The Business of Influence
Style ID AfricaWelcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With ... more
| Publishes | Weekly | Episodes | 62 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
In this episode of Founder’s Desk, hosted by Tami Ruschin, Ryan Sauer from Redwood Analytics unpacks why modern marketing still struggles to prove real business impact despite having more data than ever before.From the flaws of reach, impressions and... more
In this episode of Business of Influence, host Leroy Marc sits down with producer of SMWX, Oratile Kekana, to unpack the rise of podcasting in South Africa, the growing tension between new media and legacy media, and the debate surrounding the regula... more
In this episode of Business of Influence, host Leroy Marc sits down with content creator and entrepreneur Melusi Thobela to unpack the realities of building a sustainable career in the creator economy through authenticity, consistency and strategic c... more
In this episode of Business of Influence, host Leroy Marc sits down with content creator and TV producer Mbuyiselo Vilakazi to unpack the intersection of online content, traditional media and the role of credibility in building lasting influence.From... more
In this crossover episode of Business of Influence and Founder’s Desk, host Leroy Marc sits down with Nwabisa Mda to unpack the growing professionalism of the creator economy and what it really takes to build a sustainable career in content.
From th... more
In this episode of Business of Influence, host Leroy Marc sits down with the founder and CEO of Chenin Noir, Xolani Mancotywa, to unpack the intersection of premium beverage culture, social influence and consumer psychology.From premium liquor as a m... more
In this episode of Founder’s Desk, host Tami Ruschin sits down with Lebohang Mabeba and Abby Saohatse to unpack what it really takes to build trust with South African consumers in a low trust environment.From navigating the gap between brand intentio... more
In this episode of Founder’s Desk, host Tami Ruschin sits down with Nkgabiseng Motau, Co-Founder of Think Creative Africa, to unpack what it really takes to build brands that resonate in South Africa’s mass market.From integrating cultural insight in... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Business of Influence launched 3 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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