¿Qué pasa cuando una marca ya no es solo de quienes la fundaron, sino de una comunidad entera? ¿Y cómo se gestiona la coherencia cuando hay miles de personas involucradas?
En este quinto y último episodio de la primera temporada de THE BIG BRAND ✺ C... more
¿Cómo se construye una marca que se hace querer durante décadas? ¿Y por qué Ferrero elige no firmar sus propias marcas?
En este cuarto episodio de The Big Brand ✺ Club, hablamos con Franco Martino, director de Corporate Communication and Institution... more
Gestionar una marca que conquistó la cultura popular
En este segundo episodio de The Big Brand ✺ Club, hablamos con Óscar García, Brand Creative Director de Pocoyó, sobre cómo liderar una marca que trasciende las barreras de su propia organización. more
¿Cómo decir “no” puede salvar una marca?
En este segundo episodio de The Big Brand ✺ Club, hablamos con Andrea de Juan, directora de marketing de Silbon, sobre cómo liderar una marca con ambición sin perder autenticidad.
Una conversación sobre:
– ... more
¿Cómo se gestiona una marca con más de 300 tiendas sin perder la coherencia?
En el primer episodio de The Big Brand ✺ Club hablamos con Eva Ivars, Consejera Delegada de Alain Afflelou en España y Portugal.
Una conversación directa sobre:
– Propósi... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #58 |
Listeners, social reach, demographics and more for this podcast.
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THE BIG BRAND ✺ CLUB launched 5 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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