The Big Brand Theory
Ronith SharmilaThe Big Brand Theory dives deep into the world of iconic brands. We uncover the strategies, stories, and secrets behind their success. From logo design to marketing campaigns, we break down the elements that make brands unforgettable. Join us as we explore the theory behind the hype.
Connect with me in X ( Twitter) : x.com/ronith_sharmila
| Publishes | Daily | Episodes | 6 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Podcast Notes:
* Starbucks facing multiple challenges: slowing sales growth, increased competition, rising costs, unionization efforts, China market difficulties, environmental concerns
* Stock price dropped over 35% in 2022 before partial recover... more
* Deadpool's unconventional marketing led to over $1 billion in box office sales
* Strategies included newsjacking (Good Housekeeping cover), unexpected collaborations (Celine Dion), and social media engagement
* Marketing stayed true to Deadpool... more
In this episode, we explore the powerful marketing campaign that brought Colin Kaepernick and Nike together, turning the former NFL star into a symbol of social justice and activism. Learn how this partnership not only created a buzz in the industry ... more
The Paris 2024 Olympic logo revealed on October 21, 2019.Logo combines Marianne (symbol of French Republic), Olympic flame, and gold medal. Initial reactions were mixed, sparking global conversation and memes.
* Design principles:
* Cultural signi... more
The evolution of the Olympic brand from its ancient origins to the modern era,
Key Takeaways :
1.Stay true to core values while evolving
2.Turn crises into opportunities
3.Innovate to stay relevant
4.Balance commercialization with integrity
In the ever-evolving landscape of streaming services, two giants stand head and head – Netflix and Disney+. This episode dives deep into the battle between these two behemoths, exploring their strategies, strengths, weaknesses, and the ultimate quest... more
Key Facts
Reviews
- Insightful and Strategical
As a Marketer, I love the short straight to the point format. I love the clear explanations on how as marketers and brand manager we can apply these insights in our strategies.
Apple Podcasts5Ashnah Anesh
United Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #127 |  Norway/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
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