The Art of the Zag
Joe Lazer and Shane SnowBest-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. Have an idea for a guest? Email guest@joelazer.com. storytellingedge.substack.com
| Publishes | Weekly | Episodes | 7 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnologyEntrepreneurship | |||
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Latest Episodes
Why don't we trust the Terminator? He's strong, smart, and always keeps his word — but nobody would trust him. The answer reveals the hidden psychology of trust that most people never think about.
In this episode, Joe Lazer and Shane Snow sit down w... more
A 55-year-old man had metal plates ripped from his leg with zero painkillers. His vital signs stayed completely stable. How? The science of belief — and it changes everything you think about your limits.
Bestselling author Nir Eyal (Hooked, Indistra... more
In this episode, Shane Snow interviews Joe Lazer about his new book—Super Skill: Why Storytelling Is the Superpower of the AI Age, which launched this past week as an Amazon #1 New Release. They dissect why companies like Anthropic and OpenAI are pay... more
There’s one terrifying fact about AI that most people are shocked to learn: They’re a black box. We don’t really know how they work.
That’s right—we’re spending trillions of dollars on a technology that’s almost zoodoo magic.
The consequences of th... more
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Apple Podcasts | #180 |  Canada/Technology |
Apple Podcasts | #166 |  Ireland/Technology |
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Frequently Asked Questions About The Art of the Zag
What is The Art of the Zag about and what kind of topics does it cover?
Two longtime friends and co-hosts explore how to win by zagging when others zig, with a focus on storytelling, trust-building, and leadership in the AI age. Episodes sketch practical angles on making human-centric narratives, interpreting AI systems, and navigating media evolution—ranging from authorial stories behind successful brands to pragmatic discussions on platform models, subscriptions, and responsible AI use. The conversation often weaves in real-world anecdotes, industry trends, and strategic prompts for marketers, founders, and executives to leverage storytelling as a core differentiator in tech-driven markets. A standout throughline is that human storytelling remains a valuable, transferable skill even as AI augments technical w... more
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How many episodes of The Art of the Zag are there?
The Art of the Zag launched 2 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Art of the Zag?
Recent guests on The Art of the Zag include:
1. Joe Lazer
2. Daniel Balsam
3. Hamish McKenzie
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