The Art of the Zag
Joe Lazer and Shane SnowBest-selling authors and long-time buddies Shane Snow and Joe Lazer explore how to win by zagging when everyone else is zigging—in business and in life. Learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world's most innovative founders, authors, and icons. Have an idea for a guest? Email guest@joelazer.com. storytellingedge.substack.com
| Publishes | Weekly | Episodes | 11 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessTechnology | |||
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Latest Episodes
What if a neuroscientist could measure exactly which stories change your brain -- and which ones fall flat?
Dr. Paul Zak is the neuroeconomist who spent two decades answering that question. His lab discovered that great stories spike oxytocin -- the... more
Two ex-McKinsey consultants quit the firm in the early 90s to do the opposite of what McKinsey does. The first time they tried it, one company found $400 million in earnings.
Jeremy Eden and Terri Long, co-CEOs of Harvest Earnings Group and authors ... more
How does a fiction writer build one of the most influential tech publications on the planet – by publishing 15,000-word essays for an audience that everyone says has no time to read?
Mario Gabriele, founder of The Generalist (163K+ subscribers, $22/... more
How does a poet get corporations like Nike, Google, and Toyota to pay $50,000+ per performance? Grammy-nominated spoken word artist Sekou Andrews created "Poetic Voice" — a groundbreaking fusion of spoken word poetry and keynote speaking that has mad... more
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Apple Podcasts | #182 |  Mexico/Technology |
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Frequently Asked Questions About The Art of the Zag
What is The Art of the Zag about and what kind of topics does it cover?
Two longtime friends and co-hosts explore how to win by zagging when others zig, with a focus on storytelling, trust-building, and leadership in the AI age. Episodes sketch practical angles on making human-centric narratives, interpreting AI systems, and navigating media evolution—ranging from authorial stories behind successful brands to pragmatic discussions on platform models, subscriptions, and responsible AI use. The conversation often weaves in real-world anecdotes, industry trends, and strategic prompts for marketers, founders, and executives to leverage storytelling as a core differentiator in tech-driven markets. A standout throughline is that human storytelling remains a valuable, transferable skill even as AI augments technical w... more
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How many listeners does The Art of the Zag get?
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What are the audience demographics for The Art of the Zag?
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How many subscribers and views does The Art of the Zag have?
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Which podcasts are similar to The Art of the Zag?
These podcasts share a similar audience with The Art of the Zag:
1. The Curiosity Shop with Brené Brown and Adam Grant
2. Choiceology with Katy Milkman
3. EconTalk
4. The Tim Ferriss Show
5. The Ezra Klein Show
How many episodes of The Art of the Zag are there?
The Art of the Zag launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Art of the Zag?
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What guests have appeared on The Art of the Zag?
Recent guests on The Art of the Zag include:
1. Mario Gabriele
2. Sekou Andrews
3. David Schoorman
4. Nir Eyal
5. Joe Lazer
6. Daniel Balsam
7. Hamish McKenzie
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.