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Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Josh Coffy
E-Commerce
Ecommerce
Meta Ads
Marketing Strategies
Meta
Facebook Ads
Marketing
Email Marketing
Advertising
Black Friday
Customer Experience
Entrepreneurship
Business Growth
Breezeway
Customer Acquisition
Free Shipping
Ecommerce Business
Ad Spend
Website Optimization
Pricing Strategy

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

PublishesTwice weeklyEpisodes255Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Latest Episodes

The number one question we get from ecommerce founders running Meta ads is the same every single day: what do I test next? After 15 to 20 hours of think time, thousands of optimization sessions, and hundreds of ad accounts, Josh built one framework t... more

ChatGPT, Claude, and Gemini all cost about $20 a month, but they are not built for the same jobs, and being loyal to just one of them is quietly costing you money. We pay for all three, and each one has a completely different role inside our business... more

YouTube

We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a ... more

YouTube

There are two ways to scale an ecommerce business: logical and exponential. One client went from $4,000 a month to over $100,000 a month in under a year, and he got there by subtracting, not adding. Most founders are doing the opposite and wondering ... more

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Recent Guests

Dr. Mark Matthews
Coaching expert and guest introducing the presence protocol
Face My Fear / Dr. Mark Matthews
Episode: TEA 248: The Leadership Skill Nobody Teaches (ft. Dr. Mark Matthews)
Cliff Brown
Co-founder and data scientist behind Breezeway
Breezeway
Episode: TEA 235 State Of Meta Ads 2026 (+5 Strategic Shifts To Make)
Daniel Miller
Financial advisor and good friend of Josh Coffy
Episode: TEA 219: How Much Is Enough? 3 Tips For Wealth, Stewardship, and Building With Purpose (Special Episode w/ Daniel Miller)
Ben Bennett
Director of Creative at Smart Marketer Agency
Smart Marketer
Episode: TEA 217: Our TOP-Performing Ad Creatives (w/ Ben From Smart Marketer)
Allyson Kuhns
Founder of Pacific Hound
Pacific Hound
Episode: TEA 213: This Product Launch Strategy Made $50k in 4 days
Amy Sardone
Owner of speedcleaning.com, specializing in eco-friendly cleaning supplies
speedcleaning.com
Episode: TEA 202: From $67k to $230k Months & More Freedom
Jacob Coffy
Sales lead and brother of host Josh Coffy
Episode: Special 200th: Doubling Revenue YoY, Launching A Software, and Building a Brand Portfolio
Kyle Heidt
An expert in scaling eCommerce brands to significant monthly revenues
New Heights
Episode: TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy
Dylan Counts
Production and coaching lead at The Ecommerce Alley
The Ecommerce Alley
Episode: TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)

Hosts

Josh Coffy
Host of the show and a key driver of strategy and ad-focused content.
Dylan Counts
Co-host focusing on frameworks, execution, and practical implementation alongside ad strategy.

Reviews

4.9 out of 5 stars from 225 ratings
  • One of the most practical helpful podcasts for business owners

    I’m so glad to have found this podcast! It’s so practical, no fluff, truly just deep dives into stuff that really matters and makes a difference for e-commerce business! Thank you for sharing your knowledge with the world!

    Apple Podcasts
    5
    Liesel Anne Callahan
    United Statesa month ago
  • Great insights and vibe

    I love the energy of Josh and team on this podcast. Helpful tips and timely coverage of meta updates led me to join their program!

    Apple Podcasts
    5
    12dfer
    United States2 months ago
  • The Quality Speaks for Itself

    There are real ones and pretenders. These people are real ones. No BS “5 obvious things you’re already doing” or “10 things so vague you can’t do anything with them.” They are humble and generous with real, current knowledge. I’ve learned more about Meta Ads from these podcasts than I did working with 2 different agencies.

    Apple Podcasts
    5
    Matt Davis / PutterCup Golf
    United States2 months ago
  • This Info Is Free??

    Josh and his team share incredibly valuable insights on things you’re probably overlooking in your business. They clearly have the experience, and they’re actually giving it away for free. It’s rare to find this level of knowledge so accessible.

    Apple Podcasts
    5
    NicoleIsaacs
    United States2 months ago
  • The MVP(odcast)

    I don't even have to read the description anymore. If these guys are putting it out there, I'm listening to it. Absolutely love just pulling out a notebook and adding all of the actionable items to my list as I listen! The back and forth banter between the hosts is very easy to listen to and this podcast has SO much valuable information.

    Apple Podcasts
    5
    @beingmrsbrauner
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The back-and-forth banter makes complex topics digestible and actionable.
Consistently high value, with up-to-date meta strategy and clear frameworks.
Great insights and vibe — energy and actionable tips show up consistently.
There are real ones and pretenders — this podcast delivers real, current knowledge.
Incredible free value and practical depth; not just hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number five. Is it dangerous putting all of your eggs in one product basket?
No, not inherently; many successful campaigns center on a single-product entry point when the messaging and ICP are solid, though it's not a universal rule and should not prevent product diversification if the funnel isn't performing.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number four. How do I create diversity in ads with the same messaging?
Build a library of formats and inspirational examples, gather ongoing inspiration, and use AI to map a strong message into multiple formats, thereby preserving the core message while changing presentation to keep the algorithm engaged.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number three. What ratio of paid ads to organic social posts should I be doing?
The team's state of Meta ads suggests an organic-first approach, with typical observation that most top spenders post about three times per week; use organic content as a foundation and repurpose it into ads, adapting formats as needed.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number two. Why does Meta not spend on the new ads that I launch?
Meta often spends only a small amount on new ads while it evaluates performance; if a new ad doesn't attract spend, it's a signal Meta doesn't like it, but this can change over time as the account evolves and other ads perform, so avoid emotional reactions and use a consistent testing framework.
TEA 233: Why Does Meta Not Spend On Your Newly Launched Ads? (+ 4 More Meta Ads Questions Answered)
Q: Question number one. Why does my ROAS spike every time I run a promotion?
The spike is largely due to attribution; promo periods create inflated credit for purchases thanks to last-click and view-through attribution, so it's essential to compare seven-day click windows and consider incremental attribution to avoid overestimating impact.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show for ecommerce professionals leaning into paid ads, AI workflows, and business optimization. Most episodes center on Meta advertising strategies, data-informed decision making, and scalable systems for faster growth, with frequent deep dives into performance playbooks, AI-enabled content and tooling, and leadership routines that sustain profitability. Unique signals include recurring emphasis on data aggregation (via Breezeway), live-data tactics, and actionable frameworks that listeners can apply week-to-week. The tone blends tactical advice with candid conversations about platform changes, AI adoption, and how to keep campaigns steady during volatility, making it useful for owners, marketing leads, and oper... more

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These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. Social Media Marketing Podcast
3. The Product Boss with Jacqueline Snyder
4. The Foundr Podcast with Nathan Chan
5. Good Content with Shannon McKinstrie

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this podcast launched 5 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dr. Mark Matthews
2. Cliff Brown
3. Daniel Miller
4. Ben Bennett
5. Allyson Kuhns
6. Amy Sardone
7. Jacob Coffy
8. Kyle Heidt

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