Rephonic
Artwork for The Collective Content Podcast

The Collective Content Podcast

Collective Content
Artificial Intelligence
Thought Leadership
State Street
Heidrick & Struggles
Leadership
Data Science
Mckinsey & Company
Deloitte
Content Marketing
IBM Institute For Business Value
Virtusa
Accenture
ROI
ROI Of Thought Leadership
Authenticity
Data Governance
Forbes Insights
Marketing & Brand

The Collective Content Podcast is here and – much like the content we create for our clients – its goal is to drive meaningful conversations about B2B topics.Our team and guests bring over 500 years of combined experience and insights.For more, check out our website: www.collectivecontent.agency.

PublishesInfrequentlyEpisodes19Founded3 years ago
Categories
MarketingBusiness

Listen to this Podcast

Artwork for The Collective Content Podcast

Latest Episodes

Welcome to a new season of our Sense-maker sessions podcast. For this, our third season, Collective Content MD Tony Hallett sits down with elite B2B content innovators and creators, to get to the bottom of the burning questions in thought leadership.... more

Our final guest on season 3 of ‘Sense-maker sessions: Content leaders’ has enjoyed one of the most winding, interesting paths into B2B thought leadership so far.

Richard Murphy, Founder and Managing Partner of Walled City Group, journeyed from war c... more

Today’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, Euan Davis brings a deep grounding in industry an... more

Today’s sense-maker is another don of thought leadership. Co-author of The ROI of Thought Leadership with Cindy Anderson and Senior Partner and Vice President, Global Leader, IBM Institute for Business Value, Anthony Marshall sat down with MD Tony Ha... more

This is a real ‘lessons learned’ Sense-maker session.

You might expect that from Brenna Sniderman at Deloitte, given her career to date in PR, media, research and now one of the Big Four. In this episode, she talks much sense about trends in researc... more

The first ‘Sense-maker sessions: Content leaders’ episode of 2026, filmed at Gotham Production Studios, introduces you to our first guest in banking – the warm and witty Anna Bernasek, Managing Director, Global Head of Insights at State Street.

Anna... more

You’d be hard pressed to find a more experienced and well respected thought leadership expert than Francis Hintermann, and we are delighted to introduce him as the next guest on our ‘Sense-maker sessions: Content leaders’ podcast.

With a 27+ year ca... more

In this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, Global Editorial Director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and much more.

Listen to find out how Heid... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Recent Guests

Liz Bolshaw
Global Content Strategist and Editorial Lead at EY
EY
Episode: Sense-maker sessions 3.1: Liz Bolshaw, EY
Richard Murphy
Content leader and founder of Walled City Media Production House
Walled City Media Production House
Episode: Sense-maker sessions 2.8: Richard Murphy, Walled City Group
Euan Davis
Vice President Growth Markets at Virtusa
Virtusa
Episode: Sense-maker sessions 2.7: Euan Davis, Virtusa
Anthony Marshall
Executive at IBM Institute for Business Value, co-author of The ROI of Thought Leadership
IBM Institute for Business Value
Episode: Sense-maker sessions 2.6: Anthony Marshall, IBM Institute for Business Value
Brenna Sniderman
Content leader, Managing Director, Center for Integrated Research at Deloitte
Deloitte
Episode: Sense-maker sessions 2.5: Brenna Sniderman, Deloitte
Anna Bernasek
Managing Director and Global Head of Insights at State Street
State Street
Episode: Sense-maker sessions 2.4: Anna Bernasek, State Street
Francis Hintermann
Accenture Growth and Strategy Global Research Executive Director
Accenture
Episode: Sense-maker sessions 2.3: Francis Hintermann, Accenture
Josselyn Simpson
VP and Global Editorial Director at Heidrick & Struggles
Heidrick & Struggles
Episode: Sense-maker sessions 2.2: Josselyn Simpson, Heidrick & Struggles
Lucia Rahilly
Global Editorial Director and Deputy Publisher, McKinsey & Company
McKinsey & Company
Episode: Sense-maker sessions 2.1: Lucia Rahilly, McKinsey

Host

Tony Hallett
Host of SenseMaker Sessions

Talking Points

Recent interactions between the hosts and their guests.

Sense-maker sessions 2.7: Euan Davis, Virtusa
Q: What role does AI play in your research and content creation today?
AI is reshaping how research is produced, with tools helping to draft content more quickly and scale thought leadership, but the challenge is maintaining originality and a disciplined message while using automation to augment human insight.
Sense-maker sessions 2.7: Euan Davis, Virtusa
Q: How did your early career shape your approach to thought leadership today?
He explains a progression from hands-on journalism and analyst work at IDC/Forrester to vendor-side storytelling at Cognizant, which later evolved into leading Virtusa's outward-facing research and insights functions, emphasizing the importance of truly connecting with clients and markets rather than just publishing content.
Sense-maker sessions 2.8: Richard Murphy, Walled City Group
Q: What's your take on AI's impact on jobs and capabilities?
AI should augment human capacity, not just cut costs. The real opportunity lies in enabling people to be more strategic and creative, with technologies that handle routine tasks while humans lead with insight and leadership.
Sense-maker sessions 2.8: Richard Murphy, Walled City Group
Q: Why is original research so central to your work now?
Because original data allows us to offer unique signals and credibility that generic industry chatter cannot provide. It helps brands stand out, informs strategy, and builds trust with audiences who need to see tangible evidence behind claims.
Sense-maker sessions 2.8: Richard Murphy, Walled City Group
Q: How did your early experiences in journalism and fieldwork shape your later approach to corporate content?
Those experiences taught me to seek depth in stories, to connect with real people, and to translate complex contexts into insights that help decision-makers. That background underpins my emphasis on editorial leadership and authentic, evidence-based thought leadership in business contexts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Collective Content Podcast

What is The Collective Content Podcast about and what kind of topics does it cover?

This show centers on practical, research-driven conversations about thought leadership in the B2B space, with a strong emphasis on how large organizations create credible content, apply AI to research and storytelling, and demonstrate ROI. Interviews typically feature senior content, insights, and strategy leaders from professional services, finance, and technology firms who share career journeys, methods for producing rigorous research, and strategies for measuring impact beyond downloads. A notable pattern is deep dives into governance, data-driven storytelling, and the evolving role of AI in publishing, often framed around real-world client work and business outcomes. The format tends to mix personal career anecdotes with concrete framew... more

Where can I find podcast stats for The Collective Content Podcast?

Rephonic provides a wide range of podcast stats for The Collective Content Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Collective Content Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Collective Content Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Collective Content Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Collective Content Podcast?

Rephonic provides comprehensive predictive audience data for The Collective Content Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Collective Content Podcast have?

To see how many followers or subscribers The Collective Content Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Collective Content Podcast are there?

The Collective Content Podcast launched 3 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Collective Content Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Collective Content Podcast?

Rephonic pulls ratings and reviews for The Collective Content Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Collective Content Podcast?

Rephonic provides full transcripts for episodes of The Collective Content Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Collective Content Podcast?

Recent guests on The Collective Content Podcast include:

1. Liz Bolshaw
2. Richard Murphy
3. Euan Davis
4. Anthony Marshall
5. Brenna Sniderman
6. Anna Bernasek
7. Francis Hintermann
8. Josselyn Simpson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days