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The Big Impression

The Current
Advertising
Instacart
Humor
Tubi
AB Inbev
Marketing Strategies
Grocery Delivery
Super Bowl
Omnichannel Marketing
Sustainability
Marketing
White Castle
Covid-19
Data-Driven Marketing
Consumer Packaged Goods
BBDO
Consumer Insights
Retail Media
Major League Soccer
Future Scenarios

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

PublishesWeeklyEpisodes128Founded4 years ago
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Artwork for The Big Impression

Latest Episodes

Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.

more

On the latest episode of The Big Impression podcast, Samsung’s Allison Stransky discusses the company’s new AI-focused campaign, “Your Home Speaks You.” She explains the importance of conveying how Samsung’s AI-powered home-automation features benefi... more

On the latest episode of The Big Impression, Nestlé’s Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It’s part of a larger strategy to connect with new audie... more

Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitti... more

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Recent Guests

Allison Stransky
Chief Marketing Officer at Samsung Electronics America
Samsung Electronics America
Episode: Samsung’s Allison Stransky on the future of AI in the home — and beyond
Antonia Farquhar
Global Head of Media and Partnerships at Nestlé
Nestlé
Episode: Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
Sarah Harms
Vice President of Advertising, Marketing and Measurement at Roku
Roku
Episode: Roku’s Sarah Harms on building the future of CTV advertising
Jonathan Roberts
Chief Innovation Officer at People Inc.
People Inc.
Episode: People Inc.’s Jonathan Roberts on the untapped power of content
Brian Berner
Global Head of Ad Sales at Spotify
Spotify
Episode: Spotify’s Brian Berner on the ‘untapped’ potential of audio
Patty Morris
Head of brand at State Farm
State Farm
Episode: State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
Sophie Kelly
SVP of Global Tequila and Mezcal Categories at Diageo
Diageo
Episode: Diageo’s Sophie Kelly on why great brand-building starts offline
James Rothwell
Managing Director of Brand Marketing at Kinective Media
Kinective Media
Episode: Kinective Media’s James Rothwell on United’s sky-high media ambitions
Ryu Yokoi
Chief Media and Marketing Capabilities Officer for North America
Unilever
Episode: Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign

Hosts

Damian Fowler
Co-host who provides insights and engaging discussions on marketing strategies and brand stories, often featuring his expertise in the evolving landscape of advertising.
Ilyse Liffreing
Co-host known for exploring innovative marketing strategies and facilitating insightful conversations with top industry leaders, often focusing on creative advertising and brand development.

Reviews

4.5 out of 5 stars from 42 ratings
  • Master interviewers!

    So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • Great guests!

    Quality guests from across the marketing spectrum week over week.

    Apple Podcasts
    5
    Brian$1
    United States2 years ago
  • Zena Arnold

    Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

    Apple Podcasts
    5
    Joey 2050
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews note the hosts' ability to facilitate rich conversations that draw out valuable experiences from their guests, making it a must-listen for marketing professionals.
Listeners appreciate the quality of the insights and the caliber of guests featured on the show.
The discussions are highlighted for being both informative and engaging, offering actionable strategies that can be applied in the listener's own work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Samsung’s Allison Stransky on the future of AI in the home — and beyond
Q: How do you see AI continuing to evolve the role that Samsung plays in people's homes?
AI is going to be crucial in enhancing the user experience, making devices more personalized and connected as Samsung continues to innovate and communicate these benefits to consumers.
Samsung’s Allison Stransky on the future of AI in the home — and beyond
Q: How did those data insights actually help you shape the campaign?
These insights highlighted that while 76 percent of households own a Samsung product, only 27 percent utilize three or more, emphasizing the importance of showcasing the interconnected benefits of Samsung's ecosystem.
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
Q: Is there any advice that you would give marketers looking to make the same shift as you guys are doing?
Antonia emphasizes the importance of focus, data-driven decision making, and understanding the audience growth in marketing.
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
Q: What kind of mindset shifts were needed to get your teams to rally behind the concept of Fewer Bigger Better?
Antonia discusses the focus on proper brand investment and streamlining agency partnerships for better marketing effectiveness.
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
Q: Can you give me a little bit of background about why sports and why Formula One?
Antonia explains that sports offer appointment live viewing opportunities, connecting brands with cultural conversations and excitement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Big Impression

What is The Big Impression about and what kind of topics does it cover?

Featuring insights and inspiration from leaders across various influential brands, this podcast offers a platform for candid storytelling around successful and challenging marketing campaigns. The hosts engage with industry experts to illuminate trends, strategies, and the underlying principles behind noteworthy brand initiatives. Discussions often explore how cultural relevance, authenticity, and targeted data play pivotal roles in shaping marketing decisions, making the content particularly appealing to professionals in the marketing and advertising sectors. Each episode typically highlights practical lessons that can be applied within the listener's own business landscape, making it a valuable resource for marketers looking to navigate a... more

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Which podcasts are similar to The Big Impression?

These podcasts share a similar audience with The Big Impression:

1. The Prof G Pod with Scott Galloway
2. Hard Fork
3. The CMO Podcast
4. Pivot
5. How I Built This with Guy Raz

How many episodes of The Big Impression are there?

The Big Impression launched 4 years ago and published 128 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Big Impression?

Recent guests on The Big Impression include:

1. Allison Stransky
2. Antonia Farquhar
3. Sarah Harms
4. Jonathan Roberts
5. Brian Berner
6. Patty Morris
7. Sophie Kelly
8. James Rothwell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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