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Artwork for The Business Case For Women's Sports

The Business Case For Women's Sports

Caroline Fitzgerald
Women's Sports
Media Equity
WNBA
Ally
Women In Sports
Gender Equity
Women's Soccer
Women's Basketball
Women Athletes
Women’s Sports
NWSL
Caitlin Clark
Sponsorship
Gender Equity In Sports
Women's Sports Foundation
Women Leaders In Sports
Title IX
Ally Bank
National Women's Soccer League
Mental Health

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more

PublishesTwice weeklyEpisodes204Founded6 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for The Business Case For Women's Sports

Latest Episodes

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're b... more

In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.

LaChina... more

For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.

After ... more

In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.

From women-specific cleats to inj... more

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Recent Guests

LaChina Robinson
Emmy Award winning basketball analyst, broadcaster, entrepreneur
Independent (guest of the show)
Episode: Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson
Ali Riley
Former captain of New Zealand's Women's National Football Team; Angel City FC alum; media analyst and broadcaster
New Zealand National Team, Angel City FC, NWSL on Prime
Episode: Ep. #200 Why Women's Soccer Has Never Been Stronger ft. Ali Riley
Karli Richards
Podiatric surgeon, sports medicine specialist, advocate for women's health in athletics
Sports medicine / research in women's equipment
Episode: Ep. #199 Why Women Athletes Need Better Equipment ft. Dr. Karli Richards
Tracy Joyner
Head Women's Soccer Coach, University of Oregon
University of Oregon
Episode: Ep. #198 How Women Coaches Change the Game ft. Tracy Joyner
Sam Rapoport
Award-winning sports executive focused on breaking barriers for women in football
Consulting; former NFL Senior Director of Diversity, Equity and Inclusion
Episode: Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport
Matt Hong
President of USA Sports
USA Sports (Versant)
Episode: Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong
Suzanne McKenzie
Founder and CEO/COO of Able Made
Able Made
Episode: Ep. #195 Meet Able Made: The Purpose-Driven Brand at the Intersection of Style, Soccer, and Impact, ft. Suzanne McKenzie
Jenny Nguyen
Founder and CEO of The Sports Bra
The Sports Bra
Episode: Ep. #194 Why The Sports Bra Is Inviting Fans To “Own A Piece of The Bra” ft. Jenny Nguyen
Ashima Chopra
Founder and CEO of FanVerse
FanVerse
Episode: Ep. #193 Why the Sports Industry Is Leaving Billions on the Table by Ignoring Women Fans, ft. Ashima Chopra

Host

Caroline Fitzgerald
Host of The Goals Podcast (Goals Podcast / Ally sponsor) and primary interview host exploring the business case for women's sports.

Reviews

4.9 out of 5 stars from 95 ratings
  • Every single podcast is so good!

    Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!

    Apple Podcasts
    5
    lirwin!
    United States10 months ago
  • Let’s go WPSL Pro!

    Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!

    Apple Podcasts
    5
    hilarypj
    United Statesa year ago
  • SOLD.

    GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.

    Apple Podcasts
    5
    FC Commish
    United States3 years ago
  • Ep 39 with Ginny Gilder is a MUST LISTEN!

    6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!

    Apple Podcasts
    5
    Kvoto
    United States3 years ago
  • Love this!!

    Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.

    Apple Podcasts
    5
    melissakoza
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the show's consistency and impact on understanding the economics of women's sports.
Audience notes the host's preparedness and ability to draw actionable strategies from guests.
Listeners praise deep-dive business insights and strong guest selection.
Fans appreciate the practical takeaways for sponsorship and brand-building in women's sports.

Top Sports Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson
Q: Can you name a player whose storytelling has helped elevate the league?
Asia Wilson stands out as a compelling storyteller and leader, combining on-court excellence with a relatable, charismatic presence that helps fans connect with the sport beyond stats.
Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson
Q: How have media rights deals and major networks impacted the WNBA and women's basketball storytelling?
They've created a platform where players and stories reach a broader audience, enabling fans to engage through TV, streaming, and online channels, and allowing the sport to be covered consistently rather than intermittently, which is crucial for audience growth and player visibility.
Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson
Q: What are the biggest shifts you've seen in women's basketball since you started covering it?
The game itself has grown—faster, more athletic—with huge gains in visibility, media coverage, and sponsorship, moving from limited exposure to widespread broadcasts and marketing. This shift was driven by deeper investment, better media rights, and a culture that finally recognizes the sport's value.
Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong
Q: What excites you most about the future of women's sports media on the whole?
The future looks bright due to undervaluation, increased supply meeting demand, star power, and deeper collaboration with leagues like LPGA and organizations like USGA to expand content beyond live events, including in-between programming and lifestyle storytelling to grow viewership and advertiser interest.
Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong
Q: So, can you talk about how you're approaching your expanded women's sports coverage and programming?
USA Sports views each sport as a growth property and uses a private-equity style approach, focusing on rights, programming, and marketing to drive long-term value across WNBA, LPGA, LOVB volleyball, and women's college basketball, with emphasis on repeatable franchises and cross-promotion.

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Frequently Asked Questions About The Business Case For Women's Sports

What is The Business Case For Women's Sports about and what kind of topics does it cover?

A business-focused show examining the women's sports ecosystem, with interviews spanning brand building, sponsorship strategy, media, and league growth. Episodes frequently explore how data, storytelling, and partnerships unlock value for teams, leagues, and sponsors, often highlighting equity-driven opportunity and the ROI of investing in women athletes and organizations. Notable moments include founder stories, franchise launches, and high-profile leadership insights from teams, leagues, and media brands, with sponsor partners playing a visible role in discussions about funding and scalable impact. The show is likely to appeal to professionals in sports marketing, sponsorship, media, and executive leadership who want actionable takeaways ... more

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Which podcasts are similar to The Business Case For Women's Sports?

These podcasts share a similar audience with The Business Case For Women's Sports:

1. Good Game with Sarah Spain
2. Welcome to the Party
3. Up First from NPR
4. Why Are You Like This? with Megan Rapinoe
5. Time Wasting with Ali Riley and Kelley O’Hara

How many episodes of The Business Case For Women's Sports are there?

The Business Case For Women's Sports launched 6 years ago and published 204 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Case For Women's Sports?

Recent guests on The Business Case For Women's Sports include:

1. LaChina Robinson
2. Ali Riley
3. Karli Richards
4. Tracy Joyner
5. Sam Rapoport
6. Matt Hong
7. Suzanne McKenzie
8. Jenny Nguyen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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