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The Big Impression

The Current
Advertising
Instacart
Humor
Tubi
AB Inbev
Marketing Strategies
Grocery Delivery
Super Bowl
Sustainability
Omnichannel Marketing
Marketing
White Castle
Covid-19
Data-Driven Marketing
Consumer Packaged Goods
BBDO
Consumer Insights
Retail Media
Major League Soccer
Future Scenarios

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

PublishesWeeklyEpisodes137Founded4 years ago
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Artwork for The Big Impression

Latest Episodes

As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio... more

Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft.

For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that’s only part of the story. During... more

In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect.

Hosted by Simplecast, an AdsWizz company. See pcm... more

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our c... more

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Recent Guests

Liam Kristinnsson
Head of Programmatic Partnerships at Dish Media
Dish Media
Episode: Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging
Jessica Bryndza
Vice President of Brand Marketing at Lyft
Lyft
Episode: Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Brian Monahan
Senior Vice President of Retail Media at Albertsons Media Collective
Albertsons Media Collective
Episode: Albertsons’ Brian Monahan on turning shopper data into retail media gold
Kimberly Ito
Vice President and Chief Marketing Officer at Mitsubishi Motors North America
Mitsubishi Motors North America
Episode: Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Kate Wik
Chief Marketing Officer at the Las Vegas Convention and Visitors Authority
Las Vegas Convention and Visitors Authority
Episode: Kate Wik, the CMO of Las Vegas, on marketing an iconic city
Emily Prazer
President and CEO of the Las Vegas Grand Prix and Chief Commercial Officer of Formula One.
Formula One
Episode: Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Peggy Roe
Executive Vice President and Chief Customer Officer at Marriott International
Marriott International
Episode: Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Sara Badler
Chief Advertising Officer of The Guardian US
The Guardian US
Episode: The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
Michael Rubenstein
Co-founder at Firsthand and former executive at DoubleClick and AppNexus
Episode: Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech

Hosts

Damian Fowler
Co-host and Editor, focusing on extracting insights and entertaining stories from top professionals in leading global brands.
Ilyse Liffreing
Co-host, responsible for engaging guests and facilitating impactful discussions on marketing and brand strategies.

Reviews

4.5 out of 5 stars from 42 ratings
  • Master interviewers!

    So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • Great guests!

    Quality guests from across the marketing spectrum week over week.

    Apple Podcasts
    5
    Brian$1
    United States3 years ago
  • Zena Arnold

    Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

    Apple Podcasts
    5
    Joey 2050
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests from across the marketing spectrum week over week.
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!
So much great content, strategies, and insights from top business executives! I can't keep up with all your amazing interviews, episode titles, and content!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#220
United States/Business/Marketing
Apple Podcasts
#223
Canada/Business/Marketing
Apple Podcasts
#139
Italy/Business/Marketing
Apple Podcasts
#170
India/Business/Marketing
Apple Podcasts
#234
Brazil/Business/Marketing
Apple Podcasts
#248
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Q: Do you see Lyft in some ways as kind of a challenger brand?
Yes, Lyft embraces its identity as a challenger brand, especially in comparison to larger competitors and strives to innovate and connect better with consumers.
Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Q: Can you talk about how you connect the brand's storytelling element to the broader consumer journey from the moment they download the app to the next time they need a ride?
The approach involves creating a cohesive experience across marketing channels, focusing on building brand loyalty through thoughtful engagement at every stage of the customer journey.
Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Q: How did you land on the creative tone and the underlying messaging that makes this work feel more emotional and human rather than just purely transactional?
The creative tone is rooted in Lyft's purpose to serve and connect, aiming to evoke emotional connections through personal stories in mobility.
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: If you had an unlimited budget, what marketing would you invest in?
I would invest more in future market research to balance today's needs with tomorrow's ambitions.
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: What signals or KPIs are you paying closest attention to when it comes to impact?
Key early signs are promising, with increased interest and awareness, website engagement up 36%, and a 56% sales lift in geo-targeted markets.

Audience Metrics

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Frequently Asked Questions About The Big Impression

What is The Big Impression about and what kind of topics does it cover?

This podcast features insightful conversations with leaders from influential brands, focusing on innovative marketing strategies and the behind-the-scenes of impactful campaigns. Topics often include brand storytelling, customer engagement, and how major companies navigate challenges in the evolving marketing landscape. The hosts aim to extract valuable lessons, with a strong emphasis on understanding both successes and failures in marketing efforts. The discussions are rich in detail, likely making it appealing to professionals in marketing, advertising, and business sectors who seek real-world examples and insights into effective brand strategies.

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Rephonic provides a wide range of podcast stats for The Big Impression. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Impression and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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Which podcasts are similar to The Big Impression?

These podcasts share a similar audience with The Big Impression:

1. The Prof G Pod with Scott Galloway
2. Prof G Markets
3. On with Kara Swisher
4. Hard Fork
5. Channels with Peter Kafka

How many episodes of The Big Impression are there?

The Big Impression launched 4 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Big Impression?

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What guests have appeared on The Big Impression?

Recent guests on The Big Impression include:

1. Liam Kristinnsson
2. Jessica Bryndza
3. Brian Monahan
4. Kimberly Ito
5. Kate Wik
6. Emily Prazer
7. Peggy Roe
8. Sara Badler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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