The Big Impression
The CurrentThe Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
| Publishes | Weekly | Episodes | 166 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream.
Dive into more in... more
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from leaders in ad tech: www.t... more
Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.
Dive into more insights and inspiration from leaders in ad te... more
BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Dive into more insights and inspiration from leaders in ad tech: www.thecurrent.... more
Key Facts
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Reviews
- Master interviewers!
So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!
Apple Podcasts5Mischa-Z
United States3 years ago - Great guests!
Quality guests from across the marketing spectrum week over week.
Apple Podcasts5Brian$1United States3 years ago - Zena Arnold
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!
Apple Podcasts5Joey 2050United States5 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #127 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #163 |  Sweden/Business/Marketing |
Apple Podcasts | #172 |  Taiwan/Business/Marketing |
Apple Podcasts | #190 |  Singapore/Business/Marketing |
Apple Podcasts | #196 |  Hong Kong/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Big Impression
What is The Big Impression about and what kind of topics does it cover?
A candid, business-forward show that centers on big-brand campaigns, leadership, and the craft of modern marketing. Episodes often feature senior marketers and industry leaders discussing brand-building, data-driven advertising, retail media, and the evolving tech landscape—from AI in marketing to audience-based buying and sponsorship-driven campaigns. Notable strengths include high-profile guest pairs, practical takeaways for cross-channel strategies, and a knack for translating complex media concepts into actionable ideas for advertisers, agencies, and brands. The show frequently emphasizes real-world lessons, strong storytelling, and a culture of experimentation, making it useful for listeners seeking inspiration, partnerships, or sponso... more
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How many listeners does The Big Impression get?
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What are the audience demographics for The Big Impression?
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How many subscribers and views does The Big Impression have?
To see how many followers or subscribers The Big Impression has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Big Impression?
These podcasts share a similar audience with The Big Impression:
1. The Prof G Pod with Scott Galloway
2. Pivot
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. Prof G Markets
5. On with Kara Swisher
How many episodes of The Big Impression are there?
The Big Impression launched 5 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Big Impression?
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Where can I see ratings and reviews for The Big Impression?
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How do I access podcast episode transcripts for The Big Impression?
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What guests have appeared on The Big Impression?
Recent guests on The Big Impression include:
1. George Felix
2. Daale Carter
3. Prachi Gore
4. Carly Carson
5. Kristen Tormey
6. Marisa Crocker
7. Ellie Norman
8. Huib van Bockel
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.