Rephonic
Artwork for The Big Impression

The Big Impression

The Current
Instacart
Advertising
Humor
Tubi
AB Inbev
Marketing Strategies
Grocery Delivery
Super Bowl
Omnichannel Marketing
Sustainability
Marketing
White Castle
Covid-19
Data-Driven Marketing
Consumer Packaged Goods
BBDO
Consumer Insights
Retail Media
Major League Soccer
Future Scenarios

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

PublishesWeeklyEpisodes135Founded4 years ago
Number of ListenersCategories
CareersBusinessMarketing

Listen to this Podcast

Artwork for The Big Impression

Latest Episodes

In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect.

Hosted by Simplecast, an AdsWizz company. See pcm... more

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our c... more

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand.

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio... more

Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas.

Episode Transcript

Please note, this transcript  may contain minor inconsisten... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Journal.
The Journal.The Wall Street Journal & Spotify Studios
Pivot
PivotNew York Magazine
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
WSJ What’s News
WSJ What’s NewsThe Wall Street Journal

Recent Guests

Brian Monahan
Senior Vice President of Retail Media at Albertsons Media Collective
Albertsons Media Collective
Episode: Albertsons’ Brian Monahan on turning shopper data into retail media gold
Kimberly Ito
Vice President and Chief Marketing Officer at Mitsubishi Motors North America
Mitsubishi Motors North America
Episode: Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Kate Wik
Chief Marketing Officer at the Las Vegas Convention and Visitors Authority
Las Vegas Convention and Visitors Authority
Episode: Kate Wik, the CMO of Las Vegas, on marketing an iconic city
Emily Prazer
President and CEO of the Las Vegas Grand Prix and Chief Commercial Officer of Formula One.
Formula One
Episode: Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Peggy Roe
Executive Vice President and Chief Customer Officer at Marriott International
Marriott International
Episode: Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Sara Badler
Chief Advertising Officer of The Guardian US
The Guardian US
Episode: The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
Michael Rubenstein
Co-founder at Firsthand and former executive at DoubleClick and AppNexus
Episode: Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech
Allison Stransky
Chief Marketing Officer at Samsung Electronics America
Samsung Electronics America
Episode: Samsung’s Allison Stransky on the future of AI in the home — and beyond
Antonia Farquhar
Global Head of Media and Partnerships at Nestlé
Nestlé
Episode: Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces

Hosts

Damian Fowler
Co-host and Editor, focusing on extracting insights and entertaining stories from top professionals in leading global brands.
Ilyse Liffreing
Co-host, responsible for engaging guests and facilitating impactful discussions on marketing and brand strategies.

Reviews

4.5 out of 5 stars from 42 ratings
  • Master interviewers!

    So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • Great guests!

    Quality guests from across the marketing spectrum week over week.

    Apple Podcasts
    5
    Brian$1
    United States3 years ago
  • Zena Arnold

    Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

    Apple Podcasts
    5
    Joey 2050
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests from across the marketing spectrum week over week.
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!
So much great content, strategies, and insights from top business executives! I can't keep up with all your amazing interviews, episode titles, and content!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: If you had an unlimited budget, what marketing would you invest in?
I would invest more in future market research to balance today's needs with tomorrow's ambitions.
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: What signals or KPIs are you paying closest attention to when it comes to impact?
Key early signs are promising, with increased interest and awareness, website engagement up 36%, and a 56% sales lift in geo-targeted markets.
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: How do you think about the consumer journey?
The purchase journey has doubled recently, and Mitsubishi has an opportunity to connect with consumers during their extended research phase, promoting their value story and brand reliability.
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
Q: What was the core consumer or cultural insights behind this most recent campaign for Outlander Trail Edition?
The insight was that adventure for today's consumers means personal growth and a fulfilling life, redefining success beyond traditional notions.
Kate Wik, the CMO of Las Vegas, on marketing an iconic city
Q: Are there other big cities that have similar outreach, similar marketing campaigns?
Wik responds that while other cities like New York and LA have tourism authorities, Las Vegas's unique funding model through room taxes supports its continuous marketing initiatives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Big Impression

What is The Big Impression about and what kind of topics does it cover?

This podcast features insightful conversations with leaders from influential brands, focusing on innovative marketing strategies and the behind-the-scenes of impactful campaigns. Topics often include brand storytelling, customer engagement, and how major companies navigate challenges in the evolving marketing landscape. The hosts aim to extract valuable lessons, with a strong emphasis on understanding both successes and failures in marketing efforts. The discussions are rich in detail, likely making it appealing to professionals in marketing, advertising, and business sectors who seek real-world examples and insights into effective brand strategies.

Where can I find podcast stats for The Big Impression?

Rephonic provides a wide range of podcast stats for The Big Impression. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Impression and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Big Impression get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Big Impression, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Big Impression?

Rephonic provides comprehensive predictive audience data for The Big Impression, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Big Impression have?

To see how many followers or subscribers The Big Impression has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Big Impression?

These podcasts share a similar audience with The Big Impression:

1. The Journal.
2. Pivot
3. The Prof G Pod with Scott Galloway
4. On with Kara Swisher
5. WSJ What’s News

How many episodes of The Big Impression are there?

The Big Impression launched 4 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Big Impression?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Big Impression?

Rephonic pulls ratings and reviews for The Big Impression from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Big Impression?

Rephonic provides full transcripts for episodes of The Big Impression. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Big Impression?

Recent guests on The Big Impression include:

1. Brian Monahan
2. Kimberly Ito
3. Kate Wik
4. Emily Prazer
5. Peggy Roe
6. Sara Badler
7. Michael Rubenstein
8. Allison Stransky

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days