
Hugh Massie is the Executive Chairman & Founder of DNA Behavior, a Behavioral Solutions Architect, and a Money Energy Pioneer, known for orchestrating high-stakes decisions with clarity and impact. A two-time Titan 100 awardee, Hugh is also a mentor to Boys Without Fathers, an award-winning author, a devoted dad, and a keen golfer—blending personal passion with professional expertise to guide lead... more
| Publishes | Weekly | Episodes | 15 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Jeff Morris, creator of the TrustFlow™ Method, about how trust impacts team performance.
They explore:
• Micro-Trust Activations™
• The 12 Cs of TrustFlow™
• Ne... more
In this podcast episode, Hugh Massie interviews Michael Hallsworth, author of The Hypocrisy Trap, as they explore why calling out hypocrisy often feels righteous, but can quietly sabotage progress.
Hypocrisy is not always a failure.
Sometimes it is ... more
In this podcast episode, Hugh Massei interviews C. Thomas Howard, CEO of Athena Invest, about his book Behavioral Portfolio Management, a thought-provoking challenge to traditional investment thinking.
They explore why investors don’t actually exper... more
In this podcast episode, Hugh Massie and Sander Palm discuss the principles of behavioral economics, focusing on the concept of nudges and their application in health and decision-making.
They explore personal experiences with habits, the role of en... more
In this episode, Hugh Massie interviews Soraya Catoja and Ann-Kathrin Crede from Allianz to discuss how behavioral economics is transforming insurance and business decision-making. They share how Allianz built its behavioral insights unit and uses ev... more
In this episode, Hugh Massie interviews Rich Hagberg, psychologist, long-time leadership researcher, and author of Founders Keepers. Rich shares deep insights gathered from decades of working with founders and executives, using psychological data, 36... more
In this episode, Hugh Massie speaks with Chiara Cappellini, Principal Behavioral Scientist at the Behavioral Science Group, and co-author of "A New Tool for Behavioral Scientists" in the Behavioral Economics Guide 2025.
The Behavioral Science Group ... more
In this episode, Hugh Massie speaks with Professor Jörn Basel from the Lucerne School of Business, co-author of “One Nudge Is Not Enough” in the Behavioral Economics Guide 2025. Jörn explores why isolated nudges rarely change long-term behavior — esp... more
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