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The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive

Paul Sweeney
Marketing
Leadership
Small Business
Covid-19
Entrepreneurship
Virtual Assistants
Business Models
Lead Generation
Quality Assurance
Quality Certification
Commercial Property
Burnout
Clarity Of Purpose
Insolvency
Ai-Powered Quizzes
Customer Engagement
Sales Follow-Up
Business Turnarounds
Small and Medium Business
Property Investment

Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.

The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.

Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small bus... more

PublishesWeeklyEpisodes210Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

Listen to this Podcast

Artwork for The Business Behind Your Business

Latest Episodes

What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small b... more

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Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, ... more

YouTube

If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much-needed clarity. You’ll learn the difference between digitalisation, transformation, and disruption — and ... more

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If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidl... more

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If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this episode will change everything you think you know. In this eye-opening conversation, you’ll learn how your bus... more

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If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to ... more

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If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most business owners are not ready when that moment arrives. And that lack of preparation could cost you the bigg... more

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Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answer? What if the real opportunity lies in rethinking how you resource, structure, and invest in your bu... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Nuttha Goutier
Founder of Sabai Thai Spa, experienced in blending authentic Thai techniques with modern spa comforts.
Sabai Thai Spa
Episode: Franchising Without Losing Your Heart: How to Scale a Values-Led Business
George Rivera
Business owner and mentor to entrepreneurs in achieving work-life balance and scaling their businesses
Episode: From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Juan Jose de la Torre
A world leader in digital business disruption and transformation.
CEO of Raven
Episode: Disruption by Design: How to Stop Tech Projects from Failing
Chris Treloar
CEO of PLNT Burger
PLNT Burger
Episode: Scaling Without Compromise: How PLNT Burger Grows With Purpose
Eric Coffie
Founder of GovCon Giants, an expert on federal contracting
GovCon Giants
Episode: Global Opportunities: How to Sell to the US Federal Government From Anywhere
Joel Pilger
Founder of Impossible Pictures and currently teaches business owners how to be creative and engage audiences
Impossible Pictures
Episode: From Invisible to In-Demand: How to Make Your Business Impossible to Ignore
Cameron Bishop
Seasoned executive entrepreneur, business advisor with experience in preparing businesses for sale.
Raincatcher
Episode: The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale
Michael Haskell
A seasoned entrepreneur and investor who helps businesses grow through financial talent placement.
Navitas Consulting
Episode: The Hidden Cost of Cost Cutting: Why Businesses Need a Better Strategy
Sonya Corkery
A business consultant with extensive experience in streamlining business processes.
Clear Plans Consulting
Episode: Clean Up Your Business: Fix Your Data, Fix Your Decisions

Host

Paul Sweeney
Host who provides expert advice on various business topics, helping entrepreneurs navigate the challenges of building and growing their businesses.

Reviews

5.0 out of 5 stars from 5 ratings
  • Expert Advice Made Practical

    Paul Sweeney brings clarity to complex business topics in a way that feels approachable and actionable. Each episode offers strategies that business owners can apply right away. A valuable resource for anyone serious about growing their business.

    Apple Podcasts
    5
    treeringdigital
    United States5 months ago
  • 🌟🌟🌟🌟🌟 A Must-Listen for Health Business Owners!

    "As a business owner in the health and wellness space, I’ve found Paul’s podcast incredibly insightful and practical. The show consistently delivers thoughtful conversations and actionable strategies that resonate with the challenges we face in our industry. I especially appreciate how Paul curates guests who understand the nuances of running a purpose-driven business. The production quality is excellent, and the topics are always relevant. Highly recommend for anyone looking to grow and lead wi... more

    Apple Podcasts
    5
    ONE AWESOME BUSINESS PODCAST
    Australia6 months ago
  • Smart Questions, Real Value

    Big thanks to The Business Behind Your Business for having me on. The host created such a thoughtful, easy-flowing conversation not just surface-level Q&A, but real, practical discussion that business owners can actually use. Highly recommend this podcast to anyone serious about building a smarter business.

    Apple Podcasts
    5
    MatthewStafford
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's approachable style fosters engaging conversations that resonate with the audience.
Expert guests are appreciated for offering actionable insights relevant to real-world challenges.
Listeners praise the content for its clarity and practical application to business strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Entrepreneurship Podcasts

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
The Money Mondays
The Money MondaysDan Fleyshman
Creating Confidence with Heather Monahan
Creating Confidence with Heather MonahanHeather Monahan | YAP Media
The Code To Winning
The Code To WinningKagiso Dikane

Talking Points

Recent interactions between the hosts and their guests.

From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Q: What is the Two-Week Vacation Test and why is it important?
It's a test to see if a business can operate efficiently without the owner's presence, indicating that proper systems and delegation are in place.
From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Q: What kind of process did you discover to help others with their time management and business growth?
I developed processes centered around eliminating, automating, or delegating tasks to free up time for strategic and high-value activities.
From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Q: What was the catalyst for you in changing from working like 70-80 hours a week to where you are now?
The catalyst was a significant personal realization tied to family commitments and the desire not to repeat the past of missing important moments with my son.
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
Q: How have you managed to keep the experience by moving into a franchise model?
Nuttha stated that she integrated her community values into the training systems for staff to ensure they understand and deliver that experience.
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
Q: What was one of the things you wanted to make sure that you kept when you opened your own business?
Nuttha emphasized that creating a journey and experience for customers was essential, unlike the transactional feel she encountered in other spas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business Behind Your Business

What is The Business Behind Your Business about and what kind of topics does it cover?

Focusing on the challenges and strategies that drive business success, this podcast offers insightful conversations aimed at entrepreneurs and small business owners. Each episode features expert guests discussing a range of topics, including profitability, marketing, financial strategies, and succession planning, thus catering to listeners seeking practical and actionable advice. As the conversations unfold, listeners gain valuable insights applicable to their own ventures, whether they are launching new ideas or scaling existing businesses. The unique format mimics having a board of advisors at one's fingertips, providing diverse perspectives and real-world solutions to common entrepreneurial challenges.

Where can I find podcast stats for The Business Behind Your Business?

Rephonic provides a wide range of podcast stats for The Business Behind Your Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business Behind Your Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business Behind Your Business get?

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What are the audience demographics for The Business Behind Your Business?

Rephonic provides comprehensive predictive audience data for The Business Behind Your Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Business Behind Your Business have?

To see how many followers or subscribers The Business Behind Your Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Business Behind Your Business are there?

The Business Behind Your Business launched 6 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business Behind Your Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business Behind Your Business?

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What guests have appeared on The Business Behind Your Business?

Recent guests on The Business Behind Your Business include:

1. Nuttha Goutier
2. George Rivera
3. Juan Jose de la Torre
4. Chris Treloar
5. Eric Coffie
6. Joel Pilger
7. Cameron Bishop
8. Michael Haskell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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