Rephonic
Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Josh Coffy
E-Commerce
Ecommerce
Meta Ads
Marketing Strategies
Meta
Facebook Ads
Marketing
Email Marketing
Advertising
Black Friday
Customer Experience
Breezeway
Entrepreneurship
Business Growth
Customer Acquisition
Free Shipping
Ecommerce Business
Pop-Ups
Ad Spend
Website Optimization

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

PublishesTwice weeklyEpisodes267Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Latest Episodes

What would your ecommerce brand do if you could never spend another dollar on ads, send another email, or post on social media? The only way left to grow would be a customer experience so good that people never leave, buy only from you, and refer eve... more

Meta ad performance fell off a cliff this month, and the bad days started earlier than most advertisers noticed. August 21st. Then the 26th through the 28th. Then September 1st, when Meta itself reported high disruptions with revenue reporting. By Se... more

Most ecommerce brands kill their website popup to protect margin, and they end up paying more to acquire every customer. On $10,000 in ad spend, a 15% welcome offer moves CPA from $33.33 down to $25 on day one, then down to $17.24 once the email list... more

YouTube

We know ecommerce brands doing $200,000 a month on Meta ads with a negative 5% profit margin, losing $10,000 to $20,000 every single month. They got past $100K without fixing five things first, so now they're starting over at the foundations.

In thi... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Cliff Brown
Co-founder and data scientist behind Breezeway
Breezeway
Episode: State Of Meta Ads 2026 (+5 Strategic Shifts To Make)
Dr. Mark Matthews
High-performance coach and PhD in psychology
Episode: Are You Addicted to Achievement? The Hidden Cost of High Performance (W/ Dr. Mark Matthews)
Daniel Miller
Financial advisor and good friend of Josh Coffy
Episode: How Much Is Enough? 3 Tips For Wealth, Stewardship, and Building With Purpose (Special Episode w/ Daniel Miller)
Ben Bennett
Director of Creative at Smart Marketer Agency
Smart Marketer
Episode: Our TOP-Performing Ad Creatives (w/ Ben From Smart Marketer)
Allyson Kuhns
Founder of Pacific Hound
Pacific Hound
Episode: This Product Launch Strategy Made $50k in 4 days
Amy Sardone
Owner of speedcleaning.com, specializing in eco-friendly cleaning supplies
speedcleaning.com
Episode: From $67k to $230k Months & More Freedom
Jacob Coffy
Sales lead and brother of host Josh Coffy
Episode: Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio
Kyle Heidt
An expert in scaling eCommerce brands to significant monthly revenues
New Heights
Episode: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy
Dylan Counts
Production and coaching lead at The Ecommerce Alley
The Ecommerce Alley
Episode: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)

Hosts

Josh Coffy
Host of The Ecommerce Alley Podcast; focuses on ecommerce growth, ads strategy, and leadership.
Dylan Counts
Co-host focusing on practical ad strategies, optimization, and operational frameworks.

Reviews

5.0 out of 5 stars from 270 ratings
  • One of the most practical helpful podcasts for business owners

    I’m so glad to have found this podcast! It’s so practical, no fluff, truly just deep dives into stuff that really matters and makes a difference for e-commerce business! Thank you for sharing your knowledge with the world!

    Apple Podcasts
    5
    Liesel Anne Callahan
    United States4 months ago
  • Great insights and vibe

    I love the energy of Josh and team on this podcast. Helpful tips and timely coverage of meta updates led me to join their program!

    Apple Podcasts
    5
    12dfer
    United States5 months ago
  • The Quality Speaks for Itself

    There are real ones and pretenders. These people are real ones. No BS “5 obvious things you’re already doing” or “10 things so vague you can’t do anything with them.” They are humble and generous with real, current knowledge. I’ve learned more about Meta Ads from these podcasts than I did working with 2 different agencies.

    Apple Podcasts
    5
    Matt Davis / PutterCup Golf
    United States5 months ago
  • This Info Is Free??

    Josh and his team share incredibly valuable insights on things you’re probably overlooking in your business. They clearly have the experience, and they’re actually giving it away for free. It’s rare to find this level of knowledge so accessible.

    Apple Podcasts
    5
    NicoleIsaacs
    United States5 months ago
  • The MVP(odcast)

    I don't even have to read the description anymore. If these guys are putting it out there, I'm listening to it. Absolutely love just pulling out a notebook and adding all of the actionable items to my list as I listen! The back and forth banter between the hosts is very easy to listen to and this podcast has SO much valuable information.

    Apple Podcasts
    5
    @beingmrsbrauner
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Banter makes it easy to learn; great for weekly routines and courses.
Valuable insights you can apply while staying up to date with AI and ads.
Honest, current knowledge—no gatekeeping, very helpful for growing brands.
Practical, no fluff—deep dives that actually matter for ecommerce.
Energetic hosts with timely meta updates and actionable tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number five. Is it dangerous putting all of your eggs in one product basket?
No, not inherently; many successful campaigns center on a single-product entry point when the messaging and ICP are solid, though it's not a universal rule and should not prevent product diversification if the funnel isn't performing.
Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number four. How do I create diversity in ads with the same messaging?
Build a library of formats and inspirational examples, gather ongoing inspiration, and use AI to map a strong message into multiple formats, thereby preserving the core message while changing presentation to keep the algorithm engaged.
Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number three. What ratio of paid ads to organic social posts should I be doing?
The team's state of Meta ads suggests an organic-first approach, with typical observation that most top spenders post about three times per week; use organic content as a foundation and repurpose it into ads, adapting formats as needed.
Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number two. Why does Meta not spend on the new ads that I launch?
Meta often spends only a small amount on new ads while it evaluates performance; if a new ad doesn't attract spend, it's a signal Meta doesn't like it, but this can change over time as the account evolves and other ads perform, so avoid emotional reactions and use a consistent testing framework.
Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number one. Why does my ROAS spike every time I run a promotion?
The spike is largely due to attribution; promo periods create inflated credit for purchases thanks to last-click and view-through attribution, so it's essential to compare seven-day click windows and consider incremental attribution to avoid overestimating impact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A pragmatic show focused on growing ecommerce businesses through smart advertising, product strategy, and leadership. Across episodes, listeners hear detailed frameworks for Meta ads, AI-assisted workflows, and scalable systems, often anchored by real client cases and step-by-step playbooks. The hosts emphasize actionable tactics, timely platform updates, and a bias toward disciplined execution to drive predictable growth without burnout. A notable strength is the blend of tactical ad optimization with broader business strategy, leadership, and team dynamics, making it useful for founders, marketers, and agency owners seeking concrete results and repeatable processes.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Product Boss with Jacqueline Snyder
2. The Game with Alex Hormozi
3. The Amy Porterfield Show
4. BigDeal
5. Marketing Against The Grain

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cliff Brown
2. Dr. Mark Matthews
3. Daniel Miller
4. Ben Bennett
5. Allyson Kuhns
6. Amy Sardone
7. Jacob Coffy
8. Kyle Heidt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days