
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more
| Publishes | Twice weekly | Episodes | 180 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSports | |||

In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from fem... more
In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership... more
In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.
Lau... more
In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze... more
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Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!
Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!
GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.
6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!
Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.
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This show offers in-depth conversations focused on the business aspects of women's sports, featuring interviews with leaders and innovators in the field. Key topics include investment strategies, marketing initiatives, and innovative sponsorship models aimed at fostering equity and visibility within women's sports. The episodes spotlight various organizations and initiatives, emphasizing the interconnectedness of marketing and social impact. With a commitment to promoting women's sports, the discussions highlight the positive growth potential in this underrepresented area and advocate for the recognition of women's sports as a viable business opportunity.
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These podcasts share a similar audience with The Business Case For Women's Sports:
1. Good Game with Sarah Spain
2. Sports Are Fun!
3. Welcome to the Party
4. Locked On Women's Basketball – Daily Podcast On The WNBA
5. A Touch More with Sue Bird & Megan Rapinoe
The Business Case For Women's Sports launched 5 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business Case For Women's Sports include:
1. David Brickley
2. Alanna McDonald
3. Megan Rose
4. Tammy Parlour
5. Julia Muscarello
6. Haley Reines
7. Sarah Myer
8. Rachel Goodger
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