
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more
| Publishes | Twice weekly | Episodes | 182 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSports | |||

In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on t... more
In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the sta... more
In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from fem... more
In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership... more
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Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!
Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!
GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.
6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!
Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.
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Apple Podcasts | #25 |
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This podcast focuses on the rapidly evolving landscape of women's sports, highlighting the significant business opportunities within the industry. It features interviews with a variety of guests, including leaders, advocates, and innovators who share insights related to marketing, sponsorship, and the growth of women's sports. Key topics often include the importance of visibility, media representation, and financial investment in women's athletics, demonstrating that investing in women's sports is not only a societal imperative but also a smart business decision. The content aims to engage sports fans and industry professionals alike, making the case for increased engagement and support for women's sports.
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These podcasts share a similar audience with The Business Case For Women's Sports:
1. Welcome to the Party
2. Full Time: A show about women's soccer
3. We Can Do Hard Things
4. A Touch More with Sue Bird & Megan Rapinoe
5. The Ezra Klein Show
The Business Case For Women's Sports launched 5 years ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business Case For Women's Sports include:
1. Astrid Sheil
2. Justine Pouravelis
3. Megan Hughes Allison
4. Jilyne Jarvis
5. David Brickley
6. Alanna McDonald
7. Megan Rose
8. Tammy Parlour
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