineffective!
Where to start to get more out of your effort and investments for your new brand and packaging?
We start this series with Bas Smit, Founder & CEO of ELIX Nutraceutical. As former senior leader in innova... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #93 |  Denmark/Business/Marketing |
Apple Podcasts | #147 |  Norway/Business/Marketing |
Apple Podcasts | #214 |  Belgium/Business/Marketing |
Apple Podcasts | #241 |  Netherlands/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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The Effectiveness Gap launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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