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The Brand is Female

The Brand is Female
Entrepreneurship
Women Entrepreneurs
Sustainability
Alea
Women In Business
Whitney Linen
Leadership
Canadian Government Regulations
Menstrual Health
Women's Sports
Covid-19
Fast Fashion
Sustainable Fashion
Linen
Period Stigma
Interior Design
Nutbar
Holistic Nutrition
C2 Montréal
BDC

Hosted by Eva Hartling, The Brand is Female Podcast delves into the narratives of women entrepreneurs, leaders, and trailblazers redefining limits within their respective fields. Our featured guests unveil their unique business odysseys and personal encounters with each episode, igniting inspiration for fellow women as they navigate their journeys toward advancement and achievement. Presented by T... more

PublishesWeeklyEpisodes300Founded7 years ago
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Artwork for The Brand is Female

Latest Episodes

Mélanie Joly has held some of the most demanding roles in Canadian federal politics — from Minister of Canadian Heritage to Minister of Foreign Affairs to her current role as Minister of Industry. But before any of that, she was a 34-year-old who fou... more

This week’s episode is exceptionally airing in French!

…..

Sophie Larivière-Mantha voulait programmer des robots — et c'est un stage de cégep qui l'a redirigée vers le génie. Depuis, elle n'a jamais programmé un seul robot professionnellement… mais e... more

Patrizia Libralato is the founder and Executive Director of the Toronto Biennial of Art — Canada's first and only international art biennial. What started as a bold idea in 2014 has grown into a free, 90-day contemporary art event that draws audience... more

In recognition of Women’s Month, Eva Hartling speaks with Chantel Chapman, founder of the Trauma of Money Institute, to explore the deeper forces that shape our relationship with money.After starting her career in finance and working as a financial l... more

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Recent Guests

Patrizia Librato
Founder of the Toronto Biennial of Art
Toronto Biennial of Art
Episode: Building Canada's Art Biennial from scratch, with Patrizia Libralato
Chantel Chapman
Founder of the Trauma of Money Institute
Trauma of Money Institute
Episode: Breaking the silence around women and money, with Trauma of Money's Chantel Chapman
Dr. Michelle Jacobson
OBGYN, menopause specialist, co-founder of Coven Health
Coven Health
Episode: Where hormonal health meets advocacy, with Coven Women Health (re-airing)
Jennifer Patterson
CEO, co-founder of Coven Health
Coven Health
Episode: Where hormonal health meets advocacy, with Coven Women Health (re-airing)
Carlyn Loncaric
Founder of VodaSafe
VodaSafe
Episode: Purpose, New Chapters, Imposter Syndrome — plus a live conversation feat. Carlyn Loncaric
Lara Murphy
CEO and co-owner of Calgary Wild FC and co-founder of Calgary's only female-run commercial construction company
Calgary Wild FC
Episode: Building women’s professional sports in Canada, with Calgary Wild FC CEO Lara Murphy
Sophie Boulanger
Founder and former CEO of BonLook
BonLook
Episode: Part 2 -Transforming retail in Canada, with BonLook Founder and former CEO Sophie Boulanger
Julie Dimitri
National Manager for Women in Enterprise at TD
TD Bank Group
Episode: Fixing the scale-up challenge for women-led businesses, with TD’s Julie Dimitri
Selwa Rafi
Scientist and entrepreneur, founder and CEO of KEPLR Intelligence
KEPLR Intelligence
Episode: L’intelligence artificielle au service de l’humain : avec Selwa Rafi de KEPLR

Host

Eva Hartling
Host of The Brand is Female and regular contributor to TD Women in Enterprise; communications professional and entrepreneur.

Reviews

4.2 out of 5 stars from 146 ratings
  • The Brand is Female is a masterclass in redefining leadership on your own terms. Eva has sharp insights into ambition, resilience, and what it really means to lead.

    Podchaser
    5
    Krista
    a year ago
  • Illuminating

    Loved the session with Isabelle Hudon from BDC. A nice mix of info and fun!!

    Apple Podcasts
    5
    Wuotre
    Canadaa year ago
  • One of the best female entrepreneur pods

    Such an incredible show! Eva is a fantastic host asking just the right question to direct the best conversations with her amazing guests. I’m listening to an episode every morning on my walk with a matcha latte! Every episode is so different but consistently some of the best conversations around to help female entrepreneurs - it’s soon become my go to podcast & one of my fave shows! Thanks Eva, Papillon

    Apple Podcasts
    5
    Papillon Luck
    United Kingdom2 years ago
  • So Motivational!

    It’s so encouraging to hear REAL stories from women in business. I love these conversations, they’re celebratory but still raw, especially love the episode with Meredith Shaw, she’s amazing!

    Apple Podcasts
    5
    Leah Yard - VotedLeastLikely
    Canada2 years ago
  • Love this pod

    I love the way Eva shows up with 100% energy on each episode. A great listen!! And the guests she has are so good!

    Whitney | COO of Becoming Iconic

    Apple Podcasts
    5
    Whitneym2012
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few critical comments mention audio quality inconsistencies and occasional polarizing topics, but these are in the minority.
Listeners frequently note the show's mix of inspiration and actionable business advice, with many saying it's a go-to resource for pursuing growth and leadership as a woman in business.
Positive feedback highlights energetic hosting, insightful guest conversations, and practical takeaways for female leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#6
Canada/Business/Careers
Apple Podcasts
#122
Canada/Business
Apple Podcasts
#74
Singapore/Business/Careers
Apple Podcasts
#75
Norway/Business/Careers
Apple Podcasts
#182
Poland/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Building Canada's Art Biennial from scratch, with Patrizia Libralato
Q: What's your number-one piece of advice for women starting ventures in arts and culture?
Don't build anything in isolation; assemble a strong team, seek mentors, and plan for a long horizon since meaningful impact requires time and perseverance.
Building Canada's Art Biennial from scratch, with Patrizia Libralato
Q: How did you approach fundraising in the early days of the Biennial?
Patrizia explains they built trust first, conducted feasibility work, and crafted a multi-year fundraising strategy that tied public funding to long-term cultural infrastructure rather than a one-off event.
Where hormonal health meets advocacy, with Coven Women Health (re-airing)
Q: What's your definition of leadership and what do you bring to your roles as leaders?
Both describe leadership as balancing empathy with accountability, empowering a team, and keeping patient care at the center while managing growth. They emphasize transparency, collaboration, and turning personal experiences into a force for mission-driven business.
Where hormonal health meets advocacy, with Coven Women Health (re-airing)
Q: OK, so tell me about kind of the reflection behind what you wanted to build, what you felt was missing in the current offering that made you launch Coven Health?
They saw a two-and-a-half-year wait for gynecology care, lack of integrated services (nutrition, mental health, physical therapy), and affordability barriers. The concept was to deliver coordinated, patient-centered care with nurse practitioners, dietitians, social workers, and health coaches to improve access and outcomes.
Where hormonal health meets advocacy, with Coven Women Health (re-airing)
Q: I want to start by asking you both. Growing up, what kind of future did you envision career-wise? Was it connected to what you're doing today?
Michelle describes an early trajectory toward medicine and a deep interest in women's health, while Jen shares a path through advertising and marketing that eventually aligned with leadership, health care, and building a scalable care model. Both describe recognizing gaps in care and the desire to create accessible, multidisciplinary solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Brand is Female

What is The Brand is Female about and what kind of topics does it cover?

This show spotlights female founders, leaders, and experts who share practical stories about building and scaling businesses, navigating funding, and balancing mission with growth. Episodes frequently cover topics such as scaling under resource constraints, the realities of entrepreneurship for women, retail and consumer brands, leadership and communication, and advancing women's health, tech, and STEM in Canada. Listeners can expect candid origin stories, actionable advice, and perspectives on overcoming systemic barriers, with several episodes highlighting partnerships with women-focused enterprise programs and sponsors. A standout trait is the mixture of industry diversity—from food & beverage to healthcare, technology, and sports—paired... more

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Which podcasts are similar to The Brand is Female?

These podcasts share a similar audience with The Brand is Female:

1. Side Hustle School
2. A Bit of Optimism
3. The Diary Of A CEO with Steven Bartlett
4. Naked Beauty
5. Friends That Invest

How many episodes of The Brand is Female are there?

The Brand is Female launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Brand is Female?

Recent guests on The Brand is Female include:

1. Patrizia Librato
2. Chantel Chapman
3. Dr. Michelle Jacobson
4. Jennifer Patterson
5. Carlyn Loncaric
6. Lara Murphy
7. Sophie Boulanger
8. Julie Dimitri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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