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Artwork for The Business Case For Women's Sports

The Business Case For Women's Sports

Caroline Fitzgerald
Women's Sports
Gender Equity
Track and Field
Ally
USA Track & Field
Paris Olympics
Women In Sports
Media Equity
The Gist
Maternity Policy
Athlete Support
Women's Football
Mental Health
Women's Sports Network
Transition To Life Beyond Sports
Women Athletes
Child Care
DAZN
Women's TST
Data Analytics

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business ... more

PublishesTwice weeklyEpisodes182Founded5 years ago
Number of ListenersCategories
BusinessSports

Listen to this Podcast

Artwork for The Business Case For Women's Sports

Latest Episodes

In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on t... more

In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the sta... more

In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from fem... more

In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership... more

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Recent Guests

Astrid Sheil
Dean of the School of Management at Simmons University
Simmons University
Episode: Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis
Justine Pouravelis
Director of Original Content, former media executive, and advocate for women's sports
Simmons University
Episode: Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis
Megan Hughes Allison
President of Underdog Venture Team
Underdog Venture Team
Episode: Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison
Jilyne Jarvis
Co-founder and Executive Director of ZGiRLS
ZGiRLS
Episode: Ep. #178 How ZGiRLS Gives Girls The Mental Tools To Thrive In Sports & Beyond, ft. Jilyne Jarvis
David Brickley
CEO and founder of STN Digital, a social-first marketing agency.
STN Digital
Episode: Ep. #177 Digging Into STN Digital & Zoomph’s 2025 WNBA Social Rankings & Insights Report, ft. David Brickley
Alanna McDonald
Co-founder and president of 3XBA, the premier women's 3X3 basketball tour and youth development pipeline in the United States.
3XBA
Episode: Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
Megan Rose
Managing Director and Head of Business Development Operations at USTA Coaching
USTA Coaching
Episode: Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
Tammy Parlour
CEO and co-founder of the Women's Sports Trust, a pioneering organization driving change within women's sports in the UK.
Women's Sports Trust
Episode: Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour
Julia Muscarello
A team sports product designer at Wilson
Wilson Sporting Goods
Episode: Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines

Host

Caroline Fitzgerald
Host of The Business Case For Women's Sports, who passionately explores the dynamics of women's sports through engaging interviews and insightful analysis.

Reviews

4.9 out of 5 stars from 87 ratings
  • Every single podcast is so good!

    Thank you for this podcast! Such an amazing interview each and every time. I never miss an episode! Love keeping up with the business of women’s sports through GOALS!

    Apple Podcasts
    5
    lirwin!
    United States4 months ago
  • Let’s go WPSL Pro!

    Really enjoyed the interview with Megan Oglesby and can’t wait to see the launch of WPSL Pro!

    Apple Podcasts
    5
    hilarypj
    United States4 months ago
  • SOLD.

    GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.

    Apple Podcasts
    5
    FC Commish
    United States2 years ago
  • Ep 39 with Ginny Gilder is a MUST LISTEN!

    6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!

    Apple Podcasts
    5
    Kvoto
    United States3 years ago
  • Love this!!

    Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.

    Apple Podcasts
    5
    melissakoza
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging interviews that highlight the business case for women's sports.
Listeners feel inspired by the diverse range of guests and their stories, which provide a deeper understanding of the challenges and opportunities within women's sports.
Fans of the show often express admiration for the host's passion and enthusiasm for promoting gender equity in sports.
Reviewers comment on the informative nature of the podcast, indicating it is a must-listen for those interested in women's sports.
There is a strong sentiment about the valuable insights provided, particularly on the financial viability of investing in women's athletics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#25
Russia/Sports

Talking Points

Recent interactions between the hosts and their guests.

Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis
Q: What aspect of sports would you want to create gender equity in right now?
Media rights deals, as they are key to raising visibility and revenue for women's sports.
Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis
Q: Why do you think now, this moment is the right time to launch this at Simmons?
There has been a rapid increase in visibility and valuation within women's sports, and the interest among fans and participants is on the rise, which makes it a crucial moment to launch the new program.
Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison
Q: What are some of the open areas that brands could lean into to address gaps in women's sports?
Megan mentions opportunities in media equity, developing legacy plans for brands involved in women's sports, and supporting the pipeline of female coaches to encourage participation.
Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison
Q: Why has your team leaned in so heavily to women's sports?
Megan highlights the undervalued yet high potential of women's sports, the importance of equitable representation, and the agency's commitment to intentionality in partnerships.
Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison
Q: Can you give us an overview of the organization? What is Underdog Venture Team?
Megan describes Underog Venture Team as a sports marketing agency focused on innovative approaches, emphasizing their commitment to being challengers in the industry.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About The Business Case For Women's Sports

What is The Business Case For Women's Sports about and what kind of topics does it cover?

This podcast focuses on the rapidly evolving landscape of women's sports, highlighting the significant business opportunities within the industry. It features interviews with a variety of guests, including leaders, advocates, and innovators who share insights related to marketing, sponsorship, and the growth of women's sports. Key topics often include the importance of visibility, media representation, and financial investment in women's athletics, demonstrating that investing in women's sports is not only a societal imperative but also a smart business decision. The content aims to engage sports fans and industry professionals alike, making the case for increased engagement and support for women's sports.

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How many listeners does The Business Case For Women's Sports get?

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Which podcasts are similar to The Business Case For Women's Sports?

These podcasts share a similar audience with The Business Case For Women's Sports:

1. Welcome to the Party
2. Full Time: A show about women's soccer
3. We Can Do Hard Things
4. A Touch More with Sue Bird & Megan Rapinoe
5. The Ezra Klein Show

How many episodes of The Business Case For Women's Sports are there?

The Business Case For Women's Sports launched 5 years ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Case For Women's Sports?

Recent guests on The Business Case For Women's Sports include:

1. Astrid Sheil
2. Justine Pouravelis
3. Megan Hughes Allison
4. Jilyne Jarvis
5. David Brickley
6. Alanna McDonald
7. Megan Rose
8. Tammy Parlour

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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