The Brand Blueprint
Founder and Co Host Dana Ammons, Value Growth Partners LLC”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands. Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with indust... more
| Publishes | Twice monthly | Episodes | 55 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
Hey Brand Builders,
If you’ve ever wondered how anyone actually scales a biotech company in one of the most regulated, complex industries on earth — without venture capital and big-pharma profit pressure — this episode is for you.
I’m sitting down ... more
For SeedSpot Special Ep. 2, we’re joined by Logan Cuvo — Founder & CEO of Best Dam Tape — to unpack how a niche performance brand can scale from equipment rooms to big-box retail. Logan shares the exact steps behind his B2B-first traction with NCAA a... more
We’re back from fall break! 🎉 After a 5–6 week reset, The Brand Blueprint returns with a special Seed Spot Founder Series rolling out over the next several weeks. We’re kicking it off with Tristan Gandolfi, VP of Programming at Seed Spot, to unpack ... more
Capsule 6 is here—and we’re zeroing in on the most under-praised growth engine in CPG: sales & distribution. In this 8-minute kickoff, host Dana Ammons (PepsiCo, Colgate-Palmolive, SC Johnson, P&G) breaks down why shelf strategy and channel selection... more
Founders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how... more
How do you scale social across Europe without losing the plot? VeraContent CEO Shaheen Samavati explains how her team builds multi‑market strategies, localizes content with native speakers, and sets KPIs before expansion. We cover team structure, pla... more
In this in-depth episode of The Brand Blueprint, host Dana Ammons sits down with Nazr El-Scari, the visionary founder and CEO of Solecit, a next-generation fashion-tech platform delivering personalized styling and outfit inspiration. Nazr’s entrepren... more
In this episode of The Brand Blueprint, host Dana Ammons chats with John Gargiulo—co-founder & CEO of ReadySet and creator of AirPost.ai—about the future of direct-to-consumer marketing driven by AI-powered user-generated content (UGC).
John walks u... more
Key Facts
Reviews
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Apple Podcasts5MrThankGodImPhresh
United Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #127 |  South Korea/Business/Entrepreneurship |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Brand Blueprint are there?
The Brand Blueprint launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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