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The Bottleneck Podcast

Bottleneck Podcast
Artificial Intelligence
Influencer Marketing
Inheritance
Bank Of Mum and Dad
Gen Z
Generational Wealth
Millennials
Wages
Housing Crisis
Entrepreneurship
Educational System
Cultural Divides
Financial Security
Gymshark
Hair Care
Dfyne
Branding
Social Media
Remote Work
Bottlenecks

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.

Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Throu... more

PublishesTwice monthlyEpisodes24Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Bottleneck Podcast

Latest Episodes

Joe Martin founded Tickle, a platform that lets people save an ad into their phone wallet instead of buying right now. Live at MAD//Fest, he joins Rory and Elfried to ask a blunt question: why do so many companies chase the same metrics as their comp... more

Faris Aranki has spent 20 years studying why some strategies succeed and others quietly fail, working with some of the smartest, best-funded teams in the world.In this episode, he joins Rory and Elfried to explain trust, relationships, judgement and ... more

Josh Hart co-founded YuLife nine years ago with a simple but radical idea: digital experiences should feel as good as the best computer games, not as painful as a tax return.

In this special live episode, recorded in front of an audience at YuLife ... more

James Watt quit law after two weeks, spent seven years as a captain on a North Atlantic fishing boat, then built BrewDog from two humans and a dog into a business making a million cans of beer a day.

In this episode he joins Rory and Elfried to tal... more

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Recent Guests

Joe Martin
Founder/CEO of Tick le, savable ads infrastructure
Tick le
Episode: Joe Martin with Rory Sutherland and Elfried Samba, recorded live at MAD//Fest
Rory Sutherland
Vice Chairman of Ogilvy UK
Ogilvy UK
Episode: Faris Aranki with Rory Sutherland and Elfried Samba on IQ, EQ, FQ and why smart teams still fail
Josh Hart
Chief Product and Technology Officer at YuLife
YuLife
Episode: Josh Hart with Rory Sutherland and Elfried Samba on AI, people and the future of work
James Watt
Founder of BrewDog
BrewDog
Episode: James Watt with Rory Sutherland and Elfried Samba on BrewDog, gut instinct and starting again
Mark Tapscott
Co-founder and co-CEO of Longbow Motors
Longbow Motors
Episode: Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar
Daniel Davey
Co-founder of Longbow Motors
Longbow Motors
Episode: Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar
Robbie Lyle
Founder of AFTV, DR Sports, and Global Fan Network
AFTV; DR Sports; Global Fan Network
Episode: Robbie Lyle with Elfried Samba on AFTV, Global Fan Network, and building a sports media empire
Conny Kalcher
Chief Marketing Officer, Zurich Insurance
Zurich Insurance
Episode: Conny Kalcher with Rory Sutherland on customer loyalty, human connection and building trust at scale
June Sarpong
Television presenter, author, and podcaster
Culture Conversations (hosted by June)
Episode: June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game

Hosts

Rory Sutherland
Vice Chairman of Ogilvy UK; Host with expertise in behavioral science and branding
Elfried Samba
CEO and Co-Founder of Butterfly Effect; former Global Head of Social at Gymshark; co-host with deep experience in social strategy and brand-building

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Joe Martin with Rory Sutherland and Elfried Samba, recorded live at MAD//Fest
Q: Tell us more about what Tick le does and why it matters for brands today.
Tick le transforms ads into a savable state, embedding them into users' wallets so people can act on them later. This creates a direct, intent-driven channel with visible attribution and helps brands reach consumers at the right moment, not just at the moment of seeing the ad.
Jamie Bartlett with Rory Sutherland and Elfried Samba on AI, trust and the internet
Q: How do you see AI changing everyday work and decision-making in organizations?
AI is accelerating personal productivity on individual tasks, but company-wide gains depend on how workflows are redesigned and whether teams adopt new processes that leverage AI without simply substituting for human labor.
June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game
Q: What was a formative moment that shaped June Sarpong's career trajectory?
She describes starting work at Kiss FM at 16 and deliberately following a path that allowed visibility and progression, despite parental concerns, which led to opportunities across broadcasting and publishing.
Ama Amo-Agyei with Rory Sutherland and Elfried Samba on founders and the cost of success
Q: How do you think you got to that point? What are the things that happened?
There were many challenges, including overwhelming debt that prevented growth and the difficulty of balancing creativity and operations.
Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer
Q: What is your number one advice to entrepreneurs?
The barriers to entry, to start something have never been lower. It's okay to fail and start again.

Audience Metrics

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Frequently Asked Questions About The Bottleneck Podcast

What is The Bottleneck Podcast about and what kind of topics does it cover?

A business and entrepreneurship-focused conversation series that unpacks organizational bottlenecks through the lens of behavioral science, digital strategy, and practical experience. Episodes typically feature a seasoned host duo in conversation with founders, industry leaders, and practitioners who have rebuilt or scaled significant ventures. Expect insights on culture, leadership, branding, and the human factors that slow or accelerate progress, with a strong emphasis on real-world examples, candid lessons from failures, and actionable takeaways for teams aiming to move faster and make better strategic decisions. A standout throughline is applying behavioral insight to everyday business challenges, from product development and marketing ... more

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Which podcasts are similar to The Bottleneck Podcast?

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1. Uncensored CMO
2. The High Performance Podcast
3. The Room Where It Happened
4. The Louis Theroux Podcast
5. Radical

How many episodes of The Bottleneck Podcast are there?

The Bottleneck Podcast launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Bottleneck Podcast?

Recent guests on The Bottleneck Podcast include:

1. Joe Martin
2. Rory Sutherland
3. Josh Hart
4. James Watt
5. Mark Tapscott
6. Daniel Davey
7. Robbie Lyle
8. Conny Kalcher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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