
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more
| Publishes | Twice weekly | Episodes | 204 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're b... more
In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.
LaChina... more
For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.
After ... more
In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.
From women-specific cleats to inj... more
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Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!
Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!
GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.
6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!
Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.
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Recent interactions between the hosts and their guests.
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A business-focused show examining the women's sports ecosystem, with interviews spanning brand building, sponsorship strategy, media, and league growth. Episodes frequently explore how data, storytelling, and partnerships unlock value for teams, leagues, and sponsors, often highlighting equity-driven opportunity and the ROI of investing in women athletes and organizations. Notable moments include founder stories, franchise launches, and high-profile leadership insights from teams, leagues, and media brands, with sponsor partners playing a visible role in discussions about funding and scalable impact. The show is likely to appeal to professionals in sports marketing, sponsorship, media, and executive leadership who want actionable takeaways ... more
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These podcasts share a similar audience with The Business Case For Women's Sports:
1. Good Game with Sarah Spain
2. Welcome to the Party
3. Up First from NPR
4. Why Are You Like This? with Megan Rapinoe
5. Time Wasting with Ali Riley and Kelley O’Hara
The Business Case For Women's Sports launched 6 years ago and published 204 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business Case For Women's Sports include:
1. LaChina Robinson
2. Ali Riley
3. Karli Richards
4. Tracy Joyner
5. Sam Rapoport
6. Matt Hong
7. Suzanne McKenzie
8. Jenny Nguyen
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