The Commercial Leader
Lagrou PartnersReal transformation starts at the top. In each episode, Bram Lagrou — founder of Lagrou Partners and seasoned transformation expert — shares his deepest insights on leading change that actually sticks. Whether you're driving a full sales transformation, building a high-performance culture, or developing the next generation of leaders in your organisation — this podcast gives you the thinking, the ... more
| Publishes | Weekly | Episodes | 16 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEducation | |||
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Latest Episodes
My guest this week is Koen Cardon — Belgian engineer, Officer of the Order of Leopold II, and the man who spent 30 years building Katoen Natie's business across Southeast Asia, from a standing start to an operation spanning Singapore, Thailand and Vi... more
Most sales teams I meet are tracking eight, ten, sometimes twelve KPIs — and wondering why nobody's excelling at any of them. In this episode of The Commercial Leader, I unpack why fewer KPIs almost always beat more, drawing on The 4 Disciplines of E... more
Every sales framework you've come across — SPIN selling, the Challenger sale, consultative selling, straight-line selling — shares one blind spot: they assume there's a single right way to sell to every buyer. In this episode, Bram Lagrou (who spent ... more
In this episode, I sit down with Kate Russell — conflict resolution specialist, speaker, coach, and author of Leaders Who Lead — for one of the most honest conversations we've had on this show about what leadership actually looks like in the real wor... more
Every organisation has them: the sales team pushing for speed, finance demanding accuracy, operations wanting process, and leadership expecting results — yesterday. The friction feels personal. It isn't.
In this episode of The Commercial Leader, Bra... more
What if the most frustrating person in your life is also your most valuable coach? In this episode of The Commercial Leader, Bram Lagrou makes the case that "difficult" people aren't the problem — they're a mirror. Whether it's the client who won't s... more
Most organisations aren't struggling because they have the wrong strategy. They're struggling because they don't truly understand the people executing it. In this episode of The Commercial Leader, Bram Lagrou unpacks the deceptively simple idea behin... more
In this episode of The Commercial Leader, Bram Lagrou unpacks why even well-funded corporate training programmes rarely deliver lasting results — and what forward-thinking organisations are doing differently. Drawing on 15+ years working across 25 co... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #187 |  Australia/Business/Management |
Top Management Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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The Commercial Leader launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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