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The Brand is Female

The Brand is Female
Entrepreneurship
Women Entrepreneurs
Professional Women's Hockey League
Women In Sports
Women's Health
Women In Business
Sustainability
Menopause
Women's Hockey
Leadership
Beauty Industry
Women’s Health
PWHL
Olympics
Gender Equality
Women Entrepreneurship
Sustainable Fashion
Fashion Industry
Dragon's Den
Three Ships Beauty

Hosted by Eva Hartling, The Brand is Female Podcast delves into the narratives of women entrepreneurs, leaders, and trailblazers redefining limits within their respective fields. Our featured guests unveil their unique business odysseys and personal encounters with each episode, igniting inspiration for fellow women as they navigate their journeys toward advancement and achievement. Presented by T... more

PublishesWeeklyEpisodes300Founded7 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Brand is Female

Latest Episodes

What does it take to break into one of the most closed, traditional industries in the world—and do it on your own terms?In this episode, host Eva Hartling sits down with Erica Bianchini, co-founder and creative director of Ecksand, to unpack how she ... more

At a time when women’s sports are reaching new heights, Canada’s women’s rugby program is emerging as one of the most compelling stories in the game.In this episode, Eva Hartling sits down with Jocelyn Barrieau, head coach of Canada’s women’s rugby s... more

Former NASA rocket scientist, entrepreneur, and citizen astronaut Aisha Bowe has built a career defined by bold decisions—and even bolder execution. She’s also, as you’ll hear, not opposed to naming a few favourite [fictional] aliens along the way.Fr... more

Sherry Holmes grew up on construction sites with her dad, Mike Holmes — one of Canada's most recognized names in the trades. But becoming a builder in her own right wasn't a given. In fact, she fought it for years.In this episode, Sherry opens up abo... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Erica Bianchini
Co-founder and Creative Director of Ecksand
Ecksand
Episode: Why longevity is the new luxury, with Ecksand's Erica Bianchini
Jocelyn Barrieau
Head coach, Canada Women's Sevens Rugby
Canada Women's Sevens Rugby
Episode: More than a game: building culture, leadership, and the future of women’s rugby, with head coach Jocelyn Barrieau
Aisha Bowe
Former NASA rocket scientist, founder of Stemboard and Linggo, citizen astronaut
Stemboard; Linggo
Episode: From doubt to orbit: what it really takes to turn ambition into action, with astronaut Aisha Bowe
Sherry Holmes
Construction professional and public advocate for women in trades
Holmes family construction/Media image
Episode: More than a last name: what it really takes to carve your own path in the trades, with Sherry Holmes
Nathalie Gabra
ORL head and neck surgeon, Dermapure practitioner
Dermapure
Episode: Aging on your own terms: the truth about medical aesthetics, skin health, and longevity, with Dr. Nathalie Gabra
Mélanie Joly
Former foreign minister and Industry minister, Canadian politician
Liberal Party of Canada
Episode: Navigating power, impact, and a decade in politics as a woman, with Mélanie Joly
Sophie Larivière-Mantha
Présidente de l'Ordre des ingénieurs du Québec
Ordre des ingénieurs du Québec
Episode: Objectif : diversité, avec Sophie Larivière-Mantha de l'Ordre des ingénieurs du Québec
Patrizia Librato
Founder of the Toronto Biennial of Art
Toronto Biennial of Art
Episode: Building Canada's Art Biennial from scratch, with Patrizia Libralato
Chantel Chapman
Founder of the Trauma of Money Institute
Trauma of Money Institute
Episode: Breaking the silence around women and money, with Trauma of Money's Chantel Chapman

Host

Eva Hartling
Host of The Brand is Female and regular contributor to TD Women in Enterprise; communications professional and entrepreneur.

Reviews

4.2 out of 5 stars from 147 ratings
  • Melanie Joly interview

    Just listened to the interview with Melanie Joly for a second time. So

    good! I am now a new subscriber.

    Apple Podcasts
    5
    LVtrrunner
    Canada2 months ago
  • The Brand is Female is a masterclass in redefining leadership on your own terms. Eva has sharp insights into ambition, resilience, and what it really means to lead.

    Podchaser
    5
    Krista
    a year ago
  • Illuminating

    Loved the session with Isabelle Hudon from BDC. A nice mix of info and fun!!

    Apple Podcasts
    5
    Wuotre
    Canadaa year ago
  • One of the best female entrepreneur pods

    Such an incredible show! Eva is a fantastic host asking just the right question to direct the best conversations with her amazing guests. I’m listening to an episode every morning on my walk with a matcha latte! Every episode is so different but consistently some of the best conversations around to help female entrepreneurs - it’s soon become my go to podcast & one of my fave shows! Thanks Eva, Papillon

    Apple Podcasts
    5
    Papillon Luck
    United Kingdom2 years ago
  • So Motivational!

    It’s so encouraging to hear REAL stories from women in business. I love these conversations, they’re celebratory but still raw, especially love the episode with Meredith Shaw, she’s amazing!

    Apple Podcasts
    5
    Leah Yard - VotedLeastLikely
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few critical comments mention audio quality inconsistencies and occasional polarizing topics, but these are in the minority.
Listeners frequently note the show's mix of inspiration and actionable business advice, with many saying it's a go-to resource for pursuing growth and leadership as a woman in business.
Positive feedback highlights energetic hosting, insightful guest conversations, and practical takeaways for female leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#229
Canada/Business/Careers
Apple Podcasts
#63
Poland/Business/Careers
Apple Podcasts
#96
Ireland/Business/Careers
Apple Podcasts
#209
Norway/Business/Careers
Apple Podcasts
#217
Colombia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

More than a game: building culture, leadership, and the future of women’s rugby, with head coach Jocelyn Barrieau
Q: What's the next big step needed to sustain momentum in women's rugby?
The next step is true parity in decision-making at governance levels, plus ongoing sponsorship and a potential domestic professional league to support consistent development and exposure.
More than a game: building culture, leadership, and the future of women’s rugby, with head coach Jocelyn Barrieau
Q: What role does visibility and media exposure play in advancing women's rugby in Canada?
She argues visibility is essential for attracting fans, sponsors, and funding, with mainstream media and social platforms serving as critical levers to showcase athletes and the sport.
More than a game: building culture, leadership, and the future of women’s rugby, with head coach Jocelyn Barrieau
Q: When you're coaching, what comes first for you, technical skills or psychological safety and mindset?
Barrieau says it's a seamless integration of both, stressing that high performance requires standards pushed with kindness, and psychological safety to allow experimentation and growth.
From doubt to orbit: what it really takes to turn ambition into action, with astronaut Aisha Bowe
Q: What would you say to other women facing imposter syndrome in STEM or entrepreneurship?
Imposter syndrome is common, but the key is to reframe the environment and build your own room where your contributions are valued; you don't need external validation to prove your worth.
From doubt to orbit: what it really takes to turn ambition into action, with astronaut Aisha Bowe
Q: Was there a role model or someone who inspired you on that journey?
I drew inspiration from a broader media portrayal of women in leadership and from mentors who believed in me, even when traditional expectations suggested I should pursue less ambitious paths.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Brand is Female

What is The Brand is Female about and what kind of topics does it cover?

This show spotlights female founders, leaders, and experts who share practical stories about building and scaling businesses, navigating funding, and balancing mission with growth. Episodes frequently cover topics such as scaling under resource constraints, the realities of entrepreneurship for women, retail and consumer brands, leadership and communication, and advancing women's health, tech, and STEM in Canada. Listeners can expect candid origin stories, actionable advice, and perspectives on overcoming systemic barriers, with several episodes highlighting partnerships with women-focused enterprise programs and sponsors. A standout trait is the mixture of industry diversity—from food & beverage to healthcare, technology, and sports—paired... more

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Which podcasts are similar to The Brand is Female?

These podcasts share a similar audience with The Brand is Female:

1. Pulling The Thread with Elise Loehnen
2. Earn Your Happy
3. The Oprah Podcast
4. Creative Confidence Podcast
5. This American Life

How many episodes of The Brand is Female are there?

The Brand is Female launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Brand is Female?

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What guests have appeared on The Brand is Female?

Recent guests on The Brand is Female include:

1. Erica Bianchini
2. Jocelyn Barrieau
3. Aisha Bowe
4. Sherry Holmes
5. Nathalie Gabra
6. Mélanie Joly
7. Sophie Larivière-Mantha
8. Patrizia Librato

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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