The Challengers Podcast From VCCP Business
VCCPVCCP is the global challenger network for challenger brands. We create enduring brand platforms that deliver value for our client's businesses and enable diverse creative ideas of exceptional quality. Our clients are the world’s most recognisable challenger brands, including Google, White Claw, Cadbury, Virgin Media O2, Cathay Pacific and Canon.
| Publishes | Weekly | Episodes | 15 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
‘Life is a Pitch’, is an expert session in new business and pitching strategies that dives into how agencies market themselves and explores what is often known as “the dark arts of new business”.
VCCP's Challenger Series - Episode 1: The Art of Indelible Branding by VCCP
There’s been a shift in expectations around the employee value proposition. Sharing his views, Huw Morgan, Employee Brand and Engagement Lead, VCCP expands on the change in focus and how those businesses getting it right will find attracting and reta... more
Branding at its simplest is about competitive advantage. Listen now to Gary Holt, Co-Founder and Executive Creative Director, SomeOne discuss why brand identity is about how the brand is perceived and received, no matter how small the touchpoint and ... more
In B2B there’s a lot of reliance on models which no longer work as effectively as they used to.” This year many companies are struggling to efficiently and effectively use the tech that’s now in place. In our latest episode, Claire Tusler, Chief Data... more
In our third podcast, business strategists Alan Watkins, CEO and Founder, Complete and Simon Jones, Lead Consultant, VCCP Business call on business and its leaders to become truth activists as a path to growth. Hear their views on why businesses need... more
Hear behavioural science expert Ziba Goddard, Chief Consulting Officer, Cowry Consulting on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an op... more
In our opening podcast of our new series, Helen Tupper, Co-Founder and CEO, Amazing If, reveals how legacy career ladders are stifling progress and how to unlock career progression opportunities that already exist.
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this podcast launched 4 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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