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Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Josh Coffy
E-Commerce
Ecommerce
Meta Ads
Marketing Strategies
Meta
Facebook Ads
Marketing
Email Marketing
Advertising
Black Friday
Customer Experience
Entrepreneurship
Business Growth
Breezeway
Customer Acquisition
Free Shipping
Ecommerce Business
Ad Spend
Website Optimization
Cost Per Acquisition

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

PublishesTwice weeklyEpisodes253Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Latest Episodes

We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a ... more

There are two ways to scale an ecommerce business: logical and exponential. One client went from $4,000 a month to over $100,000 a month in under a year, and he got there by subtracting, not adding. Most founders are doing the opposite and wondering ... more

Most leaders are trained to perform, strategize, and execute, but there's one skill almost nobody teaches, and it's the difference between leaders who get compliance and leaders who earn devotion. It's called presence, and it has surprisingly little ... more

A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone.

In this audio-exclusive episode, Dylan b... more

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Recent Guests

Dr. Mark Matthews
Coaching expert and guest introducing the presence protocol
Face My Fear / Dr. Mark Matthews
Episode: TEA 248: The Leadership Skill Nobody Teaches (ft. Dr. Mark Matthews)
Cliff Brown
Co-founder and data scientist behind Breezeway
Breezeway
Episode: TEA 235 State Of Meta Ads 2026 (+5 Strategic Shifts To Make)
Daniel Miller
Financial advisor and good friend of Josh Coffy
Episode: TEA 219: How Much Is Enough? 3 Tips For Wealth, Stewardship, and Building With Purpose (Special Episode w/ Daniel Miller)
Ben Bennett
Director of Creative at Smart Marketer Agency
Smart Marketer
Episode: TEA 217: Our TOP-Performing Ad Creatives (w/ Ben From Smart Marketer)
Allyson Kuhns
Founder of Pacific Hound
Pacific Hound
Episode: TEA 213: This Product Launch Strategy Made $50k in 4 days
Amy Sardone
Owner of speedcleaning.com, specializing in eco-friendly cleaning supplies
speedcleaning.com
Episode: TEA 202: From $67k to $230k Months & More Freedom
Jacob Coffy
Sales lead and brother of host Josh Coffy
Episode: Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio
Kyle Heidt
An expert in scaling eCommerce brands to significant monthly revenues
New Heights
Episode: TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy
Dylan Counts
Production and coaching lead at The Ecommerce Alley
The Ecommerce Alley
Episode: TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)

Hosts

Josh Coffy
Host of the show and a key driver of strategy and ad-focused content.
Dylan Counts
Co-host focusing on frameworks, execution, and practical implementation alongside ad strategy.

Reviews

4.9 out of 5 stars from 222 ratings
  • Great insights and vibe

    I love the energy of Josh and team on this podcast. Helpful tips and timely coverage of meta updates led me to join their program!

    Apple Podcasts
    5
    12dfer
    United Statesa month ago
  • The Quality Speaks for Itself

    There are real ones and pretenders. These people are real ones. No BS “5 obvious things you’re already doing” or “10 things so vague you can’t do anything with them.” They are humble and generous with real, current knowledge. I’ve learned more about Meta Ads from these podcasts than I did working with 2 different agencies.

    Apple Podcasts
    5
    Matt Davis / PutterCup Golf
    United Statesa month ago
  • This Info Is Free??

    Josh and his team share incredibly valuable insights on things you’re probably overlooking in your business. They clearly have the experience, and they’re actually giving it away for free. It’s rare to find this level of knowledge so accessible.

    Apple Podcasts
    5
    NicoleIsaacs
    United States2 months ago
  • The MVP(odcast)

    I don't even have to read the description anymore. If these guys are putting it out there, I'm listening to it. Absolutely love just pulling out a notebook and adding all of the actionable items to my list as I listen! The back and forth banter between the hosts is very easy to listen to and this podcast has SO much valuable information.

    Apple Podcasts
    5
    @beingmrsbrauner
    United States2 months ago
  • Look forward to listening every week

    I absolutely love listening to Josh & Dylan and their occasional guests. They offer so much free nuggets that can help ecomm brands. There is so much info out there but they make all the info easily digestible to implement. If there is one thing to add to your weekly routine, make sure you to listen to the Ecommerce alley.

    Apple Podcasts
    5
    extremehiker
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The back-and-forth banter makes complex topics digestible and actionable.
Consistently high value, with up-to-date meta strategy and clear frameworks.
Great insights and vibe — energy and actionable tips show up consistently.
There are real ones and pretenders — this podcast delivers real, current knowledge.
Incredible free value and practical depth; not just hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number five. Is it dangerous putting all of your eggs in one product basket?
No, not inherently; many successful campaigns center on a single-product entry point when the messaging and ICP are solid, though it's not a universal rule and should not prevent product diversification if the funnel isn't performing.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number four. How do I create diversity in ads with the same messaging?
Build a library of formats and inspirational examples, gather ongoing inspiration, and use AI to map a strong message into multiple formats, thereby preserving the core message while changing presentation to keep the algorithm engaged.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number three. What ratio of paid ads to organic social posts should I be doing?
The team's state of Meta ads suggests an organic-first approach, with typical observation that most top spenders post about three times per week; use organic content as a foundation and repurpose it into ads, adapting formats as needed.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number two. Why does Meta not spend on the new ads that I launch?
Meta often spends only a small amount on new ads while it evaluates performance; if a new ad doesn't attract spend, it's a signal Meta doesn't like it, but this can change over time as the account evolves and other ads perform, so avoid emotional reactions and use a consistent testing framework.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number one. Why does my ROAS spike every time I run a promotion?
The spike is largely due to attribution; promo periods create inflated credit for purchases thanks to last-click and view-through attribution, so it's essential to compare seven-day click windows and consider incremental attribution to avoid overestimating impact.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for ecommerce professionals leaning into paid ads, AI workflows, and business optimization. Most episodes center on Meta advertising strategies, data-informed decision making, and scalable systems for faster growth, with frequent deep dives into performance playbooks, AI-enabled content and tooling, and leadership routines that sustain profitability. Unique signals include recurring emphasis on data aggregation (via Breezeway), live-data tactics, and actionable frameworks that listeners can apply week-to-week. The tone blends tactical advice with candid conversations about platform changes, AI adoption, and how to keep campaigns steady during volatility, making it useful for owners, marketing leads, and oper... more

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1. The Foundr Podcast with Nathan Chan
2. The Amy Porterfield Show
3. Good Content with Shannon McKinstrie
4. Shopify Masters
5. The Jasmine Star Show

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this podcast launched 5 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dr. Mark Matthews
2. Cliff Brown
3. Daniel Miller
4. Ben Bennett
5. Allyson Kuhns
6. Amy Sardone
7. Jacob Coffy
8. Kyle Heidt

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