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The Big Impression

The Current
Advertising
Retail Media
Programmatic Advertising
Gen Z
Digital Marketing
Marketing Strategies
Marketing
Formula One
Marketing Strategy
Consumer Insights
Super Bowl
Diadora
Customer Experience
E-Commerce
Instacart
Covid-19
Samsung
Spotify
First-Party Data
NFL

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

PublishesWeeklyEpisodes155Founded5 years ago
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MarketingCareersBusiness

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Artwork for The Big Impression

Latest Episodes

Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and ... more

Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about o... more

Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our ... more

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The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers.

Hosted by Simplecast, an AdsWizz company. See ... more

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Recent Guests

Tamika Young
Chief Marketing and Communications Officer at Hinge
Hinge
Episode: Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies
Joy Robins
Global Chief Advertising Officer at The New York Times
The New York Times
Episode: Joy Robins on how The New York Times is luring news-averse advertisers
Christine Foster
Group Vice President of Commercial Strategy and Operations from Kroger Precision Marketing
Kroger Precision Marketing
Episode: Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Paulita David
VP of US Large Customer Sales at Reddit
Reddit
Episode: Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Sarah Larsen
CMO of Hisense USA
Hisense USA
Episode: Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment
Dani Feore
VP of Industry and Data Partnerships at The Weather Company
The Weather Company
Episode: The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior
David Young
VP of Retail Media at Dick's Sporting Goods
Dick's Sporting Goods
Episode: Dick’s Sporting Goods’ David Young on balancing performance with customer experience
Molly Hjelm
Head of Retail Media at Ace Hardware
Ace Hardware
Episode: Ace Hardware’s Molly Hjelm on bringing the retail back into retail media
Seth Walters
Head of CTV sales at EW Scripps
EW Scripps
Episode: E.W. Scripps’ Seth Walters on making premium sports more accessible

Hosts

Damian Fowler
Host focusing on marketing insights and brand storytelling.
Ilyse Liffreing
Co-host and strategist focused on engagement and data-driven marketing storytelling.

Reviews

4.5 out of 5 stars from 42 ratings
  • Master interviewers!

    So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!

    Apple Podcasts
    5
    Mischa-Z
    United States3 years ago
  • Great guests!

    Quality guests from across the marketing spectrum week over week.

    Apple Podcasts
    5
    Brian$1
    United States3 years ago
  • Zena Arnold

    Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

    Apple Podcasts
    5
    Joey 2050
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows attract insights on brand storytelling and human-centered campaigns.
Executives share practical, battle-tested marketing strategies with clear takeaways.
Guests come from across the marketing spectrum, offering broad perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#183
Canada/Business/Marketing
Apple Podcasts
#85
Hong Kong/Business/Marketing
Apple Podcasts
#117
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies
Q: What insight led you to focus on the emotional reality of dating today?
The insight was that Gen Z and other daters are navigating a spectrum of emotions from frustration to hope, and that showing those honest, emotional realities in real couples helps potential users feel seen and understood, which strengthens trust and connection with the brand.
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Q: When a campaign launches with Kroger, what are you watching most closely in those first weeks to understand whether something's working or not?
She notes that automated optimizations and AI-driven bidding (PrecisionBid) continually refresh bids, allowing quick assessment of performance and alignment with campaign objectives.
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Q: You have visibility into real purchase behavior at scale. How does that change the way you advise brands on creative messaging and timing?
Christine explains that brands can tailor messaging and timing by slicing consumer data into lifestyle and behavioral signals, enabling precise, privacy-centric targeting and more relevant, timely creative.
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Q: How should marketers rethink the role of community as research, media, and creative input?
Marketers should view the community as a full-spectrum input source—from early insights and trend detection through product innovation to awareness and purchase—and engage with it as a trusted, human-driven conversation rather than a one-way channel, leveraging authenticity and lived experiences to guide decisions.
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Q: What was happening on Reddit that made Dove want to lean in?
Dove recognized that Reddit hosts authentic, highly trusted product discussions where real users share lived experiences. By leaning into these conversations and gathering insights from the existing discussions, they could craft a campaign that felt true to the brand and resonated with consumers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
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Household Income
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Frequently Asked Questions About The Big Impression

What is The Big Impression about and what kind of topics does it cover?

The show features high-caliber marketing and brand leaders discussing real-world campaigns, growth plays, and lessons learned from large-scale initiatives. Across episodes, themes include the evolution of media strategies, data-driven storytelling, and authentic brand purpose, often tied to culture shifts, sports partnerships, and destination or product launches. Notable spikes include a focus on leveraging local-to-national media ecosystems, blending legacy brands with modern channels, and using storytelling to humanize technology and services. The format tends to center on practical takeaways for marketers and sponsorship teams, with guests drawn from consumer brands, sports, hospitality, and technology—providing actionable insights for l... more

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Which podcasts are similar to The Big Impression?

These podcasts share a similar audience with The Big Impression:

1. Pivot
2. The CMO Podcast
3. On with Kara Swisher
4. The Prof G Pod with Scott Galloway
5. Prof G Markets

How many episodes of The Big Impression are there?

The Big Impression launched 5 years ago and published 155 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Big Impression?

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What guests have appeared on The Big Impression?

Recent guests on The Big Impression include:

1. Tamika Young
2. Joy Robins
3. Christine Foster
4. Paulita David
5. Sarah Larsen
6. Dani Feore
7. David Young
8. Molly Hjelm

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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