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Artwork for The Consistency Corner: Lightening the Mental Load of Marketing

The Consistency Corner: Lightening the Mental Load of Marketing

Ruthie Sterrett | Marketing Strategist for Mom Founders
Instagram
The Consistency Corner
Marketing
Social Media
Linkedin
Artificial Intelligence
Marketing Strategy
Mental Load
Outsourcing Social Media
Marketing To Moms
Engagement
Visibility
Community
The Corner Office
Customer Journey
Networking
Content Strategy
Social Media Marketing
Work-Life Balance
Branding

A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.

Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally ma... more

PublishesWeeklyEpisodes273Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Consistency Corner: Lightening the Mental Load of Marketing

Latest Episodes

If you've ever told yourself your marketing would finally click if you could just be more disciplined, this episode is going to challenge that. I'm joined by Mary Martinez, founder of Mary Diana Designs, an interior design firm creating sensory-infor... more

Thinking about hiring help before Q4 hits? Before you post that job or book that discovery call, there's one thing that decides whether any hire actually works, and it has nothing to do with finding the right person.

In this episode, Ruthie breaks d... more

It's July, it's hot, and the last thing you want to think about is the holidays. But this is exactly the moment to plan your Q4, before back-to-school and fall sports fill up your calendar and the reactive, FOMO-driven decisions take over.

In this e... more

You're not behind on your marketing because you're lazy. You're behind because you're the one holding all of it — in your head, quietly, every single day.

In this episode, Ruthie gets real about the summer tension so many mom founders are living rig... more

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Recent Guests

Kim Roy
Pitching and visibility strategist, founder of Pitch with Kim
Pitch with Kim
Episode: Podcast Pitching Strategy for Women Founders: How to Get Visible with the Right Audience
Becky Mollenkamp
Feminist business coach who helps service-based entrepreneurs become CEOs without burnout
Feminist Founders, Feminist Podcasters Collective
Episode: How to Build a Business That Doesn’t Burn You Out (Even as a Mom CEO)
Cher Nguyen
Unknown role on this episode
Episode: LinkedIn Strategy for Founders: Personal vs Business Profile (And What Actually Works)
Holly Haynes
Mentor and founder of antisocial method programs
antisocial school / Crush the Rush
Episode: The Anti-Social Marketing Method: How to Grow Without Living on Social Media (with Holly Haynes)
Ashley Wyatt
Brand and web designer, mom of two, host of the Self-Made Life Podcast
Monarch Design Company
Episode: Staying Visible When Life Is Full: Evolving Your Brand with Ruthie Sterrett + Ashley Wyatt
Dana Watkins
Founder of Snappley Sites, web designer and IVF journey storyteller
Snappley Sites
Episode: Consistency Without Constant Hustle: Showing Up Authentically in Hard Seasons
Erika Millard
Bookkeeping and QuickBooks expert, host of Get Comfy with Numbers
Erika Millard's bookkeeping services
Episode: Content Strategy Session: Social Media for Bookkeepers
Dr. Gila
Parenting coach, clinical psychologist, and single mom who helps parents of strong-willed and neurodivergent kids
Episode: What’s the Job of Social Media in Your Business? A Real Talk Conversation with Parenting Coach Dr. Gila
Laura Davis
Time Management Coach, founder of Time Management Academy
Time Management Academy
Episode: The Truth About Time Management for Working Moms with Laura Davis

Reviews

5.0 out of 5 stars from 33 ratings
  • Real-talk: A must listen for marketing advice

    Ruthie and her guests bring the real-talk about entrepreneurship and marketing so you can hit the goals you want to in your business. You won’t get fluffy advice here, you’ll get real-life stories and actionable steps you can take. Get your notebook ready because you’ll want it!

    Apple Podcasts
    5
    Amanda_6
    United States2 years ago
  • SO helpful!

    I love the conversations that Ruthie has with her guests. SO MANY HELPFUL TIPS & SUGGESTIONS!! And just hearing how other people run their business their way is very inspiring. Can’t wait for more 🔥✨

    Apple Podcasts
    5
    Mariah Magz
    United States2 years ago
  • Marketing Magic

    Ruthie is so talented with a lot of experience! Her episodes are thoughtful to her brand and audience but what I love most is her human approach! She talks about the good, bad & ugly of marketing but also entrepreneurship! Thank you Ruthie for paving the way for others to speak up and out on how to do business different!

    Apple Podcasts
    5
    Gevewilson
    United States2 years ago
  • Real life business tips from friends!

    Listening to The Consistency Corner is like being in a safe space with friends you trust! Raw real life advice isn’t shared enough in the online business space. Ruthie does a fantastic job of inviting guest who will share their real experiences and honest advice!

    Apple Podcasts
    5
    Rcaldwell07
    United States2 years ago
  • One of my FAVES!

    This is one of the few shows I never miss an episode of! So much good, useful information you can use - not just broad ideas and teases to get you to buy. Ruthie is such a gem and her guests are equally brilliant.

    Apple Podcasts
    5
    Melissa8166
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Inspiring stories from women founders with practical tips.
Great mix of strategy, mindset, and community support.
A go-to resource for mom-owned businesses seeking sustainable growth.
Relatable, down-to-earth guidance that's easy to apply in a busy schedule.
Real-talk about entrepreneurship and marketing with actionable steps.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#95
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What’s the Job of Social Media in Your Business? A Real Talk Conversation with Parenting Coach Dr. Gila
Q: What role does social media play in your business?
Dr. Gila discusses how social media is used selectively to support visibility and community building, emphasizing authentic connection and the potential to repurpose content for nurture and outreach, rather than chasing every platform or every strategy.
The Truth About Time Management for Working Moms with Laura Davis
Q: How should a busy mom approach outsourcing social media?
Identify the job social media is doing in your funnel, hire a social media expert who understands strategy, and use them to shape content to support sales and nurturing, not just content creation, to maximize impact.
The Truth About Time Management for Working Moms with Laura Davis
Q: What makes the four-pillar framework different from traditional planners?
It emphasizes not just planning but also the execution (skills), the mental framing (mindset), and capacity (bandwidth awareness) to ensure the system actually supports life and reduces the mental load.
The Truth About Time Management for Working Moms with Laura Davis
Q: When did Laura realize the need to adapt time management for working moms, and how did that shape her path?
Her IVF journey in 2017 sparked her deep dive into research, revealing male-centric productivity advice, which she then tailored to fit the realities of motherhood and entrepreneurship, ultimately guiding her to create Time Management Academy.
Consistency Without Constant Hustle: Showing Up Authentically in Hard Seasons
Q: How do you decide what personal aspects to share publicly?
She mentions the quote that your story can be someone else's survival guide, the importance of energy, boundaries, and being mindful about what serves the audience and what protects her energy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A marketing strategy show tailored for mom founders balancing growth with mental load. Episodes center on sustainable content planning, avoiding burnout, and making social media work as a thoughtful part of a larger business strategy. Listeners will hear practical frameworks, real-world stories from mom entrepreneurs, and guidance on channel mix, collaboration with coaches or strategists, and crowding out distraction with clearer priorities. A standout aspect is the emphasis on capacity, cadence, and humane tactics over hype, plus recurring invitations to community events that help put strategy into practice without overwhelm.

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These podcasts share a similar audience with this podcast:

1. The Jasmine Star Show
2. The Amy Porterfield Show

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kim Roy
2. Becky Mollenkamp
3. Cher Nguyen
4. Holly Haynes
5. Ashley Wyatt
6. Dana Watkins
7. Erika Millard
8. Dr. Gila

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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