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The Bottleneck Podcast

Bottleneck Podcast
Influencer Marketing
Inheritance
Bank Of Mum and Dad
Gen Z
Generational Wealth
Millennials
Wages
Housing Crisis
Entrepreneurship
Educational System
Cultural Divides
Financial Security
Artificial Intelligence
Gymshark
Hair Care
Dfyne
Social Media
Remote Work
Bottlenecks
Ogilvy UK

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.

Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Throu... more

PublishesTwice monthlyEpisodes18Founded8 months ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Bottleneck Podcast

Latest Episodes

Robbie Lyle started AFTV with a borrowed camera, a borrowed mic, and a belief that football fans deserved to be heard. Thirteen years later, he’s built one of the most influential fan media businesses in sport, with billions of views, millions of fol... more

Conny Kalcher, Chief Marketing Officer at Zurich, joins Rory Sutherland to explore why most companies get customer experience wrong.

After decades at LEGO and now at one of the world’s largest insurers, she explains how businesses drift into short-t... more

What happens when you literally die — and come back with a completely different view on business, risk, and what actually matters?

Matt Pohlson — founder and CEO of Omaze — joins Rory Sutherland and Elfried Samba to share the story behind building o... more

What does it take to build a career that lasts three decades — and stay curious enough to keep reinventing it?

June Sarpong — broadcaster, author, entrepreneur and host of Culture Conversations — joins Rory Sutherland and Elfried Samba to talk about... more

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Recent Guests

Conny Kalcher
Chief Marketing Officer, Zurich Insurance
Zurich Insurance
Episode: Conny Kalcher with Rory Sutherland on customer loyalty, human connection and building trust at scale
Rory Sutherland
Vice Chairman, Ogilvy UK
Ogilvy UK
Episode: Matt Pohlson with Rory Sutherland and Elfried Samba on flatlining, £400M growth and £120M donated
June Sarpong
Television presenter, author, and podcaster
Culture Conversations (hosted by June)
Episode: June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game
Ellie Norman
Chief Marketing Officer, Formula E
Formula E
Episode: Ellie Norman with Rory Sutherland and Elfried Samba on finding fans and making them stay
Ama Amo-Agye
Founder of PlantMaid, a hair care brand.
PlantMaid
Episode: Ama Amo-Agyei with Rory Sutherland and Elfried Samba on founders and the cost of success
Lottie Whyte
Founder of MyoMaster, ex-agency background at M&C Saatchi
MyoMaster
Episode: Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer
Elfried Samba
CEO and Co-Founder of Butterfly Effect, former Global Head of Social at Gymshark.
Butterfly Effect
Episode: Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer
Ben Francis
CEO and Co-Founder of Gymshark
Gymshark
Episode: Rory Sutherland, Elfried Samba and Ben Francis on building a billion dollar brand
Tim Armoo
Founder of Fanbytes and CEO of Irrational Media
Irrational Media
Episode: Rory Sutherland, Elfried Samba and Timothy Armoo on the future for influencers

Hosts

Rory Sutherland
Vice Chairman of Ogilvy UK; co-host with deep expertise in behavioural science and branding.
Elfried Samba
CEO and Co-Founder of Butterfly Effect; former Global Head of Social at Gymshark; co-host with a focus on social strategy and entrepreneurship.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game
Q: What was a formative moment that shaped June Sarpong's career trajectory?
She describes starting work at Kiss FM at 16 and deliberately following a path that allowed visibility and progression, despite parental concerns, which led to opportunities across broadcasting and publishing.
Ama Amo-Agyei with Rory Sutherland and Elfried Samba on founders and the cost of success
Q: How do you think you got to that point? What are the things that happened?
There were many challenges, including overwhelming debt that prevented growth and the difficulty of balancing creativity and operations.
Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer
Q: What is your number one advice to entrepreneurs?
The barriers to entry, to start something have never been lower. It's okay to fail and start again.
Rory Sutherland, Elfried Samba and Max Osborne on marketing's next wave
Q: How does your approach to data analysis and measurement differ?
Our approach focuses on providing real-time insights that help marketers understand the influences driving customer behavior rather than just retrospective performance metrics.
Rory Sutherland, Elfried Samba and Timothy Armoo on the future for influencers
Q: What do you think is the current state of influencer marketing?
The game has shifted to being more about the content created rather than the individual person's interest.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Bottleneck Podcast

What is The Bottleneck Podcast about and what kind of topics does it cover?

Two highest-profile thinkers explore the hidden blocks that slow teams and organizations, using behavioural science, digital strategy, and real-world leadership lessons to diagnose why efforts stall and how to accelerate progress. Episodes frequently center on branding, customer psychology, and the creator economy, with guests ranging from founders and marketers to technologists and cultural commentators. The conversations are practical and multi-disciplinary, often weaving in anecdotes about growth, culture-building, and strategic pivots, while highlighting creative constraints, bottlenecks, and how to move beyond conventional thinking. The show stands out for its lively clashes of perspective between seasoned executives and provocative th... more

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Which podcasts are similar to The Bottleneck Podcast?

These podcasts share a similar audience with The Bottleneck Podcast:

1. The Rest Is Politics
2. The Room Where It Happened
3. Page 94: The Private Eye Podcast
4. Coffee House Shots
5. The News Agents

How many episodes of The Bottleneck Podcast are there?

The Bottleneck Podcast launched 8 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Bottleneck Podcast?

Recent guests on The Bottleneck Podcast include:

1. Conny Kalcher
2. Rory Sutherland
3. June Sarpong
4. Ellie Norman
5. Ama Amo-Agye
6. Lottie Whyte
7. Elfried Samba
8. Ben Francis

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