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The CMO Office Podcast

Nikki Taylor
Marketing Mix Modeling
Brand and Performance
Marketing Measurement
Brand Marketing
Reality TV Show
Procter & Gamble
Zespri
Propertyguru
Tide
Attribution
Brand Building
Endowus
Live Streaming
Versuni
Retail Expansion
Kiwifruit
Singapore
Revenue
Downy
Brand Equity

Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners. www.the-cmo-office.com

PublishesMonthlyEpisodes15Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The CMO Office Podcast

Latest Episodes

In this episode of The CMO Office Podcast, I speak with Haymans Fung, Managing Director, Global Head of Wealth and Retail Bank Marketing at Standard Chartered, about how she approaches that challenge.

Haymans begins with the business strategy. Rathe... more

In this episode of The CMO Office Podcast, I sit down with Mark Khoo, Digital Activation Lead APAC at Versuni, the company behind Philips home appliances across Asia Pacific.

Versuni may not be a household name, but the products certainly are. From ... more

How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast, I sit down with Frank Ng, VP Commercial at PRISM+, to find out.

PRISM+ has built i... more

In this episode of The CMO Office Podcast, I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove impact in financial services.

This is a category where the stakes are ... more

Marketing Mix Modelling is entering a new phase.

Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is becoming a more ac... more

Welcome to the first award winning edition of The CMO Office!

Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at Marketing Interactive’s Content 360 Awards, in no small part thanks to your s... more

If you spend enough time talking to marketers across Asia, as I do, a pattern emerges. Everyone insists their market is different. And yet, somehow, all of us are wrestling with the same questions about growth, measurement and the role of brand in a ... more

In our first EVER live-recorded episode of The CMO Office Podcast, I sat down with Toby Aldred, Managing Director at Saatchi & Saatchi, to explore one of marketing’s most persistent tensions — the balance between bold creative thinking and the demand... more

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Recent Guests

Haymans Fung
Global Head of Wealth and Retail Bank Marketing, Standard Chartered
Standard Chartered
Episode: How marketers earn the right to be bold with Haymans Fung, Standard Chartered
Mark Khoo
Digital Activation Lead for APAC at Versuni
Versuni
Episode: Why marketers need to stop worshipping the dashboard, with Mark Khoo of Versuni
Frank Ng
VP of Commercial at PRISM+
PRISM+
Episode: Inside PRISM+’s Commercial Playbook with Frank Ng
Rica Facundo
Managing editor of WARC Asia and co-author of The Pace Principle
WARC Asia
Episode: 🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo
Toby Aldred
Managing Director for Saatchi & Saatchi
Saatchi & Saatchi (Publicis Groupe)
Episode: 🎙️ LIVE Podcast: Creativity, Commerciality and the Data Dilemma
Mariel Chavez
Standout leader at P&G
Procter & Gamble
Episode: PODCAST: From Laundry to Lift-Off with P&G 🚀
Alex De Leon
VP of Marketing for PropertyGuru
PropertyGuru
Episode: 🎙️ Podcast: Betting Big on Brand - PropertyGuru’s Reality TV Gamble That Paid Off 🎰
Quark Henares
Film producer and director
Quark Henares Films / production team for Home Run Singapore
Episode: 🎙️ Podcast: Betting Big on Brand - PropertyGuru’s Reality TV Gamble That Paid Off 🎰
Jiunn Shih
Marketing Innovation and Sustainability Officer for Zespri International
Zespri International
Episode: 🎧 Podcast: Rewiring Consumer Habits - How Zespri Turned Kiwi Fruit Into a Daily Ritual 🥝

Host

Nikki Taylor
Host of The CMO Office Podcast; analytics and marketing leader affiliated with Analytic Partners.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How marketers earn the right to be bold with Haymans Fung, Standard Chartered
Q: How do you prove marketing contributes to growth in a finance environment?
By anchoring marketing plans to the overall business strategy and KPIs, using full-funnel measurement to show how prime, middle, and lower funnel activities link to revenue and client acquisition, and presenting a transparent, data-driven narrative to the CFO.
🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo
Q: What is your practical advice to senior marketers about balancing short-term marketing with long-term brand building?
Lead with a twin pace framework, demonstrate the ROI of combining brand and performance through tangible metrics like leading indicators and tail-end effects, and communicate in financial terms that executives understand.
🎙️PODCAST: Marketing in Asia-Same, Same But Different? My Conversation with WARC Asia's Rica Facundo
Q: How did the Cannes Lions session go and what was the reaction to The Pace Principle?
The session filled the venue with a highly engaged audience; the feedback was positive and validated the relevance of Asia-focused perspectives on marketing effectiveness.
PODCAST: From Laundry to Lift-Off with P&G 🚀
Q: What metrics do you rely on to guide in-flight decisions, not just post-campaign analysis?
She highlights leading indicators like ad recall and brand linkage, plus always-on dashboards to enable mid-flight pivots, ensuring real-time adjustments rather than waiting for lagging sales data.
PODCAST: From Laundry to Lift-Off with P&G 🚀
Q: How do you disrupt creativity without breaking what people already love?
Mariel describes an evolutionary approach for heritage brands, maintaining core equities while refreshing storytelling to stay culturally relevant, using consumer insights and in-market testing to guide changes rather than a radical rewrite.

Audience Metrics

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Frequently Asked Questions About The CMO Office Podcast

What is The CMO Office Podcast about and what kind of topics does it cover?

Episodes center on marketing measurement, brand-building, and the practical application of analytics to drive growth across sectors like technology, fintech, consumer goods, and media. Conversations frequently explore how to balance brand and performance, integrate MMM and other attribution methods, and translate data into actionable business insights for executives. Several discussions emphasize cross-channel orchestration, the evolving role of TV and digital, and the importance of leadership storytelling with leading indicators, scenario planning, and credible measurement in volatile markets. A notable throughline is the fusion of creative strategy with rigorous analytics, including live events, branded entertainment, and regional perspec... more

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The CMO Office Podcast launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CMO Office Podcast?

Recent guests on The CMO Office Podcast include:

1. Haymans Fung
2. Mark Khoo
3. Frank Ng
4. Rica Facundo
5. Toby Aldred
6. Mariel Chavez
7. Alex De Leon
8. Quark Henares

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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