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The Big Impression

The Current
Advertising
Programmatic Advertising
Gen Z
Digital Marketing
Marketing Strategies
Retail Media
Marketing
Formula One
Marketing Strategy
Super Bowl
Diadora
Consumer Insights
Customer Experience
E-Commerce
Instacart
Covid-19
Samsung
Spotify
Digital Advertising
NFL

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

PublishesWeeklyEpisodes146Founded5 years ago
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BusinessCareersMarketing

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Artwork for The Big Impression

Latest Episodes

For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That’s all well and good, but Ace Hardware wants to... more

As sports rights grow more fragmented and expensive, E.W. Scripps is making a different bet: free access, broader reach and a bigger role for ad-supported television.

As Seth Walters, head of CTV sales at E.W. Scripps, says, “Our superpower is distr... more

Best Buy has long been synonymous with consumer electronics, but today it’s making an equally aggressive play to become a major force in media and marketing.

In this episode of The Big Impression, Best Buy Ads President Lisa Valentino joins hosts Da... more

YouTube

Oura may be best known for its sleek smart ring, but its bigger ambition is changing how people think about health. In this episode of The Big Impression, CMO Doug Sweeny joins hosts Damian Fowler and Ilyse Liffreing to unpack how a wearable brand is... more

YouTube

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Recent Guests

Seth Walters
Head of CTV sales at EW Scripps
EW Scripps
Episode: E.W. Scripps’ Seth Walters on making premium sports more accessible
Doug Sweeny
Chief Marketing Officer
Oura
Episode: Oura’s Doug Sweeny on turning data into daily wellness
Heather Malenshek
SVP and Chief Marketing Officer
Land O'Lakes
Episode: Land O’Lakes’ Heather Malenshek on reshaping rural America’s story
Andrew Schneider
Chief Marketing Officer at Stanley Steemer
Stanley Steemer
Episode: Stanley Steemer’s Andrew Schneider on owning the spring clean
Natalia Ball
Global Chief Growth Officer at Mars Pet Nutrition
Mars Pet Nutrition
Episode: Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion
Antonio Gnocchini
Chief Marketing Officer at Diadora, known for its Made in Italy craftsmanship.
Diadora
Episode: Diadora’s Antonio Gnocchini on the power of discovery
Liam Kristinnsson
Head of Programmatic Partnerships at Dish Media
Dish Media
Episode: Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging
Jessica Bryndza
Vice President of Brand Marketing at Lyft
Lyft
Episode: Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Brian Monahan
Senior Vice President of Retail Media at Albertsons Media Collective
Albertsons Media Collective
Episode: Albertsons’ Brian Monahan on turning shopper data into retail media gold

Hosts

Damian Fowler
Co-host and editor, focusing on uncovering stories from industry leaders about impactful marketing campaigns.
Ilyse Liffreing
Co-host and editor, dedicated to exploring insights and experiences from influential brand marketers.

Reviews

4.5 out of 5 stars from 42 ratings
  • Master interviewers!

    So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!

    Apple Podcasts
    5
    Mischa-Z
    United States3 years ago
  • Great guests!

    Quality guests from across the marketing spectrum week over week.

    Apple Podcasts
    5
    Brian$1
    United States3 years ago
  • Zena Arnold

    Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

    Apple Podcasts
    5
    Joey 2050
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback often highlights the quality guest lineup, reflecting diverse experiences in marketing.
The engaging style of the hosts contributes to a rich learning experience for marketing professionals.
Listeners appreciate the insightful discussions with industry leaders and the actionable marketing strategies shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Ireland/Business/Marketing
Apple Podcasts
#238
Mexico/Business/Marketing
Apple Podcasts
#239
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

E.W. Scripps’ Seth Walters on making premium sports more accessible
Q: Seth, going all in on free over the air sports, what did you see in the market that made you feel that this was the right time to make that move?
The shift was driven by the migration of audiences to streaming and the strategic opportunity to monetize through advertising. By focusing on distribution and reach rather than locking content behind paywalls, Scripps could serve both local stations and national brands with a broad, high-attention audience.
Oura’s Doug Sweeny on turning data into daily wellness
Q: Do brands need to act as guides to everyday living?
Oura positions health as daily practice with small, consistent steps and emphasizes data-driven but benefit-led storytelling that resonates across demographics, not just elite athletes.
Oura’s Doug Sweeny on turning data into daily wellness
Q: What stood out about the Winter Olympics rollout and partnership?
The organic relationships with hundreds of teams and athletes made the formal partnership feel like a natural extension, and it was easy to onboard athletes and trainers who already used the product in their regimes.
Oura’s Doug Sweeny on turning data into daily wellness
Q: Do you get different insights from different global marketplaces?
Yes. The US and the UK are the most mature markets with strong awareness, while places like Mumbai, Sydney, and Berlin require region-specific storytelling—engineering-focused in Germany, sleep-focused in Japan, holistic wellness in the UK/US.
Land O’Lakes’ Heather Malenshek on reshaping rural America’s story
Q: What advice would you give other brands about pursuing purpose-driven marketing without it feeling performative?
Ground your purpose in the organization's true identity, avoid slapping a purpose onto campaigns, and seek collaboration to scale impact rather than attempting to own an issue solo

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Big Impression

What is The Big Impression about and what kind of topics does it cover?

Listeners can expect in-depth conversations with industry leaders from well-known brands who share their experiences and insights on marketing campaigns. The discussions often revolve around innovative strategies, brand storytelling, and challenges faced in the marketing landscape, highlighting significant case studies and successful advertising initiatives. Unique aspects include a focus on real-world lessons learned from both successful and unsuccessful campaigns, emphasizing a candid approach to understanding what works in brand marketing. This podcast is informative for professionals looking to enhance their knowledge of marketing dynamics and gain inspiration from real-world applications.

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Which podcasts are similar to The Big Impression?

These podcasts share a similar audience with The Big Impression:

1. The Prof G Pod with Scott Galloway
2. Prof G Markets
3. Pivot
4. Hard Fork
5. On with Kara Swisher

How many episodes of The Big Impression are there?

The Big Impression launched 5 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Big Impression?

Recent guests on The Big Impression include:

1. Seth Walters
2. Doug Sweeny
3. Heather Malenshek
4. Andrew Schneider
5. Natalia Ball
6. Antonio Gnocchini
7. Liam Kristinnsson
8. Jessica Bryndza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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