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Artwork for The Business Case For Women's Sports

The Business Case For Women's Sports

Caroline Fitzgerald
Women's Sports
Gender Equity
Track and Field
Ally
USA Track & Field
Paris Olympics
Women In Sports
Media Equity
The Gist
Maternity Policy
Athlete Support
Women's Football
Mental Health
Women's Sports Network
Transition To Life Beyond Sports
Women Athletes
Child Care
Dazn
Women's TST
Data Analytics

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more

PublishesTwice weeklyEpisodes180Founded5 years ago
Number of ListenersCategories
BusinessSports

Listen to this Podcast

Artwork for The Business Case For Women's Sports

Latest Episodes

In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from fem... more

In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership... more

In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.

Lau... more

In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Brickley
CEO and founder of STN Digital, a social-first marketing agency.
STN Digital
Episode: Ep. #177 Digging Into STN Digital & Zoomph’s 2025 WNBA Social Rankings & Insights Report, ft. David Brickley
Alanna McDonald
Co-founder and president of 3XBA, the premier women's 3X3 basketball tour and youth development pipeline in the United States.
3XBA
Episode: Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
Megan Rose
Managing Director and Head of Business Development Operations at USTA Coaching
USTA Coaching
Episode: Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
Tammy Parlour
CEO and co-founder of the Women's Sports Trust, a pioneering organization driving change within women's sports in the UK.
Women's Sports Trust
Episode: Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour
Julia Muscarello
A team sports product designer at Wilson
Wilson Sporting Goods
Episode: Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
Haley Reines
A product line manager for basketball at Wilson
Wilson Sporting Goods
Episode: Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
Sarah Myer
Chief Of Staff And Strategy At Indiana Sports Corp
Indiana Sports Corp
Episode: Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer
Rachel Goodger
Chief Revenue Officer at CrowdIQ
CrowdIQ
Episode: Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe
Katherine Rowe
Vice President of Client Strategy and Insights at CrowdIQ
CrowdIQ
Episode: Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe

Host

Caroline Fitzgerald
Host of The Goals Podcast, Caroline Fitzgerald brings expertise in women's sports marketing and advocacy to each episode, engaging with industry leaders to uncover insights about investment opportunities in women's sports.

Reviews

4.9 out of 5 stars from 87 ratings
  • Every single podcast is so good!

    Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!

    Apple Podcasts
    5
    lirwin!
    United States3 months ago
  • Let’s go WPSL Pro!

    Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!

    Apple Podcasts
    5
    hilarypj
    United States3 months ago
  • SOLD.

    GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.

    Apple Podcasts
    5
    FC Commish
    United States2 years ago
  • Ep 39 with Ginny Gilder is a MUST LISTEN!

    6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!

    Apple Podcasts
    5
    Kvoto
    United States3 years ago
  • Love this!!

    Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.

    Apple Podcasts
    5
    melissakoza
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the insightful and engaging discussions focusing on the importance of investing in women's sports.
The host is recognized for her enthusiasm and ability to connect with a diverse range of guests, making the topics relatable and actionable for the audience.
Many appreciate the variety of backgrounds from guests and the exploration of both the business and social impacts of women's sports.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
Q: Is there anything else you want to share with us today?
Everyone should watch 3XBA because it's an exciting format that offers an intimate fan experience and showcases the growth of this new sport.
Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
Q: If you could wave a magic wand and create gender equity in one aspect of sports right now, what would it be?
I think a lot of social capital in men's sports is leveraged for business deals and growth, and if we had a similar value assigned to women's sports, many things would fall into place.
Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
Q: What are some of those lessons that you think the rest of the sports industry can learn from tennis?
Opportunities exist to engage with organizations promoting women's sports and individual athletes through social media.
Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
Q: Can you explain to all of us what USTA Coaching is?
USTA Coaching is designed to engage, inspire, help, support and educate tennis coaches of all levels.
Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer
Q: Can you summarize in a few sentences why you think it's good business to invest in women's sports?
Investing in women's sports inspires the next generation of young leaders, as increased visibility and access help build a stronger, more equitable future.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business Case For Women's Sports

What is The Business Case For Women's Sports about and what kind of topics does it cover?

This show offers in-depth conversations focused on the business aspects of women's sports, featuring interviews with leaders and innovators in the field. Key topics include investment strategies, marketing initiatives, and innovative sponsorship models aimed at fostering equity and visibility within women's sports. The episodes spotlight various organizations and initiatives, emphasizing the interconnectedness of marketing and social impact. With a commitment to promoting women's sports, the discussions highlight the positive growth potential in this underrepresented area and advocate for the recognition of women's sports as a viable business opportunity.

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How many listeners does The Business Case For Women's Sports get?

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Which podcasts are similar to The Business Case For Women's Sports?

These podcasts share a similar audience with The Business Case For Women's Sports:

1. Good Game with Sarah Spain
2. Sports Are Fun!
3. Welcome to the Party
4. Locked On Women's Basketball – Daily Podcast On The WNBA
5. A Touch More with Sue Bird & Megan Rapinoe

How many episodes of The Business Case For Women's Sports are there?

The Business Case For Women's Sports launched 5 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Case For Women's Sports?

Recent guests on The Business Case For Women's Sports include:

1. David Brickley
2. Alanna McDonald
3. Megan Rose
4. Tammy Parlour
5. Julia Muscarello
6. Haley Reines
7. Sarah Myer
8. Rachel Goodger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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