The Business of Influence
Style ID AfricaWelcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With ... more
| Publishes | Daily | Episodes | 31 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Podcasting isn’t just audio; it’s a movement. In this episode of The Business of Influence, we sat down with Zimasa “Mooshtaffa” Vabaza, a dynamic media strategist and socio-political commentator, to explore how podcasts are shaping culture, sparking... more
What happens when the corner office isn’t the dream anymore? In this episode of The Business of Influence, we sit down with Tank, a creative powerhouse who has lived both sides of the hustle — the corporate boardroom and the cultural frontlines.We un... more
The creator economy is evolving at lightning speed, and in this new world, staying relevant isn’t optional; it’s survival. In this episode of The Business of Influence, Tami Ruschin dives into the hard truths and bold opportunities shaping the future... more
Not every campaign is a win, but every flop comes with its own lesson. In this episode, we sit down with Brenda Ulay, who is a Global Social Media Manager, to unpack the campaigns that missed the mark and explore why they didn’t land as intended.From... more
A new era of beauty is unfolding, one where African excellence leads, innovates, and redefines the global narrative.
In this episode of The Business of Influence, we sit down with trailblazers Lisa and Kevin, two powerhouse South African founders t... more
How far are brands willing to go when culture demands more than aesthetics?In this episode, we sit down with Siba Matshikiza to explore what happens when cultural alignment becomes uncomfortable. From heritage-washing to the performative use of black... more
From content creators to brand architects, the game has changed. In this episode, Bongani Baloyi and Sefiso Hlongwane break down the rise of creator-led agencies, the shift from production to strategy, and how creators are now shaping campaigns from ... more
In this powerful episode, we sit down with Sbahle Sithole as she unpacks how South African brands and creators can build more intentional, credible, and culturally aligned influencer campaigns.From the changing face of influence to the responsibility... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #55 |  Italy/Business/Marketing |
Apple Podcasts | #56 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Business of Influence are there?
The Business of Influence launched 2 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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